The document discusses launching a website to promote local music in Philadelphia by reaching young adults who enjoy music. It would provide music news, downloads, venue and band directories, discussion forums, and opportunities to connect bands and fans. The site would showcase local and indie acts across many music genres through original editorial content, user generated content, and strategic partnerships with other music brands and venues. It would generate revenue through various advertising opportunities on the site like display ads, sponsorships, and targeted marketing campaigns.

1. How to reach the HARD TO REACH 20-something’s who LOVE music

2. The Local Online Music Destination In Philly

3. The Website for Music Fans & Local Bands in Philly

4. Why? Local music is thriving No local music site in Philly Marketers value music Radio is not supporting scene

5. Windows 98… Rolling Stones Budweiser… Genesis Cadillac… Led Zeppelin Clinton … Fleetwood Mac Jay Z… HP Computers Marketers use music to reach target

8. Philly is Music

19. Blogs, video & breaking music news Music downloads & streaming Searchable venue & band directories Contests & give-aways Weekly live band showcases & events Philly’s Music Site featuring local & indie acts

20. Communities Rock Hip Hop R&B DJ/Electronica Heavy Metal Punk Jazz Folk

21. Influence

22. Functionality Seasoned Editorial & Local Bloggers Personalized Music Mp3 Downloads Free Profiles Fan/Band/ Venue Social Message Boards, Commenting Calendar Live Events & Showcases E-mail, RSS, Text Alerts E-Marketplace Tix, Mp3’s Merchandise Directories Venues Bands Multi-Media Video, Audio, Photos

23. Original Content Seasoned journalists Local Bloggers Exclusive video production Strategic Partnerships User generated content

24. High-impact display ads Custom sponsorships Live event marketing Geo & genre targeted campaigns Email blasts Advertising Opportunities

25. The Website for Music Fans & Local Bands in Philly