Radio Web Strategy..Updated: NOV. 2009
A collection of smart and dumb web practices being used by some Radio stations.
Many of these examples are applicable to Newspaper, TV, and online only companies.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
Using Social Software to Market yourself - inside and outside the firewallIan McNairn
Presented by Ian McNairn at UNICOM conference Social Software: Engaging the customer JHune 3, 2009 http://www.unicom.co.uk/product_detail.asp?prdid=1593#
Part I Jan 2010 - Can airlines power ancillary revenue with digital media and...Jonathan Alford
Airlines will carry 35 Million WiFi-enabled monthly passengers by 2012 and can drive significant ancillary revenue through their new WiFi platforms by partnering with digital media firms.
Current airline WiFi fee-based revenue models will likely limit a tremendous potential content delivery, advertising, digital media, and location-based service opportunity.
Airlines need to take control of the content platform offered through IFE screens and travelers’ mobile devices and partner with digital entertainment companies to deliver digital movies, eBooks, and more not just in-flight, but around the flight.
Social Business and Digital Marketing presentation from WOW Network meetings at IBM Aarhus in February and at Mannov Copenhagen in March, 2012. Presented by Christian Carlsson, Digital Leader.
This document discusses optimizing mobile fundraising by non-profit organizations. It outlines considerations for mobile fundraising strategies, including understanding your audience and their mobile usage. Experts say mobile is becoming the primary way for younger generations to access information. While some organizations have seen great success with mobile fundraising like text donations, it is still the exception. The document provides examples of successful mobile fundraising apps and emphasizes that mobile strategies should complement, not replace, other fundraising efforts. It also stresses testing new approaches and measuring their impact.
The Drastic Changing Landscape of Digital MarketingIBM Danmark
The document summarizes the changing landscape of digital marketing and how businesses need to adapt. It discusses two competing search paradigms and the importance of being present where influencers are, like journalists. It emphasizes becoming a "shepherd" by guiding customers across channels through micro engagements. Every employee can contribute as an expert in their topic. Social engagement is key to staying relevant in this shifting environment.
This presentation is designed to highlight key shifts in our use of technology and explain what this means for businesses today.
The presentation draws upon cyberpsychology in particular to explain people's attitudes towards and motives for using new digital tools, technologies and platforms especially facebook and other social media.
BNC09: Dynamic Publishing Solutions - New Production Workflows - Gary CosiminiBookNet Canada
Migrating from binary file formats to XML will help maximize the reuse and distribution of content – text, images, audio and video – making the publishing process faster, more efficient and cost-effective. Gary Cosimini, Business Development Director for Adobe Systems’ Creative Solutions business unit, will discuss how publishers can realize the full potential of XML content management and retrieval, transforming their operations.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
Using Social Software to Market yourself - inside and outside the firewallIan McNairn
Presented by Ian McNairn at UNICOM conference Social Software: Engaging the customer JHune 3, 2009 http://www.unicom.co.uk/product_detail.asp?prdid=1593#
Part I Jan 2010 - Can airlines power ancillary revenue with digital media and...Jonathan Alford
Airlines will carry 35 Million WiFi-enabled monthly passengers by 2012 and can drive significant ancillary revenue through their new WiFi platforms by partnering with digital media firms.
Current airline WiFi fee-based revenue models will likely limit a tremendous potential content delivery, advertising, digital media, and location-based service opportunity.
Airlines need to take control of the content platform offered through IFE screens and travelers’ mobile devices and partner with digital entertainment companies to deliver digital movies, eBooks, and more not just in-flight, but around the flight.
Social Business and Digital Marketing presentation from WOW Network meetings at IBM Aarhus in February and at Mannov Copenhagen in March, 2012. Presented by Christian Carlsson, Digital Leader.
This document discusses optimizing mobile fundraising by non-profit organizations. It outlines considerations for mobile fundraising strategies, including understanding your audience and their mobile usage. Experts say mobile is becoming the primary way for younger generations to access information. While some organizations have seen great success with mobile fundraising like text donations, it is still the exception. The document provides examples of successful mobile fundraising apps and emphasizes that mobile strategies should complement, not replace, other fundraising efforts. It also stresses testing new approaches and measuring their impact.
The Drastic Changing Landscape of Digital MarketingIBM Danmark
The document summarizes the changing landscape of digital marketing and how businesses need to adapt. It discusses two competing search paradigms and the importance of being present where influencers are, like journalists. It emphasizes becoming a "shepherd" by guiding customers across channels through micro engagements. Every employee can contribute as an expert in their topic. Social engagement is key to staying relevant in this shifting environment.
This presentation is designed to highlight key shifts in our use of technology and explain what this means for businesses today.
The presentation draws upon cyberpsychology in particular to explain people's attitudes towards and motives for using new digital tools, technologies and platforms especially facebook and other social media.
