DM's Aid Distribution and Marketing Plan Summary

Distribution and Marketing Plan for
Dungeon Master’s Aid
The AWESOME company
Jose Nolasco & Ryan O’Toole
EBBS Project & Portfolio V
5/3/2020

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I. Executive Summary
The Company:
The AWESOME Company’s mission is to help and advice new small businesses on how to
attract new customers and users. Offering clients effective marketing and distribution strategies,
that will definitely increase sales and customers/user base.
The Project:
For Dungeon and Dragons players, Dungeon Master’s Aid will provide users a built-in character
creator, character management system, dice bag and a browser-based copy of the player’s
handbook for questions and help during the gameplay. Dungeon Master’s Aid is a user-friendly
application that provides users what they need, in one application.
Sales Projections / Return on Investment:
An ROI of 29.40% based on profit of $1,743.00 is projected by the close of the investment year.
The ROI could decrease as far as 16.41% based on profit of $1,568.00 on the lower end and
increase to ROI of 42.32% based on profit of $1,917.00 on the higher end.
Target Market:
18-24, Male, Full Sail Students, living in Winter Park, FL, on a fixed income, possibly holding a
part-time job or being funding by parents. Interested in fantasy entertainment and frequents
tabletop game groups/stores.
Strategy:
The distribution and Marketing strategy will be done by way of brick & mortar outlets,
aggregators, project website, customer relationship management system, and eventually a
partnership with D&D.

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II. Company Information
The AWESOME Company
The AWESOME Company consists of two members, Ryan O’Toole and Jose Nolasco. The
team’s mission is to develop a strategic and awesome Marketing and Distribution plan for the
client.
Leadership Team
The AWESOME Company consists of a team holding a multitude of talents to bring the best to
their clients. Ryan O’Toole oversees the Marketing for The AWESOME Company based on
experience at the Jason O’Toole Real Estate, The United States Marine Corps, and Full Sail
University in the Entertainment Business degree program.
Jose Nolasco oversees the Sales Department for The AWESOME Company based on experience
at Corporacion Televicentro, and Full Sail University in the Entertainment Business degree
program.
Company Ideals
The AWESOME Company’s mission is to help and advice new small businesses on how to
attract new customers and users. The company focuses on, marketing, advertising, and
distribution solutions. Offering clients effective marketing and distribution strategies, that will
definitely increase sales and customers/user base. The AWESOME Company is a starting
company of two, in 20 years expecting to have thousands of customers that believe in the vision.
Projects
Dungeon Master’s Aid is an application that provides users the ability to create and manage
group sessions and characters for both, Dungeon Master’s and Players. Dungeon Master’s Aid
includes a built-in character creator, character management system, and a dice bag. The
application also provides users a link to a browser-based copy of the player’s handbook for
questions and help during the gameplay.
For Dungeon and Dragons players, Dungeon Master Aid will provide users a built-in character
creator, character management system, dice bag and a browser-based copy of the player’s
handbook for questions and help during the gameplay. Dungeon Master Aid is a user-friendly
application that provides users what they need, in one application. The outstanding and next-
level application promises to help players while playing the game.

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III. Project Information
Creators: Devin Taylor (Taylor Dev Studios)
Title: Dungeon Master’s Aid
Media: Application
Genre: Gaming
Hooks
Dungeon Master’s Aid:
“It’s not an application, it’s an aid”
“Can you handle all the amazing features?”
“A new way of playing.”
“You won’t need another app, we have it all.”
‘Everything you were looking for is here.”
“Don’t pause the game, just use the application.”
Logline
An application that provides users a wide variety of features, tools and content while playing
Dungeon and Dragons – an all in one application.
Premise
Dungeon Master’s Aid: An all in one application that is built to help clear clutter off tables while
playing Dungeon and Dragons. It includes features such as, a character management system and
character creator. Users have the ability to build their own sessions and use the player’s
handbook for questions and tips while playing the game. All of this in one application.

