How Radio Can Drive Digital Revenue & Generate Qualified Leads with Online Promotions
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1. The document discusses how digital promotions and contests can be used to generate revenue, leads, and engagement for advertisers. 2. Examples are provided of successful sponsored contests run on radio stations' websites that resulted in thousands of social media mentions and dollars of revenue. 3. Strategies are presented for using contests to solve advertiser challenges like lead generation and growing social followings.
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How Radio Can Drive Digital Revenue & Generate Qualified Leads with Online Promotions
- 1. How to Drive Digital #PromotionsLab Revenue & Generate Leads for Advertisers with Promotions
- 2. #promotionslab Emily Thousand Affiliate Success Manager Second Street @emilythousand Moderator
- 4. Questions + Twitter Follow @secondstreetlab on Twitter! Want to win an exclusive prize? Be the one who tweets the most with our hashtag #promotionslab Note: We are recording this webinar and you will receive an email with links to the recording and slide deck. #promotionslab
- 5. Your Resource for Promotions #promotionslab Visit us at: secondstreetlab.com/radio-show
- 6. Agenda • Why Promotions? • Sponsored Contest • Solving Advertiser Challenges • Ecommerce Promotions • Planning Best Practices • What’s New? • Top Takeaways • Q&A #promotionslab
- 8. Shift in Spend #promotionslab Source: Borrell Associates
- 9. Promotions are a Growing Trend $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 #prSoomurcoet:i oBonrsrelall Abssociates Online Promotions are Exploding $ in billions
- 10. Panelists Tim Hall @radiotool Director of Integrated Marketing, Radio One #promotionslab Michele Mitchell @wfmbmichele Digital Specialist, Neuhoff Beth Mann @bethmann General Manager, WKDZ
- 12. 1.Engage audience and drive revenue 2.UGC contests do well 3.Contesting fits into overall strategy #promotionslab Tim Hall @radiotool Director of Integrated Marketing, Radio One Why Promotions?
- 13. 1. Internal list builders to build database 2. Digital revenue 3. Solutions for advertisers #promotionslab Beth Mann @bethmann General Manager, WKDZ Why Promotions?
- 14. Why Promotions? #promotionslab Michele Mitchell @wfmbmichele Digital Specialist, Neuhoff 1. Digital revenue 2. Solutions for advertisers
- 15. #promotionslab Advertisers want measurable results and promotions deliver them
- 16. What Advertisers Want 1. Generate Leads 2. Drive Foot Traffic 3. Grow Social Engagement 4. Grow Email Database 5. Collect Data #promotionslab
- 18. What’s a Sponsored Contest? #promotionslab Contest Run on Media Company Website, Sponsor Logo Included in Branding
- 19. Pepsi Selfie Contest Brings in $10K for WCKX-FM #promotionslab Tim Hall @radiotool
- 21. #promotionslab
- 22. Social Media Promotion #promotionslab
- 23. Pepsi Photo Contest Results #promotionslab
- 24. Pepsi Photo Contest Results #promotionslab
- 25. Pepsi Photo Contest Results #promotionslab 3,000+ social media mentions
- 26. Pepsi Photo Contest Results #promotionslab $10,000 in revenue
- 27. #promotionslab Beth Mann @bethmann Small-Market Radio Drives $5K and Proves Contesting Works
