The document discusses how webcasting can provide a high return on investment for marketing strategies. It highlights that webcasting allows for unlimited audiences, establishes thought leadership, and improves relationships. The document also outlines the steps to implement successful webcast campaigns, including planning, content development, audience recruitment, analytics, and database management. Finally, it discusses how most companies analyze registration data and use recorded webcasts as part of ongoing marketing strategies after webcast events.

1. Seeking ROI : 120% Return on My Investment Webcasting Fuels Your 2009 Marketing Strategy

2. Today’s Panel Brian Denker Director, Marketing/Operations Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)

6. What’s so hot about Web casting? THE OBVIOUS Individuals instinctively tend to retain information: 10% of what they read 50% of what they see or hear THE PROVEN – Web casts equate to immediate access to information in the “Now” 60% Technical Product Info 70% Topics of Interest 50% Education / Learn More If customers can see, hear, and feel the difference between you and your competitors… then maybe they will start to think differently about you.

10. Multipurpose / Multi-channels Product Launches Lead Generation New Channel for Content Delivery Brand Awareness / Visibility Training Internal / External Business Development Opportunity / ROI

11. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??

12. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??

13. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??

14. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??

15. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??

16. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??

17. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??

18. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??

20. Portals and Content Management System (CMS)

22. Today’s Panel Brian Denker Director, Marketing/Operations Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)

23. Giveaway BlackBerry Storm And the winner is…