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IV. Distribution & Marketing Goals
Together, the AWESOME company and TaylorDev Studios plan on DM’s aid becoming the
D&D community app of choice for managing sessions and characters. TaylorDev Studios is
passionate about the D&D community. As with many games, once a player reaches a certain
level, they tend to find strengths, weaknesses and formulate ideas on how that weakness can be
strengthened. Most players stop at the idea stage, not Devin Taylor. The AWESOME company is
committed to bringing this wonderful idea to the masses.
A successful distribution & Marketing plan takes a team to accomplish what needs to be done.
Everyone in the team has their areas of expertise and this is where the AWESOME company is
looking forward to adding value. The AWESOME company is going to be using simple and
educated strategies to meet bold and ambitious goals. Communication is key in teamwork and
the AWESOME company is committed to having an open and honest dialogue at all times. There
is solid potential for cross-media projects to help boost numbers towards the overall goal of 500k
downloads.
The AWESOME company brings leadership expertise, knowledge, and passion. The goal is to
grow DM’s aid and TaylorDev Studios to the highest potential. For the past 1.5 years, the
AWESOME company has been developing knowledge and passion for the entertainment
business. The focus is on the monetization of the emotional connection. The AWESOME
company looks forward to a long-lasting relationship with TaylorDev Studios.

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V. Target Markets
Primary Target Audience
Geographic - The city of Winter Park will be the birthplace of this journey. Specifically, there is
going to be a focus on Full Sail University. Currently, the Tabletop Games Club has 339
Followers on Full Sail One (Tabletop Games Club, 2020). Both TaylorDev Studios and the
AWESOME company are born of Full Sail students.
Personal demographics - 18-24, Male, College Students, on a fixed income, possibly holding a
part-time job or being funding by parents.
Psychographics - Interested in fantasy entertainment (Movies, games, TV, etc.). Values all parts
of a story. This is the type of person needs to know everything about all Marvel, Star Wars,
GOT, etc. releases. They value alone time and ability to master a craft such as D&D. They are
interested in acquiring tools to make their lives more consistent (such as DM’s aid).
Behavioristic - School clubs, comic bookstore, tabletop gaming stores, fast food, spend a lot of
time at home, class at Full Sail, and game stop. They will be purchasing limited edition
memorabilia from their favorite entertainment.
Secondary Target Audience
Geographic - After the first year, the AWESOME company and TaylorDev Studios will be
expanding to 2 new schools and a larger area. The target is the greater Orlando. The schools are
the University of Central Florida and Rollins College. The D20 Knights are UCF's tabletop
gaming club that has 992 members on Facebook (D20 Knights, 2020). Rollins College has its
D&D guild, and, on their Instagram, they have 59 followers (The D&D Guild). The
infrastructure is already in place.
Personal demographics - 18-24, Male and female. The rest is the same as the primary.
Psychographics - Same as primary.
Behavioristic - Same as primary.

