HR in the Social Era. The Power of CommunityJim Lefever
By any measure, on a global, regional and local basis, the world of business is in a state of flux. We are rapidly moving away from the Industrial Age with its rigid structures, stable business models, formal processes and functionally siloed organisations into a fluid and flexible environment that fundamentally changes the way value is created, the meaning of work, and the structures for our institutions.
This has huge implications not only for how HR fulfills its purpose but indeed whether HR will survive as a function without undergoing an appropriate transformation to meet these new realities.
This white paper seeks to address these issues by combining the power of community with the changes in the workplace to create a solution that will enable the success of business in the Social Era.
This publication has been produced by four frontrunners from the field of crowdfunding in Europe: Daniela Castrataro, Fabien Risterucci, Gijsbert Koren and Karsten Wenzlaff.
HR in the Social Era. The Power of CommunityJim Lefever
By any measure, on a global, regional and local basis, the world of business is in a state of flux. We are rapidly moving away from the Industrial Age with its rigid structures, stable business models, formal processes and functionally siloed organisations into a fluid and flexible environment that fundamentally changes the way value is created, the meaning of work, and the structures for our institutions.
This has huge implications not only for how HR fulfills its purpose but indeed whether HR will survive as a function without undergoing an appropriate transformation to meet these new realities.
This white paper seeks to address these issues by combining the power of community with the changes in the workplace to create a solution that will enable the success of business in the Social Era.
This publication has been produced by four frontrunners from the field of crowdfunding in Europe: Daniela Castrataro, Fabien Risterucci, Gijsbert Koren and Karsten Wenzlaff.
How can the Web be used to build a powerful social movement to avert dangerous climate change? This presentation summarises an action research project conducted by the Change Agency (http://wwwthechangeagency.org) during mid-2008.
Visions on the future of Crowdfunding in EuropeGijsbert Koren
Visions on the Future of Crowdfunding in Europe, published by FR Prospektiv (France), twintangibles (Italy), ikosom (Germany) and Douw&Koren (the Netherlands).
An overview of digital storytelling platforms highlights some of their strengths, weaknesses, and organizations using these tools effectively. This report is a primer for the Digital Storytelling project spearheaded by the Rockefeller Foundation.
Are Communities Empowering People or Reinforcing Dominations ?Louis-David Benyayer
As OuiShare Fest teaser puts it: "communities are transforming cities, organizations and civic action everywhere in the world". As this transformations prove to grow bigger every day, questions about their consequences arise. What are their meaning and direction? What relationships between individuals and corporations do communities allow for? Who governs them and how is value created allocated? More widely, we should now seriously question the new balances being established between empowerment and exploitation.
Crowdfunding has become an important topic for last years in startups and enterprises. The understanding of the concept has been mainly depicted from a practioner’s viewpoint. However, more and more authors have researched it in order to make it a managerial strategy option for business. The objective of this paper is to bring an overview of the literature and a general description of it.
A presentation from the Online Deliberation conference in Leeds. Its intended use is jump-starting the idea of developing a "Leeds Declaration" that draws attention to online (and offline) deliberation as an important tool for civic society.
How can the Web be used to build a powerful social movement to avert dangerous climate change? This presentation summarises an action research project conducted by the Change Agency (http://wwwthechangeagency.org) during mid-2008.
Visions on the future of Crowdfunding in EuropeGijsbert Koren
Visions on the Future of Crowdfunding in Europe, published by FR Prospektiv (France), twintangibles (Italy), ikosom (Germany) and Douw&Koren (the Netherlands).
An overview of digital storytelling platforms highlights some of their strengths, weaknesses, and organizations using these tools effectively. This report is a primer for the Digital Storytelling project spearheaded by the Rockefeller Foundation.
Are Communities Empowering People or Reinforcing Dominations ?Louis-David Benyayer
As OuiShare Fest teaser puts it: "communities are transforming cities, organizations and civic action everywhere in the world". As this transformations prove to grow bigger every day, questions about their consequences arise. What are their meaning and direction? What relationships between individuals and corporations do communities allow for? Who governs them and how is value created allocated? More widely, we should now seriously question the new balances being established between empowerment and exploitation.
Crowdfunding has become an important topic for last years in startups and enterprises. The understanding of the concept has been mainly depicted from a practioner’s viewpoint. However, more and more authors have researched it in order to make it a managerial strategy option for business. The objective of this paper is to bring an overview of the literature and a general description of it.
