We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
How to Integrate Employee Advocacy Into Your Marketing StrategyLinkedIn
Marketers today can achieve more by expanding beyond one channel or approach to reach and engage consumers and prospects. One important tool is employee advocacy: empowering employees to share content with their social networks.
You don't have to start from scratch. Leverage the work you're already doing to set up your employee advocacy program.
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
This exclusive webinar shows schools how to make the most out of CRM and marketing automation technology by outlining the most helpful, practical, and effective features these programs offer.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
How to Integrate Employee Advocacy Into Your Marketing StrategyLinkedIn
Marketers today can achieve more by expanding beyond one channel or approach to reach and engage consumers and prospects. One important tool is employee advocacy: empowering employees to share content with their social networks.
You don't have to start from scratch. Leverage the work you're already doing to set up your employee advocacy program.
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
This exclusive webinar shows schools how to make the most out of CRM and marketing automation technology by outlining the most helpful, practical, and effective features these programs offer.
Are you measuring what matters? If you want to improve your student recruitment strategy, data will give you the insights you need to optimize every stage of the admissions funnel.
Our webinar, Critical KPIs to Measure your School’s Digital Marketing Success outlines the key performance indicators (KPIs) that schools should be tracking from the moment a prospective student inquires, to application, and enrollment.
We hope this presentation will help you learn how to measure your digital marketing initiatives for maximum recruitment success
The future for online education is bright, as online enrollment continues to outpace overall higher education growth. But competition for students is fierce, from both traditional universities and for-profit schools.
As a result, higher ed marketers need to be laser focused on driving quality leads, improving awareness, and differentiating programs from competitors. LinkedIn is the perfect platform to do this.
Join Geoff and Ira for a primer on how you, as a marketer of online programs, can realize the benefits of a strong social media presence on LinkedIn.
Learn how to:
• Drive quality leads that are more likely to convert
• Improve your creative with examples from other online programs
• Lower your cost per lead with new LinkedIn solutions, like Lead Gen Forms
• Measure what matters to prove the ROI of your advertising effort
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
Hi all my name is srinivas.am presenting a small ppt about digital marketing course.
if you want to learn digital marketing contact me:
http://easysolutionsearch.blogspot.com
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
How do I start a data career in the 2020s?AI Guild
Actionable support for finding a 1st or 2nd role in data analytics, data science, data engineering, machine learning, deep learning, computer vision, and natural language processing.
To start a data career, you need to achieve two things.
1. Get invited by companies to an interview regularly.
2,. Get through the interview process and secure an offer - better two offers to have some bargaining power.
For you, I am bundling AI Guild insights to help you reduce your search time by half and cost by as much as 90%.
Content Creation And Marketing: Case Study For Yoga Studio UpReports
Yoga is a highly competitive industry. No wonder, it’s tough for a yoga studio to make a mark on Google through content. To help yoga studio owners and teachers understand how to create first-class content for business marketing, Upreports has decided to share this case study!
In this PDF, we have shown how we helped a yoga studio in developing an authoritative content in the form of blogs and building an overall online presence to impress potential students.
Below are the aspects that we covered in this new content creation and marketing case study:
Client background
Project deliverables
Work approach
Action plan highlights
Final result
Upreports is one of the leading content marketing companies in India that helps local as well as global companies dominate Google and social media. Using the best content practices, we write informative, educational and SEO-relevant content to convert your audience at all stages and keep them coming for more.
Read the complete new website case study to understand how we do the content creation and marketing work for a brand new yoga studio.
Learn more about our content creation and marketing services:
https://www.upreports.com/content-creation-marketing.html
Read more case studies for SEO, social media, and growth insights.
https://www.upreports.com/free-reports.html
When prospective students are evaluating school choices, inbound marketing is critical to attract and build trust between your institution and students by offering them targeted content at each stage in the recruitment funnel and guiding them in the decision-making process.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
Get to know about Digital Marketing Course AnjaliS76
What is digital marketing?
Digital marketing may be defined as another marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics gives you a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the performance of their business plans and offers the necessary data to adapt them to market demands and boost ROI.
Re-discover your creative instinct to build major marketing strategies to promote a product or service related to any organization from any business sector with our Digital Marketing Training.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
Are you measuring what matters? If you want to improve your student recruitment strategy, data will give you the insights you need to optimize every stage of the admissions funnel.