BNC09: Dynamic Publishing Solutions - New Production Workflows - Gary CosiminiBookNet Canada
Migrating from binary file formats to XML will help maximize the reuse and distribution of content – text, images, audio and video – making the publishing process faster, more efficient and cost-effective. Gary Cosimini, Business Development Director for Adobe Systems’ Creative Solutions business unit, will discuss how publishers can realize the full potential of XML content management and retrieval, transforming their operations.
Digital Capability - Designing your digital future by developing a digital ro...Vanguard Visions
The document discusses the need for organizations to develop a digital roadmap to prepare for changes brought about by the National Broadband Network (NBN). A digital roadmap should assess an organization's current digital capabilities, infrastructure, presence, policies and financial considerations. It should include plans to improve digital literacy of employees, leverage new technologies, strengthen online presence and guide long-term digital strategy and sustainability. Developing a digital roadmap will help organizations maximize opportunities presented by high-speed internet access provided through the NBN.
Location aggregation, the next wave of location accessHitReach
1) Location aggregation services allow developers to access location data from more phones, including non-smartphones. This addresses a larger market and increases revenue potential for applications.
2) Privacy and obtaining user consent remains a challenge for location services. Services are providing more controls and transparency around how location data is accessed and used.
3) As carriers open their location APIs, the potential market for location-based services continues to expand beyond just smartphones. Aggregation services allow developers to target this broader market.
The document outlines the process for a website design plan in 6 steps: 1) Initial contact, 2) Provide relevant information, 3) Select domain name, 4) Design review and feedback, 5) Launch website, 6) Receive login credentials. It then describes various website packages - One Page, Bronze, Silver, Gold - that differ in features and price. Maintenance plans are also described.
Leveraging Digital Channels For Email SuccessNetplus
This document discusses strategies for integrating email marketing with other digital channels like social media, mobile, search, display and content marketing to improve email success. It provides an agenda for the presentation and outlines how integrating channels like Facebook, Twitter, Pinterest and LinkedIn can extend the reach of email campaigns. It also covers best practices for mobile optimization and integrating other activities like retargeting, site links and content development to create continuous conversations across channels. The goal is to improve insights, segmentation, engagement, conversion and retention through a holistic marketing approach.
The document discusses IBM's plans to improve its global telecommunications infrastructure to better serve customers. It outlines IBM's current fragmented telecom systems with over 150 utilities, 1,953 phone numbers, and annual costs of $2.8-3 billion. IBM and consulting firm BSH will work to design a new centralized telecom architecture and transition plan to increase customer satisfaction and return on investment.
Why is there no British "Google"? Presented to the Cass Entrepreneurs Network...CassEntrepreneursNetwork
This study was produced on behalf of the Conservative Technology Forum, a technology interest group attached to the Conservative Party of the United Kingdom. It is a broad-based study that seeks to understand why Britain, with its continuing history of technical innovation, has yet to produce a technology company that achieves the scale of Google. It then seeks to provide policy options designed to assist Britain in developing its own ‘Google’. A shortened version of this presentation was made to the Cass Entrepreneurs Network on December 6, 2011.
This document discusses Western Union's implementation of a new intranet called The Wire using IBM technologies including WebSphere Portal, Lotus Connections, and OmniFind. The new intranet was designed to address employee needs such as personalization, knowledge sharing, and improved search. Key features of The Wire include personalized pages, seamless integration of external applications, advanced search capabilities, and social networking tools like wikis and blogs provided by Lotus Connections. Usage data shows improvements with the new site such as less time spent per visit and reduced abandonment rates.
This document contains information about Group No. 4's project on BlackBerry smartphones. It includes sections on the history and evolution of BlackBerry models, key features of the BlackBerry operating system like push email and integrated phone, and a comparison of BlackBerry to alternative technologies like the iPhone. The document also mentions BlackBerry's tablet, the PlayBook, and BlackBerry services offered by major Pakistani telecom companies.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
1) The document summarizes Remax2000's annual general meeting focused on technology and how agents can utilize various tools.
2) It outlines Remax2000's website, social media presence, and goals to create a more integrated digital system.
3) Agents are encouraged to take advantage of mobile marketing tools available through Remax like texting listings, QR codes, and posting videos on Remax and Remax2000's YouTube channels.
This document discusses IBM's social business program. It provides an overview of IBM's social media strategy, which aims to enable IBM employees ("IBMers") to engage professionally on social platforms. The strategy includes guidelines for social media use, training resources for IBMers, and programs to surface subject matter experts externally and internally. It also outlines metrics to measure the effectiveness of IBM's social programs and their impact on business goals.
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...TFM&A
This document discusses how digital asset management (DAM) systems can help users find, locate, archive, and access files regardless of location. It outlines 5 key concepts of DAM: search, metadata, workflow, distribution, and analytics. DAM systems provide centralized search capabilities and use metadata to improve file discoverability. They also support collaborative workflows, distribute assets, and provide analytics about asset usage.