A presentation from the Online Deliberation conference in Leeds. Its intended use is jump-starting the idea of developing a "Leeds Declaration" that draws attention to online (and offline) deliberation as an important tool for civic society.
Sourcing initiatives require the cooperation of a lot of disciplines and capabilities. Procurement, Human Resources, Legal, IT, IT governance, etc. Sourcing awareness touches each and every discipline and the relationships between them.
Lezing duurzaam congresseren met social media ubbo emmius colleghie groningenFrank Willems
Tijdens de Ubbo Emmius Colleghie bijeenkomst van Groninger hoogleraren en congresorganisaties heb ik een lezing gehouden over social sourcing, leiderschap in relatie tot duurzaam congresseren.
Etapa 4. Planeación didáctica argumentada. En esta Etapa usted elaborará un escrito en el que analice, justifique, sustente y dé sentido a las estrategias de intervención docente elegidas para elaborar y desarrollar su planeación; asimismo, el escrito deberá contener su reflexión acerca de lo que espera que aprendan sus alumnos y la forma en que se evaluará lo aprendido.
Procurement process outsourcing how it worksTutelam .
Tutelam Procurement Process Outsourcing Services Value Creation through Cost saving initiatives in Procurement function:
1.Process Improvement : Spend Categorization,Spend Visibility, Vendor Rationalization and Contract management.
2.Consolidation :Tail Spend Management, Category and Indirect Spend Consolidation.
For Support Contact info@tutelam.com visit us www.tutelam.com
Ante la situación de depresión económica, Europa (y todo el mundo) requiere de una reconstrucción industrial y de infraestructura y, también, de nuevas tecnologías que permitan sustentar un mayor número de personas por kilómetro cuadrado.
Aquí se describe un plan para la recuperación físico-económica en el sur de Europa. De recomendada lectura.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Eldis 20th Anniversary Workshop 2016: Neil Pakenham-Walsh and Ivan KulisIDS Knowledge Services
Speakers: Neil Pakenham-Walsh and Ivan Kulis, DGroups
Presentation at the Eldis 20th Anniversary event "Learning from 20 years of digital knowledge sharing for global development" held at IDS on Thursday 15 September 2016 and Friday 16 September 2016.
You can see a video of this presentation at:
https://youtu.be/qLlM9nzrvb4
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network.
We have compiled the best insights of 2012 from the network and the blog in the iPad-friendly People’s Insights Quarterly Magazine - Issue 2.
Accelerating engagement with local communities 310119Kathryn Geels
Here is the session I ran at the Behind Local News conference in Leicester, 31 January 2019. I spoke about the Engaged Journalism Accelerator, what we've learnt to date from our grantees and other engaged journalism organisations in Europe, and what representatives from established regional press in the UK can learn, take onboard and take back to their teams.
Ponencia impartida por Gemma Rocyn Jones, directora de programa de la Young Foundation, el 4 de julio de 2013 en la II European Summer School of Social Innovation
Applying TQM in Social Projects -Children rights and youth participation as t...InterMedia Consulting
Is it possible to deliver a “Toyota-type” social service?
That is the question that led us to start a research on TQM, lean production methods and children participation. This article is the first article draft, intended to be a “provocative” piece of information that gathers without any kind of scientific design, data from different sources.
Similar to Lecture 5 2011 2012 crowdsourcing and social media (20)
Digitalisering is de verandering van informatie, communicatie en diensten naar een digitale vorm. Digitalisering heeft zowel betrekking op de informatie zelf, op de bijbehorende procedures, op de processen en de vaardigheden, dienstverlening, houding en gedrag van zorgverleners én patiënten. Digitalisering gaat dus veel verder dan technologie, digitalisering gaat ook over het effect die de verandering heeft op ons als mensen, onze organisaties en werkprocessen, en onze samenleving.
College Frank Willems Quint over digitaal leiderschap, organizational change ...Frank Willems
Op 16 januari 2020 ontving ik een award voor de beste spreker van 2019 van de vakvereniging Sourcing Nederland. Uit de 26 sprekers die in 2019 de seminars, masterclasses en leergangen hebben verzorgd, verkozen de deelnemers deze lezing over verandermanagement, leiderschap en digitale strategie als de beste. Leuk als je een verhaal vertelt vanuit passie voor het vak in combinatie met de inhoud van het onderzoek dat ik heb gedaan.
