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Social Media Marketing on $5 day
The document outlines the significance of social media marketing and its effectiveness in branding, emphasizing the importance of visual content, relevance, value propositions, and clear calls to action in Facebook ads. It explains the components necessary for successful advertising and highlights the role of customer engagement and community building in brand growth. Additionally, the document includes case studies demonstrating the impact of various online marketing strategies.
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Social Media Marketing on $5 day
- 1. BRANDING SOCIAL MEDIA MARKETING@ $5 per day
- 2. BRANDING SOCIAL MEDIA MARKETING "AFacebook page with no Fans can drive greater visibility with $500 of investment than a page can achieve organically with 90 Million+ Fans." Wes Finley (Coca-Cola's global digital operations)
- 3. WAYS THAT SOCIALMEDIA HELPS BUSINESS BRANDING Increases digital exposure Boosts traffic and SEO Showcases and validates your brand Develops a loyal brand community Provides customers a way to share (UGC) Provides a 24/7 customer service & focus group Reach new audiences and expand sales Cut marketing costs 8
- 4. COMPONENTS OF SUCCESSFULFACEBOOK ADS BRANDING 1. ITS VISUAL Visual content is treated more favorably in the Facebook algorithm. What’s more, visual content is more engaging in the ever-changing News Feed, and therefore is more likely to catch the eye of your potential customer. With 90% of information transmitted to the brain is visual. No matter what type of ad you make, your image needs to be visually appealing and attention grabbing. 4
- 5. COMPONENTS OF SUCCESSFULFACEBOOK ADS BRANDING 2. ITS RELEVANT Relevance is critical for success when using Facebook advertising. Remember, you are spending money when someone views or clicks on your ad. If you're showing ads that aren’t relevant to your target audience, then you're wasting your time and money Facebook recently launched a new feature in the Facebook advertising platform that rates your ads and gives you a relevance score, The more relevant your ad image, ad copy, and destination page is to your audience, the higher your score is -- and the more favorably Facebook will treat your ads 4
- 6. COMPONENTS OF SUCCESSFULFACEBOOK ADS BRANDING 3. IT INCLUDES AN ENTICING VALUE PROPOSITION A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? Why should the viewer click on your ad to see your website? 4
- 7. COMPONENTS OF SUCCESSFULFACEBOOK ADS BRANDING 4. IT HAS A CLEAR CALL TO ACTION A beautiful and relevant ad is great, but without a call-to- action (CTA), your viewer might not know what to do next. Add a CTA like “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer. Your CTA should encourage people to click on your ad now. 4
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- 10. unify Create unityaround your central message and your unique selling proposition simplify amplify Craft the best way to tell your story through powerful words and symbols. Create brand imagery that tells your story Deliver your story to those that will connect, respond and move to action WHat we do BRANDING
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- 12. ONLINE ECOSYSTEM (persuasionarchitecture) WEBSITE PAID EARNED OWNED BRANDING
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- 14. THINK GLOBAL ACTLOCAL OUR COMMUNITY ONLINE
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- 19. PAID SOCIAL MEDIA- FACEBOOK CPC 0.48
- 20. PAID SOCIAL MEDIA- FACEBOOK
- 21. Social media impressions JOURNEYCLIENT Website visits OURCOMMUNITY ONLINECompleted quiz 1,483,000 5383 317
- 22. CASE STUDY #2 GOAL = PAGE LIKES BUDGET = $50 CLICKS = 42 CPC = $1.19 GOAL = SITE CLICKS BUDGET = $100 CLICKS = 126 CPC = $0.79 GOAL = STORE VISITS BUDGET = $150 ENTRIES = 135 CPC = $1.11
- 23. CASE STUDY #3 TWITTERLEAD GENERATION CARD SUMMIT INVESTOR Two week trial with a specific download. Zero downloads to 34 downloads in first week
- 24. CASE STUDY #4 AdwordsExpress on $50 /mth CAPTURE SALON Compare CTR on each campaign. LISTEN, CREATE, CONNECT and OPTIMIZE
- 25. Services Design Identity systems -Brochures - Direct mail - Billboards Content creation - Copy writing - Environmental Media online offline Graphics - Photography - Video production - Animation Social Media - Community engagement - Email marketing - B2B & B2C marketing - SEO - SEM Special events - Direct mail - Transit marketing Public relations - Campaign design & production BRANDING
- 26. HOW we WORK LISTEN Listento what content the client & audience wants. Use insights to detect preferences on content, format and consumption habits across every screen CREATE Create valuable content by communication experts Use skilled, multimedia professionals to produce your persuasion architecture CONNECT Your content to your audience, where ever that are Tap into our expertise with strategies to match your content to the right person at the right place at the right time optimize Your content performance Our analytics team constantly monitors content engagement metrics and measure performance agains KPI’s and goal conversions BRANDING
- 27. Brands We HaveBuilt
- 28. Red Rock Team Giulia Gouge George Vasilopoulos Mason Rabinowitz Brian Monahan Matt DeColla Glen McDermott Mike Bimonte redrockbranding.com 203295 4882 1. This prezi at http://www.slideshare.net/glenmcd