- 28. Sponsors + Prizes • Flooring and tile plus installation • up to $1,000 • Pratt & Lambert paint and paint accessories up to $500 • General Contractor labor up to $2,000 #promotionslab • Window treatments up to $250 • Vanity and sink up to $1,000 • Tub and toilet up to $500 • Faucets, lighting, and building supplies up to $400
- 29. How It Was Promoted Ugly Bathroom Package Live broadcast On Air Commercials (:30) M-F 6a-7p On Air Promos Homepage feature Opt-in for Email Database Email to 20k members Print Ads Social media mentions #promotionslab
- 30. Integration with On-Air Talent #promotionslab
- 31. Bathroom Makeover Results Before After #promotionslab
- 32. Bathroom Makeover Results Before After #promotionslab 1,900+ total users
- 33. Bathroom Makeover Results Before After #promotionslab 8,000+ total votes
- 34. Bathroom Makeover Results Before After #promotionslab $5,000 In revenue
- 35. Bathroom Makeover Results Proved contesting Before After #promotionslab works
- 36. SOLVIN ADVEGRTISE CHALLRENGES #promotionslab
- 37. What Advertisers Want 1. Generate Leads 2. Drive Foot Traffic 3. Grow Social Engagement 4. Grow Email Database 5. Collect Data #promotionslab
- 38. What is An Advertiser Contest? #promotionslab Contest Run on Advertiser’s Page, Media Company Not Visibly Involved
- 39. But Wait, Like-Gating Goes Away? #promotionslab
- 40. #promotionslab
- 41. A whole new world! #promotionslab
- 42. Facebook Contest Results #promotionslab Without Like-Gating
- 43. Optional Like-Boxes on Forms #promotionslab
- 44. Optional Like-Boxes on Forms 40% Likes Growth #promotionslab in 4 days
- 45. You’re NOT just selling LIKES #PromotionsSummit #promotionslab
- 46. You’re selling LEADS #PromotionsSummit #promotionslab
- 47. “IT’S ONE THING TO GET A LIKE – IT’S MORE IMPORTANT TO GET A DATABASE.” #promotionslab BRANDY C. DIGITAL SALES MANAGER
- 48. “…CONTESTS WERE ALWAYS FIRST AND FOREMOST ABOUT DATABASE AND LEAD GENERATION.” #promotionslab JOSH P. PROMOTIONS DIRECTOR
- 49. #promotionslab WFMB’s Advertiser Contest Delivers 40 Hot Leads Michele Mitchell @wfmbmichele
- 50. Sponsorship Package 1-Week Facebook Sweepstakes On Air Commercials (:30) M-F 6a-7p Email blast On Air Promos Homepage feature Opt-in for Email Database Lead-Generation Survey Questions Social Media Mentions #promotionslab
- 51. Identifying Hot, Qualified Leads #promotionslab
- 52. Identifying Hot, Qualified Leads #promotionslab 40 lawncare leads
- 53. Advertiser Facebook Contest Results #promotionslab
- 54. Advertiser Facebook Contest Results #promotionslab 62% Likes growth
- 55. Advertiser Facebook Contest Results #promotionslab
- 56. Advertiser Facebook Contest Results #promotionslab 1,700 entries
- 57. Advertiser Facebook Contest Results #promotionslab $2,000 in revenue
- 58. #promotionslab Advertiser Facebook Contest Client Testimonial Robertson’s Lawn Care
- 61. #promotionslab Beth Mann @bethmann General Manager, WKDZ Ecommerce Promotions Forecasted 25% of New Media Budget in 2015
- 62. Upcoming Ecommerce Promotions #promotionslab
- 63. Hot Trend: Multi-Merchant Deal Card #promotionslab
- 64. Case Study: Golf Card KCSP-AM | Kansas City, Missouri TIP: If you run just one multi-merchant card, make it a golf card. Sell it #promotionslab $25k
- 65. PLANNING + GOALS #promotionslab
- 66. W E L C O M E T O
- 67. Earn Your Certification in 4 Courses
- 68. Promotions University Contest Sales Planning Contest Sales #promotionslab Deal Sales Learn more at: secondstreet.com/university
- 69. Who should be on #promotionslab your team?
