The document outlines a 9 step model for implementing an Enterprise 2.0 project from analyzing business challenges and readiness to defining goals and metrics. It involves analyzing the current culture and knowledge sharing practices, communicating the vision and goals, and deploying appropriate software tools and communities to strengthen engagement, knowledge management and innovation. The goal is to transition from a hierarchical to a network-oriented culture where all contributions are valued through knowledge sharing enabled by social media platforms.

1. Enterprise 2.0 Implementation model
1 4 7
Pré-project Projectstart Project implementation
Business challenges Give sense Describe structure and
culture communities for Organisation structure
Synchronize Project team
Decision process Location ...
with business needs (help to) Build communities
Actual network uses
(by high performers) and company readiness of interest, practice & expertise
Openess level Select & discover pilot projects
Community =
Analyse Engagement level Describe & crowd + passion + platform Design Software tool selection Wiki, Blog, ...
Performance level communicate Tag, Searchable,
Mission Knowledge sharing is Linkable, Openly
Knowledge transfert level power KPI's archived
8
(Raison d'être) Define
2 5
Identify and support champions/
Key risks & barriers Define goals
advocates
Strengthened engagement
Business sustainability &
innovation
Enhanced knowlegde
management
& awareness
Stimulated
Business potential value emergence of
Recruit advocates from core
Business drivers business function as role model
Knowledge
Information
Talents
Ideas
Provide an integrated business
Innovation?
Speed and agility?
Customer
relationship?
Customer
satisfaction
Cost transformation?
Risk management?
Resources?
Mobile workforce?
New Market?
Communication?
Social learning?
Business
intelligence?
Cost saving?
Revenue generation?
... platform suporting daily activities
Manage change Drive cultural
Train change
Identify Highlight Deploy & Acquire capability on tools &
Strong / Weak
Opportunities Vision Ties earnings Support process
Develop community mgmt skills
and Risks (Photo finish)
Technology Enabled Serendipity Leverage executive participation
3 6 9
Create & Develop business # of Inclusion of
Business Priorities
Metric about use creation
Consumption level external stakeholders
relevant cases # of membership Attraction &
Leadership shift implications Set up gouvernance, Return on contribution (ratios)
retention
talent rate
Command & control, Consensus, Social Network analysis
Collaborative, Distributed policies & guidelines Engagement
Value perception
(Ambassadorship,
Culture shift implications
Command & control > trust driven
Drive adoption by solving
business issues
Users survey
Time to ...
Loyalty, High
performance,
Hierarchic> network oriented Introduce services based Satisfaction Passion, Energy)
Heroes & experts > All contributions count Business goals and benefits
Failure not allowed > explore & create on the use of employees Succes
Define Make Clear Map internal stakeholders &
Measure Meeting (organisation) efficiency stories
TO BE Design collective intelligence KPI's & Business process efficiency Learn from
Strategy Define roles Project management efficiency pilot projets
Decision process TO BE (Film) Manage Broader
@fredericw
genome Improve Business processes Knowledge transfert rate
Innovation rate launch