Gerry Miller is a senior technology executive with over 20 years of experience helping technology startups and growing companies improve their business. He has served as both COO and CTO with expertise in areas such as architecture, internet-scale application development, cloud computing, mobile development, and programming languages. Some of his professional accomplishments include founding Cloudticity, a cloud computing software and services company, and Muse Holdings, an early stage startup consulting and funding firm. He previously served as COO of ePrize, the world's #1 interactive promotion agency, where he turned the company around from negative profitability and quality issues.
Delivering Exceptional User Experiences and Engagement – Learn from Real Worl...BlueArc Group
Learn from Freedom's real world success and find out how to deliver exceptional user experiences and engagement.
Presented by Scott Porter, BlueArc Group CEO
The document provides steps for newspapers to succeed against digital competitors. It recommends running the website like a business with profit as the top priority. Newspapers should understand competitors like Patch and leverage digital tools to combine their unique selling propositions with new capabilities. The document also discusses overhauling compensation to incentivize digital revenue and removing "geek speak" from discussions.
This document summarizes a webinar on digital signage presented by BIA Financial Network. The webinar discussed the growing digital signage market, including projections of $2.6 billion in revenue by 2010. It covered the different components of digital signage including content creation and management, display systems, and metrics/reporting. Industry leaders discussed best practices for digital signage including effective content and placement strategies. The webinar concluded by taking questions from participants.
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...affilinet
The document discusses how some mobile marketing pioneers are successfully utilizing mobile marketing by following three key principles: performance, interaction, and enhancement. It provides examples of companies that have optimized for mobile performance, resulting in significant load time reductions and revenue increases. Interaction challenges on mobile like form design and long lists are also covered. The importance of progressive enhancement to ensure content works across devices is emphasized. Real-world examples like Orbitz redesign and the BBC Olympics coverage illustrate how following these principles can lead to major benefits like conversion rate doubles and record online usage.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
March 20 digital signage tampa lyle bunnabbyfavali
This document provides an agenda and details for a digital signage conference on March 20, 2012 in Tampa. The agenda includes discussions on the status and applications of digital signage, return on investment, planning, content, and technology. Speaker biographies and presentations are included that cover topics like digital signage network architectures, sample digital signage loops for different applications, and business processes involved in digital signage networks.
March 20 digital signage tampa lyle bunnabbyfavali
The document outlines the agenda and speakers for a conference on digital place-based media. The agenda includes discussions on the current state and applications of digital signage, return on investment, planning, content, and technology. Speakers will discuss topics like the digital signage industry, integrating enterprise media, media displays, and the importance of content. An expert panel will also discuss digital signage networks, content, and industry trends.
Digital Capability - Designing your digital future by developing a digital ro...Vanguard Visions
The document discusses the need for organizations to develop a digital roadmap to prepare for changes brought about by the National Broadband Network (NBN). A digital roadmap should assess an organization's current digital capabilities, infrastructure, presence, policies and financial considerations. It should include plans to improve digital literacy of employees, leverage new technologies, strengthen online presence and guide long-term digital strategy and sustainability. Developing a digital roadmap will help organizations maximize opportunities presented by high-speed internet access provided through the NBN.
Location aggregation, the next wave of location accessHitReach
1) Location aggregation services allow developers to access location data from more phones, including non-smartphones. This addresses a larger market and increases revenue potential for applications.
2) Privacy and obtaining user consent remains a challenge for location services. Services are providing more controls and transparency around how location data is accessed and used.
3) As carriers open their location APIs, the potential market for location-based services continues to expand beyond just smartphones. Aggregation services allow developers to target this broader market.
The document outlines the process for a website design plan in 6 steps: 1) Initial contact, 2) Provide relevant information, 3) Select domain name, 4) Design review and feedback, 5) Launch website, 6) Receive login credentials. It then describes various website packages - One Page, Bronze, Silver, Gold - that differ in features and price. Maintenance plans are also described.
Leveraging Digital Channels For Email SuccessNetplus
This document discusses strategies for integrating email marketing with other digital channels like social media, mobile, search, display and content marketing to improve email success. It provides an agenda for the presentation and outlines how integrating channels like Facebook, Twitter, Pinterest and LinkedIn can extend the reach of email campaigns. It also covers best practices for mobile optimization and integrating other activities like retargeting, site links and content development to create continuous conversations across channels. The goal is to improve insights, segmentation, engagement, conversion and retention through a holistic marketing approach.
The document discusses IBM's plans to improve its global telecommunications infrastructure to better serve customers. It outlines IBM's current fragmented telecom systems with over 150 utilities, 1,953 phone numbers, and annual costs of $2.8-3 billion. IBM and consulting firm BSH will work to design a new centralized telecom architecture and transition plan to increase customer satisfaction and return on investment.
Why is there no British "Google"? Presented to the Cass Entrepreneurs Network...CassEntrepreneursNetwork
This study was produced on behalf of the Conservative Technology Forum, a technology interest group attached to the Conservative Party of the United Kingdom. It is a broad-based study that seeks to understand why Britain, with its continuing history of technical innovation, has yet to produce a technology company that achieves the scale of Google. It then seeks to provide policy options designed to assist Britain in developing its own ‘Google’. A shortened version of this presentation was made to the Cass Entrepreneurs Network on December 6, 2011.
