The document discusses writing strategies for social media. It recommends writing in a short, punchy style tailored for quick scanning on screens. Content should be engaging with short paragraphs, subheadings and imagery. For social media, writing should be short and shareable in under 100 characters, timely, conversational and call readers to action. Successful content taps into human emotions and bonds to encourage sharing and focuses on topics people discuss like other people, feelings and their daily lives.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Storytelling and Digital Strategy to Help Your Organization SucceedScott Swanson
Moonsail North was invited to give a presentation at the Michigan Association of United Ways' Annual Meeting at Crystal Mountain in June 2015. The presentation focused on storytelling and digital strategies with a limited budget.
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
Dream. Build. Connect.
Want to start telling the story of yourself, your business or your cause across social media? Not sure where to go first? Chances are everything you need is at your fingertips - you just have to see the story around you!
Browse for Inspiring MeMe's portfolio, growth, journey and article publication guidelines. Inspiring MeMe is having Worldwide Contributors and providing an open platform for all the authors to publish their fresh guest posts.
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists leverage cognitive diversity to improve their news and opinion planning and reporting.
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
3+ years at LinkedIn, currently on the editorial team as a News Editor writing and curating the professional news our members need to be more productive and successful; previously led editorial efforts for LinkedIn SlideShare. On temporary assignment in Hong Kong.
I received my Bachelor of Science from Northwestern's Medill School of Journalism.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Webinar workshop for LibraryLinkNJ. Covers the various types of web copy libraries create, as well as thinking about audience and how people read on the web. Discussion of voice and tone, including the importance of being conversational, honest and kind. Essential tips for high impact writing such as structure, writing for scannability, good use of links and avoiding jargon.
Storytelling and Digital Strategy to Help Your Organization SucceedScott Swanson
Moonsail North was invited to give a presentation at the Michigan Association of United Ways' Annual Meeting at Crystal Mountain in June 2015. The presentation focused on storytelling and digital strategies with a limited budget.
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
Dream. Build. Connect.
Want to start telling the story of yourself, your business or your cause across social media? Not sure where to go first? Chances are everything you need is at your fingertips - you just have to see the story around you!
Browse for Inspiring MeMe's portfolio, growth, journey and article publication guidelines. Inspiring MeMe is having Worldwide Contributors and providing an open platform for all the authors to publish their fresh guest posts.
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists leverage cognitive diversity to improve their news and opinion planning and reporting.
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
3+ years at LinkedIn, currently on the editorial team as a News Editor writing and curating the professional news our members need to be more productive and successful; previously led editorial efforts for LinkedIn SlideShare. On temporary assignment in Hong Kong.
I received my Bachelor of Science from Northwestern's Medill School of Journalism.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Webinar workshop for LibraryLinkNJ. Covers the various types of web copy libraries create, as well as thinking about audience and how people read on the web. Discussion of voice and tone, including the importance of being conversational, honest and kind. Essential tips for high impact writing such as structure, writing for scannability, good use of links and avoiding jargon.
"People read differently online than they do when they read print materials -- web users typically scan for information." Hence writing for the web requires a different approach. This presentation will help you understand the style and structure of writing for web.
Writing for the Web and Social Media 2015Kate Post
An overview of tips and tricks for higher education professionals writing for university-branded websites or social media. Created by Anna Harris and Kate Post of California State University, Chico.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
Headlines make or break the reach of your digital stories. Without a headline that promises something specific, readers will be confused and disinterested and the story will not get in front of many people. In this session, we'll discuss how to write headlines that people will click and share.
Bringing web best practices to share point intranetsvman916
An intranet is nothing more than an internal-facing website, and most people use it like they use any other website on the Internet. Its often only us, in the SharePoint world, that get caught up in the tool and functionality that makes an intranet work.
Join Virgil Carroll as he shares his 16+ years of web building experience in the guise of a top 10 SharePoint intranet best practices discussion. From content to functionality, to how people really use it ... this discussion will change the way you think about how you deliver your intranet today.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
Leeds City Council spoke at the Northern National Apprenticeship Week (#NAW2014) partners event about their role as:
- An apprentice employer
- A promoter of Apprenticeships
- A co-ordinator of Apprenticeships across the city
The 'messaging and reputation' breakout session from the January 2013 NAS partner workshop looked at some new DRAFT messaging for Apprenticeships and invited feedback.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
1. Writing for Social Media
Kristian Carter
Claremont PR
www.claremont.org.uk
2. Writing for the Web
How users read text on the Web
• Users scan text on websites, rather
than reading word for word.
• Users read in quick, short bursts and
tend to be action-oriented.
• Takes longer to read same passage
on screen as on a page.
2 | Writing for the Web
3. Writing for the Web
Interactive chart
Important
Short, punchy intro
Engaging
Subheadings, short
line lengths and
mostly 3-line
paragraphs
3 | Writing for the Web
Social
Source: http://www.bbc.co.uk/news/technology-15792257
4. Writing for the Web
Keep it short and shareable
If you want to get retweets then 100 characters is a good target
Be timely
Make it conversational
Ask for action
Think headline, not sales pitch
4 | Writing for the Web
Source: http://www.bbc.co.uk/news/technology-15792257
7. Writing for the Web
Traditional SEO „Ranking Factors‟
• Site content and structure
• Content development
• Keyword research
• Expertise
7 | Writing for the Web
8. Writing for the Web
However, search is evolving…
• Rise of ‘Mobile Search’ through Google Voice Search,
Siri, Google Now.
• Decline of ‘High Volume’ keywords – ‘Apprenticeships’
vs. ‘How can I get an Apprenticeship?’
• Google’s algorithm is well understood by people looking
to manipulate search rankings.