Our webinar, Critical KPIs to Measure your School’s Digital Marketing Success outlines the key performance indicators (KPIs) that schools should be tracking from the moment a prospective student inquires, to application, and enrollment.
We hope this presentation will help you learn how to measure your digital marketing initiatives for maximum recruitment success
The future for online education is bright, as online enrollment continues to outpace overall higher education growth. But competition for students is fierce, from both traditional universities and for-profit schools.
As a result, higher ed marketers need to be laser focused on driving quality leads, improving awareness, and differentiating programs from competitors. LinkedIn is the perfect platform to do this.
Join Geoff and Ira for a primer on how you, as a marketer of online programs, can realize the benefits of a strong social media presence on LinkedIn.
Learn how to:
• Drive quality leads that are more likely to convert
• Improve your creative with examples from other online programs
• Lower your cost per lead with new LinkedIn solutions, like Lead Gen Forms
• Measure what matters to prove the ROI of your advertising effort
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
Hi all my name is srinivas.am presenting a small ppt about digital marketing course.
if you want to learn digital marketing contact me:
http://easysolutionsearch.blogspot.com
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
How do I start a data career in the 2020s?AI Guild
Actionable support for finding a 1st or 2nd role in data analytics, data science, data engineering, machine learning, deep learning, computer vision, and natural language processing.
To start a data career, you need to achieve two things.
1. Get invited by companies to an interview regularly.
2,. Get through the interview process and secure an offer - better two offers to have some bargaining power.
For you, I am bundling AI Guild insights to help you reduce your search time by half and cost by as much as 90%.
Content Creation And Marketing: Case Study For Yoga Studio UpReports
Yoga is a highly competitive industry. No wonder, it’s tough for a yoga studio to make a mark on Google through content. To help yoga studio owners and teachers understand how to create first-class content for business marketing, Upreports has decided to share this case study!
In this PDF, we have shown how we helped a yoga studio in developing an authoritative content in the form of blogs and building an overall online presence to impress potential students.
Below are the aspects that we covered in this new content creation and marketing case study:
Client background
Project deliverables
Work approach
Action plan highlights
Final result
Upreports is one of the leading content marketing companies in India that helps local as well as global companies dominate Google and social media. Using the best content practices, we write informative, educational and SEO-relevant content to convert your audience at all stages and keep them coming for more.
Read the complete new website case study to understand how we do the content creation and marketing work for a brand new yoga studio.
Learn more about our content creation and marketing services:
https://www.upreports.com/content-creation-marketing.html
Read more case studies for SEO, social media, and growth insights.
https://www.upreports.com/free-reports.html
When prospective students are evaluating school choices, inbound marketing is critical to attract and build trust between your institution and students by offering them targeted content at each stage in the recruitment funnel and guiding them in the decision-making process.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
Get to know about Digital Marketing Course AnjaliS76
What is digital marketing?
Digital marketing may be defined as another marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics gives you a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the performance of their business plans and offers the necessary data to adapt them to market demands and boost ROI.
Re-discover your creative instinct to build major marketing strategies to promote a product or service related to any organization from any business sector with our Digital Marketing Training.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
LinkedIn is seen by many as the most trusted social environment. Learn about the different types of ads and how to make them the most successful depending on your goal. You'll also learn about a new integration between HubSpot and LinkedIn.
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
Discover how you can reach the audiences that matter most to your businessBlack Marketing
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
Getting the Most from LinkedIn Sponsored ContentVanessa Vallejo
Covering LinkedIn targeting, creative, and campaign management best practice, this deck provides a helpful overview for anyone running Sponsored Content campaigns on LinkedIn.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
More than two million companies use Instagram ads to reach audiences, engage followers, and promote their products. Learn all about Advertising on Instagram in this segment of Instagram Marketing Strategies for Small Businesses.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Back to LinkedIn: Fundamentals of Marketing on LinkedIn
1. Welcome and thank you for
joining LinkedIn’s Live Webinar:
• We will start the live webinar at 11am PT | 2pm ET
• Please note that the audio portion will stream
through your PC/Laptop speakers. There is no
separate dial-in option. Be sure to check your
speakers to ensure they are turned on and that
volume is at an audible level.