This document discusses Western Union's implementation of a new intranet called The Wire using IBM technologies including WebSphere Portal, Lotus Connections, and OmniFind. The new intranet was designed to address employee needs such as personalization, knowledge sharing, and improved search. Key features of The Wire include personalized pages, seamless integration of external applications, advanced search capabilities, and social networking tools like wikis and blogs provided by Lotus Connections. Usage data shows improvements with the new site such as less time spent per visit and reduced abandonment rates.
This document contains information about Group No. 4's project on BlackBerry smartphones. It includes sections on the history and evolution of BlackBerry models, key features of the BlackBerry operating system like push email and integrated phone, and a comparison of BlackBerry to alternative technologies like the iPhone. The document also mentions BlackBerry's tablet, the PlayBook, and BlackBerry services offered by major Pakistani telecom companies.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
1) The document summarizes Remax2000's annual general meeting focused on technology and how agents can utilize various tools.
2) It outlines Remax2000's website, social media presence, and goals to create a more integrated digital system.
3) Agents are encouraged to take advantage of mobile marketing tools available through Remax like texting listings, QR codes, and posting videos on Remax and Remax2000's YouTube channels.
This document discusses IBM's social business program. It provides an overview of IBM's social media strategy, which aims to enable IBM employees ("IBMers") to engage professionally on social platforms. The strategy includes guidelines for social media use, training resources for IBMers, and programs to surface subject matter experts externally and internally. It also outlines metrics to measure the effectiveness of IBM's social programs and their impact on business goals.
Content Management & Web Analytics Theatre; Classy, clowny or crude? How your...TFM&A
This document discusses how digital asset management (DAM) systems can help users find, locate, archive, and access files regardless of location. It outlines 5 key concepts of DAM: search, metadata, workflow, distribution, and analytics. DAM systems provide centralized search capabilities and use metadata to improve file discoverability. They also support collaborative workflows, distribute assets, and provide analytics about asset usage.
Gerry Miller is a senior technology executive with over 20 years of experience helping technology startups and growing companies improve their business. He has served as both COO and CTO with expertise in areas such as architecture, internet-scale application development, cloud computing, mobile development, and programming languages. Some of his professional accomplishments include founding Cloudticity, a cloud computing software and services company, and Muse Holdings, an early stage startup consulting and funding firm. He previously served as COO of ePrize, the world's #1 interactive promotion agency, where he turned the company around from negative profitability and quality issues.
Delivering Exceptional User Experiences and Engagement – Learn from Real Worl...BlueArc Group
Learn from Freedom's real world success and find out how to deliver exceptional user experiences and engagement.
Presented by Scott Porter, BlueArc Group CEO
The document provides steps for newspapers to succeed against digital competitors. It recommends running the website like a business with profit as the top priority. Newspapers should understand competitors like Patch and leverage digital tools to combine their unique selling propositions with new capabilities. The document also discusses overhauling compensation to incentivize digital revenue and removing "geek speak" from discussions.
This document summarizes a webinar on digital signage presented by BIA Financial Network. The webinar discussed the growing digital signage market, including projections of $2.6 billion in revenue by 2010. It covered the different components of digital signage including content creation and management, display systems, and metrics/reporting. Industry leaders discussed best practices for digital signage including effective content and placement strategies. The webinar concluded by taking questions from participants.
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...affilinet
The document discusses how some mobile marketing pioneers are successfully utilizing mobile marketing by following three key principles: performance, interaction, and enhancement. It provides examples of companies that have optimized for mobile performance, resulting in significant load time reductions and revenue increases. Interaction challenges on mobile like form design and long lists are also covered. The importance of progressive enhancement to ensure content works across devices is emphasized. Real-world examples like Orbitz redesign and the BBC Olympics coverage illustrate how following these principles can lead to major benefits like conversion rate doubles and record online usage.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
March 20 digital signage tampa lyle bunnabbyfavali
This document provides an agenda and details for a digital signage conference on March 20, 2012 in Tampa. The agenda includes discussions on the status and applications of digital signage, return on investment, planning, content, and technology. Speaker biographies and presentations are included that cover topics like digital signage network architectures, sample digital signage loops for different applications, and business processes involved in digital signage networks.
March 20 digital signage tampa lyle bunnabbyfavali
The document outlines the agenda and speakers for a conference on digital place-based media. The agenda includes discussions on the current state and applications of digital signage, return on investment, planning, content, and technology. Speakers will discuss topics like the digital signage industry, integrating enterprise media, media displays, and the importance of content. An expert panel will also discuss digital signage networks, content, and industry trends.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
Seamless Customer Experience in the Age of Addressable Media. An REI JourneyVivastream
This document discusses REI's journey to becoming a more data-driven brand through investments in customer data and digital communications. Key points:
- REI invested in an integrated customer data warehouse containing purchase history, marketing engagement, demographics, and profiles. However, leveraging this increasing data poses challenges around prioritization, skills, infrastructure, and technology dependency.
