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Third age learning

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Jess Sloss
Jess Sloss
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1 of 25
What my Social Media friends taught me about marketing. An idea session.
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object]
I’ve got a confession ,[object Object],[object Object],[object Object]
I think you’ll see…. ,[object Object],[object Object]
[object Object]
What my Social Media friends taught me about marketing.
Seth Godin ,[object Object]
What Seth Godin taught me about Permission ,[object Object],[object Object],[object Object],[object Object]
Do you ask for permission or are you constantly interrupting? Are you taking surveys, or a asking questions to your community? Do you offer value to your subscriber?
Gary Vay-Ner-Chuck ,[object Object]
What Gary taught me about Online Value ,[object Object],[object Object],[object Object],[object Object],[object Object]
@PRsarahevans
What Sarah Evans taught me about Loud Voices. ,[object Object],[object Object],[object Object]
Do you know loud voices? How do you identify them? Engage them? Think about local events, partnerships, use CRM Software .
Threadless ,[object Object]
What Threadless taught me about participation ,[object Object],[object Object],[object Object],[object Object]
Are your customers encouraged to participate or co-create? What are you really selling? (Information? Experience? Community?)
Blue + Saddleback Leather Co. ,[object Object]
What Saddle Back leather company taught me about value. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Are you using stories…? How or how might you? (Showcase students, instructors, promote partners, ask questions, educate the public/your industry)
The Comcast Repair Guy
What Comcast taught me about customer service. ,[object Object],[object Object],[object Object]
How easy is it for customers to communicate with you? Do you encourage it? What happens after?
GAmeStorming
What Gamestorming taught me about target markets. ,[object Object],[object Object],[object Object]

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Third age learning

  • 1. What my Social Media friends taught me about marketing. An idea session.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. What my Social Media friends taught me about marketing.
  • 7.
  • 8.
  • 9. Do you ask for permission or are you constantly interrupting? Are you taking surveys, or a asking questions to your community? Do you offer value to your subscriber?
  • 10.
  • 11.
  • 13.
  • 14. Do you know loud voices? How do you identify them? Engage them? Think about local events, partnerships, use CRM Software .
  • 15.
  • 16.
  • 17. Are your customers encouraged to participate or co-create? What are you really selling? (Information? Experience? Community?)
  • 18.
  • 19.
  • 20. Are you using stories…? How or how might you? (Showcase students, instructors, promote partners, ask questions, educate the public/your industry)
  • 22.
  • 23. How easy is it for customers to communicate with you? Do you encourage it? What happens after?
  • 25.

Editor's Notes

  1. Sethgodin.typepad,com Permission marketing. Just partnered with Amazon to publish books differently. Books as a medium of xchange not as a product.
  2. Show Winelibrary Tv His twitter stream His new show and how he’s making a killing $3 at a time Real time search – how he taps into customer insight and pus himself center of the market