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1. Internet Marketing Lifecycle Version 3.3 (Confidential- For Internal Use Only)
Last Updated: 4th July, 2007
Discovery IBA Build Implement Measure Manage Results
Internet Business Analysis Domain Name Transfer or Add Optimized Content &
Establish Clients Pain Registration Images
Targeted Lead Track & Report on Revisit Client Needs
& Value-add
Consultants Role
Generation Conversion Targets
Products & Services
Prepare Client Research Information Architecture Insert Analytics & Set
PowerPoint Meeting Conversion & Tracking
9 Analyze Return on
Goals Determine Return on
Book First Meeting Investment
Investment (ROI)
(ROI)
IBA Results Information Architecture Prepare Paid Search
Validation of Clients Pain Deliverables Presented Marketing Strategy
Enhance/ Continue/
Research the Client Test Internet Marketing Expand
(Profile & Industry) Activities Internet Marketing
Client Research Prepare Off-Page SEO Activities
eFramework Order
presentation Strategy
Revisit previous discussions with
Integrate Design
prospect and continue to probe
to
Partner Role
Finalize eFrameworkTM 14
for business PAIN
Copywriter
Setup New
Quality Assurance Monthly Marketing
Value-add Products &
(QA) Testing Expenses
Services
Finalize eFramework
(Payment to Supplier)
Launch to Live
QA Testing
Consultants Role
Prepare Internet
Business Proposal Review Web Analytics17
Sign-offs (Logo, Flash, Launch Signoff & Deliver Report to
Concept Design) Final Payment Client
Integrate On-Line
Client Meeting Preperation Solution Meeting &
7 Launch Paid Search
Off-Line Marketing Activities
Marketing Strategy
eFramework QA Ask for Testimonials & Referrals
IMS Presentation Launch Off-Page SEO
Strategy
Present proposal only
when the prospect has Client signs off on Client Submits Conversion
Client Web Warming/ Client Reviews
Client Role
identified enough PAIN to eFramework & Concept Information & Offline
do business with you. Training Progress
designs Marketing Update
Refer to prospect funnel
management
Sign Order Form - Client Provides Content First Monthly Revenue + Monthly Recurring
Client confirms
Collect 2 payments as per Ad Budget Management Fees
Meeting
package chosen by client
Primary focus is to identify clients needs vs Primary focus is to begin strategizing the Organic Primary focus is to manage the client's
Primary focus is to identify new customers wants. Using the IBA to analyze the clients Primary focus is to begin the build process. Primary focus is to analyze the traffic to make
& Paid Strategies. The website is completed with campaigns and solutions based on additional
and become familiar with their industry and current online marketing activities. Using the Goal is to deliver a website shell, timelines recommendations for visitor conversions to
design integration, quality assurance testing and value and services and upgrades and
existing web presence or their competitors Client Research and IMS presentations to and begin content collection customers
launch enhancements
establish a need for your services