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VI. Distribution - Year One:
Self-Distribution Plan
Brick and Mortar Outlets
DM’s Aid is best suited for digital distribution however, a physical presence is still required to
maximize the resources available. Thought has to go into places that host D&D events and how
to get DM’s Aid in front of the customers that are going to download it.
Step one is Full Sail. Establishing a physical presence with the Tabletop Games Club is a must.
Then from there it is time to move to the city of winter park. According to meetup.com there are
9 groups within 10 miles that have a total of 2,364 members (D&D groups in Orlando).
TaylorDev Studios needs to infiltrate these groups to find out where they are being held. If they
are being held at local businesses, it will be an opportunity to grow the awareness.
Another avenue that must be utilized is game stores in the area. WalMart is not going to give
Dm’s Aid a second look nor will it care at all about its success. Independent stores need to be the
focus. There are 20 games shops within a 10-mile radius of Full Sail that can be contacted to find
out more information on D&D meet ups (Game Shops). The first stop, and closets to ground zero
(Full Sail) is Campus Cards & Games. They have events regularly and are very friendly to Full
Sail student. Another close by store is Cybertron Video Games that is worth developing a
relationship with.
Once the location of customers is acquired, it will be time to demonstrate how awesome DM’s
Aid is. TaylorDev Studios should be an active member of the D&D community. The
AWESOME company strongly believes that word of mouth and physically getting in front of the
players is crucial. Gain the trust and loyalty of the players and DM’s Aid will be the app of
choice in the D&D community.
Aggregator
Google Play versus Apple App Store. There are specific criteria that TaylorDev Studios will
have to meet in order to have their app chosen and distributed by these two aggregators. Google
Play has an easier point of entry and the app store shows to have more barriers to cross. For
instance, the Google Play app launch checklist has 18 steps that must be completed in order to
launch an app (Google Play). Apple’s app store is a little different in that there are more steps to
complete and it has to be submitted for review. Apple’s steps are more intensive, and the review
process is so extensive that the margin for error is lower than that of Google Play (App Review
Guidelines) The best way to describe it is Apple is like Disney and very protective over their
brand whereas Google Play is Netflix and doesn’t care if you’re the hundredth bad comedy
special they have seen.
Apple and Google have a very opposite approach when it comes to how they handle Intellectual
Property (IP). Apple puts power in the hands of the people. It is made very clear in the terms of
developer’s End-User License Agreement (EULA) “that the EULA is concluded between You
and the End-User only, and not with Apple, and You, not Apple, are solely responsible for the
Licensed Application and the content thereof” (Legal). Google Plays things a little differently in
that “You authorize Google on a non-exclusive, worldwide, and royalty-free basis to reproduce,
perform, display, analyze, and use Your Products in connection with” a whole slew of different

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examples (DevDistro Agreement). When it comes to IP, Google is more involved while Apple
takes a step back. With both aggregators the developer reserves all rights to self-distribute.
Both Apple and Google have a vast amount of information/resources available to independent
content creators. The App Store has a much cleaner user interface and they make you feel like
part of their family. With subheading like “Developer Insights, Planning, Launch, Post-Launch,
and Resources” everything that is needed is provided (App Store). Google Play offers a similar
amount of information in a very straight forward way. The user interface lacks visual stimulation
and acts more like a reference. There is more of a “do it yourself” type of vibe with the Google
Play store (Play Console Help).
Google Play is the most straight forward of the two when it comes to cost to the developer. You
must open a Google Play Developer Account which has a one-time registration fee of $25
(Registration fee). The app store, on the other hand, has different programs that vary from free -
$299. The free version allows the developer to use their Apple ID to unlock a very restricted set
of benefits and resources. There is also an Apple Developer Program that costs $99 and opens
the doors to more of those resources (Choosing a Membership). Lastly, the Apple Developer
Enterprise Program costs $299 and is for organizations that meet prerequisites to be eligible
(Apple Developer Enterprise Program).
Both Google and Apple allow the developer to set the price. The app store allows you to choose
a business model, Free, Freemium, Subscription, Paid, and Paymium (Business Model). Google
Play store gives only free or paid as options (Set Up Prices). Apple definitely gives a variety of
choices whereas Google is keeping it simple.
The revenue split for both app stores is 30% to the aggregator and 70% to the developer
(Principles and Practices). Google Play has one slight difference only when it comes to
subscriptions in that they lower their cut to 15% under certain circumstances (Service fees).
Given all the information, the AWESOME company is recommending the Apple App Store’s
$99 Developer program. It is the middle of the road of the 3 options offered and is the best
option for TaylorDev Studios. Free marketing, advertising opportunity, the fact that the most
downloaded apps are gaming related, this gives DM’s Aid higher discoverability.
Project Website
After extensive research the AWESOME company has found that the domain
“dungeonsmastersaid.com” is available. When it comes to choosing the domain name it is
important to be able to have the same name, with the same spelling, across all platforms
(@dungeonsmastersaid). This allows for the customer to find DM’s Aid without hassle. It is also
imperative that Dm’s Aid’s entire online presence be connected. The website must link to all
socials and all socials link to the website.
The best approach is to purchase the domain through the same company that the website is made,
otherwise additional fees might ensue when transferring the domain. Prices and plans vary
depending on a variety of different factors. Wpbeginner.com has a fantastic article that weighs
the pros and cons of the top 12 website builders (Balkhi, S., 2020). The AWESOME company is
familiar with Wordpress, so that will be the official recommendation. For the first year it will be
best to start with a personal plan that will cost $48 (WordPress.com Pricing). It doesn’t not give

