This document provides an overview and agenda for a "Publishing 102" training session. It includes dates and objectives for upcoming online publishing trainings. The Publishing 102 agenda covers industry trends in 4D publishing, peer review using tools like Crocodoc and BackBoard, publishing and critiquing student work, and types of online publishing for personal and professional audiences. Guidelines are provided on making peer review effective and dos and don'ts for online publishing. Participants are encouraged to bring materials to an upcoming hands-on session on Web 2.0 tools and coaching days are scheduled for individual meetings. Contact information is provided for the presenter, Karen Brooks.

1. Publishing 10211/18/10
Karen Brooks

2. Publishing 102 Presentation
• Part of the
Publishing &
Learning
Online: 2020
Strand
Training Dates
 Web 2.0 Date: 12/16/2010
 3D Environments and
Collaborative Spaces Date: 1/20/2011
 eBook and textbook
alternatives Date: 2/17/2011
Coaching Days
 12/8/2010
 1/12/2011
 TBA

3. Strand Objectives
1. Activities that promote publishing in a 21st
century environment
and authentic experience for students will be created.
2. Students and teachers will have access and training on web
and video conferencing software/hardware and local, regional,
national, and international collaborators will be identified for
projects as needed.
3. System will be utilized to provide communication and
collaboration areas for teachers and students.
4. Appropriate website tools such as Content Management
System, wiki’s, and blogs will be identified and training on
these products provided.

4. Publishing 102 Agenda
Industry Trend: Publishing in 4D
Peer Review
Publishing and Critiquing
Types of Publishing Online and in
Professional Communities

5. Publishing 102
Kiss Principle for Technology
• Keep it simple - just build on what you are doing;
• Instructional design - should be about the curriculum and
learning not the technology;
•
• Students - pick it up faster than us - we don’t need to be
the expert in the technology.
• Sustainability - technology does not have to be latest and
greatest, but we do need to model how to use these new
technology appropriately and responsibly.

6. Publishing 102: Industry Trend
4D Presentation/Publication – Ralph Lauren 11/10/10
http://vimeo.com/16723278

7. Publishing 102: Peer Review
Crocodoc - http://crocodoc.com/

8. Publishing 102: Peer Review
BackBoard - http://www.getbackboard.com/

9. Publishing 102: Peer Review
Calameo – Take PPT’s and Build on it.
http://en.calameo.com/

10. Publishing 102: Peer Review
http://www.newpaltz.k12.ny.us/1563201114112624990/blank/browse.asp?A=383&BMDRN=2000&BCOB=0
• Use Save as to save the
file name it
Lastnameperiodprojectna
me and save it on your
drive.
• When you complete your
final project in Power
Point you will upload it to
Calameo using the
following directions:
• Go to http://en.calameo.com
• The user name is Teacher created account
• The password for the class is Year2010
• After you log in, got to the second tab, Your Publications.
• Click on Create a Publication
• Click the green BROWSE button
• Find your saved file on your drive.
• Drop down to the Title of the Publication, type in The Project Name
and Your first name ONLY.
• Make sure Format is on Book.
• Make sure Category is Education.
• Click the green Start Uploading Button and Wait. It will upload and
then it will convert. When it is finished you will get a green message:
Congratulations! Your publication is ready.
• If it is done correctly, then it will be displayed in the Calameo Book
Shelf at the top of the page.
• You may look at your classmates projects by clicking on them at the
bookshelf at the top of the page.

11. Publishing 102: Peer Review
• This is the bookshelf
that can be posted on a
webpage to complete a
peer review of student
publications.
• The books are
presented in an
electronic book format.

12. Publishing 102: Publishing and Critiquing
How Do You Make Peer Review Work
http://mendota.english.wisc.edu/~WAC/category.jsp?id=20
?
• Set realistic goals for peer
review and explain them fully
(and often) to students.
– Failure – students don’t know what to
do.
– Before, during, and after peer review
sessions, take time to explain your
goals for peer review.
• My main goal for peer review is to
emphasize to students that writing is
fundamentally a form of communication
between real people.
• Talking face-to-face about a paper can help
writers articulate what they are trying to
say in their papers.
• It is also a chance for real readers to tell
writers what they're hearing and what isn't
coming across clearly.
• Do peer review more than
once.
– It takes practice
• Guide your students with
central questions and
focused tasks.
– "What is the writer trying to
say/argue for in this piece?“
– "How can s/he make this
argument more effective and
persuasive?"

13. Publishing 102: Publishing and Critiquing
How Do You Make Peer Review Work
http://mendota.english.wisc.edu/~WAC/category.jsp?id=20
?• Help your students see
the difference between
revision and editing.
– Students must understand
difference between revision
and editing.
• Revision - tightening up or
shifting focus, clarifying purpose,
cutting, adding, reorganizing,
taking the conclusion as new
introduction and starting over,
etc.
• Editing – comes later - grammar
and mechanics
• Encourage both
honest responses and
constructive advice.
– Outlaw "scoulding" on
each other ("You should
do this..."). Instead, ask
them to phrase their
responses in "I"
language ("I hear..., " "I'm
confused when…," "I'd
like to hear more
about…," etc.).

