World Now; TV Web Sales 101

local media websites MelTaylorMedia.com 267-625-5313 basic online SALES strategy Learning Series, JAN 26, 2010

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Mel Taylor Media recent client list

Mel Taylor Media recent success story ,[object Object],[object Object],[object Object],2008 2009 Increase February $71,813 $134,847 88% March $97,304 $160,756 66% April $110,000 $164,475 49%

how to overcome common objections ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It looks like a CUBE, so call it a CUBE STOP using ‘medium rectangle’ Why do we call this a LEADERBOARD? call it what it looks like: a TOP BANNER use vocabulary that local advertisers & reps can easily understand

really dumb practice web sellers quote monthly, instead of weekly rates broadcast & newspaper quote weekly ,[object Object],sounds expensive sounds reasonable ,[object Object]

dumb practice too many lo-value banners on home page

looks bad to local ad prospects

easiest ad unit to sell sliding billboard smart practice

sliding billboard ,[object Object],[object Object],[object Object],[object Object]

sliding billboard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

tv king of promotions web + tv + promotions = revenue

70% of Super Bowl Advertisers used integrated promotions ( 2008 cpg)

Online USER Growth Monthly Visitors 24,000 12,000 30,000 Source: ___________

Online PAGEVIEW Growth 242,000 114,000 281,000 Monthly Pageview Growth Source: ___________

web advertising 101 seminars for local business another tactic to drive web revenue

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client seminar benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

mel taylor media ‘web advertising 101’ for local business success stories ,[object Object],[object Object],[object Object],[object Object],& Cablevision ,[object Object],Times Shamrock Communications

How to invite local advertisers: This invitation was sent to local print advertisers of Philadelphia Inquirer

[object Object],[object Object],[object Object],poor campaign results common reason: poor banner design

banner design ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],banner design

[object Object],[object Object],[object Object],[object Object],reasons to click

[object Object],[object Object],[object Object],[object Object],no need to click

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],hot ideas

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search ,[object Object],[object Object],[object Object]

to advertise your business would you only use yellow pages?

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branding ,[object Object],[object Object],[object Object],[object Object]

branding keep name out there message awareness educational (ex: sale)

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Radio 38 years TV 13 years Internet 4 years reaching critical mass 50 million users Phone 74 years Ipod 3 years Facebook 2 years

local media websites MelTaylorMedia.com 267-625-5313 basic online revenue strategy Learning Series, JAN 26, 2010

best revenue-producing VIDEO practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

World Now; TV Web Sales 101

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