1. 1. SUMMARY
Play – Share – Help and be proud of it.
Idea is to build up growing group of SLS (Safety Line
Saviors) by creating online competitive environment
using elements of gamification.
We will create series of tasks and challenges and
motivate users to complete them by offering
achievements, prizes and chance to compete against
each other. Challenges would be mainly focused on
self promo, growth of this group and on generating
new donors and other tasks that might be anything
that will keep SLS engaged. All we need to do is keep
them happy in earning badges and playing because
part of the game is convincing someone to donate.
For sure most of SLS would be youngsters we expect
them to approach adults in their real life in order to
gain the ultimate achievement – bringing 10 donors!
SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN
SUMMARY (Max 150 words)
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2. 2. WRITTEN SUBMISSION OF THE CAMPAIGN
The more social networks the better.
We are only limited by our ability to
create simply measurable contests
there. But to make it doable Facebook
and Twitter will be more enough for
start, other networks might be added
later as they will grow.
Crucial part will be creation of microsite
that will function as a homepage for all
SLS. Microsite must be able to connect
to Facebook and Twitter accounts and
gather information from them. The
same goes for payment gate where we
need to put option for donor to state on
whose behalf he is making it so we
know who to give points to. Half of the
budget will be spent on microsite
creation.
WHAT IS YOUR SOLUTION?
(Max 150 words)
SLS eager to gain all achievements will
have to at some point find some donors.
We expect most SLS to be kids/students
thus someone who usually do not donate,
so they will need to ask adults in their real
life to contribute on their behalf. It doesn’t
need to be stranger there are plenty of
close adults in kids life.
SLS will also promote all the Safety Line
issues through competing which will raise
awareness followed by bringing more
donors.
This is a long run activity. If you will keep
creating new contests they will keep
playing and crating more donors. Except
for this its a self sustainable machine.Our
SLS and Safety Line cients are the same
persons and this will work as their
education too so one day they will know
where to call.
HOW DOES WILL WORK?
(Max 150 words)
Gamification. In few words it means to
insert game mechanics in non-game
environment. In our case it means to
make SLS (Safety Line Saviors) out of
ordinary social media user by engaging
him in our contests. He is than like an
ambassador of Safety Line with one
exception, from his point of view he is
only playing game – competing against
others, collecting badges and receiving
prizes. Prizes don’t need to be
expensive in the end they even don’t
need to be real because main
motivations for user to join are to
compete and collect.
However it makes good sense making
one grand prize to motivate initial SLS
to join, start collecting and begin viral
aspects. Half of the budget will be spent
on prizes.
CREATIVE INSIGHT
(Max 150 words)
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3. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS
SOCIAL PLATFORM 1
(PICTURE)
SOCIAL PLATFORM 3
(PICTURE)
SOCIAL PLATFORM 2
(PICTURE)
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