Get an idea about Digital Marketing Techniques that can help you to boom your business online. Learn About more Digital marketing just a few steps ahead.

1. A PRESENTATION CREATED BY
AMRINDER THIND

2. INTRODUCTION
IN TODAY'S WORLD THE BRANDING OF PRODUCT IS VERY NECESSARY.
THE FACTOR THAT HELP IN GROWTH OF YOUR BUSSINESS IS THEY WAY
YOU MARKET YOUR PRODUCT.THE BETTER YOU MARKET IT THE BETTER
RESULTS YOU WILL GET.

3. CONTINUE INTRO
Twitch the change and evolution of modern technologies, small and
medium businesses are doing everything they can to keep up, which
can be said true for the rest of human society. All businesses are either
changing their business models to an online one, or beefing up existing
marketing efforts with digital marketing strategies – in an attempt to
capture a growing and very lucrative online marketplace.
The Various techniques that helps to market you Product :
1) Online Marketing (Inbound MARKETING)
2) Offline Marketing (Traditional Marketing)
IT'S TIME TO STRENGTHEN YOUR BRAND PRESENCE WITH WELL-
COOCDINATED OFFLINE AND ONLINE MARKETING EFFORTS.

4. BRIEFING
 NOW YOU MUST BE
THINKING WHAT THE
HELL IS ONLINE
MARKETING AND
OFFLINE MARKETING

5. OFFLINE MARKETING
 OFFLINE MARKETING IS ALSO KNOW AS
TRADITIONAL / OUTBOND MARKETING. Offline
marketing is any promotion or advertisement that is
published and released outside the Internet. For examples:
 Radio Ads
 TV Ads
 Door to Door
 Newspaper
 Newsletter
 Flyer

6. ONLINE MARKETING
It is a part of Digtal Marketing. In Online marketing any
promotion or advertisement that is published and
released on the Iternet. For Example:
 Online Advertisements ( PPC , CPM,CPV,CPL,CPA)
 SEO
 BLOGS
 SOCIAL MEDIA / NETWORKS
 EMAIL MARKETING
 FORUMS

7. Advantages of Digital Marketing
 COST EFFECTIVE
 TARGET AUDIENCE
 IMMEDIATE COMMUNICATION
 ACCURATE REPORTING
 HIGHER ROI

8. Importance of SEO
 SEO plays very vital role in Digital Marketing. It stand
for Search Engine Optimization. Search engine
optimization is nowadays more important than ever
and it is necessary for every webmaster to understand
the true meaning of SEO as well as the potential it
creates for every business.

9. SEO Defination
 Search engine optimization or SEO in short, is a set of rules
that can be followed by website (or blog) owners to
optimize their websites for search engines and thus
improve their search engine rankings.
 In addition, it is a great way to increase the quality of their
web sites by making them user- friendly, faster and easier
to navigate.In today’s competitive market, SEO is more
important than ever. Search engines serve millions of users
per day looking for answers to their questions or for
solutions to their problems.

10. Benefits of SEO
 SEO can put you ahead of the competition. If two web
sites are selling the same thing, the search engine
optimized web site is more likely to have more
customers and make more sales.
 SEO is good for the social promotion of your web site.
People who find your web site by searching Google or
Yahoo are more likely to promote it on Facebook,
Twitter, Google+ or other social media channels.
 Users trust search engines and having a presence in
the top positions for the keywords the user is
searching, increases the web site’s trust.

11. SEO Segmentation
 On-site SEO: What rules to apply on your site to make
it search engine friendly
 Off-site SEO: How to promote your website or blog so
that it can rank better in search results.

12. On-site SEO
 It contain working with :

 H1 TAG
 TITLE TAG
 META DESCRIPTION
 SLUG
 KEYWORDS DENSITY
 KEYWORDS PLACEMENT

13. Off-site SEO
 It contain working with :
 SOCIAL MEDIA
 LINK BUIDIING
 ARTICLES
 BLOGS
 FORUMS

14. Benefits of Digital Marketing
 DIGITAL MARKETING LEVELS THE ONLINE PLAYING FIELD : It give
chance to smal and medium bussinesses to compete and attract their share of
targeted traffic / Audience.
 DIGITAL MARKETING IS MORE COST EFFECTIVE THEN TRADITIONAL
MARKETING : Small bussinesses have limited resources and
capatalisation.That is why Digital Marketing provides them wth a better and
much more cost effective marketing Channel / Platform that delivers results.
 DIGITAL MARETING HELPS GENERATE BETTER REVENUES : Digital
Marketing Techniques helps generate better revenue by targeting Audience
 DIGITAL MARKETING CATERS TO THE MOBILE CONSUMER : Mobile
gadgets playing important role these days influencing the purchase decisions.
 DIGITAL MARKETING BUILDS BRAND REPUTATION : Delivering on what
you promised will help you develop a better Relationship with your Targeted
Audience.
 DIGITAL MARKETING EARNS PEOPLE RESPECT : Product reviews tells us
about the reputation of product . There are many satisfied customers who love
to deal online and quantaty increasing day by day .