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Introduction to Social
Leadership
Julian Stodd BSc (hons) MA
!
2 hour workshop - March 2014
!
!
www.julianstodd.wordpress.com
@julianstodd
Copyright Julian Stodd 2013
A style for the Social Age
Agenda
• We will explore the foundations of the Social Age
• Facilitated by technology, but defined by the
evolving nature of working and learning, we will
map the Ecosystem of the Social Age
• We will explore the nine components of the NET
Model of Social Leadership
Copyright Julian Stodd 2013
Part 1: Foundations -
The Social Age
We live in constant flux: the ecosystem of the Social Age
requires agility.
The Social Age of
Learning
Copyright Julian Stodd 2013
The Social Age
• Where knowledge is no longer enough...
• It's about ability to create meaning...
• and do it again, tomorrow, differently.
• Agility: of thought and in action
• Facilitated by technology. Framed by an evolved social contract
• Change is constant
• Reputation subverts formal hierarchy
Social Leaders
• Work within and alongside communities
• This social power compliments formal authority
• It's an addition, not an alternative
• Social Leadership is contextual. And consensual
• Reputation sits at the heart of it
• Social Leadership is facilitated by technology
Copyright Julian Stodd 2013
Social Collaborative
Technology
• Is effortlessly social
• It's agile: fluid, flexible
• Links easily and is lightweight: dinosaur systems
are dying
• It's synchronous
• It's built to share: every device of consumption is a
device of production
Social Technology...
The ecosystem of social
• So in this ecosystem we see the technology facilitates change
• But change isn't confined to technology
• The social contract is evolving too
• Our relationship with knowledge is evolving
• What used to work, doesn't cut it anymore
• Hierarchical systems are subverted by social ones
• We have a need for social leadership
Social Organisations benefit from Social
Leadership
Copyright Julian Stodd 2013
Copyright Julian Stodd 2013
Foundations of Social
Leadership
• Social Leaders operate in two spaces: formal
organisational ones and the social spaces that
surround it
• In formal spaces, authority is generally hierarchical
• In social ones, it's founded upon reputation within
communities
Copyright Julian Stodd 2013
The NET Model
The NET Model of Social Leadership
Copyright Julian Stodd 2013
The 3 Dimensions of Social
Leadership
• NARRATIVE - is about taking a stance, defining
your space and building upon it. It's about stories
• ENGAGEMENT - is about being effective in
communities, based upon your narrative approach.
It's about where your authority is based
• TECHNOLOGY - is about collaboration and co-
creation within communities. It's about social
capital and taking other people with you. It's about
humility, not circuitry
The NET Model of Social Leadership
Copyright Julian Stodd 2013
The NET Model of Social Leadership
Copyright Julian Stodd 2013
The NET Model of Social Leadership
Copyright Julian Stodd 2013
The 9 components of Social
Leadership
• Each of the 3 Dimensions has 3 components.
They're the skills you need to master, the skills the
organisation needs to be agile
• They follow a sequence, starting with 'Curation' and
ending with 'Collaboration'
• They reflect the nature of authority in the Social Age
The NET Model of Social Leadership
Copyright Julian Stodd 2013
Narrative in Social
Leadership
• Narrative consists of three components:
• Curation - taking a stance, choosing wisely
• Storytelling - magnetic and compelling tales
• Sharing - widely and wisely
Copyright Julian Stodd 2013
Discovery, Perception, Interpretation
Copyright Julian Stodd 2013
Storytelling
Copyright Julian Stodd 2013
Narrative
Copyright Julian Stodd 2013
Narrative
Copyright Julian Stodd 2013
Using narratives
Copyright Julian Stodd 2013
Relevance cuts through noise
Copyright Julian Stodd 2013
A story about stories
Copyright Julian Stodd 2013
Copyright Julian Stodd 2013
Sharing for Social Leadership
Copyright Julian Stodd 2013
The NET Model of Social Leadership
Copyright Julian Stodd 2013
Engagement in Social
Leadership
• Engagement has three components:
• Community - is about forming and engaging in
shared spaces. It's about building shared
value
• Reputation - subverts formal hierarchy
• Authority - is your source of power. In the Social
Age, it's contextual and consensual
Copyright Julian Stodd 2013
• Location -
understand
where your
communities are
and how to
engage them
• Purpose -
understand what
your
communities are
for
• Role - reflect
upon your role
Communities
Copyright Julian Stodd 2013
How we work with communities
Copyright Julian Stodd 2013
What we do in communities
Copyright Julian Stodd 2013
The role of Social Leaders in communities
Copyright Julian Stodd 2013
Engagement in Social Leadership
Copyright Julian Stodd 2013
The active reputation model
Copyright Julian Stodd 2013
The NET Model of Social Leadership
Copyright Julian Stodd 2013
Technology in Social
Leadership
• Technology is the 3rd Dimension and has three
components:
• Co-Creation is the process by which we create
meaning within community
• Social capital is our ability to survive and thrive in
these spaces
• Collaboration is the pinnacle of social leadership:
the ability to collaborate successfully, building
reputation further and creating meaning
Copyright Julian Stodd 2013
Copyright Julian Stodd 2013
Copyright Julian Stodd 2013
STAY IN TOUCH
• @julianstodd	