- 70. Alignment at Work Sales #promotionslab Operations News/Content Marketing
- 71. Why a contest calendar is #promotionslab critical
- 72. Your Calendar… #promotionslab Charts Your Path to Success Keeps Your Team Aligned Organizes Your Sales Efforts Helps You Stay Focused on Goals
- 73. Getting Started: Get Ideas #promotionslab Watch the webinars at: secondstreetlab.com/radio-show
- 74. Getting Started: Create a Plan Download our contest planning calendar template and idea bank at: #promotionslab secondstreetlab.com/radio-show
- 75. Getting Started: Create Packages #promotionslab Download our sample packages at: secondstreetlab.com/radio-show
- 77. Twitter Follow Contest Follow to Enter #promotionslab
- 78. Twitter Hashtag Contest Tweet with a Hashtag to Enter #promotionslab
- 79. Hashtag Contests Use a hashtag on Twitter or Instagram to Enter #promotionslab
- 80. Quizzes + Trivia Answer questions for various outcomes #promotionslab
- 81. Which Royals Player Are You? #promotionslab
- 82. #promotionslab
- 83. Going Viral on Social Media #promotionslab
- 84. Going Viral on Social Media #promotionslab
- 85. Going Viral on Social Media #promotionslab
- 86. Results 20,000+ quizzes #promotionslab in 24 hours
- 87. Results 46,500+ total quizzes #promotionslab
- 88. Turnkey Quizzes Are Available #promotionslab
- 89. Turnkey Quizzes Are Available #promotionslab
- 90. Turnkey Trivia is Available #promotionslab
- 91. Sign Up For the Webinar Nov 13th @ 1pm ET secondstreetlab.com/quizzes #promotionslab
- 93. Tim: Develop ideas that engage your audience and weave your client into the fabric of that promotion. #promotionslab #radioshow2014 @radiotool
- 94. Michele: Find 1 or 2 sales folks with interest. Focus on them. Once a contest gets sold, others will sell it. #promotionslab #radioshow2014 @wfmbmichele
- 95. Beth: Create a success plan like you do for radio. Online promotions are adding to your arsenal. #promotionslab #radioshow2014 @bethmann
- 96. #promotionslab Advertisers want measurable results and promotions deliver them
- 97. Promotions Solve Advertiser Challenges 1. Generate Leads 2. Drive Foot Traffic 3. Grow Social Engagement 4. Grow Email Database 5. Collect Data #promotionslab
- 99. #promotionslab Visit us at: secondstreetlab.com/radio-show
Editor's Notes
- Hi Everyone! Thanks so much for joining us today to learn how to drive digital revenue and generate qualified leads for advertisers with promotions
- My name is Emily and we’re here to talk about how drive digital revenue & generate leads for advertisers with online promotions Got my start in Radio, used to be in your shoes – at this same session to be exact, years ago! During my time at Entercom I helped our stations generate millions of dollars with online promotions. I’ve witness first-hand the results that they can drive. We’ve brought together a great panel of your colleagues to share some of their stories and tips for generating revenue and really driving results for advertisers that you can take back to your market
- A little bit more about Second Street, we’re an online promotions platform with a variety of products designed to help drive Roi UPICKEM is our contest engine – we also offer an ecommerce solution as well as our newest product, Voter’s Choice, which allows you to run ballot-style promotions easily and more effectively than ever before – at the center of everything we do, it’s all about capturing data and turning that into ROI.
- In terms of some housekeeping items If you have questions, feel free to use the Questions module in the Go to webinar panel You can also tweet with us – follow @secondstreetlab on Twitter. We’re going to do a fun contest! Be the person who tweets the most using the hashtag #promotionslab to win a fun prize. We’re going to record this and everyone who registers will get an email within 48 hours with the recording The recording, slides and takeaways will also be up 24/7 at secondstreetlab.com Survey at the end – your feedback is welcomed
- Actionable content, playbooks, downloadable worksheets
- LOTS of case studies and best practices Will move really quickly with lots of examples
- By 2017 that number will double to 80BB! WHY? Because Advertisers want to be a part of promotions because they ignite interactions with potential consumers in ways that traditional advertising alone can’t duplicate Be an expert in this growing trend; you can make yourself the go-to expert for your advertiser Because it is growing, it is not necessarily something your advertiser is familiar with; means a perfect opportunity for you Radio is poised to get more than its fair share but it has to organize itself to do so
- We’ve brought together some great panelists from around the country Tim Hall, Radio One – represetngin mid and large markets, mainly urban R&B formats Michele Mitchell, Neuhoff – representing small/mid markets mainly in Illinois Beth Mann representing SMALL MARKETS! Cadiz, Kentucky
- Emily First a question to each of the panelists – Why Promotions? Why do they matter to your organization, your reps and your advertisers?