Lezing Frank Willems Grootste Kennisfestival 27 september 2017Frank Willems
Lezing door Frank Willems gehouden tijden het Grootste Kennisfestival op 27 september 2017 over zelforganisatie en leiderschap bij digitale transformatie en Agile werken
Lecture about Leadership methods and tools for Master of Information Manageme...Frank Willems
For the TIAS School for Business and Society Master of Information Management this lecture is part of my series of 4 lectures about Leadership and Change Management. This lecture is about leadership tools and methods for personal leadership development and team development
Lezing Frank Willems over leiderschap en zelforganisatie in sourcing voor Sam...Frank Willems
Bij een bijeenkomst van Samenwerking Noord, een samenwerkingsinitiatief van Noordelijke bedrijven waarin kennis, capaciteit en ervaring wordt gedeeld, heb ik bij de themasessie over regie en sourcing deze lezing gehouden waarin ik de vertaling heb gemaakt van het onderzoek naar high performance teams en de toepassing voor situationele regievoering en de leiderschap hierbij.
Zelforganisatie en high performance teams presentatie Hiswa 2015Frank Willems
Deze presentatie geeft een verkort beeld van de onderzoeksresultaten van het Team Performance Monitor onderzoek dat Hanzehogeschool en Team Heiner in samenwerking met Innosport en het Watersportverbond hebben uitgevoerd in de periode van 2009-2015 als onderdeel van een EFRO subsidie. In dit onderzoek hebben wij op basis van erkende surveys (Big Five, Spiral Dynamics Drijfveren en Vienna Test System) de high performance teams ondersteund in hun leiderschapsontwikkeling en zelforganisatie.
Installatierede Frank Willems regisseren van ondernemende netwerkenFrank Willems
Dit is mijn installatiespeech en publicatie uit 2010 over regie en leiderschap van ondernemende netwerken en social sourcing bij aanvaarding van het ambt als Lector bij Hanzehogeschool Groningen. Omdat er nog steeds veel vraag is naar de publicatie heb ik deze naast Scribd ook via Slideshare online ter beschikking gesteld.
This is my presentation for the IAOP (International Association of Outsourcing Professionals) Masterclass Sourcing about leadership, governance en new ways of sourcing
Tias consulting skills lecture 3 leiderschap en sociale netwerkenFrank Willems
Lecture 3 uit de executive master Consulting Skills van TIAS Tilbug met als onderwerpen Sociale Netwerken, Leiderschap, Verandermanagement en Etnografisch interview
Speech Social sourcing @sail startup frank willemsFrank Willems
This is my 15 minutes presentation at the kickoff of the Interreg Sail project for developing sustainable cargoships. I help this project with creating social sourcing communities and research
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. 2
Agenda
1. Change management and leadership
2. Social Networks as background or playground?
3. What is Crowdsourcing, Tribes and Co-creation?
4. Social Media as trigger for change
4. 4
The five change colours at a glance
Yellow-print Blue-print Red-print Green-print White-print
Something
changes
when you
in a/an
and create
bring common
interests together
power game
a feasible solution, a
win-win situation
think first and then act
according to a plan
rational process
the best solution, a
brave new world
stimulate people in
the right way
exchange exercise
a motivating solution,
the best ´fit´
create settings for
collective learning
learning process
a solution that people
develop themselves
create space for
spontaneous
evolution
dynamic process
a solution that
releases energy
The result
is...
by a/an...
aimed at...
