The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
This presentation to leaders of county associations emphasizes the power of basic brand principles for clear communication to multiple audiences. Government associations must communicate value.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
This presentation to leaders of county associations emphasizes the power of basic brand principles for clear communication to multiple audiences. Government associations must communicate value.
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Strategic communications planning and building audience personas-Matt Tidwell...Matthew Tidwell
This was a presentation delivered by Kansas City area communications consultant Matt Tidwell, APR, and Tricia McKim, Vice President, Morningstar Communications to the Kansas City chapter of the International Association of Business Communicators in May 2014. It covers strategic communications planning and building audience personas as a planning tool.
Social Selling means using social media to create a relationship with your buyer. If you're looking for a job, you are a product and the employer is the buyer. Use #SocialSelling techniques to get your next job.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
What is #ThoughtLeadership? Is it mindless self-promotion, or is it more like some fancy management fad? Is it more like your social media presence, or sharing stories? What is the real deal here? In this talk, I have shared some ideas from others, and also some of my own learning over the years. Hope you find the answers you were looking for...
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
In-House Content Strategy - MinneWebCon April 2013m3ggiesue
Your organization's content needs help, and it's your job to fix it. But where do you begin? Change from within can be daunting. It may seem like the problems are too big for one person, or one team, to fix. Luckily, you can start to make a meaningful impact with just a few small changes.
This session will offer tips and tools for creating a content strategy from within your organization. You'll get a handful of easy-to-implement, start-today tactics, as well as insight into effecting meaningful longterm change.
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Strategic communications planning and building audience personas-Matt Tidwell...Matthew Tidwell
This was a presentation delivered by Kansas City area communications consultant Matt Tidwell, APR, and Tricia McKim, Vice President, Morningstar Communications to the Kansas City chapter of the International Association of Business Communicators in May 2014. It covers strategic communications planning and building audience personas as a planning tool.
Social Selling means using social media to create a relationship with your buyer. If you're looking for a job, you are a product and the employer is the buyer. Use #SocialSelling techniques to get your next job.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
What is #ThoughtLeadership? Is it mindless self-promotion, or is it more like some fancy management fad? Is it more like your social media presence, or sharing stories? What is the real deal here? In this talk, I have shared some ideas from others, and also some of my own learning over the years. Hope you find the answers you were looking for...
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
In-House Content Strategy - MinneWebCon April 2013m3ggiesue
Your organization's content needs help, and it's your job to fix it. But where do you begin? Change from within can be daunting. It may seem like the problems are too big for one person, or one team, to fix. Luckily, you can start to make a meaningful impact with just a few small changes.
This session will offer tips and tools for creating a content strategy from within your organization. You'll get a handful of easy-to-implement, start-today tactics, as well as insight into effecting meaningful longterm change.
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
The convergence of content or how to tell a consistent cross-channel storyLEWIS
A brief guide on how to tell appealing and consistent stories in an omni channel marketing strategy. Do's and don'ts and a couple of examples of how it should be done as presented at LEWIS Kuala Lumpur's quarterly Lunch 'n Learn.
Writing for the web requires us to think about the entire ecosystem of digital channels, devices, and contexts. In this talk, we present practical tactics you can start using today to know your audience, find your voice, and consistently write copy for the web that actually gets read and builds your brand in the process.
Writing tools such as a message hierarchy, editorial calendar, keyword strategy, and a web workflow can help marketers write better and write more.
Innovative People - Innovative Cities: Linda davies marketingKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Linda Davies marketing taster workshop, Director, Open Communications UK.
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
An overview of the process from strategic marketing segmentation to identifying target market and then creating an audience persona for content marketing and social media marketing. Includes practical how-to create an audience persona tool.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
9. Is any text on screen: laptop, desktop, mobile phone,
tablet
10. Digital copy needs to:
• Provide information to visitors
• Engage with visitors
• Convince visitors to take action
• Convey brand ethos
• Provide context to search engines
• … and much more!
Oh, and it has to achieve all of this without looking
like it’s trying too hard – easy right?
11. It’s not as easy as it looks
While is is often
overlooked, digital copy
is everywhere and it’s
vital to help marketers
achieve goals
12. Digital copywriting is not simply a pared down
version of traditional copywriting. It does not
involve a simple process of transferring print
media onto the web
13.
14.
