Tushar Agrawal has over 20 years of experience in sales, marketing, and business development roles in the consumer durables and electronics industries in India and West Africa. He is currently the Group Head of Retail for DEEKAY Group in Lagos, Nigeria, overseeing a division with $10M in annual turnover. Previously, he held leadership roles with Kewalram Chanrai Group and Fareast Mercantile Co. Ltd in Nigeria, and worked for companies like Videocon, Philips, and Samsung in India earlier in his career. He has a strong track record of achieving business targets and driving growth.

1. TUSHAR AGRAWAL
Phone No: (O) +234 90 511 59691
(R) +234 80 5230 6561
E-Mail: tpa101272@gmail.com / tushar_philips@rediffmail.com
Skpy id- tushar101272
LinkedIn profile: ng.linkedin.com/pub/tushar-agrawal/28/925/572
Senior Level Assignments
Sales & Marketing / P & L / Business Development / Trade & Retail / Wholesale & B2B/ B2C
Consumer Durables / Electronics / Kitchen Appliances / Personal Care / FMCG / Electricals/ Solar / Power Solutions /
Office Automation industry
Profile Snapshot
• Proactive and creative marketing professional with 20 yrs of experience, Demonstrated record of achievement in
conceiving & implementing ideas that fuel market place
presence and drive revenue.
• Last associated with Kewalram Chanrai Group, Lagos as
Business Head – Nigeria (West Africa)
• A strategic planner with proficiency in marketing, organizing
promotional events, conducting market research, accelerating
growth and achieving business targets
• Proficiency in devising marketing activities for ameliorating
revenue growth.
• Ability to support and sustain a positive work environment that
fosters team performance with strong communication and
relationship management skills.
• An Out-of-the-Box thinker with a flair for charting out marketing strategies and contributing towards enhancing business
volumes & growth and achieving revenue and profitability norms.

2. Work Experience
18h
Sept 15’ TO Till Date DEEKAY Group, Lagos as Group Head (Retail) – Nigeria (West Africa)
Role
• Handling the Retail vertical of the group with full P& L responsibility with the annual turnover of USD10$ M+.
• Interaction with CEO / Group Managing Director to understand the management objectives and workout the short
term / long term goals / strategies SOP processes, system compliance, credit control norms to achieve the required ROI
and budgeted profitability for the division.
• Leading the Retail vertical for White Goods (NEXUS /SAISHO) / Food (HANNO) /FMCG (PAPER ) /Power Products
(NEXUS) for all the different channels of KAM / Brand Shops / E – Commerce / B2B OR B2C with additional
responsibilities of Procurement of Products from various suppliers and after sales service for the whole business of
White Goods and Appliances and looking after the Trade business of East /North Nigeria .
• Responsible for the various functions of the division like Sales & Marketing, Supply Chain, Production / Factory
operations, HR Functions, Finance.
• Proposing and finalizing all the budgetary allocations and capex for the divisions to attain the targeted growth and
sustainable revenue.
• Planning and executing various marketing activities within allocated MARCOM across various channels.
• Monitoring key business parameters and align the management systems to have the effective operations of various
departments & locations.
• Liaised with other business and vertical heads on the implementation of the company strategic and operational plans.
Accomplishments
• Define and structure the Retail Domain for all the channels with different product categories.
• Successfully set up the Brand Shop and its Policies SOP’s / After Sales Service Network across Nigeria.
• Restructure the Complete product line up with clear positioning.
• Set up the business with All the Major KAM ACCOUNTS.
07th
Nov 11’ TO 28TH
March 15 Kewalram Chanrai Group, Lagos as Business Head – Nigeria
(West Africa)
Role
• Leading the Consumer Electronics & Appliances Business of Nigeria with full P& L responsibility with the annual
turnover of USD20$ M+.
• Interaction with CEO / Board of Directors / Group Managing Director to understand the management objectives and
workout the short term / long term various business policies / strategies SOP processes, system compliance, credit
control norms to achieve the required ROI and budgeted profitability for the division.

