Over 30 years of experience in automotive sector management. Held roles in sales, marketing, business development, exports, and technical service operations with companies like Tata Motors, Bajaj Tempo, and dealerships in India, Sri Lanka, Nepal, Nigeria, Senegal. Currently general manager of Tata Motors business in Senegal and surrounding countries, overseeing all operations including sales, service, imports, and network development.

1. V. L. ABHYANKAR
Tel : +91 11 22242729, 9811190385
E-Mail: vlabhyankar@yahoo.com
vlabhyankar@gmail.com
Top Level assignments in Export Management Business Operations/ Marketing /
Business Development Technical Service Operations/ Dealer Management with
organizations of repute
CAREER SNAPSHOT
Over 30 years of extensive experience in Top management, Technical Service Operations,
Business Development and Channel Management in the Automobile Sector. Possess expertise
in marketing products / after sales services at domestic and international level.
 Started my career in After sales Service Dept. Of Telco[Now Tata motors Ltd]as a
Graduate Trainee Engineer
 Worked in Telco at Jalandhar, Chandigarh, Shimla, and Kathmandu Nepal as
service Engineer & Zonal Service Manager
 Worked as Resident manager of Telco in SriLanka handling Import, Marketing
and Service activities
 Worked as Zonal Service Manager of Telco at Siliguri Chandigarh and Delhi,
handling commercial vehicles & Passanger buses, with Tata and Cummins
engines
 National marketing Manager of Recon Division of Telco
 [Total 21 years in Telco]
 Regional Manager[North] for 3 Wheelers in Bajaj Tempo Ltd.
 Chief Operating Officer of Asian Motors Ltd. in Nigeria, west Africa. Established
the company and marketed FOTON brand of Chinese vehicles
 Chief Operating Officer of Rohan Motors Ltd, handling one of the biggest Maruti
Dealership in North India with 6 branches
 General Manager Service for a dealer of General Motors & Suzuki, in
Muscat(Oman)
 General Manager(Country head) in Dakar, handling all activities for Tata Africa in
Senegal, Gambia, Guinea(Conakry),Guinea(Bissau) & Mauritania
COMPETENCY FORTE
 EXPORT MANAGEMENT:
 Extensive experience of coordinating export of Tata Commercial vehicles to Sri
Lanka, development of markets, both private and Institutional in Sri Lanka (4.5
years) as Resident Manager
 Import of FOTON commercial vehicles from China to West Africa and Development
of local markets in Nigeria and Ghana( 3 years)
 Also have experience in handling service matters for Tata commercial vehicles, in
Nepal(3 years)
 Marketing / Business Development:
 Driving business growth through identification & penetration of new market
segments for attainment of periodical targets.
 Reviewing and interpreting competition after in-depth analysis of market
information for providing inputs to modify/ restructure sales strategies.
 Devising & directing implementation of strategies for product positioning, pricing
and product life cycle management as against the competition.

2.  Dealer Management:
 Identifying & networking with dealers/ distributors, resulting in market penetration
& reach
 Evaluating performance & monitoring their sales and marketing activities.
 Monitoring inventory control, thereby ensuring ready availability of the stock as per
the market demand and implement effective logistic strategies.
 Arranging/Conducting training for Dealers, Fleet Operators and providing strategic
assistance in after sales activities.
 Technical Service Operations:
 Formulation of service budgets, forecasts & operational plans and preparing
Technical literature to popularize the concept.
 Supervising Warranty, after sales service after assessment of Customer complaints
and conducting Field Trials etc based on customer complaints.
 Generating service revenue by meeting budgeted targets by developing New
Service Procedures and Strategies to increase productivity & profitability
PROFESSIONAL EXPERIENCE
Dec 11-Till date: Currently working as, General Manager( Country Head) in Tata Africa
Senegal and looking after the business in Senegal, Gambia, Guinea(Bissau), Guinea(Conakry) &
Mauritania, handling overall Tata Motor vehicles business, including Import logistics, sales,
marketing, spare parts management, re export to neighbouring countries, Inst itutional customer
handling, network development and after sales service and HR functions.
Notable Accomplishments:
 Increased the Business Turn over to USD 11 Million in 2013, from USD 8 Million in 2012
 Identified and developed a new dealership in Guinea Conakry
 Identified and developed new dealership for Passenger cars in Dakar, Senegal
 Introduction of Tata Acemagic vehicles in Gambia & Senegal
Feb 11- Nov 11: Heading overall service operations at Moosa Abdul Rahman Hassan & Co.
LLC, Authorised Dealers for General Motors, Suzuki and Foton in Sultanate of Oman. Based in
Muscat and handling all branches in Oman.
Notable Accomplishments:
 Raising the SSS(Service Satisfaction Survey) score, for GM car service operations
 Introduction Quick service Scheme
Apr 09-August 10: Heading overall operations as C.O.O. of Rohan Motors Ltd., a leading
Maruti dealership with 6 outlets in Delhi, U.P. Haryana and Uttarakhand.
Notable Accomplishments;
 Achieved overall growth of 5% in Retail sales ( Member of Maruti 10,000 club)
 Progressively reduced the stock of vehicles from about 1600 to 850 at group level in one
year
 Achieved Platinum Band status( Directly from Silver) in Balanced score card, in
Maruti rating, in one year.
July 06 – Dec 08: Heading the overall operations of Asian Motors Ltd. in Nigeria (part of
TOLARAM group) and supervising operations in Ghana (subsidiaries of Transauto Pte Ltd.
Singapore) and reporting to the Directors in Singapore.