forming coalitions,
changing
topstructures
facilitator who uses
his own power base
positions and context
project management
strategic analysis
expert in the field
knowledge and results
assessment & reward,
social gatherings
HRM expert
procedures and
working climate
training and coaching,
open systems
planning
facilitator who
supports people
the setting and
communication
open space meetings
self-steering teams
someone who uses
his being as
instrument
patterns and
meanings
Result is…
Safeguarded
by…
The pit-falls
lie in…
partly unknown and
shifting
decision documents
and power balances
dreaming and lose-
lose
described and
guaranteed
benchmarking and iso
systems
ignoring external and
irrational aspects
outlined but not
guaranteed
HRM systems
ignoring power and
smothering brilliance
envisaged but not
guaranteed
a learning
organisation
excluding no-one and
lack of action
unpredictable
self-management
superficial under-
standing and laissez
faire
Source: Change Management Approach Prof. De Caluwé, Twynstra Gudde
5. 5
The Golden circle
People connect better with you when it is clear why you do it, not
what you do
What
How
Why
Rationality
and analytial
mind
(Neocortex)
Feeling, Trust
and intuition
(Lymbic brain)
From inside
to outside
6. 6
Open
Will
Open
Heart
Open
Mind
LISTENING 2:
from outside
disconfirming
[new] data
Downloading
habits of judgment
reconfirming old
opinions & judgments
Factual listening
noticing differences
LISTENING 3:
from within
seeing through
another person‘s eyes
emotional connection
Empathic listening
LISTENING 1:
from habits
LISTENING 4:
from Source
connecting to an
emerging future whole;
shift in identity and self
Generative listening
(from the future wanting to
emerge)
Theory U as ‘toolkit’ for leaders
7. Interventions of TheoryU
Level Intervention Description
2. Seeing Community Building Group Agree and setting
conditions for unifying group
communications
2. Seeing Attentive observation Sensation and experience
what you really see and hear
2. Seeing Future Search Sharing past, present, future
dreams and map common
interests
3. Sensing Nature walk Silence Walk, nature
experience
4. Presencing Meditation Strengthening coordination in
team
4. Presencing Social dreaming Share parts of dreams and
collective dreams to come
9. 9
What is a network
• A network exists of a collection of actors which are
connected by ‘ties’. These actors, so called ‘nodes’
can be persons, teams, organisations and concepts.
• A social network is a social structure made up of
individuals (or organisations) called ‘nodes’, which are
tied (connected) by one or more specific types of
interdependency, such as friendship, kinship,
common interest, financial exchange, dislike, sexual
relationship, or beliefs, knowledge or prestige
12. 12
Concepts from social netwerkanalysis
• Nicholas Christakis: Our experience with the world
depents on the factual structure of our networks and
al what flows in these networks
• Ronald Burt: People focus on activities within their
own group and that causes ‘structural holes’ in
informatioflow between these groups
Video
Christakis
http://www.ted.com/talks/nicholas_christakis_the_hidden_influence_of_social_networks.html
13. 13
Bridging the structural holes
• Will lead to new ideas, innovations and borderless
opportunities
• How to bridge the structural holes?
• How can change management and leadership support
this?
14. 14
Social Capital
• Social Capital is a sociological concept, which refers to
connections within and between social networks
• The concept of Social Capital highlights the value of social
relations and the role of cooperation and confidence to get
collective or economic results
• The modern emergence of Social Capital concept renewed
the academic interest for an old debate in social science:
the relationship between trust, social networks and the
development of modern industrial society.
• Social Capital is the strategy of getting relations
• Great thinkers are Robert Putnam, Pierre Bourdieu and
James Coleman
15. 15
Connecting Social Capital
• Connecting Social Capital is about the relations
between people within groups that are homogeneous
• Best examples are family, good friends and direct
neighbours
• Social Capital is the superglue in social networks
17. 17
Crowdsourcing, Tribes and
Co-creation
• Crowdsourcing is the act of outsourcing tasks,
traditionally performed by an employee or contractor,
to an undefined, large group of people or community
(a crowd), through an open call.
• A tribe is a group of people connected to one another,
connected to a leader and connected to an idea
• Co-creation is a form of market or business strategy
that emphasizes the development and ongoing
realization of mutual firm-customer value
18. 18
The sourcing solutions plotted on
this model
Purchasing Risk
Is it a standard or a specialized product?
Whatistheextenttowhichtheproduct/serviceaddsvaluefor
thebusiness
LessaddedvalueLargeaddedvalue
Standard Specialized
StrategicLeverage
BottleneckRoutine
Business Proces
Outsourcing
Backoffice
outsourcing
Outsourcing
workplace mgt
Business
development
Shared Service
Centers
DataCenter
outsourcingFacilities
outsourcing
Workinnovation
1
st
generation sourcing 2
nd
generation sourcing
4
th
generation sourcing
3
th
generation sourcing
2
nd
generation sourcing
Crowd
sourcing
Operations
outsourcing
19. 19
Crowdsourcing
• The Crowdsourcing philosophy was first introduced at
the turn of the 21st century with James Surowiecki's
book The Wisdom of Crowds.
