The document discusses how sales funnels can help businesses improve lead generation and monetization. It notes that 80% of sales require multiple follow-ups, but many businesses do not have systems in place for nurturing leads over time. The document then outlines the three pillars of lead generation and monetization as traffic acquisition, lead capture, and funnel/lead nurture. It provides examples of how a sales funnel approach can generate significantly more sales than a one-time promotional campaign by capturing leads and nurturing them through multiple touchpoints over time.

1. Our Team
Alex Alin
Head of Funnel
Development

2. Why Working With FunnelExpert Is a Big Deal
1 Experience. The world’s biggest brands trust us.
2 We actually walk the walk.
3 Real Expectations, Real Growth, Real
Results.

3. I was able to do $58k in sales within just 7
days. In fact, I was so confident in these funnels
that for my latest project, I ordered five of them,
all at once! And I’m confident that I will at least
triple my investment in the first few weeks alone.
Created An Online Presence And Launched His
Digital Product, Generating $58k+ In Sales In The
First Week
Terrence Tan is a respected marketer,
entrepreneur and lecturer. Despite having a huge
presence in Singapore, both on national
television, and as a well known speaker and
entrepreneur, he lacked a credible internet
presence, and a way to monetize his brand
without constantly having to sell in person.
The Problem
We created a high-end digital product, and constructed and optimized
a sales funnel for him to promote it, allowing him to leverage his offline
presence to generate high-ticket online sales.
The Results
Over
14,500new
subscribers to
his list
$58,000in direct
sales in 7
days

4. Technique #1
→ Audience and Niche Research
→ High End Video Content
→ Splintering the Product
Created a State-of-the-Art Digital
Product for Terrence
Technique #2
→ Implement a Lead Capture Process
→ Created Sales Materials
→ Implemented Advanced Email Marketing
Campaigns
→ Implement Evergreen Webinar
→ Retargeting Campaign Setup
Create an Automated Sales Funnel
Technique #3
→ A/B Testing
→ Optimizing the Front End of the
Funnel
Test and Optimize Terence’s New Sales Funnel
Technique #4
→ Implement a Free Strategy Session
Offer
→ High Ticket Case Study Sales Page
Implementing A High Ticket Back-End Funnel
Our Strategy

5. Grew His Email List to 70k Subscribers
And Turned His Blog Profitable
CJ McDaniel is a consultant who specializes in
helping authors design, market and publish their
books. Despite having and helping numerous New
York Times #1 Bestsellers and USA Todays
bestsellers, and regularly producing top-notch
content, but was struggling with the strategy behind
his content. For years, he was unable to monetize
his subscribers.
The Problem
We created a high-end digital product, and took his e-mail list from 38k
to over 70k subscribers. The sales funnel process we had in place
enabled him to finally start monetizing his audience.
The Results
130
% Increased
Opt-in Rate 18%Of Email Subscribers Traffic
Turned Into Paid Customers

6. Technique #2
→ Lead Magnet Optimization
→ Optimized Landing Pages
Integrated lead generation campaign
Technique #4
→ On-site customer action tracking
→ Created automated campaigns and
newsletters
→ A/B testing on campaigns
Behavior Based E-mail Campaign
Our Strategy
Technique #1
→ Detailed niche & audience research
→ Product Creation
Product Creation & Audience Research
Technique #3
→ Implementation of retargeting strategies
→ Complete blog optimization
→ Exit intent popups
Complete blog optimization

7. I made $200k Deals From
My First 5 Clients With This
Funnel
Increased Lead Generation by 350% And
Helped Him Close 5 Contracts for $200k
Craig had a successful marketing agency which
focused on providing plastic surgeons with high
quality, ready to buy leads. However, he felt like his
sales funnel was underperforming, and he wasn’t
satisfied with the number of calls, leads and clients
he was getting. As a result, he hired us to help him
with generating and closing leads that he was
getting.
The Problem
We implemented a high-end lead generation sales funnel, re-
structured his price points to ensure a smooth transition along the
funnel and implemented advanced marketing campaigns to drive
super-targeted traffic to it.
The Results
$200,000contracts from
the first 5 clients
targeted leads in
the first month
Over
50