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all the bells and whistles, but it will provide what is needed and upgrading to a more premium
plan later is easy.
Once the backend work is completed, it is time to create an online experience that best displays
what DM’s Aid is all about. The home page is the first impression. It should include high quality
imagery, DM’s Aid’s logo, TaylorDev Studio’s mission for the app, links to featured sections of
the website, testimonials, and links to all social media. Other pages should include; About, Blog,
Community, and Contact. The entire website should be unified by color, font, and design. It
should flow and be pleasing to the eye. The About page is where the story of DM’s Aid should
be told. The blog is useful for Search Engine Optimization (SEO) which helps with online
footprint. The community page is where Dm’s Aid shows the impact it is having on the D&D
community. Contact page is pretty self-explanatory.
As the demand grows, it will be wise to upgrade plans to utilize more resources such as storage
space, 24/7 live support, and marketing & monetization tools.
Customer Relationship Management Systems
CRMS is the way TaylorDev Studios communicates with customers. There are many options
when choosing a system. Starting out it is best to utilize what is already available without having
to spend extra funds.
The website is a great start. Email is still one the best ways to push out newsletters and keep
customers engaged. On the contact page of the website there can be a way for customers to send
complaints and give feedback. The Apple App Store allows for customers to provide ratings and
comments on purchases. Social media allows for customers to DM, comment, like, and share.
Customer’s data will be collected through the website, Apple App Store, social media, and in-
person interactions. When a customer reaches out, it is important to engage and build that
relationship. Making sure that all customers are responded to will build loyalty and in the first
year it will be easy to manage by one person. It is important to keep a calm and level when
dealing with complaints. There is no excuse for a customer to be rude, but every relationship is
important, and a resolution should be made.
There are plenty of CRMS software out there that will come in handy once a certain level is
reached. A comprehensive list can be found at software advice (CRM Software). Until that point,
TaylorDev Studios is more than capable of managing the customer relationship.

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VII. Distribution - Year Two:
Finding a Large Distributor or Publisher
The AWESOME company believes that DM’s Aid is capable of reaching the entire D&D
community. The pinnacle of this would be to be associated with the Wizards of the Coast LLC
(Wizards), which is the parent company of D&D. To reach such a scale, noise needs to be made
about DM’s Aid. The second year and beyond are going to be built off of the strategy of the first
year. Starting with Full Sail and working outward to every college campus in America. Doing
the exact same strategy as the one described for Winter Park with all the rest. The revenue made
from one infiltration will allow travel to the next, and so on.
Wizards has many avenues to which entry can be made. A little out of the box thinking needs to
come into play to be successful. The first avenue is attending as many conventions as possible.
According to the D&D website there are 8 conventions to take advantage of that TaylorDev
Studios can shamelessly plug DM’s Aid (Gather Together D&D). The second avenue of entry
lies in the online community. There must be community engagement on all platforms that D&D
has official profiles. Facebook, Twitch, Twitter, and YouTube all have the opportunity to gain
access to partnering with Wizards as the D&D app of choice. Use these platforms to direct
message, comment, share, like, and become a known presence among the online D&D
community.
Avenue 3 is more community engagement with adventure league and events for extra life (D&D
Extra Life). Being a part of these will show a commitment to the community and DM’s Aid will
be associated with positivity (D&D Organized Play). The 4th and final avenue to this plan is
with livestreams and podcast. There are 5 livestreams and 2 podcasts; Dragon Talk, Dragon
Livestream, Spoilers & Swag, Welch’s Game Juice, Dragon Talk, and Dungeon Delve. All of
these have references in section XI. Appendices and on each page, there are contact information
to the individuals that run these streams/podcasts. The goal is to shout outs, airtime of DM’s Aid
in action, interviews about the app, etc.
With all of these avenues combined, a door is going to open. Think about the domino effect and
how the spread of this will look when done correctly. It will get to a point where DM’s Aid is
already being utilized by D&D players before TaylorDev Studios arrives in that town. Leave no
stone unturned and put in the hard work to reach every college campus in America. These
players will become the following and a following means power. Once the following is there it
will be the time to approach Wizards of the Coast LLC to discuss a partnership to be the official
app of choice. From here the possibilities are endless.