• The term 'Crowdsourcing' was used for the first time in
2006 by Jeff Howe, a portmanteau of the words 'crowd'
and 'sourcing
• Other important thought leaders on Crowdsourcing are
Don Tapscott with Wikinomics and Marcowikinomics and
Charlene Li and Josh Bernoff with Groundswell
• A more detailed definition was introduced on Wikipedia
by Henk van Ess in September 2010 "Crowdsourcing is
channeling the experts desire to solve a problem and
then freely sharing the answer with everyone
23. 23
Fishermen community for collecting
data
Vangstenregistratie.nl, 7000 professional fishermen
provide the Ministry of Agriculture valuable information
on waterquality and share their knowledge with 350.000
other fishers
24. 24
Iens.nl self-reviews of restaurants
Iens.nl: 70.000 restaurantvisitors review 17.000 restaurants, 3,5 miljoen
unique visitors, 1 million euro turnover on services
25. 25
Gardenbird counting for everyone
Millions of amateur birdwatchers count birds to analyse collective birdmovements
26. 26
Last.fm your community radio
station
Last.fm online radio station for community members
and legally (3euro/mnd) based on your music
preferences. Scrobble your iPod with iTunes and last.fm
and find new music and get connected with members of
the same flavor
27. 27
And our Datema Wikipilot project
In 2010/201 we have worked on nautical information project with forty students from three Hanze University
schools, Datema development teams, and managers and researchers from the university, with support from
Syntens and a community of seafarers as our sounding board. Both the technology and the community are being
created in parallel, using an open source approach and the very latest development methodologies, all in a short
space of time. At the beginning of 2011 the first prototype applications where ready, and we will be able to begin
introducing them and build up the community to use the prototypes and share nautical data.
28. 28
Four basic principles for developing your
Crowdsourcing strategy
Principle 1: People
Is your community ready and how will they participate?
Tip: Use the Change colours and the Groundswell Social
Technographic profile
29. 29
Basic principles for Crowdsourcing
Principle 2: Objectives
What are your goals? Do you want to talk or listen to
the community or create energy for solving a problem?
• Listening: Listen to your community for research and better understanding of
your customers. This goal suits for marketing development
• Talking: Use your community to spread messages about your idea, brand or
company. This goal suits to extend digital marketing initiatives and interactive
channels
• Energizing: Connect with you most enthusiastic customers and use the
community to supercharge the power of their word of mouth. Suits for energizing
your brand
• Supporting: Setup a community where customers help and support you and
each other. Suits for lowering supports costs or to share limited knowledge or
experience
• Embracing: Integrate the ideas of the community into your business and let
them help to improve your services and products. Most challenging goal and
experience with other goals is needed
30. 30
Exercise on crowdsourcing objectives
• Wikipedia is….
• Lego is….
• Fishermen Community is….
• Iens is…
• Gardenbird counting is…
• Last.fm is…
• Wikipilot is….
• Supporting, talking, supporting, supporting, talking, embracing and supporting
31. 31
Basic principles for Crowdsourcing
Principle 3: Strategy
• How do you want to fill
in the relationship with
you and your community
and how will this lead to
changes?
• Crowdsourcing works best
in steady Social networks
and professional peergroups
• How do you reach a
higher level of participation?
• What is your role?
32. 32
Basic principles for Crowdsourcing
Principle 4: Technology
What applications are useful and effective?
• Built yourself
– Socialtext….praktical and fast to use
– Wordpress….you need patience and to do a lot yourself, but
it is nice
– Sharepoint 2010….is coming, but expensive
– …
• Ready to use
– Ning…Easy to step in, but commercial
– Google…Low entrance and common in use but….where is
my data?
– Winkwaves Kenniscafé..smart in usage but not free. Several
pilots at Hanze University at this moment
– …
33. 33
How do you direct crowdsourcing?
In crowdsourcing you can not
manage all and get full grip:
the community
is leading
34. 34
Seth Godin’s Tribes principles
Basic information for creating communities and tribes
• A group needs only two things to be a tribe: a shared
interest and a way to communicate
• There’s an explosion of tools to help lead the tribes
we’re forming. All of it is worthless if you don’t decide
to lead.
• Everyone is a leader. Without leaders, there are no
followers. You’re a leader. We need you!
• Managers make widgets, leaders make change
• Leaders use passion and ideas to lead people. They
don’t care much for organizational structure
http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html
35. 35
You can create a micromovement ...