15. • It communicates the message you’re trying to
deliver
• The copy that you use on your website, email
campaigns, social media platforms etc. is a critical
factor in converting users and achieving your
business goals
• Fancy flash elements and impressive design will
be pointless if your copy fails to deliver
16. •Digital copy also plays a central role in the overall
online communications strategy of an organisation
• A digital communications strategy should cover,
amongst other things, your website, your visibility on
search engines and social media
27. The T represents the depth of related skills
and expertise in a single field, whereas the
horizontal bar is the ability to collaborate
across disciplines with experts in other areas
and to apply knowledge in areas of expertise
other than one's own
http://en.wikipedia.org/wiki/T-shaped_skills
29. • Online copy needs to focus on your users, it
should address their needs and solve their
problems
• So, the first step to online copywriting is to
research your audience
30. According to Price and Price, audiences were
traditionally thought of as vast and vaguely defined
crowds (2002)
31. The more you know about the reader, the more you
can tailor the content to their needs
32. This means that digital copywriters should aim to
write for one ‘target user’ or for an audience of one –
a persona
34. • A persona is a profile that you can create to
embody the characteristics of the target audience
for whom you are writing
• Personas are based on the profile of readers of
your copy
• Creating a profile is all about considering the
characteristics of your readers and their needs
and desires
35. • Quantitative data – i.e. visitor demographics
• Qualitative information – i.e. reader comments or
answers from surveys and focus groups
36. • The key is to gather as much information as
possible to create a well-rounded view of your
target audience
• This will help you craft a detailed persona
37. Yahoo! Style Guide: suggestions questions
• How old are your readers?
• Where are they from? Are they local? National?
International?
• Are they employed? Part or full-time? What do
they do and is it related to the content you
produce?
• If they’re unemployed are they students, retirees,
business owners?
• Are they male or female?
http://styleguide.yahoo.com/writing/identify-your-audience/reasearch-your-audience
38. Yahoo! Style Guide: suggestions questions
• What is their income bracket? And what do they
buy with their disposable income?
• Do they spend money online? If so, how much?
• What languages do they speak?
• What is their level of education?
• What race and ethnicity group do they fall into?
• Are there any user’s who have difficulty accessing
your site due to disability?
40. Also ask qualitative questions:
How well does the site answer your audience’s
content needs?
What do your visitors find most/least valuable?
What would people add to make the experience
better?
Why did people choose this site? How does it benefit
them?
Would visitors recommend this site to a friend? Why
or why not?
41. How many?
• You’re not limited to creating content for only one
persona
• Digital copy can be structured in such a way that it
caters for several personas
• However, you need to spend time understanding
their needs before you are able to write copy that
addresses these needs
• But don’t create too many personas either. You
risk losing focus and your audience’s attention
42. Once you’ve identified your target audience
and created your personas, you can begin
tailoring your content to their needs
Consider where your target audience is online:
•Do they use social media? If so, what
platforms – Twitter, Facebook, LinkedIn?
•What topics do they discuss?
•How can you tailor your content to suit their
needs and offer relevance?
45. • Storytelling is a powerful marketing tool
• We grow up hearing, reading and writing stories
• We are more likely to remember stories over cold
hard facts since we connect with them on an
emotional level
46. • If you think creatively
enough, every brand,
product or service has
a story
• But how well
structured, captivating
and relevant is it?
47. Godin on a great story
• Captures the attention of a large or important
audience
• Is true – or at least authentic and consistent
• Makes a promise – a bold one that is exceptional
and worth listening to
• Is trusted
• Is subtle – stories work best when people are left
to draw their own conclusions
http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html
48. Godin on a great story
• Happens fast – the power of first impressions
• Doesn’t contradict itself – consumers see through
deceit
• Won’t appeal to everyone – they identify with the
world view of a small audience, who spreads the
story on
• Doesn’t appeal to logic – but they do appeal to the
senses
• Agrees with what people already believe
50. Always remember the basics of a good story:
• Determine what facts you want to include
• Use a great headline
• Open strong and grab your readers attention
• Create a good structure with plot and place
• Have clear characters/heroes
• Establish a clear tone and perspective
51. Always remember the basics of a good story:
• Build tension through conflict
• Resolve the conflict
• Have a happy ending – although you don’t need to
give them all the details. Let your readers use their
imaginations but provide them with a sense of
direction
• Provide a Call to Action
54. ‘NIKE DIDN'T DISCOVER THE POWER OF
ADVERTISING, NIKE DISCOVERED THE
POWER OF THEIR OWN VOICE.’
dan wieden
55. Tone of voice
“It isn’t what we say but how
we say it. It’s the language
we use, the way we
construct sentences, the
sound of our words and the
personality we communicate.