- Tim
- Beth Internal list builders to build email database 1 day or 2 day contests Promote on-air or on-web - keep an ongoing growth of their email database Have DOUBLED the email database from last year - have the largest in the market Generate $1000 a week on their weekly newsletter Advertisers can also buy a blast Digital revenue we have created a new media plan - goal for 2015 is $250k! Quarter of a million dollars. IT’S GOT TO BE BIG ENOUGH TO MATTER Solutions for advertisers
- Michelle
- Emily Promotions allow you to bring BRAND NEW ideas to existing customers, and allow you to expand relationships with LOCAL businesses faster than ever before I think one of the key takeaways is that “Advertisers want results, you can measure those results with promotions.” Keyword here is MEASURABLE!
- Emily Obviously local dollars are shifting, Its not surprising b/c there are clear things advertisers WANT and they are the GETTING them with online promotions.
- Let’s start with some case studies
- Emily There are 2 different models when it comes to generating revenue from contests The more traditional model is the sponsored model Where you sell sponsorship opportunities to contests that run on your website, allowing them to get exposure to your audience This has been a great model, still one that we highly recommend Tons of media companies generating millions of dollars with these contests “Give us examples of successful sponsored contests you’ve run at your stations?”
- Emily intro Pass to Tim Tim We wanted to find a unique and exciting way to engage our audience, to promote our annual Powerfest event, and to strengthen our relationship with Pepsi. artists. Tie into core product Pepsi Suite Experience - $10k - part of a larger buy - $30-40k as part of the annual Started with R U Radio Ready, Best of the Booth Looking for unique and exciting ways to engage the audience Connected to their event Pepsi was the title sponsor of the contest, as well as a sponsor of Power 107.5’s Powerfest event and the primary sponsor of the Pepsi Suite Experience, a VIP celebrity event during Powerfest weekend. In order to enter the Pepsi Suite Experience contest, people had to take a selfie with a bottle or can of Pepsi. The randomly selected winner received a prize package including 2 tickets to Powerfest and access to the exclusive Pepsi Suite Experience VIP celebrity event, which featured the opportunity to interact with Power 107.5 staff, special guests, and surprise
- Tim We heavily promoted the contest on air, on their website, and on all of their social media platforms, including Facebook and Twitter.
- Tim Digital promotion
- Tim Our tagline was “Grab a Pepsi, take a pic, and enter now!” We heavily promoted the contest on air, on their website, and on all of their social media platforms, including Facebook and Twitter. Our tagline was “Grab a Pepsi, take a pic, and enter now!”
- Tim Cross-promoted Powerfest Deep engagement with audience Majority of entries were on MOBILE
- Tim Cross-promoted Powerfest Deep engagement with audience
- Tim 3,000 social media mentions
- Tim $10,000 in revenue Part of a $30,000 - $40,000 annual buy from Pepsi
- Emily intro Pass to Beth How the contest worked, how you came up with the idea, what sponsors you went after The team at the stations wanted to use all of their products in an effort to build web traffic, engage their listeners, and drive significant digital revenue. The best way to simultaneously accomplish all of these goals seemed to be to offer a contest with a fabulous prize – in this case, a full bathroom makeover.
- Beth What sponsors How valuable the prize was Made it exciting in your market BIG DEAL
- Beth Each sponsor recieved a live broadcast at their place of business to kick off the promotion. They also ran hundreds of ads (live & recorded) soliciting entries and then soliciting votes. The promotion lived on the front page of both station websites and they utilized mass email messages, print ads, and social media to promote it. To increase the hype up the contest, they opened up the first round of voting to all entrants and then allowed for a second round of voting for the top 5 submissions.
