As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.

1. Introduction to
Digital
Marketing

2. • As the digital marketing landscape continues to
grow at a rapid pace, marketers are faced with
new challenges and opportunities within this
digital age.
• The Digital Marketing Course is an initiative
designed to educate students in the area of
Digital Marketing.

3. Is this a good career choice?!
• There are people who think Network Marketing isn't a good
career choice.
• There have also been people who thought cell phones were
unnecessary, Blockbuster video was forever and Facebook was a joke.

4. Why does being online matter?
•The importance of online real estate
•How the Internet can help you connect with potential customers
•How e-commerce sites and social networks can help you to establish
your business online

6. “ Internet is the world’s biggest market place”

7. JUST A WEBSITE?!

9. “The first real step you made for your business or
career is that you came here to learn one of the
best marketing methods at all”

10. Why your Business Needs a Website?
• Now more than ever, consumers are looking online for goods and
services. Discover how creating a website for your business can
attract new customers and encourage revenue growth.
• 97% of online consumers use online media when researching
products and services.
• 63% of small business do not have a website at all.

11. Thingsto think about beforecreating a
website:-
• How much do you want to spend?
• Areyou comfortableteaching yourself new computer skills.
• How often will you updateyour site?

12. How to create your website and make it
look good?
Thelook and feel of your websitecan directly influence
how potential customersview your business. Learn how
agood domain name, theright design templateand
memorableweb copy help your businessstand out from
thecompetition.

13. What do you hobeto accomplish with awebsite and
how will you useit to grow your business?
If you want calls, put thenumber.
If you want visitorsto find your store, put the
address, map and directions.
If you want sales, provideshopping experience.

14. You can help customersdigest your website
content moreeasily by:-
Writing descriptivepagetitle.
Writing concisesentencesand short paragraphs.
Using bulleted liststhat can bescanned easily.
Using direct call to action.

15. Build yourOnline Marketing Plan
Learn how to createan onlinemarketing plan to achieveyour business
goals. Get tipson how to set marketing objectives, writeaplan of
action, and defineamarketing budget.
What do I hopeto accomplish?
How can I makeit happen?

16. Five Smart Ways to Promote your
Business Online
Free website listing on search engines. (google.com/addurl)
Ads on search engines. (google.com/placesforbusiness)
Local listings on search engines.
Social media.
E-mail marketing.

17. How to Build a Community of Loyal
Fans?
• Create passionate content. (write interesting or funny blog, publish
photos and videos, offer practical how-to informations)
• Promote yourself. (participate in online forums, read blogs and
publish comments on articles, connect with others, spread the word
offline)
• Take a fresh look at your website.
oIs the site difficult to use?
oIs the content too self-promotional, boring or inconsistent?
oDo you interact with visitors?

18. The benefits of being on Google.

19. How your site is found on google?
There is two ways to get you site noticed.
SEO: Search Engine Optimization
SEM: Search Engine Marketing

20. SEO
Is the process of designing and updating your website in order to be
more findable by search engines.
•SEO is about making adjustments to your site in order to improve
where you appear in these results.

21. It is all about being relevant
Google.com/support/webmasters
Google.com/webmasters

22. SEM
Is about creating targeted message to attract your audience and
motivate them to visit your site.
Google.com/awexpress

23. Display advertising
Google Display Network's suite of targeting technologies and
optimization tools enables you to deliver relevant, accountable ads to
your target audience across Google properties and millions of partner
sites - more effectively, more often and in real time.

26. The banner ads is the most pervasive

27. Video ads increase
engagement
 Click to play: Banner ads with a
vedio aspect that plays when a
banner is clicked
 Pre-Roll: An ad that plays before a
video on sites such as YouTube.
 Post-Roll: An ad that plays after a
video.
 In-stream: An ad that plays in the
middle of video.

28. Rich media ads are interactive experiences
Rich Media ads tend to draw users
in more and provide a richer
brand experience – though they
also tend to be more expensive to
produce and serve.

30. Display ad pricing

35. Learning summary: You should now be able to
A. Define display advertising
B. Identify the four main display ad formats
C. Recognize the three standard pricing models