It is to writing what logo,
color and typeface are to
branding.” – Robert Mills
http://uxdesign.smashingmagazine.com/2012/08/21/finding-tone-voice/
58. What’s my tone again?
Look at the brand:
•Typefaces
•Colors
•Language
•Imagery
It will help you determine the most appropriate and
authentic tone
59. Talk to the stakeholders
• What is our personality?
• How do we sound to others?
• How do we want to sound?
• Are we authentic?
• Who are we targeting?
• How can we keep our voice but change the tone?
• What words do we like?
• What words do we despise?
60. Talk to the stakeholders
• Should we use jargon?
• Can we use humor?
• How informal can we be?
• What punctuation should we use?
• What do our competitors sound like?
66. What else should I put in the style guide?
• Brand history
• USP
• Goals
• Our audience (and what we want them to think,
feel and do when they read our copy)
• Conventions
67. What else should I put in the style guide?
The way we use capitalisation:
•WE ARE QUIRK
•We Are Quirk
•We are Quirk
•we are quirk
Is there a list of particular words / services we treat
with different capitalisation?
•QuirkStar
•QuirkStation
68. What else should I put in the style guide?
The way we write numbers:
•4 / four
•4 million / four million / 4 000 000 / 4,000,000
The way we treat currency
•R1 / R 1 / R1.00
The way we treat time
•4pm / 16h00
•1.5hrs / 1.5 hours / 1.5 hrs
69. What else should I put in the style guide?
The way we treat dates:
•1 Jan 2013 / 1 January 2013 / 1st of January 2013 /
01.01.2013
The way we treat periods in titles:
•Mr / Mr.
Do we like contractions:
•We are / we’re
70. What else should I put in the style guide?
The way we use punctuation:
•In lists, tables, headlines etc.
The way we treat acronyms:
•National Credit Act (NCA) first then NCA / list of
acronyms that never need to be written out in full
Full list of words we like to use and a list of ones we
don’t
72. We are marketing
Not just writing for fun:
•Be aware of business objectives
•The KPIs of any work you’re doing
•The goals
•How the goals will be measured
89. Online, we often only have a limited space to attract
attention and entice action. And we have to use it
well:
•Your readers will be time starved
•They will not read each painstakingly crafted word
•They are overwhelmed
•They scan
•Some require more than others…
93. • The use of contractions
• Don’t state the obvious
• Limit use of specialist language
• Consider using icons / infographic elements to
replace text
94. •Bad: In my opinion, this is without a doubt, definitely
the worst time to purchase avocados.
•Better: This is definitely the worst time to purchase
avocados.
•Even better: It’s the worst time to purchase
avocados.
•Best: Don’t buy avos now.
95. ‘COPY IS LIKE A SKIRT, IT SHOULD BE
SHORT ENOUGH TO KEEP IT
INTERESTING BUT LONG ENOUGH TO
COVER THE SUBJECT .’
Unknown
100. Send us an email and we’ll issue you with an order
number.
Or
When your email has been received, we’ll issue you
with an order number.
101. Features Benefits
Has five different settings Lets you choose the
settings you prefer
Sends regular updates to Gives you peace of mind
your phone
Includes a built-in Save time and ensure you
calendar, memo and always have the right info
address book at hand
102. ‘SELL A GOOD NIGHT’S SLEEP – NOT THE
MATTRESS .’
Instructor at
Academy of Art
University, Advertising program
112. Search engines look for:
• Relevance
• Importance
• Popularity And we give it to them,
• Trust by optimising
• Authority
113. Building search friendly sites
We need to do everything in our power to help the
spiders crawl and index our site – this is done by
removing various technical barriers
114. Copy must…
• Provide information to readers
• Engage readers
• Convince them to do what you want
SEO copy must do all of that AND send signals of
relevance to the search engines with content
115. Targeted content that is…
• To target, we need to find out where to aim – enter
keyword / key phrase research
• Keywords can be considered as “areas in which
you wish to compete”
• You’ll be competing for position on the SERPs
116. What to consider?
• Search volume
• Competition
• Propensity to convert
• Value per lead
117. 3 phases
Brainstorm: Think like a
user
Research: Who’s
searching for what
Refine: Search volume
and competition
118. Now we need to send those signals
• URLs
• Page title
• Meta data
• Headers <h>
• Body copy
• Links
• Anchor text
• Alt tags
• Link text
133. What’s the point?
• Providing information about who you are
• Offering an explanation of what users can expect
to find on your website
• Making a statement
• Building trust and credibility
134. Writing for websites
• Writing text that can be easily scanned
• Using meaningful headings and sub-headings
• Having a well-organised site
• The inverted pyramid
• Using paragraphs effectively
• Keeping copy concise
135.