- Beth Each of the top five entries will be assigned a WKDZ/WHVO cheerleader for the voting period, May 1 - May 10, to help you gather votes. The winner of the second round will win a bathroom makeover prize package worth up to $7,000 from our sponsors listed below!
- Download a picture of your ugly bathroom by midnight on April 20 and invite your friends to vote for your entry April 21 - April 30 (you can vote once per day). The top five entries with the most votes will move to our second round of voting May 1 - May 10. Each of the top five entries will be assigned a WKDZ/WHVO cheerleader for the voting period, May 1 - May 10, to help you gather votes. The winner of the second round will win a bathroom makeover prize package worth up to $7,000 from our sponsors listed below! SEE ADDITIONAL RULES BELOW. Sponsors and prizes - DJ’s Flooring – Flooring and tile plus installation up to $1,000 Cadiz Do It Best – Pratt & Lambert paint and paint accessories up to $500 Fancher Construction – General Contractor labor up to $2,000 Hang & Shine – Window treatments up to $250 Lancaster Cabinetry – Four foot vanity and sink up to $1,000 Westerfield Builders – Tub and Toilet up to $500 Fourshee Building Supply – Faucets, Lighting, and Building Supplies up to $400
- Download a picture of your ugly bathroom by midnight on April 20 and invite your friends to vote for your entry April 21 - April 30 (you can vote once per day). The top five entries with the most votes will move to our second round of voting May 1 - May 10. Each of the top five entries will be assigned a WKDZ/WHVO cheerleader for the voting period, May 1 - May 10, to help you gather votes. The winner of the second round will win a bathroom makeover prize package worth up to $7,000 from our sponsors listed below! SEE ADDITIONAL RULES BELOW. Sponsors and prizes - DJ’s Flooring – Flooring and tile plus installation up to $1,000 Cadiz Do It Best – Pratt & Lambert paint and paint accessories up to $500 Fancher Construction – General Contractor labor up to $2,000 Hang & Shine – Window treatments up to $250 Lancaster Cabinetry – Four foot vanity and sink up to $1,000 Westerfield Builders – Tub and Toilet up to $500 Fourshee Building Supply – Faucets, Lighting, and Building Supplies up to $400
- Download a picture of your ugly bathroom by midnight on April 20 and invite your friends to vote for your entry April 21 - April 30 (you can vote once per day). The top five entries with the most votes will move to our second round of voting May 1 - May 10. Each of the top five entries will be assigned a WKDZ/WHVO cheerleader for the voting period, May 1 - May 10, to help you gather votes. The winner of the second round will win a bathroom makeover prize package worth up to $7,000 from our sponsors listed below! SEE ADDITIONAL RULES BELOW. Sponsors and prizes - DJ’s Flooring – Flooring and tile plus installation up to $1,000 Cadiz Do It Best – Pratt & Lambert paint and paint accessories up to $500 Fancher Construction – General Contractor labor up to $2,000 Hang & Shine – Window treatments up to $250 Lancaster Cabinetry – Four foot vanity and sink up to $1,000 Westerfield Builders – Tub and Toilet up to $500 Fourshee Building Supply – Faucets, Lighting, and Building Supplies up to $400
- More importantly, their advertisers were thrilled with the exposure that they received and reported an increase in their sales for the following 2 months.