• Please enter questions into the Q&A module
• Check out the Resources module for the slides
and related content
• If you have any technical difficulties, please click
on the Help widget
BEFORE WE
GET
STARTED
7. The largest global community of professionals
61M
senior-level
influencers
40M
decision makers
10.7M
opinion leaders
6.8M
C-level execs
22.8M
Mass Affluent
4.1M
IT decision makers
580+M
professionals are on LinkedIn
7
8. PROFESSIONALS ENGAGEWITH PURPOSE
9 billion content impressions / week
15X content vs job postings in the feed (YOY 100%+ Activity)
57% mobile
45 min/month/member on average (Comscore source)
9. The world’s professionals come to LinkedIn for knowledge
Industry News Expert Advice Professional Learning
Peer Insights Peer Recommendations 500+ Influencers
10. And the mindset is markedly different
#heatwave
#TuesdayMotivation
#Worldcup
#InternationalCatDay
Baseball
PGA Tour
Demi Lovato
Apple Store
Netflix
Stranger Things
Papa Johns
Forbes
Women In Media
FlipBoard
Employee engagement
Account Based Marketing
Tesla
Cloud computing
Futurism
Venture Capital
Internal communications
Investment Banking
Oracle Cloud
TRENDING TOPICS
BY SOCIAL MEDIA PLATFORM
11. B U I L D I N G
Y O U R
O R G A N I C
P R E S E N C E
12. BUILD YOUR ORGANIC PRESENCE WITH
LINKEDIN COMPANY PAGES
Upload a cover
image and logo
Add a description
of your company
Top Tip:
Optimize for search
Company Pages are
SEO-friendly
15. SHARE ENGAGING CONTENT
Start a conversation with your followers – post rich content daily!
Be helpful, don’t always try to sell your product. Try follow the
80:20 rule
Optimize your headlines & intros
AB Test everything: creative/ colors/ CTA/ text…
Tip #1: Invest in Great
Images
18. EMPOWER YOUR EMPLOYEE VOICES
Encourage employees to follow and engage with your Company Page
Empower them to publish long-form articles regularly to their profiles
Tip #5: Posts with rich media,
like photos or video, have 38%
higher
engagement than link shares.
19. LONG-FORM VS SHORT-FORM
Long-form articles showcase how your top
voices analyze a new or trending topic in
depth.
Be authentic
Join in existing topics
Headlines matter
Go long—but not too long
The sweet spot for article length is
about 600-1,000 words.
Short-form posts are an easy way to respond
quickly to major events and to help curate the
world for your followers.
Share consistently
Start a conversation
Get personal
Mix it up
21. LinkedIn ad targeting options
Reach qualified prospects with
targeting based on the professional profile
Company name Job title Member skills* Field of study
Based on skills, endorsements
and keywords in profile
Company industry Job Seniority* Member groups Degrees
derived from Job title
Company size Job function* Member age* Member Schools
derived from Job titlederived from Company Page
derived from Company Page
Derived by using the
earliest degree
Location Years of experience* Member gender*
derived from start year and
month of current roles
derived from Member name
22. Target Skills
Relevant keywords throughout a profile
o Targeting of skills-related keywords
o Identified in the skills section,
keywords found throughout the
profile and inferred skills
o Increased relevancy, performance,
scale and ROI
23. Senior Program Manager within
Enterprise Businesses
Seniority: Senior IC+
Function:
Company Size: 500+
Geography: USA
IT, Engineering,
Program Management
TARGETING
CONSIDER TOM
TITLE
JOB FUNCTION
+SENIORITY
GROUPS
+SENIORITY
SKILLS
+SENIORITY
24. TOPTIP: NEVER SINGLEOUT ONEAUDIENCE
* LinkedIn ReThink the B2B Buyer’s Journey, Jul-Agu 2015 research. Global
Departments impacting the purchase decision vary by industry
25. G E T T I N G
F A M I L I A R
W I T H L I N K E D I N
A D S
26. Sponsored Content Build customer relationships at every stage of the buyer’s
journey by targeting content to your most valuable audiences
wherever they spend their time.
Target your most valuable audiences using
accurate, profile-based,
first-party data
Reach your prospects anywhere:
Publish your content in the LinkedIn feed
and in high-quality placements beyond,
on mobile and desktop
Grow your business at every stage:
Drive quality leads, generate engagement,
and raise brand awareness
28. Sponsored Video Format Captivate a professional audience with native video at
every stage of the buyer’s journey.
