Promoting Thought Leadership by Working Out Loud 
Sajita Thomas 
Business HR 
13 Nov 2014
Promoting Thought Leadership, Step-by-step 
What is it? 
Platform for Amplifying Expertise 
How? 
Using the concept of Working Out Loud Circles
Coverage 
Background 
Working Out Loud 
Benefits 
WOL Circles 
Next Steps 
1 
2 
3 
4 
5
Business Objective 
•Inculcating thought leadership was a prime need and a directive given to Business HR 
–Organization view: Visibility of capabilities, accomplishments 
–Individual view: Visibility of interests, opportunities 
•A vital need in the era of social business
Working Out Loud – Bryce Williams 
Working Out Loud = Observable Work + Narrating Your Work
Working Out Loud – Bryce Williams 
Working Out Loud = Observable Work + Narrating Your Work
Myth 
•Networking => exchanging cards at events, shaking hands with many people, shallow “friends” 
•I am not interested in self branding; I am a shy person; I wish to be a quiet kind of thought leader 
•Personal branding involves artificial self-promotion, managing appearance 
Understanding Networking, Branding
Myth 
•Networking => exchanging cards at events, shaking hands with many people, shallow “friends” 
•I am not interested in self branding; I am a shy person; I wish to be a quiet kind of thought leader 
•Personal branding involves artificial self-promotion, managing appearance 
Reality 
•Networking is about building meaningful relationships, one person at a time (Keith Ferrazzi) 
•I already have a brand. It is what people say about me when I leave the room (it’s my identity) 
•Personal branding = thoughtful approach to express our authentic self 
Understanding Networking, Branding
Mail received this morning…!
College rank? Faculty? Course content? It’s all…
Working Out Loud – John Stepper 
Working out loud is working in an open, generous, connected way so you can build a purposeful network, become more effective, and access more opportunities. 
-John Stepper
Stories That Inspired WOL 
Salman Khan Khan Academy 
Jordi Munoz 
DIYdrones.com
Working Out Loud – John Stepper 
W 
O 
L 
Open Generous Connected 
Purposeful network Effective Access opportunities
Elements of WOL 
1.Making work visible 
2.Making work better 
3.Leading with generosity 
4.Building a social network 
5.Making it all purposeful 
Outcomes of WOL 
Visibility of ability to peers and seniors 
Collaboration 
Sharing of knowledge and expertise 
Personal branding 
Building confidence , honing writing & speaking skills 
Working Out Loud
Working Out Loud – Simon Terry 
Working Out Loud is one of the most crucial practices for value creation in an enterprise social network. For many, it is also the least comfortable. We need to work at this new practice to deliver value.
Program Output by Participants 
1.Blog posts 
2.Articles 
3.Whitepapers 
4.Presentations 
5.Virtual class sessions 
6.Comments on blogs 
7.Event speakers, Guest lectures
Avenues: Internal and External 
•Enterprise Social Network (ESN) 
•Articles published in specialist magazines or banking websites like Finextra 
•Company web site 
•Conference papers
WOL Circle 
•How 
–A group of 5-10, preferably co-located 
–Interested in getting started with WOL 
–One hour each week for 12 weeks 
–Guidebook with suggested weekly actions 
•Why it helps 
–Building a new habit 
–Peer group support: sharing, ideas 
–Commitment
Frequently Asked Questions (so far) 
•Are the WOL Circle working out loud among themselves, or, they are a support group to help each other work out loud? 
–WOL Circle is a temporary mechanism to help individuals (circle members) to embark on working out loud 
•Is it better for people with similar domain interests to form circles? 
–Not necessarily. Perhaps it is better to be part of a circle with diverse interest areas and with people at different levels of networking ability. Most of us already have a network of people with same interests, or we anyway work with people of similar profile. The circle is an enabler to consciously widen and deepen our network 
•Is it necessary to form circles in the same location? 
–It is preferred because the primary purpose of forming the good habit of working out loud will be better achieved with the convenience of closer and face-to-face interaction among members
What You Have to Do Now 
•Ask, clarify key questions 
•Volunteer right away or within 24 hours to: 
–Be part of the first pilot circle(s) 
–Be a facilitator of a circle 
•Need  WOL  Pilot initiative now
To explore further 
•A short 3-minute video: http://www.youtube.com/watch?v=NRYQRj-ZGg4 
•Start here and explore some of the other interesting articles on the same site such as Working out loud & the rise of introverts 
•InformationWeek magazine article contextualizing WOL within KM, social business, collaboration, innovation and business agility, with a short snippet image here 
•Shell has been using WOL for its knowledge management since 2011 as written here, their presentation was scheduled at the recent KMWorld Conference
Thank You 
Q&A 
Also: See 3-minute video: http://www.youtube.com/watch?v=NRYQRj-ZGg4
Dennis Pearce
Harold Jarche

Working Out Loud - Introduction

  • 1.