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VIII. Sales Projections
Price and Sales Projections (based on $1,500 budget)
Price
Projected
Downloads/Sales
Projected Net
Revenue (First
Year)
Wholesale/Dealer Price
Downloads(Apple App Store) $0.69 1,000 $690.00
Retail
Dungeon Master’s Aid T-Shirts $12.00 200 $2,400.00
Projected Total Net Sales Revenue $3,090
*Price per download in the App Store: $0.99
*$0.99 – 30% commission fee = $0.69
Return on Investment (R.O.I.)
An ROI of 29.40% based on profit of $1,743.00 is projected by the close of the investment year.
The ROI could decrease as far as 16.41% based on profit of $1,568.00 on the lower end and
increase to ROI of 42.32% based on profit of $1,917.00 on the higher end.
This range was based on a plus/minus of 10% based on research into the prospective target
market.

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IX. Marketing
Marketing Tools
Flyers
Website
Instagram
Facebook
Twitter
Live Sessions
Posters
YouTube
Influencers
Blog
Hashtags
Survey
T-Shirts
App Store
Promotion
Pre-Release (May - August)
Strategy
The strategy for the pre-release of Dungeon Master’s Aid, will be spreading the news and
information of what is “Dungeon Master’s Aid”. This will take place in Full Sail
University and other universities such as UCF, Valencia College, Rollins, and others.
Taylor Dev’s Studio will participate in an IL session in Full Sail, this session will provide
information about the Dungeon Master’s Aid application. Social Media application will
be used to promote the app and gain new followers and future users. Followers will be
able to participate in contests and other events.
Tactics
May 7: IL Friday Workshop at Full Sail University with Taylor Dev’s Studio. This
workshop will provide students information about Taylor Dev’s Studio and the Dungeon
Master’s Aid application. Social Media and contact information will be provided at the
end of the session.
May 20 - 24: Flyers with Dungeon Master’s aid information will be handed out at
University of Central Florida and Rollins College.
June 1 - 4 Flyers with Dungeon Master’s aid information will be handed out at
Valencia College.

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July 5 - 11: Instagram Hashtag Campaign.
Dungeon Master’s Aid Instagram followers will have the chance to participate in a “Have
it a day before” contest. The follower that uses #DMAhaveitadaybefore, the most, will be
able to download the game, one day before its release.
August 3 – 6: Facebook “likes” Campaign
Dungeon Master’s Aid Facebook followers will be able to win a Dungeon Master’s aid
free demo. Participants will need to upload a Dungeon Master’s aid picture to their
personal Facebook profile. Participants will also need to include the hashtag
#DungeonMastersAid to the uploaded picture.
Release (September)
Strategy
The Release Promotion Strategy for Dungeon Master’s Aid will be interacting with social
media followers. Followers will be able to participate in contests, and also a launch party.
Social media followers will receive a “personal” Dungeon Master’s Aid launch party
invitation from Taylor Dev’s studio, the launch party will be held at the Full Sail
University Backlot.
Tactics
September 9: Dungeon Master’s Aid will make a comment on their twitter profile.
This comment will include a screenshot of the game and the comment “are you
ready?”
September 10: There will be a countdown of 6 hours before the app is finally
released.
September 10: Dungeon Master’s Aid social media followers will receive a
personal invitation to the launch party that will take place at The Full Sail
University Backlot.
September 14: Dungeon Master’s Aid release date and party.
September 18: Download links available at Facebook, Twitter, Instagram, and the
Dungeon Master’s Aid website. The download links will also have a “share the link”
option. Followers will have the ability to participate in a contest, “share the download
link”. The user with the most shares, will win a Dungeon Master’s Aid T-shirt, by the end
of November 12, the winner will be announced.
Post-Release (October – July)
Strategy
The post-release strategy for Dungeon Master’s Aid will be keeping Social Media
Platforms active and increase brand awareness. Facebook and YouTube will be used to