3. • Heading the various functional dept of the division like Sales & Marketing, Supply Chain, Production / Factory
operations, HR Functions, Finance.
• Finalizing all the budgetary allocations for the divisions for Sales, Admin, Finance to attain the targeted growth and
sustainable revenue.
• Planning and executing various marketing activities within allocated MARCOM to bring in the required competitiveness
and securing the market share objective for 8 diff brands and 14,00 SKU’S.
• Monitoring of the key business parameters and align the management systems to have the effective operations of
various departments & zones.
• Strategy formulation (Product, Price, Promotion, Placement), PSI Management, PLM Management.
• Liaised with other business and vertical heads on the implementation of the company strategic and operational plans.
• Managing a team of 8 expatriate managers and 150+ HCN with 6 branch locations.
Accomplishments
• Successfully achieved Top line growth of over 100% within 1
st
year of operations.
• Increased weighted distribution growth of 100% in 1
st
year of operations.
• Effectively reduced credit exposure by 30% achieved within 12month, resulting better financial viability.
• Established the sales and Service infrastructure, Setup 2 Branches and Pan Nigeria After sales Service Network.
• Successfully launched and established new brands HAVELLS / SYLVANIA / 360 In Nigeria Market.
• Launched new Product under Ocean and Ecotech, Daewoo Brands.
07th
Nov 08’ TO 30Th
Sept 11’ - Fareast Mercantile Co. Ltd (Dajcom Ltd),
As Business Unit Head – Nigeria
Role
• Managed operations of the biggest West African market LAGOS for Consumer Electronics
And Appliances of Samsung, Ignis, Frigidaire, Scan Frost, Philips, Solatek & Chigo brands
• Successfully handled the Consumer Electronics & White Goods /Kitchen Appliances /Body and Health Care/ Life Style
Lighting / Power solution Products.
• Headed and guided the team to determine customer needs: solve business problems: develop marketing, sales and
strategic business plans for drive the volumes and profitability.
• Channel Management of Trade or Traditional, Key Accounts, Modern Trade, Power Retailers, Retail chain operations.
• Effectively managed and monitored Sell –out Management and Sales & Product training.
• Responsible for the execution and implementation of various marketing, brand promotion campaign.
Accomplishments
• Served as A Key member of the core group behind the most successful appliances brand in Nigeria “SCANFROST”.
• Pivotal in setting up the plan / policies / procedures for the SAMSUNG brand shops for Nigeria.
• Achieved over 80% revenue growths in 1
st
year of operation.
• Successfully brought in the biggest retail chain of Nigeria “MGS” to the company fold.
• Launched the most premium gas cooker range in Nigeria under Ignis brand.
20th
July 06 TO 30TH
Sept 08 - Videocon Industries, Gujarat as Branch
Manager
Role
• Responsible for the Southern Gujarat Regional branch as profit centre head looking
after sales & marketing operations with USD $5 - $6M T.O per annum.
• Formulating business plans, strategies to enhance the business volumes and desired market share objectives.
• Involved in Channel Management and Network expansion
• Accountable for Credit Control, System compliance for the effective control and better profitability.
• Managed the complete supply chain management fm procurement to delivery to the customer.
Accomplishments
• Ranked all India No 1 Branch in CTV segment in terms of growth and Target vs
Achievements.
• Adjudged as No 1 branch in Gujarat in Washing Machine category.

4. • Achieved 30% growth in weighted distribution during the first year of operations
• Played a key role in the successful implementation of SAP System
04TH
April 04 TO 30TH
June 06 - Philips Electronics India Ltd, as Asst. Manager Sales
Accomplishments
• Pivotal in handling the South and North Maharashtra with a team of 4 Nos Sales Officer’s
• Efficiently achieved:
o The Turnover growth of 100% within 1st year of operation
o Market addressability growth of 80%+ across the diff channels / markets
o Highest growth and sales volumes in DVD player category in western India
o All India no. 1 sales target in Mini Hi Fi product category
• Successfully established the After sales service operations across the region
• Ranked as the Most Successful Asst. Manager for the year 2005
• Won foreign trips / gifts as an incentive against sales performance.
Previous Experience
03RD
Apr 02 TO 15TH
Mar 04’ - Samsung Electronics India Ltd., Pune as Sr. Sales Executive
10TH
Nov 98’ TO 25TH
Feb 02’- Thomson Consumer Electronics India Ltd., Pune as Area Sales
Officer
15TH
Dec 96’TO O5TH
Oct 98’ - Videocon International India Ltd., Pune as Sales Officer
Education
1996 MBA (Marketing) from Institute of Management Education (IME), Pune
1994 Diploma in Business Management from Nagpur University
1993 B.Sc. (Science) from MP (Pt.RSS University)
Seminars/ Presentations /Work Shops / Projects
• “Channel Marketing and Channel Sales Communications”, Goa 1998
• “Six Sigma crash course “ Mumbai 2002
• “Honey Comb Concept and Training “Mumbai 2004
• “All India Audio work shop for new range of radio range in VIDEOCON.
Academic Projects
• Market Activation Plan- Launch of DVD players in Philips India Limited
• Promotion of Pune Real Estate Market in GCC in Media Scope.
• ISO 9000 Certification Process
IT Skills
Languages / Packages : Oracle, SAP
Word Processing : MS-Office, Tally 9.2, Bussywin
Spreadsheet : MS-Excel
Personal Details
Date of Birth: 10
th
December 1972
Languages: English US, English UK, French (elementary), Hindi, Marathi & Gujarati
West Africa, Nigeria: Lagos,