136.
137. Parts of a website
• A good home page
• An about page
• A contact page
• A products or services page
• Common page elements (CPEs)
• Main navigation links
• A search box
• Forms
147. Site content: process
Receive
• Creative brief – this is put together by the client
service team in association with the client
• Functional specification document and wireframes
- put together by the UX team
Review
• Team reviews the documentation, has a project
kick-off and feedback session
148. Site content: process
Update
• Documents are updated and re-circulated before
the work kicks off
SEO input
• The SEO team delivers the SEO strategy and key
phrases to the team (while they do have their own
processes in determining these, it is important to
understand this process and to have a general
understanding of how it works)
149. Site content: process
Writing
• The copywriter takes the SEO phrases and begins
writing
• Work on copy for two+ pages together with a
designer to present to the client
• The client then feeds back on tone, creative
direction etc. before and entire deck is created
• The copywriter then creates an entire deck which
goes through internal and external rounds of
feedback
150. Site content: process
Design review
• The copywriter reviews the flat art design with their
copy included in it to see if everything is correct
and to determine what needs to be amended to
complement the design
151. Site content: process
Finalisation
•Once the copy and design are signed off it goes to
HTML and Engineering
•Once completed, copywriter reviews the functioning
site to ensure that all copy has been correctly
implemented
•Entire team reviews the site before completion
•Site goes live
•The copywriter drinks bottle of champers and does a
happy dance
152. Some things to consider
How does it look and read? Professional and slick?
Are there clear CTAs to direct readers?
Are prominent phone numbers and addresses above
the fold of certain web pages?
Have you used testimonials on each page?
Is your content content fresh and updated?
Is your site free of errors?
154. Mobile reading
“Out of South Africa’s 6.8 million Internet users, 2.48
million South Africans use only their cellphones to
access the internet, and there are just 820,000 ADSL
lines in use.”
Internet World Stats, Dec 2011
156. Who are we writing for?
• People who are bored and browsing while waiting
(in a queue perhaps)
• Those who are task driven and urgently looking for
information, like someone trying to get their flight
details or the number for a taxi
• Those who are performing a repeated action, like
checking the weather
157. Writing for mobile
• Mobile websites
• Mobile advertising
• SMS/MMS/USSD
• Apps
158. Limitations
• A small screen size, often with tiny text.
• Scrolling – no mouse
• Navigation is limited
• Downloads are often slow
• Data can be expensive for mobile phone users
165. SMS tips
• Know who you are writing to: Define your
audience (it’ll help you to determine when to send
the message as well)
• Don’t use SMS speak: Txt spk isn’t gr8 2 use txt
speak cos it isn’t professional. Remember that the
messages you write are representative of your
organisation and should adhere to brand tone
guidelines
• Start off with a bang and focus on the benefits:
capture your reader’s attention immediately
166. SMS tips
• Keep the message simple:You only have 160
characters per SMS so use them wisely and
eliminate all the unnecessary text. But ensure our
message still makes sense
• Encourage conversation: Great opportunity for
engagement, so capitalise on this. Encourage
feedback and questions and always respond as
quickly as possible. And use them to direct traffic
to your mobisite
171. Twitter tips
• Always consider your goal
• Be informative
• Stick to one or two points in your message
• Use the active voice
• Be wary of acronyms and abbreviations
• Reply to your followers
• Use keywords #tags
• Use a URL shortener
175. Social copy tips
•Research is vital: You need to understand what type
of content community members want. You need to
know who you are targeting and then what
information they will find meaningful
•Remember it’s a conversation: Your content must be
personable and appealing. Social media is no place
for stuffy corporate speak
•Shareable content is credible content
176. Social copy tips
•Remember that your content should offer value and
be insightful. Ultimately you should aim to create an
overall perception that your brand is the thought
leader in its industry
•Avoid overly promotional content
•Community members are likely to see right through
a sales pitch
180. Tips for paid advert copy
• Heading – 25 characters
• Line 1 – 35 characters
• Line 2 – 35 characters
• Display URL - 35
• Use vanity URLs
• You can put a CTA in the advert copy
• No repeated exclamation marks
181. Tips for paid advert copy
• No word may be written in capitals only
• No claims of “best”, “number one” or superlatives
may be used unless they can be verified by a
reliable third-party source
• Product numbers may be used
• Test, test, test
184. Blogging tips
• Industry relevant • Meaningful and
• Appeal to your target attention-grabbing
market headlines
• Transparent and • Use links
honest • Optimise
• Personal and • Write for easy
entertaining scanning
• Regularly updated • If you want readers to
engage – provoke it
194. Subject lines: consider the following:
Use questions - Looking for a tool to drive
conversions?
