OneBusinessAvenue specializes in B2B lead generation for high-tech companies aiming to expand into international markets, utilizing a pay-per-qualified-lead model. The company offers services in identifying, nurturing, and qualifying leads, leveraging automated data scraping and a global network of local agents to maximize outreach. Key challenges in B2B marketing include high costs and the need for targeted campaigns, with a focus on logic-based decision-making in contrast to consumer marketing.

1. B2B LEAD GENERATION
OneBusinessAvenue.Com
Identifying leads Nurturing leads Qualifying leads
Success Based
Lead Generation

2. GROWING YOUR BUSINESS
IS OUR BUSINESS
OneBusinessAvenue.Com
 Our mission is simple. Enable B2B vendors to expand their
businesses into international markets.
 We specialize in identifying, nurturing and qualifying B2B
leads for high-tech companies wishing to rapidly increase
overseas sales.
 We know how to do it and do it well, because we’ve been
opening the door to global markets for over 20 years.
SUCCESS BASED BUSINESS MODEL:
PAY PER QUALIFIED LEAD

3. WHAT IS B2B MARKETING?
OneBusinessAvenue.Com
Company promotion of products or
services to other companies,
organizations, or government
agencies, rather than directly to
consumers.
Most organizations budget B2B
marketing around lead provision to
the sales team.
Marketing Leads Sales

4. B2B & B2C – WHAT IS THE
DIFFERENCE?
OneBusinessAvenue.Com
 B2B products and services may require a more significant investment.
 B2B products and services are often complex, requiring a steep learning curve.
 The B2B evaluation process can be extensive, perhaps including a Request for Proposals (RFP) or
an on-site evaluation (PILOT).
 The purchasing decision often involves multiple individuals from different departments and
levels in the organization.
 When targeting businesses, your campaign need to focus on logic. When your audience is
individual consumers, the decision to purchase is more emotionally based.

5. MAIN OBSTACLES IN B2B
MARKETING
OneBusinessAvenue.Com
 Conventional B2B campaigns such as trade shows and seminars are becoming more expensive
and less effective. Cost per lead becomes questionable when ROI is considered.
 Internet B2B marketing using standard campaigns such as organic search (SEO) or paid search
(PPC) are long term, highly expensive investments.
 Social media is a great tool for brand building and content delivery to existing customer base, but
will not necessarily generate new business.

6. WHAT IS THE MAIN B2B
CHALLENGE?
OneBusinessAvenue.Com
In most cases, the right contact person in your target organization will not find you,
you must invest in locating him.

7. AVERAGE
ALLOCATION
OF B2B
MARKETING
BUDGETS
OneBusinessAvenue.Com
7%
7%
8%
9%
9%
9%
10%
12%
13%
13%
16%
21%
0% 5% 10% 15% 20% 25%
Marketing automation
Virtual events / webinars
Telemarketing
Social media
SEO
Public relations
Direct mail
Print advertising
Email marketing
Paid search PPC
Website design
Trade shows
MarketingSherpa 2012 B2B Marketing Benchmark Report

8. PRIORITY #1:
LEAD
GENERATION
OneBusinessAvenue.Com
18%
36%
44%
45%
57%
60%
0% 10% 20% 30% 40% 50% 60% 70%
Lead hand-off and management
Lead qualification and
scoring
Lead nurturing
Branding, reputation
and awareness
Converting qualified
leads into paying
customers
Lead generation
MarketingSherpa 2012 B2B Marketing Benchmark Report

9. WHAT IS A
QUALIFIED LEAD?
OneBusinessAvenue.Com
People who have displayed the intent and
ability to make a purchase decision within
a reasonable timeframe.
IDENTIFYING LEADS
NURTURING LEADS
QUALIFIED LEADS
OPPORTUNITIES
CUSTOMERS
IDENTIFYING LEADS
NURTURING LEADS
QUALIFIED LEADS
OPPORTUNITIES
CUSTOMERS

10. THE STEPS WE TAKE TO
GENERATE LEADS
Identifying leads Nurturing leads Qualifying leads
OneBusinessAvenue.Com

11. In order to build the campaign database, we use
automated search applications using
sophisticated algorithms to gather relevant
information that openly exists on the web.
AUTOMATED DATA SCARPING
OneBusinessAvenue.Com
The Web
Automated
search
applications
Competitors
Partners
Products
Catalogs
Pricing
Creating
leads
database
Identifying leads
We target multiple websites to capture
information on the target customers,
channels, personnel, products, catalogs,
contact information and more.

