Prague Bistro Digital tým 1 (Kateřina Pernikářová, Ondřej Vataščin)

1. i n s i g h t
Today, we can see historical events only from limited resources. Lack of
historical sources will not let us see the big picture, which might lead to
inaccurate interpretation of some events.
Today's technology and lifestyle will allow us to give future generations the true
picture of our society. Each of us has the power to show the real face of today.
But being able is sometimes just not enough. Everybody needs motivation
or challenge to face.

2. k e y m e s s a g e
Show the real face of today
Ukaž pravou tvář dneška

3. 1. Image Attract attention
2. Activation Students
Ambassadors
Become Kosmas Get badged
Longterm

4. Increase awareness of National Chronicle (NC)
with online, print and OOH comunication.
i m a g e

5. Become a Young Kosmas
Inter-school contest named “Week of history”. Students contribute to NC on the
subject. Their contributions can be shared on social media.
e d u c a t i o n

6. a m b a s s a d o r s
With ambassadors from the rank of prominent bloggers and
opinion leaders we increase awareness of NC and also spread a challenge
“Become Kosmas”.
Having the opportunity to speak to future generations is a matter of prestige and
honor. Reference to future generations must be relevant.

7. b e c o m e K o s m a s
Ambasadors will begin with the challenge:
Also you can become Kosmas and show
the true face of today.
First post of each new "chronicler" will be
evaluated by the commission NC.
Only chroniclers with quality content get status
"Kosmas".

8. e v a l u a t i o n
All post will be evaluated on social media.
Top rated posts will be published on iDNES.cz.
Posts will be rated also by the
commission. Their rating will be based on
the content (images, relevance, video) and
the winners will be rewarded by gold,
silver, bronze badge.

9. b u d g e t a n d r e c o m e n d a t i o n s
6 month campaign - budget 600 000 CZK
banners 300 000 CZK
social media 100 000 CZK (Facebook, Instagram…)
OOH 100 000 CZK
Print 100 000 CZK
iDNES.cz 0 CZK (Editorial content)
Recommended partners:
Humans of Prague, Kmeny, magazine Respekt

10. s u m m a r y
Task: Gain 5 000 stories for NC by the end of the year
Solution: Activate students Involve ambasadors
Project Become Kosmas
Inter-school contest “Young Kosmas”
Evalution of chroniclers
Result: long term chroniclers engagement