- REI utilizes digital channels like email, social media, mobile, and its website to communicate with customers through lifecycle campaigns tailored for new members, product reviews, and major purchases.
- The company measures email program effectiveness and forecasts strategies using direct mail marketing methods. Social media also drives customers to these digital communications.
- REI's
Talus Networks is a business development agency founded in 2009 with a team of experts in marketing, strategy, operations, manufacturing, finance and IT. They offer services such as market development, organizational transformation, international channel creation, and product development to help companies accelerate growth. Their clients are in various industries including semiconductor, healthcare, cleantech, and software.
Presentation by R. Michael Brown of Brown Ltd. on Marketing and Public Relations 2.1 using technologies and systems to provide the lowest marketing cost per customer. First delivered to the Independent Bakers Association, a trade association conference, at The Breakers in the Town of Palm Beach. The presentation covers ntegrated marketing using Internet based technologies, content marketing, and brand journalism.
The document summarizes Mobile Commons, a SaaS platform for mobile messaging marketing. It was founded in 2007 and has over 85 customers. Mobile Commons allows agencies and marketers to launch large-scale SMS, voice, and web programs. The company has direct sales, agency, and reseller channels. Mobile messaging is highlighted as the leading mobile marketing channel due to its widespread adoption and engagement. Mobile Commons CEO Anthony Risicato and the experienced team are focused on building the high-growth business.
This document summarizes a presentation given at a California newspaper publishers conference on profit-first digital strategies. It recommends that newspapers run their websites like businesses by having one person in charge of digital operations, compensating them based on web profits. This person should think like an entrepreneur and focus on reducing costs while increasing digital revenue through tactics like bundling print and digital advertising, managing online inventory, and educating sales staff and local businesses on digital opportunities.
This document advertises a new workshop and keynote session from Mel Taylor Media about understanding today's internet trends for parents, teachers, guardians and employers. The session will provide information about popular social media and technologies used by teens like Facebook, texting, Twitter, YouTube and file sharing. Attendees will learn how their teens may only show a "sanitized" version of what they post online. Understanding internet trends better will help those interacting with teens make informed decisions about handling online safety issues. The session presenter Mel Taylor is an expert in social media and the internet with over 20 years of experience speaking and consulting.
This document advertises a new workshop and keynote session from Mel Taylor Media about understanding today's internet trends for parents, teachers, guardians and employers. The session will provide information on popular social media platforms and apps used by teens like Facebook, texting, Twitter, YouTube and file sharing. Attendees will learn how teens can sometimes do things online that could hurt them in the future. Understanding internet trends better will help those groups make informed decisions when handling delicate situations with teens. The session presenter Mel Taylor is an expert on the internet and social media.
This document provides an overview of digital business models and strategies for local media organizations. It notes that traditional print journalism has little value and many local newspapers and media companies are struggling financially. It then outlines a 3-step plan for media companies to 1) reduce costs and understand competition, 2) increase print share through operational efficiency, and 3) increase new revenue streams through profit sharing, audience growth, and tapping into new revenue models. The document emphasizes the need to run digital operations like a business with metrics, key performance indicators, and tying compensation to profitability. It also stresses integrating print and digital sales teams to provide clients with multiple solutions.
Digital Revenue Solutions for Newspaper, TV, Radio & Hyper-Local is a presentation about digital revenue strategies for local media. It discusses how Patch is attempting to take local online ad share away from newspapers by rapidly expanding to new markets. It also covers other competitors in local online advertising like Yahoo Local, Groupon, local blogs/indie sites, and services that outsource local sales. The presentation emphasizes the need for local media to treat their digital operations as a business and overhaul practices like compensation, sales training, and removing sabotage to internal growth.
This document promotes Mel Taylor Media's online revenue solutions and seminars for local businesses. It provides testimonials from media companies that saw significant increases in new quarterly/annual revenue and new contracts after holding Mel Taylor's "Web 101 for Small Business" seminar. The seminar educates local businesses on online marketing basics in a non-technical way to help boost web sales. Mel Taylor is described as a charismatic speaker who is able to build attendees' web comfort and make complex concepts easy to understand. The document also lists some of Mel Taylor Media's popular web sales training programs for local media companies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
The document provides tips and strategies for local media websites to increase online revenue, as presented by Mel Taylor Media in a January 2010 learning series. It discusses setting up web sales and business models, overcoming common objections from advertisers, simplifying technical terminology, and best practices for banner ads, client seminars, video monetization, and branding. Specific tactics highlighted include using sliding billboards, integrated promotions, and educational campaigns to drive web traffic and sales.
The document discusses launching a website to promote local music in Philadelphia by reaching young adults who enjoy music. It would provide music news, downloads, venue and band directories, discussion forums, and opportunities to connect bands and fans. The site would showcase local and indie acts across many music genres through original editorial content, user generated content, and strategic partnerships with other music brands and venues. It would generate revenue through various advertising opportunities on the site like display ads, sponsorships, and targeted marketing campaigns.