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interact with users. Contacting Matthew Colville, a YouTube influencer with more than
300,000 followers, would be the ideal reviewer for Dungeon Master’s Aid. Using
influencers to review Dungeon Master’s Aid, would definitely help Taylor Dev’s Studios
gain more followers and users.
Tactics
October 5 - 18: Dungeon Master’s Aid website and Facebook profile, will provide users
and followers a survey. This survey will allow users to give feedback and suggestions to
Taylor Dev Studios about its new project.
October 25 – November 10: Increase brand awareness.
Create a “Share your screen” campaign. This campaign will ask users and followers to
take a screenshot while using the Dungeon Master’s Aid application.
Users who want to participate will need to upload their screenshot to their Facebook
profile and share it with others. The profile with the most shares and
likes will appear in the Dungeon Master’s Aid Facebook profile as the winner.
November 15: (Influencers)
Matthew Colville, the founder of MCDM Studios, publishes third party content for the
fifth edition Dungeon and Dragons and hosts their own weekly stream of the tabletop
game of Dungeon and Dragons “The Chain”. Matthew Colville would be a great option
to choose as someone to review and advertise Dungeon Master’s Aid. He has a total of
340,000 YouTube subscribers and 86,000 Twitter Followers.
December 24: Allow new users to download Dungeon Master’s Aid for free. Before
downloading the app, users must share the download link to at least 8 friends. This offer
will be available for one day.
July 1: Send Dungeon Master’s Aid users a “Happy New Year’s” message via the
application. This message will also have a “rate” the Dungeon Master’s Aid Application
and “share your experience” on Facebook option.

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X. Budget
Tactic Specifics Frequency (e.g.
daily, monthly,
quarterly)
Total Cost
Aggregator Fees Apple App Store Developer
program, one-time payment
of $99.00
One-time payment 99.00
Merchandising
T-shirts 200 Dungeon Master’s Aid T-
shirts.
Production Cost:
$6.00
$1,200
Website
Development/Programming WordPress Starter Pack One-time payment $48.00
TOTAL $1,347

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XI. Appendices
#IntellectualProperty. (n.d.). App Store Review Guidelines. Retrieved from
https://developer.apple.com/app-store/review/guidelines/#intellectual-property
App Store. (n.d.). Retrieved from https://developer.apple.com/app-store/
App Store Review Guidelines. (n.d.). Retrieved from https://developer.apple.com/app-
store/review/guidelines/
Apple Developer Enterprise Program. (n.d.). Retrieved from
https://developer.apple.com/programs/enterprise/
Balkhi, S. (2020, January 18). How to Choose the Best Website Builder in 2020 (Compared).
Retrieved from https://www.wpbeginner.com/beginners-guide/how-to-choose-the-best-
website-builder/#wpdotcom
Choosing a Business Model - App Store. (n.d.). Retrieved from https://developer.apple.com/app-
store/business-models/
Choosing a Membership. (n.d.). Retrieved from https://developer.apple.com/support/compare-
memberships/
CRM Software. (n.d.). Retrieved from https://www.softwareadvice.com/crm/
D&D Dragon Talk. (n.d.). Retrieved from https://dnd.wizards.com/articles/events/dragon-talk
D&D Dragon Livestream. (n.d.). Retrieved from https://dnd.wizards.com/articles/events/dragon-
livestream
D&D Extra Life 2020 Play Games. Heal Kids. (n.d.). Retrieved from
https://dnd.wizards.com/extralife
D&D Facebook. (n.d.). Retrieved May 2, 2020, from
https://www.facebook.com/dungeonsanddragons
D&D Organized Play Adventurers League. (n.d.). Retrieved May 2, 2020, from
https://dnd.wizards.com/ddal_general
D&D Podcast Hub. (n.d.). Retrieved from https://dnd.wizards.com/podcast-hub
D&D Spoilers & Swag. (n.d.). Retrieved from https://dnd.wizards.com/articles/events/spoilers-
swag
D&D Twitch. (n.d.). Retrieved May 2, 2020, from https://www.twitch.tv/dnd
D&D Twitter. (2020, May 1). Retrieved from https://twitter.com/Wizards_DnD