3. Notable Accomplishments:
 Leading overall business operations and a team of 75 people, including 10 Ex Pats in
Nigeria
 Coordinating with Head office in Singapore and supplier in China
 Carried out market research and worked out marketing strategy to introduce ‘FOTON’
brand of commercial vehicles, Heavy duty Tractors & Trailers, Dumpers, passenger buses,
Pick Ups & SUVs and in Nigeria
 Coordinated the registration of the company in Nigeria
 Recruited all the local staff, searched for a suitable space for the complete set up
and established the set up in Lagos and made it functional
 Organised the import, and clearing of vehicles from China and their marketing
 Started SKD operations in Lagos Free Trade Zone
 Coordinated with the bank for obtaining Import Finance Facility, and other facilities like
O/D for local expenses
 Managed turnover of USD 2.5 million and a profit of US D 100,000/- in first
complete year of operation (2007)
 Turnover in 2008 is USD 22 million, with a net profit of more than 1 million USD
 Recruited staff and started the operations in Ghana in 2008.
Feb ’05 - June 06: Force Motors Ltd. (Bajaj Tempo Ltd, Delhi) Regional Manager, North
3-Wheeler
 Heading the overall marketing operations in North Region consisting of J & K, Punjab,
Himachal, Haryana, Delhi, UP, Uttaranchal and Rajasthan with 4 Business Managers
and 8 Regional Sales Executives with total business revenue of around 40 crores per
annum.
Notable Accomplishments:
□ Leading a large team of 17 marketing people of the company and around 50 dealers.
□ Successfully obtained around 5% increase in turnover compared to last year and escalated
the share of North Region from 9.5% to 11.5%.
□ Distinction of developing the Replacement market of Vikram 450 by Minidor, through
exchange process through Jaipur dealer.
□ Identified and appointed new dealers in Kanpur, Agra, Kota and Bikaner.
□ Tied-up with Sundaram Finance for financing 3 wheelers in Haryana, UP and Rajasthan
Suggested modification in Dealer incentive scheme and implemented for better dealer
motivation
□ Liaising regularly with Financers like ICICI, HDFC, Sundaram Finance, Centurion Bank,
IndusInd bank etc.
Feb ’03 – Jan ’05 SYSTIME Computer Systems (I) Ltd, Delhi Key Account Manager
 Oversaw business with all existing Accounts of Peoplesoft/J D Edwards, in North India,
like GSK, Reckitt Benckiser, Baxter, Electrolux, Denso, Cargills, and Mirza Tanners etc
worth 2 crores in consultancy charges
Notable Accomplishments:
□ Accountable for getting JDE order from Electrolux Cognos BI Solutions, Retail Solution
VersaPos and other products of SYSTIME.
□ Developed and made presentations to new customers like Maruti Udyog Ltd., D S
Constructions and Ebony Retail Stores etc., while leading a team of 8 to 10 consultants
□ Successfully increased the sales revenue by 50% over two years.
□ Maintaining Key accounts like Glaxo Smith Kline and Denso as well as secured new account of
M/s Jayanita for implementation of J D Edwards.
□ Received Special Appreciation Letter for securing Electrolux order against stiff competition
from CGE&Y