This document provides strategies and recommendations for newspapers to transition to online and web revenue sources. It suggests overhauling sales structures, compensation plans, and staff training to focus on cross-platform advertising sales. Specific tactics include creating web specialist roles, integrating web sales into all reps' responsibilities, and holding seminars to educate local businesses on online advertising options. The goal is for newspapers to become the dominant provider of local online news and advertising solutions.
Toyota sponsored a '24 Second Challenge' contest across Fox 29's TV and website platforms to increase viewership and generate additional revenue. Viewers were prompted during TV ads and on editorial content to visit the station's website, where they could play the challenge for a chance to win a plasma TV and DVDs of the show '24'. The cross-promotion strategy led to an 25% increase in non-spot revenue and higher market share for the TV station.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Radio Web Sales Strategy 11/09
1. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
radio.com $
how smart radio stations
leverage interactive assets
online revenue strategy
& business model development
UPDATED: Nov. 2, 2009
MelTaylorMedia.com
267-625-5313
radio web strategy ?
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 1
2. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
reality check
your radio website business plan
from past 2 years…
will likely not work
y
over next 2 years
you may need a local web sales
‘crisis intervention’
mel taylor
background
• radio • newspaper • sales management • talent, reporter
• internet • television • content, production • sales training
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 2
3. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
radio.com $
This is a collection of observations, realistic recommendations & tough love for Radio
& it’s emerging online business models. UPDATED 11/1/09
g g / /
Radio’s current, local online revenue share is about 2%. That small number can be easily
increased by adopting the information contained within.
Bottom line: For Radio to grow it’s online, and (more importantly) it’s overall revenue share, it
needs to smartly leverage it’s unique portfolio of assets, with online playing a major role.
Mel Taylor is a Philadelphia-based consultant, specializing in online revenue strategy
& sales training for local media.
Mel is a highly-rated and often provocative speaker/trainer, with a 13 year background in Radio that includes
on-air, sales & web management.
In 2002, Mel reluctantly exited the Radio industry to spend more time with TV, Newspaper & Online-only
companies, who were more advanced with online revenue at the time.
“I’m incredibly happy to finally return to Radio, sharing what I’ve learned about online revenue strategy from
those online market leaders”.
mel taylor media
what we do
help local media develop
realistic & profitable web business models
• training & consultation
• sales & business model strategy
• editorial & programming
• video & multi-media
• web 101 seminars for local business
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 3
4. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
sound familiar ?
• you invested in platforms, software & manpower
but… where’s the real money?
• you spent on research to help you sell
how do you consistently monetize this data?
• consultants helped you close quick, web revenue
lt t h l d l i k b
eventually, this easy money went away
• radio execs follow other radio execs for web ideas
some say: blind leading the blind ?
forces hurting
radio business model
• music & news as commodity
• listener & advertiser has more choices
• internal conflicts
• reduced staffing & resources
• erosion of barriers to entry
• economy pushing advertisers to web faster
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 4
5. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
radio & web
nowhere to go…but up
2008 local web revenue shares
simple solution
sounds too easy…. huh ?
1. look outside of radio for guidance
2. select tactics from web revenue leaders
3.
3 mix with radio’s unique strengths
4. leverage for increased market share
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 5
6. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
BEWARE of newspaper’s mistake
shovel ware
newspapers t k their print content,
took th i i t t t
and ‘shoveled it’ online
is radio
making same mistake?
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 6
7. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
old thinking
radio & web
web revenue primarily from:
• in-stream spot sales
• banner ads on website
• creating a “radio site”
• brand extension strategy
new thinking
radio & web
grow overall revenue:
• leveraging all assets to grow share
• digital playing major role
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 7
8. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
culture change
job descriptions
no longer
a radio company
• now: local content & marketing co.
• aggregate, distribute & sell multi-platform
• reps as mini-agencies
has HR updated this yet ?
mandatory re-think
programming/content
must think revenue too
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 8
9. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
core radio
business
• radio
• audio
• advertising
g
• websites
• enabling commerce
core radio business
local assets
• reach over 90% local consumers
via news, music, talk, audio formats
• sales force & support staff
• advertiser relationships & brand trust
p
• traditional & digital distribution
• on-air, online, on-site
notice the omission of ‘radio’ & ‘website’ ?
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 9
10. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
slaughter these
sacred cows
• programming & marketing fully control site
• build commodity content, dump off to sales
• your brand is enough to win online
• cpm only banner selling
cpm-only
• over-reliance on ad networks
• over-reliance on streaming terrestrial signal
questions to assess your
online revenue strategy
Radio GM’s focus on business profitability first. Do your Web managers?
Do the people running your digital division have what it takes to build a
profitable business?
Does your Interactive VP have a sales management & revenue-focused
background? Many Interactive VP’s in the broadcast industry have come
up through the tech/content side. We believe this is a main contributor to
why most broadcasters struggle to grow profitable, online business models.
Caution: you might be building sites filled with content that continues to
be commoditized. The financial returns on these types of efforts are
typically weak, limited, or are in decline.