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D&D Welch's Game Juice. (n.d.). Retrieved from
https://dnd.wizards.com/articles/events/welchs-game-juice
D&D YouTube. (n.d.). Retrieved May 2, 2020, from
https://www.youtube.com/user/DNDWizards
D20 Knights. (2020). Retrieved April 11, 2020, from
https://www.facebook.com/groups/64015951332/about/
Developer Distribution Agreement. (n.d.). Retrieved from
https://play.google.com/about/developer-distribution-agreement.html
Developer Policy Center. (n.d.). Retrieved from https://play.google.com/about/developer-
content-policy-print/
Dungeon Masters Aid Project Questions. (2020). Retrieved 11 April 2020, from
https://fullsailedumy.sharepoint.com/:w:/g/personal/dataylor1_student
fullsail_edu/EXqtIP5U2z5NgVUpuUpGwBoBvuxFUdX0djq8ITj-nMO_Xw?e=fXxr51
Dungeons & Dragons groups in Orlando. (n.d.). Retrieved April 24, 2020, from
https://www.meetup.com/topics/dnd/us/fl/orlando/
Game Shops. (n.d.). Retrieved April 24, 2020, from https://www.google.com/maps/search/game
stores in winter park/@28.584251,-81.3875462,12z
Gather Together D&D Conventions. (n.d.). Retrieved May 2, 2020, from
https://dnd.wizards.com/playevents/gather-together
Google Play : Android Developers. (n.d.). Retrieved from
https://developer.android.com/distribute/best-practices/launch/launch-checklist
Legal - Minimum Terms of Developer's End-User License Agreement - Apple. (n.d.). Retrieved
from https://www.apple.com/legal/internet-services/itunes/dev/minterms/
Manage your store listings - Play Console Help. (n.d.). Retrieved from
https://support.google.com/googleplay/android-developer/topic/3450987?hl=en
Matthew Colville. (2020). Retrieved 25 April 2020, from
https://www.youtube.com/channel/UCkVdb9Yr8fc05_VbAVfskCA
MCDM Productions. (2020). Retrieved 25 April 2020, from https://www.mcdmproductions.com
New to the Game | Dungeons & Dragons. (2020). Retrieved 11 April 2020, from
https://dnd.wizards.com/dungeons-and-dragons/what-is-dd
Principles and Practices. (n.d.). Retrieved from https://www.apple.com/ios/app-store/principles-
practices/

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Registration fee. (n.d.). How to use the Play Console - Play Console Help. Retrieved from
https://support.google.com/googleplay/android-developer/answer/6112435?hl=en
Service fees - Play Console Help. (n.d.). Retrieved from
Set up prices & app distribution - Play Console Help. (n.d.). Retrieved from
Tabletop Games Club. (2020). Retrieved 2020, from
https://one.fullsail.edu/connect/clubs/tabletop-games-club/58
The Dungeons & Dragons Guild (@rollinsdndguild) profile on Instagram • 13 posts. (2020).
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