1. Publish a manifesto
2. Make it easy for your followers to connect with you
3. Make it easy for your followers to connect with one
another
4. Realize that money is not the point of a movement
5. Track your progress
36. 36
Set Godin’s rules for Tribes
• Connect
• Create meaning
• Make a difference
• Be noticed
• Matter
• Be missed
37. 37
Video on Leadership and creating
a Tribe
http://www.youtube.com/watch?v=fW8amMCVAJQ
Video
Dancing
Guy
38. 38
Change Management and
Crowdsourcing
• It is important to know your own color and profile and
the one for the crowd
• Crowdsourcing is mostly green and white and will
collide with dark yellow and blue
• The art lies in taking into account the differences and
look for the passions and bond subjects (peering)
• And thus create confidence and energy
• Small steps with visible results
• Release and share a lot, it takes time
39. 39
Something about birth generations
Source: Boschma and Groen generational research findings
Generation
Characteristics
Baby boomers Generation X Generation Einstein
Born 1945-1955 1960-1985 1988-present
Outlook Protesters Critical and cynical Positive
Background circumstances Post-war reconstruction Economic depression and
rise of consumer society
Growth, advancement and
prosperity
Ideals Many ideals Ideological vacuum Traditional ideals
Spirit Enthusiastic Put things into perspective Serious
Personality development Search for personality Personality is construct Personality is real
Identity Separate from parents and
authority
Need to belong True to themselves
Computer use Later in life. Searches, e-
mails, surfing
Involved in its launch.
Surfing, e-mailing,
applications, searches
Grown up with it. Computer
is a social tool
Social media use Beginning to develop
communities with peer group.
Becoming important
crowdsourcing target group
re: lack of knowledge
Beginning to share
knowledge and the
trendsetters are adopting
social media
Chatting, blogging, gaming,
sharing and continuously
online and using social
media
40. 40
Some conclusions on the birth
generation
• Generation Einstein paves the way in community formation via
the internet
• Generation Babyboom will follow fast because of lots of free time
and needs for social connection and peergroup
• And a quick indication on the change colors
– Generation Babyboom: Average Change color Yellow and Blue
– Generation X: Average Change color Blue, Red and Green
– Generation Y: Average Change color Red, Green and White
• Creating a Tribe or Crowdsource community is dominant change
colour white and green
– so now you can figure out what interventions and attraction strategy
you should make to get the crowd of different generations involved
in your Tribe or Crowdsource community
42. 42
Social Media is supportive to
Crowdsourcing
• Experiment yourself, starting is simple but long term
usage is hard to keep on doing (70% Twitter users
hooked after a few weeks off or only have few
followers)
• Essential in supporting and for contact with
members of your community, tribe and peer
• Essential in gathering trend information and data
(lots of tools)
• You will see how similar your own groundswell and
change profile will work
43. 43
What is Social Media
• Social Media is any tool or service that uses the
internet to facilitate conversations
Or better
• Social Media is the democratization of information,
transformating people from content readers into
publishers.
It is the shift from a broadcast mechanism, on-to-
many, to a many-to-many model, rooted in
conversations between authors, people and peers
Brian Solis
48. 48
The law of diffusion of innovation
Prof. Everett Rogers 1962
49. 49
And the law of participation
inequality
In Internet culture, a lurker is a person who reads discussions on a message board,
newsgroup, chatroom, file sharing, listening to people in VOIP calls such as Skype and
Ventrilo or other interactive system, but rarely or never participates actively (Ridings, Gefen &
Arinze, Psychological Barriers: Lurker and Poster Motivation and Behavior in Online Communities 2006 )
50. Combine the law of innovation and
participation levels
50
90%
Lurkers
51. 51
The Social Media prism of Brian Solis
http://www.theconversationprism.com/high-res/
52. 52
The Social Media prism of Brian Solis
http://www.theconversationprism.com/high-res/
53. 53
Research with Social Media
• Twitter Mood research Prof. Johan Bollen:
http://www.youtube.com/watch?v=r5dxYc3pD5Y
54. 54
The Golden circle and your Social
Media Brand
What
How
Why
From inside
to outside
Your family, Friends and
close relations
Your collegues
neighborhood
Your customers/city
The world
1. How to find the right information?
2. How to connect to the right networks with valuable data?
55. 55
So what is your social media brand?
Source: HBR article november 2010; What’s Your Personal Social Media Strategy, Soumitra Dutta
56. 56
Change Management is essential in
Crowdsourcing
The illiterate of the 21st century are not
those who can not read and write,
but those who can not unlearn,
share and collaborate
Alvin Toffler
57. 57
Chaos is needed for brakethrough!
If a cluttered desk says something about a
messy mind what does a blank
desk say then?
Einstein
58. 58
Feedback on yourself is essential
Work hard, play hard, rest hard.
Life with passion
Anthony Robbins