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11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort
This document outlines 11 tactics for early growth and acquisition, including manual outreach to first customers, partner distributions, double loop referral programs, using HARO (Help A Reporter Out) for media outreach, social prospecting and influencer outreach, comment marketing, badge programs, creating big content like ebooks and webinars, standalone top-of-funnel tools, maintaining a thorough FAQ, and pursuing product integrations. The tactics focus on building advocates, leveraging partnerships, providing value to users and partners, developing authority and expertise, and answering questions to drive engagement.
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11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort
- 1. 11 TACTICS for earlygrowth & acquisition Georgiana Laudi VP Marketing, Unbounce @ggiiaa FounderFuel - Fall 2015 Cohort
- 2. Manual outreach to firstcustomers 1.
- 3. Your chance to buildadvocates
- 4. use your smallness toyour advantage
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- 10. It’s not whatyou know
- 11. a special offeron your product/service that you distribute through partners
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- 15. a discount bonused acct atrial an extended trial a free consult relevant content What to offer?
- 16. Where to start? Offer + LandingPage + Partner to distribute it (+ a way to return the favour)
- 17. Always lead with what’sin it for them
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- 19. Provide monetary value foryour users to refer your product
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- 22. tons more athttp://www.referralsaasquatch.com/39-best-referral-program-examples-2014/
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- 27. Social prospecting & Influenceroutreach 5.
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- 32. do what yougotta do to get them to use your product
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- 36. nice example of commentmarketing:
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- 38. find your audience + pinpointopportunities + add tons of value = win friends/influence people Where to start?
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- 44. What’s in it foryou What’s in it for us Vetting
- 45. Badges for: achievements unlocked certifications verifiedproviders partnerships integrations authorized resellers
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- 48. Make it sogood, someone would pay for it
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- 59. Have an answer foreverything
- 60. Look for thelong tail
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- 64. • Always incl.search bar • Lots of visuals • Video tutorials • Contextual links • Suggested further reading • Allow comments
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- 66. be a teamplayer
- 72. 11 TACTICS for earlygrowth & acquisition FounderFuel - Fall 2015 Cohort Georgiana Laudi VP Marketing, Unbounce @ggiiaa