Use numbers - 5 killer tips on creating a powerful
impression
Create a sense of urgency or time factor - Only
available until midnight!
195.
196.
197.
198. Email tips
Pay attention to subject lines
Clear CTAs
Get to the point
Pay attention to the data
Add value
Build relationships
199. Email tips
• Solve a problem: The key to a successful
newsletter is providing solutions and relevant
information to your readers
• Share industry secrets: For example, consultants
could share their advice on best practices and tips
for growing a business
• Share your knowledge: What benefits could you
provide to your consumers? Highlight these in
your newsletter. For example, a health spa could
offer home relaxation tips or advice
200. Email tips
• Ask a question: Consider what answers your
consumers are looking for, and ask an appropriate
question in the subject line
• Offer the reader a teaser: Try using a cleverly
worded subject line to entice your reader in. For
instance, ‘Four reasons your staff are costing you
money’
• Tell the reader what’s in it for them: Consumers
want to know how things will benefit them. Make
this clear in the subject line
201. Email tips
• Turn your readers’ questions into content: If you
have regular questions or concerns from readers,
use these to create content
• Show your softer side: Highlight charitable events,
wellness endeavours and community focused
initiatives through your newsletters
• Be creative: Think laterally and craft newsletters in
new and creative ways
• Take a poll: It can be useful to take a poll and
gauge what content your users would like
204. Display tips
•Simplicity is key
•Use strong headlines or questions
• Focus on one clear benefit
• Find a need and then offer a solution
• Use Calls to Action effectively
205.
206.
207.
208.
209. • HTML stands for HyperText Markup Language,
and it is the foundation of online documents.
• HTML tags tell web browsers how to present
content. HTML tags are in the brackets that look
like arrows: < >
259. What to test?
• Headline: Test different wording, as well as
different text sizes
• CTA text: Test different Calls to Action to see
which is more effective
• CTA position: Test a few different positions
• Body copy length: Test different copy lengths
• Body copy format: Test out different formats,
changing lists subheadings, paragraphs, bolding,
italics etc.
260. What to test?
• Copy tone and style: Consider changing the tone
and style
• Navigation and other linked text: Test variations in
the wording you use
• Corresponding images: While not strictly copy, the
images you opt to use with your text can have a
huge impact on conversions, especially when
selling a physical product. Test out which images
work best, how many images are optimal and how
large those images should be
261. What to test?
• Different offers: You may want to test different
offers to see which one works best. Try to set up
your offers so that they have similar values (to
prevent skewed results). For example, you might
offer one group of visitors free shipping, and the
other group 10% off
• If your page is long and requires scrolling,
consider having your Call to Action button
repeated several times on the page
267. • Write in plain English
• Edit like a mo fo
• Get to the point
• Talk like a human
• Get feedback
• Test and iterate
• Practise
• Read more (good stuff)
268. • Write headlines with impact
• Optimise headlines
• Keep active
• Read your copy OUT LOUD
• Write for easy scanning
• Use simple, clear, precise language
• Use bulleted lists
• Short, concise sentences and paragraphs
• Use bolding or italicising for important text
269. • Limit the flowery fluffy adverbs
• Write the most important info above the fold
• Write using the inverted pyramid
• Focus on the benefits
• Use persuasive writing
• Optimise your copy for SEO
270.
271. Quirk Education courses
• Writing for Digital: Foundations and Application
• Digital PR: Foundations and Best Practice
• Email Marketing: Foundations and Best Practice
• SEO 1: Foundations and Application
• Web Analytics: Foundations and Application
• Digital Marketing
http://www.quirk.biz/courses/home
http://www.quirk.biz/emarketingtextbook/