Auto-Play on mute
Mobile & Desktop bought on CPM CPC & CPV
Lead Gen Form Integration
Coming soon: MOAT integration
29. Carousel ads format Tell a brand story, showcase multiple offerings at once or
deep dive on one, share insights and opportunities
Best Practice 2-5 Cards. Max 10 cards.
Languages: All languages supported on LI are available for
Carousel
Lead Gen Form Integration
30. Easily create, manage and
optimize well-targeted,
customized campaigns in just
minutes — on a budget that
works for you.
LinkedIn Text Ads Generate quality leads with an easy, self-serve solution
31. Drive engagement with premium audiences using
dynamically generated ads, powered by profile
data, customizable to meet your campaign
objectives.
LinkedIn Dynamic Ads Personalize your creative to resonate with buyers
Generate leads
by promoting your
LinkedIn content
Drive conversions
with more clicks to your
landing page, website, or app
Build brand awareness
by increasing Company Page
followers and engagement
32. Mobile-optimized design for
easy clicks
Real-time delivery ensures
timely reach
Uncluttered professional
context
Flexibility to tailor
your content
LinkedIn Sponsored InMail Send timely, convenient, and relevant private messages to the
people that matter most to your business
33. S E T T I N G U P
C A M P A I G N
M A N A G E R
34. What you need to be able to sponsor content
Company page Admin Access OR Sponsored
Content Posting Access
Access to the Business Account
Direct Sponsored Content
34
1 2
- Designated Admin can edit and access the entirety of the Company Page
- Sponsored Content Poster can build Direct Sponsored Content on behalf
of the Company Page, but can’t edit anything else.
- For Non-IO accounts, the Billing Admin (usually the person who created the
account) will need to add new people.
- For IO based accounts, your Account Team will need to add you.
35. What you need to set up an online (non-IO) business account
*For more details on how to set up a Business Account, click here for instructions
Company page name
and URL
Input your credit
card details
Contacts who require access
to the business account:
name and profile URL
35
1 2 3
38. DEMOGRAPHICS & DOWNLOADABLE REPORTS
Demographics Reports are available
for:
Job Title
Company Industry
Job Seniority
Job Function
Company Size
Location
Country
Company
Downloadable Reports Include:
Campaign Performance
Ad Performance
Demographics
40. Targeting
o If your campaign is under pacing
you should review your targeting
o Is the audience size large enough
to fulfill the campaign budget?
o Avoid hyper targeting as this can
exclude valuable audiences with
interest in your content
o Audiences smaller than 300,000
members are considered niche and
can prevent your daily budget
being reached
o Best practice is to set a broad
audience of 300,000+, then
optimize based on performance
1
41. Targeting
o After your campaign has
run for about a week,
use the Click demographics
to understand which
audiences are most
engaged
o You can use the Click
demographics data to
optimize your campaign
targeting
1
42. Bids
o If your campaign is under pacing you should
review your bid to confirm if it has been set
high enough to be competitive in the auction.
o Best practice is to set your bid rate $1 above
the top bid range. Bid prices can fluctuate
several times throughout the day so this will
enable you to consistently stay competitive.
o Remember the bid you enter is not always the
price you pay – 2nd price auction
o If you find your average price is too high you
can always go back & reduce the bid
o In addition to bidding, your Relevancy Score is
important to help you win the auction - which
is based on engagements on the platform.
See here for more details on the Auction and
Relevancy Score.
CPC
CPM
2
**Automated bidding is now rolling out to
advertisers. This allows for automated and
dynamic bid changes without having to make
manual adjustments.**
43. Bid types: CPC or CPM?
bid types are best for Direct
Response campaigns, when the
campaign objective is to have the
user complete an action. Since you
only pay when a user clicks on
your update.
bid types are best for Branding
campaigns, when the campaign
objective is to raise awareness
of a Brand. Since you only pay
when your update is rendered
in the newsfeed.
CPC CPM
Bids2
44. 1
2 New tactics to organically grow your business and
how to engage your audience
Top tips for sharing engaging content
Knowledge of the ad formats
available
KEY TAKEAWAYS
3
4
5 Confidence in setting up a Sponsored
Content campaign
Understanding of the Professional Audience on
LinkedIn
45. POLL
Q: After this webcast, how do you
feel about your knowledge of
Marketing on LinkedIn?