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Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
Beacontastic - Make your shopping experience with iBeacons even more excitingZetes Austria GmbH
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Sales is the last function in the enterprise to see significant technological automation and disruption. HR and accounting underwent the revolution in the 50s and again in the 80s, and marketing automation exploded about a decade ago. The sales tech landscape changed when Salesforce landed in the late 90s, but it became massively more complex in the past five years. Quote-to-cash tools, RFP management, video coaching apps, and a giant, nebulous swarm of platforms labeled "sales enablement" or "sales acceleration"....
What are all these tools? How do they play with each other, if they play with each other at all? And what do all these different sales enablement solutions actually offer? This slideshow clarifies, demystifies, and untangles the landscape for you.
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
Beacontastic - Make your shopping experience with iBeacons even more excitingZetes Austria GmbH
Exactly knowing where we - and our smartphones - are located in respect to an iBeacon provides us with the possibility to quickly retrieve useful information about our current shopping destination. Which products are available? Where do I find them? How much are they? Are there any special offers today?
Easily fetching information about individual products and current discounts as well as product comparisons or routes to the next shop are only some of the things that can be realized using iBeacons.
Informe Nacional FLISOL Argentina 2015Andes Ateneo
Informes, estadísticas y resúmenes de trabajo, sobre el comportamiento del Festival Latinoamericano de Instalación de Software Libre -FLISOL- 2015, en las Sedes de la República Argentina.
Investigación "BOOM INMOBILIARIO EN TRUJILLO: PROSPECCIÓN DE UN SUICIDIO URBANO ANUNCIADO". Ganadora del 1° Lugar del Concurso de Investigación UPAO 2008 - Trujillo - Perú
Beams Hospitals - Laparoscopic Surgery Centrebeamshospitals
Beams Hospitals is the pioneer and leading expert in Laparoscopic surgery. It is located across 4 cities - Mumbai, Bengaluru,Hyderabad and Amritsar. Established in 1995 by Dr Rakesh Sinha, a world renowned laparoscopic surgeon, the Beams Hospital chain is India’s only hospital chains focused on Laparoscopic surgery. Continuing with our pioneering spirit, we recently became the first hospital in the world to use revolutionary 3D technology for laparoscopic surgeries. We have been featured twice in Guinness World Records and thrice in Limca Book of records.
Sales is the last function in the enterprise to see significant technological automation and disruption. HR and accounting underwent the revolution in the 50s and again in the 80s, and marketing automation exploded about a decade ago. The sales tech landscape changed when Salesforce landed in the late 90s, but it became massively more complex in the past five years. Quote-to-cash tools, RFP management, video coaching apps, and a giant, nebulous swarm of platforms labeled "sales enablement" or "sales acceleration"....
What are all these tools? How do they play with each other, if they play with each other at all? And what do all these different sales enablement solutions actually offer? This slideshow clarifies, demystifies, and untangles the landscape for you.
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
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For more ecommerce webinars visit us at http://www.elasticpath.com/webinars/archive
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iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
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Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Case Study for Internet Retailer presented by Jeff Campbell (Resolution Media) and Mike Ryan (Lowe's). Covers Search Retargeting vendors, best practices, optimization methods, etc.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
WSI Franchise Opportunity in Egypt. Learn more about this B2B Marketing Consulting Franchise Business, which can give you the work – family – life balance. If you are attracted by a growing industry, contact us now to hear about WSI Franchise business, at ehassouna@breakthrough-eg.com
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Special thanks to our partners at ReachLocal for their collaboration and cooperation in the production of this resource kit.
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
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http://sandymillin.wordpress.com/iateflwebinar2024
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1. listen. learn. lead.
crmmetrix, inc.
The Customer-Listening Company
crmmetrix, inc releases the much anticipated industry standard for measuring
the effectiveness/ROI of brand websites.
‘The 6 Dimensions To Measure The Effectiveness/ROI Of Brand Websites’
Prepared by: Hemen Patel
crmmetrix, inc.
email: hpatel@crmmetrix.com
Tel: (201) 617-9889
| crmmetrix customer listening solutions | 2007
2. listen. learn. lead.
Moving Towards Brand Website 3.0 – the challenge
Main Objectives Of Brand Websites:
• To continuously engage customers/prospects
-> to drive revenue/sales + build brand equity + build customer relationships/loyalty
• Customer service/support
• To provide an experience that drives continuous engagement to the brand
Strategies To Achieve Objectives:
• Listen -> Learn –> Lead from your website visitors (manage what you know)
• Create a consumer centric website, let your website visitors drive your website strategies
and not the agency
For a useful measure of ROI, understand the business
objectives behind the site and then measure the site
based on achievement of those goals
| crmmetrix customer listening solutions | 2007
3. listen. learn. lead.