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 10
11. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
questions to assess your
online revenue strategy
Does your local webmaster, PD or marketing director run the site? If so, you
don’t yet have a web revenue strategy….you might only have resource
hog that makes little or no money.
Is Web commission structure similar /better than new biz commission?
Are you sure sales reps are not just moving spot dollars to the Web line?
Can your sales staff comfortably sell Web and overcome common
objections? Do you know what these common objections are?
Do your managers have strong grasp of Web, and the competitive online
environment? If not, how will they effectively manage the effort?
questions to assess your
online revenue strategy
Who is running your digital portfolio ? For web to be an integral part of
revenue growth, Broadcasters need leaders with the following qualities:
• proven sales, biz-dev, and training background
• entrepreneurial mind
• awareness & comfort in fast changing, media environment
• understands how Radio can exploit it’s unique portfolio of assets
What kind f t i i
Wh t ki d of training are you providing to your staff? I it ongoing?
idi t t ff? Is i ?
Is staff being trained by someone with proven online sales experience?
Someone with experience in selling against and for: Newspaper, TV, and
online-only companies?
Are you doing more than just selling banners and spot upsells ?
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 11
12. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
Is your website: listener & advertiser friendly?
Or: a train-wreck of marketing/programming content?
Is your site full of non-proprietary content that users
can easily get on other online properties?
How much hi-value, advertiser-friendly, proprietary content is on your site?
typical
radio website ?
• dumping ground
• fun & games
• value-add stuff
value add
• non-IAB.net units
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 12
13. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
excellent radio site on-air & online synergy
advertiser friendly custom ad sponsorships
proprietary content database & promotions
• primarily a marketing & programming site…not good
• driving lo-value page-views via ‘chicks that rock’
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 13
14. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
what online content
should radio build ?
determine local content hole
>> local consumer need NOT being met online
>> of little interest to national, online only company
>> can leverage support of on-air
determine advertiser demand
>> what categories want to advertise in this content?
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 14
15. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
recent findings
online spending trends
• banner ads down
• email
• search
• video up
• directories
• promotions
online video
that pays
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 15
16. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
best revenue-producing
VIDEO practices
• video in banner
• sales-based video player
• search optimize video
• online info-mercials
info mercials
• seed multiple channels
it’s NOT pre-roll….yet
video micro-site
• t k share from tv/cable
take h f t / bl
• ad-vertorial
• ez & cheap to produce
• your biz seen by more
• b tt search results
better h lt
• never a wasted play
http://essentials.baltimoresun.com/micro_clients/lifebridge/
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 16
17. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
online info-mercials
Click here to watch sample
http://meltaylorclientsamples.blogspot.com/
online photo-mercials
Click here to watch sample
http://meltaylorclientsamples.blogspot.com/
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 17
18. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
common video mistakes
that scare advertisers
• inconsistent quality
– production value
– composition, sound & lighting
• f
fear of user generated content: UGC
f t d t t
• subject matter doesn’t require video
• clips gets limited views
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 18
19. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
video prospects
•existing clients
•TV wanna-be’s
•ego-driven clients
•newspaper clients
•cable & tv clients
large format banners
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 19
20. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
• page takeover
• site take-over
• section sponsorship
• roadblock
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 20
21. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
radio
king of promotions
web + radio + promotions = revenue
70% of Super Bowl Advertisers
used integrated promotions
(2008 cpg)
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 21
22. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
radio
targeted email
targeted email
online promotion
integrated
radio campaign
build database download coupon
join contest
j i
watch video
data capture
dumb practice
letting
ad networks
on home page
& section fronts
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 22
23. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
ad networks on home page
not smart
client cancellations
common reason: poor banner design
Design your banner as if:
• Speed by at 70 mph
• 2 seconds of attention
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 23
24. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
banner design
1. KISS keep it simple stupid
2. clear graphics/ messaging
3. understood in 2 secs ?
4. no web address needed !
banner design
5. what is goal ?
> branding
> message awareness
> direct response: call to action
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 24
25. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
traditional media
specialty sites
These print & broadcast companies determined the online content &
revenue hole in market, then filled with separately branded web site & URL
Metromix.com
Tribune Media’s entertainment site
LVBrideandGroom.com
Newspaper’s wedding site: monetizing targeted database
ToastedRav.com
Bonneville Radio’s entertainment portal, supported by 4 stations
PHrequency.com
Philadelphia Newspaper’s local music website.
do you have plan to
sell non-radio
clients too?
all
local business
in market
current radio current
advertisers radio
using advertisers
radio web assets
radio struggles to get clients
on their own website
can radio tap the REAL upside?
offer web solutions to entire business community
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 25
26. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
new competitors
offering web to local business
Offering
Search Engine •search engine marketing
Marketing
•search optimization
•enhanced directory listing
Directories >> video, graphics
>> webpage with SEO
• resell search
where radio’s
auto spend is going ?