12. Since we’ve been doing business
internationally for a long time, we’ve built
up an extensive list of agents and channels
that will gladly assist in developing
promising opportunities.
Our network operates in dozens of
countries, and enables approaching both
channels and organizations in the local
language and culture.
GLOBAL NETWORK
OF LOCALS AGENTS
OneBusinessAvenue.Com
Identifying leads

13. ADDITIONAL
TRAFFIC GENERATORS
OneBusinessAvenue.Com
Identifying leads
Content Is King
Social Media
Presentations
Videos
Blogs

14. When identifying leads, our goal is to channel
them to the landing page.
The landing page provides the option of filling out
a contact form or joining the remarketing list.
LANDING PAGE
Explainer Video
Company, Product Info
Download
Presentations
Whitepapers
Case Studies
Contact Us
OneBusinessAvenue.Com
Identifying leads

15.  Once a potential lead visits the landing page he is targeted
 Potentials lead’s details are kept for 1.5 years
 When the lead later visits his regular news sites, YouTube or any other website in the
Google network, he will see your ad!
 Ads should be changed periodically for new promotions, products, whitepapers, etc.,
calling for action.
RE-MARKETING CAMPAIGNS
OneBusinessAvenue.Com
Potential
lead
Visit the
landing
page
Exposed to
campaign
ads
Revisit
landing
page
Fill form
becomes a
lead
Nurturing leads

16. NURTURING THE LEAD
OneBusinessAvenue.Com
B2B lead nurturing focuses on educating qualified sales leads
who are not yet ready to buy. The key to successful lead
nurturing is to deliver content that’s valuable enough to keep
your audience engaged.
VIDEOS
WHITE
PAPERS
PROMOTIONS
NEW
PRODUCTS
CASE STUDIES
Nurturing leads

17. THE VIDEO ADVANTAGE
OneBusinessAvenue.Com
70%
30%
70% OF B2B CONTENT MARKETERS
USE VIDEO
Nurturing leads
 Visitors who view sales videos are 85% more likely to
convert than visitors who do not.
 The effectiveness of video on a website surpasses text and
audio by a ratio of 5:1.
 More than 60% of consumers will spend at least two
minutes watching a video that educates them about a
product they plan to purchase, and 37% will watch three or
more minutes.
 With proper optimization, video increases the chance of a
front-page Google result by 53x.

18. PREFFERED SOCIAL MEDIA
FOR B2B CONTENT DISTRIBUTION
OneBusinessAvenue.Com
39%
61%
80%
80%
83%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Google +
Youtube
Facebook
Twitter
Linkedin
Source: BtoBonline
Nurturing leads

19. Once the lead’s email is obtained, we use email marketing to nurture it, providing the
lead with fresh content on a regular basis.
Optimally new content is sent once or twice a month: case studies, references, press
releases, etc.
DIRECT EMAIL CAMPAIGNS
Nurturing leads
OneBusinessAvenue.Com

20.  Mostly done by conference calls or live introductory webinars.
 The qualification step includes information exchange from both sides, in order to
obtain an understanding of the lead’s background and needs.
 Once a lead is qualified and agrees to continue discussion with the sales team, he
is handed over as qualified lead.
LEAD QUALIFICATION
PROCESS
OneBusinessAvenue.Com
Seeking
right contact
person
Introductory
call
Product brief
Collection of
general
information
Qualified
lead
Agreement
to talk with
sales rep
Qualifying leads

21. All communication with the lead is documented in our
CRM system, and delivered to you as a report with
detailed information.
Reports include: company details, contact person, the
need and any special data the sales team finds
relevant to convert the lead into an opportunity.
QUALIFIED LEAD DELIVERY
OneBusinessAvenue.Com
Qualified lead
Qualifying leads

22. Contact us to discover what we can do for you
THANK YOU!
OneBusinessAvenue.Com
Info@OneBusinessAvenue.Com