The 6 Dimensions – The Missing Metrics
Background
The driving force behind establishing the industry standard for
‘The 6 Dimensions – The Missing Metrics’
• crmmetrix, inc SiteCRM™ solution has been implemented by numerous fortune 500
brand websites
• Measuring website success metrics for over 6 years and the only organization to
build a global normative benchmark database
• Measuring websites globally (North America, Europe & Asia) and across many
verticals
crmmetrix has developed the industry standard 6 dimensions based on the extensive
experience and challenges faced by our clients with respect to evaluating the website
effectiveness/ROI. The 6 dimensions of measurement has been mainly driven by our
fortune 500 clients.
| crmmetrix customer listening solutions | 2007
4. listen. learn. lead.
The 6 Dimensions To Measure The Effectiveness/ROI Of Brand Websites
1. Business Impact
1. Business Impact
6. CRM Impact
6. CRM Impact 2. Branding Impact
2. Branding Impact
The
6
Dimensions
5. Campaign Impact 3. Site Performance
3. Site Performance
5. Campaign Impact
4. Visitor Quality
4. Visitor Quality
| crmmetrix customer listening solutions | 2007
5. listen. learn. lead.
The Interactive Brand Experience
Search Engine/
Search Engine/
Keyword
Keyword
SiteCRM™
SiteCRM™ SiteCRM™ ROI
SiteCRM™ ROI
Exit (Test) Survey
Exit (Test) Survey Module Survey
Module Survey
Online Marketing
Online Marketing
Campaigns
Campaigns
Portals/
Portals/ Customer experiences The customer has left the site It has been a while since the
Partner Sites the brand interactively and due to the interactive customer visited the brand
Partner Sites
browsing the brand brand experience has developed website. His visit experience
website. several impressions with regards may have resulted in purchasing
to the experience. Impressions the brand. Customer may have
Other Sources relating to brand opinion recommended the site and the
Other Sources change, purchase intent, site brand to his friends and family.
performance. Customer also has Is the brand website experience
many ideas to offer to improve driving business and branding
the brand website visit impact offline?
experience.
Customer browses
the internet and
engages with the
brand led by a
campaign or on
own motivation
| crmmetrix customer listening solutions | 2007
6. listen. learn. lead.
The 6 Dimensions – The Missing Metrics
Majority of the questions highlighted within each module are mainly unanswered.
1. Business Impact
1. Business Impact
Some of the key metrics that need to be measured…
a - Is the website visit experience driving lift in purchase intent with non brand users and brand users?
b - Is the website visit experience driving offline purchase? Did the visitor purchase the brand after
visiting the website?
c- Is the website visit experience attracting visitors in purchasing mode and do they buy the brand after
visiting the brand website?
d – Is the website visit experience driving recommendation for the brand and the website? Also, did the
visitor recommend the brand after visiting the website?
2. Branding Impact
2. Branding Impact
Some of the key metrics that need to be measured…
a - Does the interactive experience of the website drive positive brand opinion change? Does the visitor
feel better about the brand?
b – Is the website content driving positive lift in brand image perceptions?
c – Does the website build brand value?
| crmmetrix customer listening solutions | 2007
7. listen. learn. lead.
The 6 Dimensions – The Missing Metrics
Majority of the questions highlighted within each module are mainly unanswered.
3. Site Performance
3. Site Performance
Some of the key metrics that need to be measured…
a – Is the site performing to my visitor’s expectations with respect to key site characteristics (content,
navigation, speed of page download, appearance, etc)?
b – Do I know which sections of my website are liked most?
c – Do I know from my website visitor’s point of view what improvements I need to make on my
website? Should the upgrade of your website be driven by your agency or by your customers?
d – Is my website performing well in terms of visitors accomplishing their motivation to visit the
website? Is the website delivering the right content to match visit motivation?
4. Visitor Quality
4. Visitor Quality
Some of the key metrics that need to be measured…
a - What are the different visitor segments? Is the website being visited by the right segments?
b – Do I know the value of website visitors in terms of brand evangelist, high affinity, opinion leader, etc?
c – What stage in the purchase lifecycle are visitors visiting the website? Are majority of the website
visitors looking to purchase within next few days or did they just purchase the brand?
d – How involved are website visitors in the category and brand? Do I know how frequently visitors purchase
the category and the brand and the average dollar amount per transaction?
| crmmetrix customer listening solutions | 2007
8. listen. learn. lead.
The 6 Dimensions – The Missing Metrics
Majority of the questions highlighted within each module are mainly unanswered.