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 26
27. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
even cable sellers are offering web
to local business
53
local business now using
twitter, facebook & email databases
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 27
28. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
pizza shop has over 1800 ‘followers’ on twitter.
when owner wants to drive immediate business, he sends‘tweet’
that says.. free toppings & soda 2nite 7p-mid
gourmet food truck sends tweets to inform
customers where they will be parked that day,
and at what specific times
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 28
29. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
local business
build & buy ads
on national sites
using self-serve
www.AdReady.com
sales team structure
hybrid approach for near term
• web specialists target new biz, web-only buyers
• web specialists assist & train traditional reps
• mandatory web sales for reps
• convert all reps to ‘super-sellers’ over time
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 29
30. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
goal: integration
• reps become super sellers
• 1 point of contact for client
• able to offer many solutions
• reps as ‘mini-agencies’
• sell total reach/power of all platforms
how to get buy-in
from all staff
• overhaul compensation
• update job descriptions
• consistent web training for ALL
it t bt i i f
especially top & mid-management
* how can top & middle-managers “manage”…what they don’t fully understand ?
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 30
31. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
overhaul comp
• revenue targets per rep
• new business per rep
• % of current clients using web
f t li t i b
• close non-radio clients
why do we talk like this? • tech
it’s confusing for client
& the sales rep !
• cpm
• pageviews
• uniques
• leaderboards
• click-thrus
c c us
• weird vocabulary
• monthly pricing
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 31
32. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
super dumb practice
protecting ‘rate card integrity’
@ $10.00 cpm
and then…..
selling large amounts of unsold
inventory to ad networks
@ 75cent cpm
really dumb practice
web sellers quote monthly,
instead of weekly rates
broadcast & newspaper quote weekly
sounds I can’t afford almost
expensive $2,000 per month !
sounds I can handle
reasonable $475 per week
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 32
33. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
another tactic
to drive web revenue
web advertising 101 seminars
for local business
why a client seminar ?
local advertisers
want to buy web, but…
• confused / lack of knowledge
• don’t totally trust sales rep
• think Google or website is enough
• never been offered web
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 33
34. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
client seminar benefits
• provide education to local biz
• taps consultative approach
• immediate web revenue
• sales rep training
• more effective than cold call
mel taylor media
‘web advertising 101’ for local business
success stories
& Cablevision
• $146,000 new quarterly business
• 26 new contracts
• $ 144,000 new quarterly business
• 41 new contracts
Times Shamrock Communications
• $238,000 new annual business
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 34
35. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 35
36. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
How to invite
local advertisers:
This invitation
was sent to
local print advertisers
of Philadelphia Inquirer
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 36
37. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
WARNING
clients will buy web
from you….
or the competition
CAUTION:
Avoid using internal web-sales manager to present Web Marketing 101 seminar.
Many have tried this method, but results are always poor.
Use objective 3rd party expert to ensure a non-sales approach, & high client attendance.
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 37
38. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
Mel Taylor Media
popular WEB SALES programs
custom programs available upon request
>> Web Revenue Boot Camp for Local Media (1 day in market, suggested agenda)
• 8a-Noon Web-sales best practices for reps
•NNoon-1p C
1 Combined lunch session: competition overview
bi d l h i titi i
• 1p-3p Web Sales for Management
• 3p-5p Programming/Marketing/Tech… revenue/ ad inventory issues
• Delivered 2 weeks later: custom report on findings & recommendations
>> Web Marketing 101 Seminar for Local Business
• In-market visit 4 wks prior to seminar, includes Web Revenue Boot Camp
• Half day of additional rep training, day before seminar
• Copy of all sales materials / templates
• Close business on the spot
• Video clips from recent event here: www.MelTaylorMedia.com
>> Online Business Model Analysis & Recommendation for Radio
• We do a ‘deep dive’ into your current digital sales efforts & your local market’s
competitive environment. Key deliverables include a comprehensive set of
recommendations & specific instructions on implementation.
radio web sales
best practices
run online as business training of traditional reps
leverage web for greater overall share target non-radio clients too
at least 1 online-only sellers client education & consultation
non-radio sites, separate url’s reps as mini-agencies
mandatory budgets w/ penalty web training for management
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 38
39. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
smart practices
• determine revenue/profit first before content
• aggregation do what you do best, point to the rest
• reverse pub s if successful o e, co s de o e version
e e se publish success u online, consider offline e s o
• online & broadcast no longer separate
mel taylor media
recent success story
results from mid-market media company,
that applied info contained within this presentation
2008 2009 Increase
February
February $71,813
$71,813 $134,847
$134,847 88%
March $97,304 $160,756 66%
April $110,000 $164,475 49%
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 39
40. How Smart Radio Stations Leverage 11/2/2009
Interactive Assets
radio.com $
how smart radio stations
leverage interactive assets
online revenue strategy
& business model development
UPDATED: Nov. 2, 2009
MelTaylorMedia.com
267-625-5313
Mel Taylor Media 267-625-5313
www.MelTaylorMedia.com
Meltaylor2000@Gmail.com 40