    Promoting Thought Leadershipby Working Out Loud Sajita Thomas Business HR 13 Nov 2014
  • 2.
    Promoting Thought Leadership,Step-by-step What is it? Platform for Amplifying Expertise How? Using the concept of Working Out Loud Circles
  • 3.
    Coverage Background WorkingOut Loud Benefits WOL Circles Next Steps 1 2 3 4 5
  • 4.
    Business Objective •Inculcatingthought leadership was a prime need and a directive given to Business HR –Organization view: Visibility of capabilities, accomplishments –Individual view: Visibility of interests, opportunities •A vital need in the era of social business
  • 5.
    Working Out Loud– Bryce Williams Working Out Loud = Observable Work + Narrating Your Work
  • 6.
    Working Out Loud– Bryce Williams Working Out Loud = Observable Work + Narrating Your Work
  • 7.
    Myth •Networking =>exchanging cards at events, shaking hands with many people, shallow “friends” •I am not interested in self branding; I am a shy person; I wish to be a quiet kind of thought leader •Personal branding involves artificial self-promotion, managing appearance Understanding Networking, Branding
  • 8.
    Myth •Networking =>exchanging cards at events, shaking hands with many people, shallow “friends” •I am not interested in self branding; I am a shy person; I wish to be a quiet kind of thought leader •Personal branding involves artificial self-promotion, managing appearance Reality •Networking is about building meaningful relationships, one person at a time (Keith Ferrazzi) •I already have a brand. It is what people say about me when I leave the room (it’s my identity) •Personal branding = thoughtful approach to express our authentic self Understanding Networking, Branding
  • 9.
    Mail received thismorning…!
  • 10.
    College rank? Faculty?Course content? It’s all…
  • 11.
    Working Out Loud– John Stepper Working out loud is working in an open, generous, connected way so you can build a purposeful network, become more effective, and access more opportunities. -John Stepper
  • 12.
    Stories That InspiredWOL Salman Khan Khan Academy Jordi Munoz DIYdrones.com
  • 13.
    Working Out Loud– John Stepper W O L Open Generous Connected Purposeful network Effective Access opportunities
  • 14.
    Elements of WOL 1.Making work visible 2.Making work better 3.Leading with generosity 4.Building a social network 5.Making it all purposeful Outcomes of WOL Visibility of ability to peers and seniors Collaboration Sharing of knowledge and expertise Personal branding Building confidence , honing writing & speaking skills Working Out Loud
  • 15.
    Working Out Loud– Simon Terry Working Out Loud is one of the most crucial practices for value creation in an enterprise social network. For many, it is also the least comfortable. We need to work at this new practice to deliver value.
  • 16.
    Program Output byParticipants 1.Blog posts 2.Articles 3.Whitepapers 4.Presentations 5.Virtual class sessions 6.Comments on blogs 7.Event speakers, Guest lectures
  • 17.
    Avenues: Internal andExternal •Enterprise Social Network (ESN) •Articles published in specialist magazines or banking websites like Finextra •Company web site •Conference papers
  • 18.
    WOL Circle •How –A group of 5-10, preferably co-located –Interested in getting started with WOL –One hour each week for 12 weeks –Guidebook with suggested weekly actions •Why it helps –Building a new habit –Peer group support: sharing, ideas –Commitment
  • 19.
    Frequently Asked Questions(so far) •Are the WOL Circle working out loud among themselves, or, they are a support group to help each other work out loud? –WOL Circle is a temporary mechanism to help individuals (circle members) to embark on working out loud •Is it better for people with similar domain interests to form circles? –Not necessarily. Perhaps it is better to be part of a circle with diverse interest areas and with people at different levels of networking ability. Most of us already have a network of people with same interests, or we anyway work with people of similar profile. The circle is an enabler to consciously widen and deepen our network •Is it necessary to form circles in the same location? –It is preferred because the primary purpose of forming the good habit of working out loud will be better achieved with the convenience of closer and face-to-face interaction among members
  • 20.
    What You Haveto Do Now •Ask, clarify key questions •Volunteer right away or within 24 hours to: –Be part of the first pilot circle(s) –Be a facilitator of a circle •Need  WOL  Pilot initiative now
  • 21.
    To explore further •A short 3-minute video: http://www.youtube.com/watch?v=NRYQRj-ZGg4 •Start here and explore some of the other interesting articles on the same site such as Working out loud & the rise of introverts •InformationWeek magazine article contextualizing WOL within KM, social business, collaboration, innovation and business agility, with a short snippet image here •Shell has been using WOL for its knowledge management since 2011 as written here, their presentation was scheduled at the recent KMWorld Conference
  • 22.
    Thank You Q&A Also: See 3-minute video: http://www.youtube.com/watch?v=NRYQRj-ZGg4
  • 23.
  • 24.