5. Campaign Impact
5. Campaign Impact
Some of the key metrics that need to be measured…
a – Which campaigns/search engine-keywords is driving lift in purchase intent and offline purchase of my
brand? Do my media planners know which campaigns to optimize based on business impact ROI?
b – Which campaigns/search engine-keywords is driving visitors that are in purchase mode versus
purchased mode? Is the website delivering the right content for both these segments?
c – Are the website visitors driven by campaigns accomplishing their reason to visit the website?
d – Do I know which campaigns are driving the right segments to the website (brand engagement)?
6. CRM Impact
6. CRM Impact
Some of the key metrics that need to be measured…
a - Is the website building customer relationships?
b – How many of my website visitors registered for newsletter? What were the reasons for those who
weren’t interested to join?
c – Is the website content building a perception that the brand is trying to develop a relationship with
the customer?
| crmmetrix customer listening solutions | 2007
9. listen. learn. lead.
The 6 Dimensions – The Missing Metrics
Some Strategic Application
Measuring these standard 6 dimensions provides actionable insights that relate to effective strategic
plans moving forward. Below are some applications…
1) Marketing/Advertising optimization
Close the loop from lead generation/client acquisition to offline/online purchase. This provides intelligence with
respect to which campaigns are driving purchases. The campaigns that are not driving key business metrics can be
tweaked to maximize effect. Intelligence media planners can utilize this real time data 24/7/365. For example - If
Yahoo is driving more traffic but less business impact compared to MSN, then allocate more resources to MSN as it is
driving key business impact measures.
2) Reasons why website visitors did not purchase
Understanding the reasons why website visitors did not purchase after their website visit provides ideas for how to
restructure the content of the website to be more persuasive. This will drive purchases in the future. For example - If
pricing is an issue, then the website content can be tweaked to communicate the differentiation and value versus other
competing brands.
3) Site design optimization
Mapping the expectation and satisfaction of key site characteristics will highlight the non-performing characteristics
which can be improved for better site performance. The design team will have valuable consumer driven insights to
work from.
4) Tracking conversion of non-customers to customers
Tracking the stage of purchase life cycle your visitors are when they visit your website provides information about the
type of visitors you are converting. For example - You would want to know the proportion of website visitors you
convert that were planning to purchase and have never purchased your brand before.
And many more applications…..
| crmmetrix customer listening solutions | 2007
10. listen. learn. lead.
The 6 Dimensions – The Missing Metrics
Next Steps
The first step to implementing these industry standard website measurement dimensions
starts with a consulting call:
Hemen at 201-617-9889 and/or email hpatel@crmmetrix.com
We’ll show you how these 6 dimensions of measurement fit your business objectives.
Then we will work with you and your team to recommend the solution that will build long-
term value for your business.
Our solutions are designed to meet the customer intelligence needs of our clients and are
adaptable to meet your objectives and budgets.
We look forward to working with the same passion as we do with our other customers
Your Brand Website Is Your Best Marketing Channel
Your Brand Website Is Your Best Marketing Channel
| crmmetrix customer listening solutions | 2007
11. listen. learn. lead.
The 6 Dimensions – The Missing Metrics
About crmmetrix, inc.
crmmetrix is the leading provider of Customer-Listening solutions that allow companies to build
relationships and drive innovation. Using proprietary methodologies and patent pending
technologies, crmmetrix’s solutions measure the relationship and engagement values of brand
websites (SiteCRM™), capture the collective wisdom of customers, build brand community of
opinion leaders and brand evangelists that drive innovation and advocacy. The results are
better products, improved customer loyalty, greater customer acquisition, and better
advocacy, word of mouth and engagement. Many leading Fortune 500 companies worldwide are
driving their growth using crmmetrix’s customer-listening solutions. www.crmmetrix.com
USA Office Europe Office
crmmetrix, inc. crmmetrix SARL
700 Plaza Dr, 2nd Floor Le Viking
Secaucus, NJ 07094 67 rue Anatole France
Phone: 201.617.9889 92300 Levallois-Perret
Fax: 201.617.8588 Phone: 33 1 41 05 90 10
Fax: 33 1 47 58 55 23
Intellectual Property Disclaimer:
This document ‘The 6 Dimensions To Measure The Effectiveness/ROI Of Brand Websites’ is the intellectual property of crmmetrix, inc.
The business process mentioned in this document is the property of crmmetrix, inc, protected by law.
You may not reproduce in whole or in part, in any manner, without the prior written consent of crmmetrix, inc.
You may print as many copies as you like and also share the document with your colleagues.
| crmmetrix customer listening solutions | 2007