8. Technique #2
→ Initial Cold E-mail Sequences
→ Follow up E-mail Sequence
Cold E-mailing Prospects
Technique #4
→ Social Media Retargetig
→ Google Adwords Retargeting
→ Behaviour Based Retargeting
Strategy
Advanced Retargeting Campaigns
Technique #5
→ Retention E-mail Campaigns
→ Engagement E-mail Campaigns
Advanced E-mail Campaigns
Our Strategy
Technique #1
→ Free Application Page
→ Landing Page Conversion
Optimization
→ High Quality Video Landing Pages
→ Evergreen Webinar Campaign
Lead Generation Process
Technique #3
→ Facebook Advertising Plan
→ Google AdWords Advertising Plan
→ LinkedIn Advertising Plan
Leverage Paid Advertising

9. WHY BUSINESSES NEED
SALES FUNNELS

10. 80% of sales require at least 5 follow-ups
[Source: The Marketing Donut]
44% of salespeople give up after one follow-up
[Source: Scripted]
63% of people requesting information on your
company today will not purchase for at least two
to three months – and 20% will take more than
12 months to buy.
[Source: Marketing Donut]

11. The 3 Pillars for
Lead Generation & Monetization
Funnel (Lead Nurture
& Monetization)
Lead CaptureTraffic Acquisition

12. What Businesses Usually Do:
1. Put up an ad or two, doesn’t work = “PAID
TRAFFIC IS NOT FOR ME”
2. Put up a few ads, get a positive ROI = “IT’S
PROFITABLE, LET’S NOT TOUCH IT
ANYMORE”
The Reason Why Most Traffic Campaigns Perform Poorly or
Fail:
No Strategy
Pillar #1: Traffic Acquisition
Traffic acquisition is so much more than
just paying Google or Facebook to get
clicks on your ad.

13. Most businesses
don’t focus on
capturing leads.
Here’s what this
does to them…
Pillar #2: Lead Capture
“GUESSTIMATES”
1,000 UV per month
0.5% x $100 = $500
1,000 UV per month
15% = 150 subscribers
150 x 2% x $100 = $300
“80% of sales require at least 5 follow-ups”

14. Non-Funnel Campaign
Regular
Campaign
→ Unique visitors: 1,000
→ Conversion rate: 0.50%
→ Sales: 5
1,000 visitors, 5 sales, hence $485.00
(revenue being $97 per sale) but most sites convert much
worse.
Skipped Steps

15. Session
#1
→ Unique Visitors: 1,000
→ Opt-in rate - 35% [350 opt-ins]
→ Sales Letter or VSL – $97/sale [10.5 sales -
1,018.5$]
→ Up sell 1 - $47/sale [4.2 sales - 197.4$]
→ Up sell 2 – $197/sale [2.1 sales – 394$]
→ Down sell – $98/sale [0.5 sales – 0$] 5% conv
rate
→ Post sale – $297/sale [0.2 sales – 0$] 2% conv
rate
Funnel Campaign
Session
#2
→ E-mail sequence –
$97/sale [4 sales - 388] 1%
conv rate
Session
#3
→ Trial – $1 [35 sales – 5% stick -
$1,697.5]
→ Backend-on-trial – All up sell, down
sell, post sale - $1,034.95
Session
#5
→ Webinar 20% attend – 70 people
→ 8% buy – [5.6 sales - $543.2]
→ Backend sales – $295 [E-mails w/ retargeting]
Session
#4
→ Free module - [25% take
– 2% stick - $169.75]
→ Backend – $59Total Sales – $7,636.90
Earnings per click – $7.00+

16. Companies that nurture leads make
50% more sales at a cost 33% less
than non-nurtured leads.
[Source: Forrester Research]