4. Nov ’81 – Jan ’03 Telco (Tata Motors)
Growth Path:
□ Nov ’81 – Jul ’82 GET - After Sales Service Dept, Jamshedpur & Pune
□ Aug ’82 – Dec ’88 Engineer - Service Dept., Jalandhar, Shimla & Chandigarh
□ Jan ’89 - Jan ’92 Zonal Service In-charge, Katmandu, Nepal
□ Feb ‘92 – Aug ’96 Resident Manager (Exports), Colombo, Sri Lanka
□ Sep ’96 – Jan ’00 Zonal Service Manager, Delhi, Siliguri, Chandigarh
□ Feb ’00 – Jan ’03 National Marketing Manager (Recon project), Delhi
Major Accomplishments;
As National Marketing Manager (Recon project), Delhi
□ Handled the complete marketing activities of Tata Recon Products on All India basis involving
popularization of concept of Recon Products with a team of 6 people.
□ Managed to introduce sales of Recon products to Distributors, Govt. Depts. and Fleet
Operators (ASTC, Jay Prakash Industries, DD Industries for CNG Conversion)
□ Attained a 50% increase in the sales revenue, two years continuously.
□ Developed Special Product for DD Industries who were doing CNG Conversions.
As Zonal Service Manager, Delhi, Siliguri, Chandigarh
□ Oversaw After sales service Activities of Tata Diesel Vehicles, including warranty settlement,
with Dealers, TASS and STUs as well as conducting Field Trials for introduction of CNG bus in
Delhi with a team of 12.
□ Supervised the introduction of Cummins engine powered buses in DTC successfully.
□ Organised trials to prove the fuel average of 1312TC vehicles with major Fleet operators like
Jaipur Golden Tpt as well as conducted initial trials/feedback for Tatasafari vehicles.
□ Oversaw development of Telco Authorised Service Stations throughout the territory as per
Service station every 100 kms scheme.
As Resident Manager (Exports), Colombo, Sri Lanka
□ Headed the marketing activities like Sales, Service, Spare parts and Imports, such
as import of vehicles through local dealer, opening of L/C, Customs clearance, Sale
of vehicles to Govt. Depts. Including Tenders, performance guarantees etc (SLCTB,
RDA, Army, Navy, Airforce, Police) with team size of 6 people.
□ Handled introduction of New models in Govt. (Tata Sumo in Sri Lanka Army) and
resolved the customer complaints for Brakes overheating in SLCTB, Engine Seizure
on 709.
□ Secured biggest contract for 2100 bus chassis for SLCTB and also handled tender
and delivery of 93 Tippers to RDA through Mitsui & Co. of Japan.
□ Obtained the waiver of shipping guarantee, for vehicles supplied to Ministry of
Finance Sri Lanka and also introduced Fuel Bowsers in Ceylon Petroleum
Corporation.
As a Zonal Service In-charge, Katmandu, Nepal
Spearheaded the activities related to Tata Diesel vehicles like attending Field complaints (Rear
axle tube breakage), conducting Field Trials (207 Tatamobile) as well as providing assistance to
Dealer in sales activities
□ Handled delivery of vehicles to CEGELEC against L/C and assisted Nepal milk, in proper
utilisation of 1616 prime Movers.
□ Streamlined the process of warranty settlement with Telco and Ancillary suppliers like Lucas
TVS.

5. As a Engineer - Service Dept., Jalandhar, Shimla & Chandigarh
□ Involved in After sales service activities like training to Dealers/Fleet operators (HRTC) and
conducted Field Trials (Tata 608 Vs Swaraj –Mazda, DCM- Toyota, Eicher Mitsubishi)
□ Conducted trials of 697 NA engines with HRTC, training courses at Army, BSF and GREF
workshops and trials for Raychem line heaters for cold starting in sub zero temperatures
ACADEMIC CREDENTIALS
□ B.E. (Mechanical) from University of Jabalpur (MP) in 1981
PERSONAL DETAILS
Date of Birth : 24-05-1958
Address : 12 A, Neelkanth Apartments, 46, IP Extension, Patparganj, Delhi – 110092.
E mail ID : vlabhyankar@yahoo.com vlabhyankar@gmail.com
Tel No : 011-22242729, 9811190385