Tinbox, the freemium model for charities
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The document proposes a "freemium model" for charitable donations. It suggests getting corporate sponsors to fund "free" donations, allowing people to donate without a financial commitment. This could increase engagement by giving people donations at no cost, and if engagement increases, donations may also rise. The goal is for more of the people aware of a cause to become engaged donors through this freemium approach supported by company sponsors.
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Tinbox, the freemium model for charities
- 1. The freemium model for charitable donations TINBOX
- 2. Let’s talk about the charity donation funnel.
- 4. Awareness Engagement € People know you exist and what cause you are fighting for People who follow / like / retweet / watch / comment / attend what you do People who support your cause financially
- 5. In order to raise as many donations as possible we need 100% of the people who are aware to be engaged and 100% of people who are engaged to donate
- 7. We know from our funnel that 100% of people who donate are engaged.
- 8. So if someone donates they are engaged.
- 9. But the #1 reason for not donating is the financial commitment involved
- 10. Tinbox wants to increase the level of engagement by building a freemium model for charitable donations.
- 12. But how do we give people « free » donations ?
- 13. Companies € ❤ They are putting a great empasis (and therefore budget) on their commitment to positive social impact They want customer love, and supporting causes that matter to consumers is great way to do so Let’s get sponsorship from…
- 15. Now that we managed to make people that are aware of your cause donate…
- 17. And if Engagment increases… Donations also increase !
- 19. This is the Tinbox freemium model !
- 20. Thank you !