8 | Writing for the Web
9. Writing for the Web
Hummingbird – an evolution of search
• Serves search habits of today (and tomorrow)
• Understands and delivers upon ‘user intent’
• Helps people quickly answer full questions, as
opposed to long phrases by individual words
• Looks to predict the answer we are looking for
9 | Writing for the Web
10. Writing for the Web
“Pay Your Bills through Citizen Bank and Trust Bank”
10 | Writing for the Web
11. Writing for the Web
What a typical SEO strategy looks like today
• Context-based approach
• Mobile-first focus
• Long tail approach
• Better participation on social networks
11 | Writing for the Web
12. Writing for the Web
Tap into human emotion if you want people to share
We talk to survive
12 | Writing for the Web
November 2013
13. Writing for the Web
Creating shareable content – why do people share?
We talk to form social bonds
13 | Writing for the Web
November 2013
14. Writing for the Web
Creating shareable content – why do people share?
We talk to help others
14 | Writing for the Web
15. Writing for the Web
Creating shareable content – why do people share?
We talk to manage how we are perceived
15 | Writing for the Web
16. Writing for the Web
What do we talk about?
• We talk about other people
• We share feelings, not facts
• We share content that triggers emotions
• We talk about the things around us
16 | Writing for the Web
17. Writing for the Web
Who do we talk to?
• 80% of our conversations are with the same 5-10 people
17 | Writing for the Web
18. Writing for the Web
•‘Library’ content: answers real
questions for your audiences
•‘Cafe’ content: short, visual,
shareable, regular content for
social media
•Delivered in packages, for
different audiences & platforms
•Conversational, interactive
•Ask for action: headline, not sales
pitch
18 | Writing for the Web
19. Writing for the Web - Tactics
Employ the „Why should I share test?‟
• Have a clear social voice – entertainer, host, enabler?
• How can you make the end user look good?
• Provide facts at the moments that count
• Focus on visual content
• Test, test, test – draft 25 headlines
19 | Writing for the Web
Writing for the WebWriting for Social MediaHummingbirdWhen we’re planning our campaigns, we tend to gravitate towards a picture of our audience in our minds eye that is sat on the sofa, with iPad or daily newspaper, slowly digesting our messaging and its implications. We wish!We wish. In reality, we probably have around thirty seconds of someone’s attention while they’re standing at a bus stop, with a latte in the other hand. And that’s a difficult shift for us to adjust to.
Keep it simple. I’m a fan of getting to the point. Writing for a mobile site requires you to kick it up a notch. You have to be even more concise and get to the point even faster. The content should be easy to read on a small screen. Use bullets for lists, and keep paragraphs short for easy scrolling.Make it easy for mobile users to find what they’re looking for. If someone is browsing your site on a mobile device, they’re likely doing it while ordering coffee, waiting for a meeting to start or watching TV. Organize the content with brief headlines, make the text easy to scan, and don’t forget to include contact info in case they want to call or email for more details.Don’t forget about SEO. Mobile content still needs to be optimized for search. Recent studies show that 1 in 3 mobile searches are local, and 61% of users called the business after searching for it on their smartphone. That means users are out on the streets searching for exactly what they want. And since the screen on a mobile device is smaller than a desktop, being at the top of the rankings is even more important if you want to be noticed.
Writing for social media does mean changing the way we write – nothing less than designing short attention spans into our content. We now spend as much time planning outputs (interactive charts, punchy intros, subheadings, social media links) as we do messaging.Usability increased 124% when content creators:Kept text concise – 50% of print word countUsed neutral, objective languageUsed an easily scannable layout
Designing for Short Attention SpansUsability increased 124% when content creators:Kept text concise – 50% of print word countUsed neutral, objective languageUsed an easily scannable layout
But it also means putting the processes in place that allow great content to happen. O2 is a superb example of this – they have created a ‘triage’ so that senior management understand how customer queries are going to be responded to, but don’t have control over what precisely is said. That is (rightly) the job of the community manager.
Do you invest appropriate time providing an accompanying image to a post? It’s tempting to think that once you’ve written a post the job is done, but a well-chosen image could increase engagement by over 300%. That could be the difference between a campaign succeeding or not – is it worth your time? With sites like Stocksy around, there really is no excuse.
SEO is the process of building pages in a manner that allows pages to rank highly in search results.SEM is usually attributed to paid advertising for keywords.Some consider SEM to also include social marketing, email marketing, content marketing, native advertising, mobile ads, search optimised navigation
Volume of mobile searches has grown by 400% in 2013, doubles every two months.15% of Google searches everyday are for things which Google has never seen before.Two thirds of consumer searches are for product information, 1 in 3 local searchers goes on to make a purchase
Hummingbird is a new engine that retains some of the older parts of Google that were functioning well. Within five years, Google Hummingbird will kill off ‘brochureware’ sites with only static pages, however well keyword optimised they are. That’s how big it is.Pages that match the meaning of a user’s search will now perform much better than just a few words. When creating a page, a webmaster needs to now ask themselves – what is it the user needs when entering their query, does it match?
Google has given examples of how Hummingbird improves results.
What do we need to doFocus on market research, not keyword researchIt’s time to get serious about mobile. Always test how your content works on mobile.“Future is about things, not keyword strings”Need to start getting a reputation for yourself (ideally through G+, if possible)SEO is not going to end, but we need to focus on concept matching.
Social networks are not channels for what we create – they are for all the people who participate in the network.People make content go viral. Specifically, it’s people’s emotional reactions to content that make it go viral. It’s very difficult to get anyone to share anything without first asking “what is it about this post that would make people want to share it?”
Social networks are not best understood as channels down which folk send things, they’re best understood as webs from which members pull down learning (from each other)