- TODAY we’re going to talk about this – rather than the contest running on your website or your Facebook Page and you sell advertisers into it – The Advertiser Model is all about them. just putting it on Facebook doesn’t mean it’s an advertiser contest – it’s their contest not yours. You are an “agency” running this contest for your advertiser on their page Client-focused objectives Client pays for promotion Client provides the prize Single Like-gate + email opt-in This doesn’t mean you should stop running sponsored contests – keep doing those – you guys have been making a lot of money We’re talking about an opportunity to ADD to revenue by offering a different service If you have an agency, this is a great thing to offer – if you DON’T, no worries, - these are just agency-like services you can offer
- Facebook has announced that, effective in November, they will no longer allow Like-gated contests or contests that require someone to Like a Page to be run on their platform. Here’s what their policy update says: You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.” Basically, Facebook is trying to prevent people from being incentivized to Like a Page. - See more at: http://secondstreetlab.com/2014/08/what-the-ban-on-like-gating-means-for-facebook-contests/#sthash.0qMKu4xM.dpuf
- The good news is that when the change in policy goes into effect, you will still be able to encourage your consumers to Like your Page by adding buttons to your entry form. You just can’t make it a requirement. For example, the contest pictured below still includes a Like box on the registration page, but it is not required to click “Like” in order to enter.
- The good news is that when the change in policy goes into effect, you will still be able to encourage your consumers to Like your Page by adding buttons to your entry form. You just can’t make it a requirement. For example, the contest pictured below still includes a Like box on the registration page, but it is not required to click “Like” in order to enter.
- The good news is that when the change in policy goes into effect, you will still be able to encourage your consumers to Like your Page by adding buttons to your entry form. You just can’t make it a requirement. For example, the contest pictured below still includes a Like box on the registration page, but it is not required to click “Like” in order to enter.
- As is the case with any social network, it’s tricky to build your home on rented land. At the end of the day, Facebook contests are still an incredibly valuable tool for converting fans into something you own and can monetize.
- Emily Traffic and leads Remote on steroids
- our stance is that Facebook contests were always first and foremost about database (email, text, facebook likes) and lead generation. Facebook’s change doesn’t affect anything but Facebook likes so we’re still going to move forward full throttle and talk about the successes that this asset offers for database and lead gen.
- Emily Intro Plus 62% likes growth and $2k in revenue! Pass to Michele How the contest worked, how you approached the advertiser
- Michele How it was promoted, what was included Also promoted on Robertson’s website
- Michele Asked a lead generation survey question
- Michele VERY pleased
- MIchele Amazing growth
- MIchele
- Michele Mainly MOBILE
- MIchele
- MIchele
- Emily
- Emily Any campaign where the goal is an online transaction by the consumer – much like the end goal of a contest is an entry or a ballot, a vote
- Just one or two focused promotions a year can easily generate six figures while a more robust program can be a multimillion $ opportunity. Earning potential is up to you Choose your own adventure Choose your path The best part of all is that these promotions is that they can drive the results that advertisers are looking for to grow their business and help you the media company target new and existing advertisers. Also, with so much spending shifting to e-commerce these days, media companies must seek out the opportunity to put themselves in the middle of the transaction between buyers and sellers.
- Emily Emily pass to Beth Beth How the program works: Midnight on Tuesday, through Sunday - short term, start within the same few hours. Each week - a new set of deals. Huge number of sales happening AT midnight! Added some nice revenue - first $20k new media month we've had. October - biggest month SO FAR. Thing they did differently had their HAM festival - world's largest ham and biscuit fest. Sold them Deals packages - 200 gift certificates to the vendors and then promoted the deals during the show/at the show. Where to get the best BBQ. Added $1,200-1,500k to our bottom line. Vendors usually come in and take money back. Biggest festival of the year! Learning: Not getting enough deals. Customers and listeners are loving the plan - how many to ask for, how many we can sell, learn by doing. Next year - 20-25% of total revenue.
- Emily Can you tell us about some upcoming campaigns you have? Beth Shop Local will be our next campaign, leading up to Cyber Monday - Thanksgiving Day. Cyber Monday will be a themed deal store. Why it's important to local community. LOCAL DEALS are the big message!!!