14. Publishing 102: Publishing and Critiquing
How Do You Make Peer Review Work
http://mendota.english.wisc.edu/~WAC/category.jsp?id=20
?
• Give students a clear
format for peer review
and require written
reviews (either a
worksheet or a letter to
the writer).
• Procedure to follow on the
board:
1. Divide time evenly between group
members.
2. Writer of each piece presents main
concerns (which may have changed after
seeing other papers).
3. Each reader gives the writer an honest
response to her/his piece, making sure to
articulate what s/he thinks the writer's main
idea is ("mirroring").
4. After writer's purpose or thesis is clear,
move into open discussion of questions and
suggestions for the writer.
5. Writer sums up suggestions and tells group
her/his plan for next draft.

15. Publishing 102: Peer Review & Publishing
and Critiquing
Resources
• Rubric
• Questions to Consider
• Editing Checklist for
Self and Peer Editing
• More Peer Review
Questions
• Peer Review Checklist

16. Publishing 102: Types of Publishing
Online and in Professional Communities
Anyone on the Internet can get to your online publication.
The pressing question for authors is how many and what
types of people do you WANT to read the publication?
It's always important to keep in mind the intended audience
for your work, as well as the audience you might get.
The appearance of the page, as well as its content, makes
a big difference in how attractive it is to the eyes of
professionals versus the general public.

17. Publishing 102
Intellectual Property - There is a great deal of debate
nowadays about whose ideas on the web belong to
whom.
Most problematic scenario would be people
plagiarizing your online work and then later accusing
you of plagiarizing them. There are techniques - such
as water-marks and time-stamping a document - that
can help verify the originality of your online
publications.
 From - http://users.rider.edu/~suler/psycyber/publish.html#audience

18. Publishing 102: Do's and Do
Not’s
http://users.rider.edu/~suler/psycyber/publish.html#audience
• Make the page layout simple, nice to look at, and easy to read on a monitor. Spare people from eye strain: use a clear font
size and color.
• Use graphics to catch the reader's eye and to illustrate an idea or theme in the article. Avoid the clutter of too many
graphics.
• Don't use frames unless it *really* is the best way to help readers navigate through the site.
• Try to respond to all e-mail, even if it is a kid in school who is treating you like an information-machine that will feed him
data for his report. Even a one-liner can be enough as a polite, humane reply.
• Remember that "making money" is not the only way a publication can be valuable to you. There's more to an author's life
than royalties.
• Register your publication with the major search engines.
• Remember that the web is always in flux. Other sites move around or disappear. Try to keep up with fixing dead links.
• Try NOT to move your own publication, unless absolutely necessary. Try not to change the urls of your pages. Avoid
becoming part of that web flux. If you do, people will have a harder time finding your work.
• Send e-mail to owners of other web sites who may be interested in your work. But avoid the notice that looks like an
automated commercial that's being sent to everyone and their brothers. It's tacky. Take the time to write a personal
message.
• Use that spell-checker!
• Help out visitors who land somewhere in the middle of the site. Let them know where they are and give them links to find
their away around.
• It's a pain in the neck, but test your pages on all the major browsers and platforms. A page may look wonderful on your
machine, yet come across as a mess on someone else's.
• To help people know that they're still in your space, keep a distinctive look throughout the publication. Clearly label links
that lead people off the site.
• Don't expect every single duck in your publication to be in its row. Nothing is perfect, except perhaps imperfection.
• Remember that if your work is good, word will spread.

19. Publishing 102: Where do People
Publish in the 21st
Century?
Personal
 Social Networks – Facebook, Twitter
 Social Bookmarks – Delicious, Diigo
 Video, Podcasting - Youtube
 Collaborative Tools - Zoho, Google Docs
 iTunes
 Professional Online Communities - Digg
 Blogs – Blogster – Wordpress, etc
 Wiki’s - Wikispaces
 Webpages
 Web 2.0
 Online Publishing - Tikatok, Lulu, etc.
 Forums & List serves
 Even email
Professional
 Social Networks
 Social Bookmarks
 Video, Podcasting
 Collaborative Tools
 iTunesU
 Personal Interest Online
Communities & Clubs
 Blogs
 Wiki’s
 Webpages
 Web 2.0
 Online Publishing - Tikatok, Lulu,
etc
 Forums & List serves
 Even email

20. Publishing 102: Next Time
Web 2.0
12/16/10
Bring Instructional
Materials – Very
Hands On Class

21. Publishing 102: Next Time
Coaching Day
12/8/10
Email to set-up Meeting
Time

22. Questions for Karen
Kbrooks@ulsterboces.org
845-255-1402 Ext. 1252
http://www.slideshare.net/kbrooks
http://www.karenbrooks.wikispaces.com
http://www.karenbrooksucboces.blogspot.com