Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Toyota ‘24 Second Challenge’ Cross-platform Integration of TV & Web. Case Study by Mel Taylor <ul><li>High Accountability ...
Pre-roll  Video :15 Scrolling Text link Contest Banners Editorial  Text link Branding Banners Toyota ‘24 Second Challenge’...
‘ 24’ Special Section sponsored by Toyota
Toyota 24 Second Challenge Case Study Cross-platform Integration of TV & Web. Fox 29 viewers were directed from On-Air to ...
 
Upcoming SlideShare
Loading in …5
×

Fox 29 Toyota WEB Case study

858 views

Published on

Winning web proposal from Toyota, when I worked at Fox 29 TV in Philly.

  • Be the first to comment

  • Be the first to like this

Fox 29 Toyota WEB Case study

  1. 1. Toyota ‘24 Second Challenge’ Cross-platform Integration of TV & Web. Case Study by Mel Taylor <ul><li>High Accountability </li></ul><ul><li>On-Air Web Drivers </li></ul><ul><li>Database Acquisition </li></ul><ul><li>Contesting </li></ul><ul><li>Direct Response </li></ul><ul><li>Branding </li></ul>
  2. 2. Pre-roll Video :15 Scrolling Text link Contest Banners Editorial Text link Branding Banners Toyota ‘24 Second Challenge’ Case Study By leveraging MyFoxPhilly.com, FOX 29 in Philadelphia increased it’s share of the market buy, and brought in an additional 25% of non-spot revenue.
  3. 3. ‘ 24’ Special Section sponsored by Toyota
  4. 4. Toyota 24 Second Challenge Case Study Cross-platform Integration of TV & Web. Fox 29 viewers were directed from On-Air to Online. By playing the ‘24 Second Challenge’ they qualified for a chance to win a big screen Plasma TV & show DVD’s.

×