- -multi offer ‘punchcards’ for multiple merchants It could be either 8 different offers for rounds of golf at different courses in the area or it might be 5 ski passes from a variety of resorts – we’re even seeing Pizza and Burgers! A local paper south of Seattle sold $9,000 in a Pizza card. Valued at $140, sold for $40 – 71% off -great high price point allows you to group similar businesses together to give customers a great value $99-$150 on average per card, straight trade -encourage repeat business and also gives customers opportunity to try new businesses -Multi Merchant cards are great for golf or ski deals -Choose between printed/mailed redemption OR digital/mobile redemption for each campaign you run
- $200 card for $99 $25,000 in revenue 8-12 Different Courses Round of Golf at EACH participating course Some Restrictions are Acceptable Must pay cart fee Focus on categories that have mass appeal. You want your card to appeal to a wide audience, so focus on categories like golf, ski, and dining. Get the same offer from each merchant. If you are building a golf card, make it a round of golf at each course on the card. If you’re doing a ski card, make it a lift pass at each resort. For a dining card, offer a $25 punch at each restaurant. No matter what, the offer needs to be a clean spend, and the same price point for each merchant.
- Emily WANT MORE REVENUE? GET CERTIFIED AT PROMOTIONS UNIVERSITY! Introducing a one-of-kind promotions certification program where you learn to plan, sell and execute a wide variety of online promotions based on best practices from thousands of partners across all media types and markets sizes Promotions University is an online training program designed to help you and your team run successful promotions.
- Emily Each module has an assessment at the end to test the knowledge of the learner This is something we’re offering exclusively for our partners
- So who should be on the team? Emily pass to Beth Explain your new Media Team Think Tank Tuesday
- Emily You should have somoeon from SALES, OPERATIONS, News/Content and Marketing
- Emily Having a calendar is critical to your SUCCESS. Our most successful affiliates are the ones that have a contest calendar. Lets dig further into why that is…
- Emily And finally a calendar will keep you FOCUSED on fulfilling your goals.
- Get ideas for all of the different kinds of contests you could be selling. Emily pass to Michele Michele Describe how you went about creating a contest calendar Started with 30 in 30
- MIchele Downloadeded a calendar
- Michele Next step - Set revenue goals
- Emily
- Emily
- Emily
- Quizzes are a popular engagement tool right now. (How many BuzzFeed quizzes have you taken today?) In addition to being a great way to connect with your audience, quizzes are a sales opportunity for local media.
- Second Street is releasing a brand-new quiz tool. Congrats to the giants and the royals! What a series
- also his tweet has been retweeted 67 times and favorited 218 times
- To learn more about this exciting opportunity, join Matt Coen & Doug Villhard, Presidents & Co-Founder, and Paul West, Director of Affiliate Success and Support for an upcoming webinar. Here’s what we'll cover: Why quizzes are a sales opportunity of media Different types of quizzes Plenty of examples ...and MORE! Join us for the Introducing Quizzes webinar on November 13th at 1PM ET.
- · Know your audience · Understand your client’s needs · Develop ideas that engage your audience… and weave your client into the fabric of that promotion.
- When you introduce this to a sales staff there are several who’s eyes will glaze over, but there’s usually 1 or 2 that get it, and they are excited about it and want to go for it. Let them do it. Focus on them. Help them. Once the first one gets sold, and you see the results and how it works and how it looks and others can see it, then they will sell it.
- Don’t reinvent the wheel, learned what you have from radio – we’ve been good at promotions for 100 years Changing platforms and adding to your arsenal Now I have opportunities not just on radio but 24 hours a day when they’re on their computer, their iPads, their phones Create a plan, one plan at a time The way we built our radio stations years ago, one account at a time, track your growth, track your business You do the same thing in contesting Establish a success plan – create a plan to succeed just like you do for radio! Everyone should have a calendar of what they’re going to do to sell radio Do the same thing for your New Media platform It’s no different just a new avenue
- Emily “Advertisers want results, you can measure those results with promotions.” Obviously these dollars are shifting. Its not surprising b/c there are clear things advertisers WANT they are the GETTING with promotions.
- Group - We’ve run contests in the past and they ‘DIDN’T WORK” – what are we doing wrong? Beth - How are you pricing these? What is in your package?
- Actionable content, playbooks, downloadable worksheets