• www.julianstodd.wordpress.com	

!
• www.SeaSaltLearning.com	

!
• All materials © Julian Stodd under a Creative
Commons license

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Workshop the net model of social leadership (march 2014) v1

  • 1. Introduction to Social Leadership Julian Stodd BSc (hons) MA ! 2 hour workshop - March 2014 ! ! www.julianstodd.wordpress.com @julianstodd Copyright Julian Stodd 2013 A style for the Social Age
  • 2. Agenda • We will explore the foundations of the Social Age • Facilitated by technology, but defined by the evolving nature of working and learning, we will map the Ecosystem of the Social Age • We will explore the nine components of the NET Model of Social Leadership Copyright Julian Stodd 2013
  • 3. Part 1: Foundations - The Social Age We live in constant flux: the ecosystem of the Social Age requires agility.
  • 4. The Social Age of Learning Copyright Julian Stodd 2013
  • 5. The Social Age • Where knowledge is no longer enough... • It's about ability to create meaning... • and do it again, tomorrow, differently. • Agility: of thought and in action • Facilitated by technology. Framed by an evolved social contract • Change is constant • Reputation subverts formal hierarchy
  • 6.
  • 7. Social Leaders • Work within and alongside communities • This social power compliments formal authority • It's an addition, not an alternative • Social Leadership is contextual. And consensual • Reputation sits at the heart of it • Social Leadership is facilitated by technology
  • 9. Social Collaborative Technology • Is effortlessly social • It's agile: fluid, flexible • Links easily and is lightweight: dinosaur systems are dying • It's synchronous • It's built to share: every device of consumption is a device of production
  • 11.
  • 12. The ecosystem of social • So in this ecosystem we see the technology facilitates change • But change isn't confined to technology • The social contract is evolving too • Our relationship with knowledge is evolving • What used to work, doesn't cut it anymore • Hierarchical systems are subverted by social ones • We have a need for social leadership
  • 13. Social Organisations benefit from Social Leadership Copyright Julian Stodd 2013
  • 14.
  • 16. Foundations of Social Leadership • Social Leaders operate in two spaces: formal organisational ones and the social spaces that surround it • In formal spaces, authority is generally hierarchical • In social ones, it's founded upon reputation within communities
  • 17.
  • 20. The NET Model of Social Leadership Copyright Julian Stodd 2013
  • 21. The 3 Dimensions of Social Leadership • NARRATIVE - is about taking a stance, defining your space and building upon it. It's about stories • ENGAGEMENT - is about being effective in communities, based upon your narrative approach. It's about where your authority is based • TECHNOLOGY - is about collaboration and co- creation within communities. It's about social capital and taking other people with you. It's about humility, not circuitry
  • 22. The NET Model of Social Leadership Copyright Julian Stodd 2013
  • 23. The NET Model of Social Leadership Copyright Julian Stodd 2013
  • 24. The NET Model of Social Leadership Copyright Julian Stodd 2013
  • 25. The 9 components of Social Leadership • Each of the 3 Dimensions has 3 components. They're the skills you need to master, the skills the organisation needs to be agile • They follow a sequence, starting with 'Curation' and ending with 'Collaboration' • They reflect the nature of authority in the Social Age
  • 26. The NET Model of Social Leadership Copyright Julian Stodd 2013
  • 27. Narrative in Social Leadership • Narrative consists of three components: • Curation - taking a stance, choosing wisely • Storytelling - magnetic and compelling tales • Sharing - widely and wisely
  • 34. Relevance cuts through noise Copyright Julian Stodd 2013
  • 35. A story about stories Copyright Julian Stodd 2013
  • 37. Sharing for Social Leadership Copyright Julian Stodd 2013
  • 38. The NET Model of Social Leadership Copyright Julian Stodd 2013
  • 39. Engagement in Social Leadership • Engagement has three components: • Community - is about forming and engaging in shared spaces. It's about building shared value • Reputation - subverts formal hierarchy • Authority - is your source of power. In the Social Age, it's contextual and consensual
  • 40. Copyright Julian Stodd 2013 • Location - understand where your communities are and how to engage them • Purpose - understand what your communities are for • Role - reflect upon your role
  • 42. How we work with communities Copyright Julian Stodd 2013
  • 43. What we do in communities Copyright Julian Stodd 2013
  • 44. The role of Social Leaders in communities Copyright Julian Stodd 2013
  • 45. Engagement in Social Leadership Copyright Julian Stodd 2013
  • 46. The active reputation model Copyright Julian Stodd 2013
  • 47. The NET Model of Social Leadership Copyright Julian Stodd 2013
  • 48. Technology in Social Leadership • Technology is the 3rd Dimension and has three components: • Co-Creation is the process by which we create meaning within community • Social capital is our ability to survive and thrive in these spaces • Collaboration is the pinnacle of social leadership: the ability to collaborate successfully, building reputation further and creating meaning
  • 52. STAY IN TOUCH • @julianstodd • www.julianstodd.wordpress.com ! • www.SeaSaltLearning.com ! • All materials © Julian Stodd under a Creative Commons license