Enterprise Social describes a new way of working that connects individuals through a dynamic network of people and information. This allows employees to respond faster, accomplish more, and keep businesses moving forward together. The document discusses how Enterprise Social can help executives by [1] boosting employee engagement, [2] fostering innovation through improved collaboration, and [3] increasing customer loyalty to drive business growth. It provides examples of how tools like Yammer and Office 365 can help executives listen to employees, adapt quickly, and strengthen customer relationships.
Better serving members using one social spotMicrosoft
Since its founding nearly 90 years ago, Nationwide has gone from a small auto insurer for farmers to one of the largest insurance and financial services companies in the world. Through it all, one thing has stayed constant: a focus on serving customers, which it considers members of the Nationwide family. Today that members-first policy is supported by Yammer social networking technology, including a SharePoint integration dubbed Spot—as in, the spot to get everything done.
How can enterprise social technologies help your company? What tools will enable you to connect employees to each other and to information to address key challenges?
How IT can empower your organization to wlanMicrosoft
How can enterprise social technologies from Microsoft help your company stay connected and secure when employees are increasingly becoming more mobile and distributed? What tools will enable you to connect employees to each other and at the same time provide the right levels of IT management?
Why today’s businesses need enterprise socialMicrosoft
People today are more connected than ever before. The growth
of mobile devices such as smartphones and tablets, combined
with the rise of social technologies such as Facebook, Twitter,
and LinkedIn, has turned the world into a global community
that gives users instant access to information, makes it easy
for them to communicate about everything from products to
politics, and facilitates collective action. Technology makes it
easier than ever to tap into the human network.
Finding Business Value in Enterprise SocialJoel Oleson
Many IT departments jump into the technology before really finding business value. You have to know what business problems you are trying to solve first. In enterprise social different departments and organizations have different needs, but all equally understand the need for engagement. providing platform alone will not succeed.
Session by Martina Grom at SPC Adriatics 2014, Zagreb.
For many businesses E-Mail is still the Number 1 Social Collaboration Tool. After a company has introduced SharePoint into their business they very often ask themselves why they should now introduce Yammer as their Enterprise Social Tool.
In this session you will find answers for that and you will learn how to introduce Yammer, keep Exchange and SharePoint and still have satisfied users. Enterprise social is more about sharing and working together than anything else. You will find real life scenarios whats the big difference and when to use SharePoint and when Yammer is the better tool.
You will get some tips for implementing an Enterprise Social Strategy and how easy the move can be.
Better serving members using one social spotMicrosoft
Since its founding nearly 90 years ago, Nationwide has gone from a small auto insurer for farmers to one of the largest insurance and financial services companies in the world. Through it all, one thing has stayed constant: a focus on serving customers, which it considers members of the Nationwide family. Today that members-first policy is supported by Yammer social networking technology, including a SharePoint integration dubbed Spot—as in, the spot to get everything done.
How can enterprise social technologies help your company? What tools will enable you to connect employees to each other and to information to address key challenges?
How IT can empower your organization to wlanMicrosoft
How can enterprise social technologies from Microsoft help your company stay connected and secure when employees are increasingly becoming more mobile and distributed? What tools will enable you to connect employees to each other and at the same time provide the right levels of IT management?
Why today’s businesses need enterprise socialMicrosoft
People today are more connected than ever before. The growth
of mobile devices such as smartphones and tablets, combined
with the rise of social technologies such as Facebook, Twitter,
and LinkedIn, has turned the world into a global community
that gives users instant access to information, makes it easy
for them to communicate about everything from products to
politics, and facilitates collective action. Technology makes it
easier than ever to tap into the human network.
Finding Business Value in Enterprise SocialJoel Oleson
Many IT departments jump into the technology before really finding business value. You have to know what business problems you are trying to solve first. In enterprise social different departments and organizations have different needs, but all equally understand the need for engagement. providing platform alone will not succeed.
Session by Martina Grom at SPC Adriatics 2014, Zagreb.
For many businesses E-Mail is still the Number 1 Social Collaboration Tool. After a company has introduced SharePoint into their business they very often ask themselves why they should now introduce Yammer as their Enterprise Social Tool.
In this session you will find answers for that and you will learn how to introduce Yammer, keep Exchange and SharePoint and still have satisfied users. Enterprise social is more about sharing and working together than anything else. You will find real life scenarios whats the big difference and when to use SharePoint and when Yammer is the better tool.
You will get some tips for implementing an Enterprise Social Strategy and how easy the move can be.
Andrew Gilleran - Is Ireland ready for the social enterprise?Andrew Gilleran
Using SharePoint and Yammer to build an enterprise social network in Irish organisations. This discusses the ins and outs of using social in an organisation, how to measure its impact and how an organisation can take advantage of it. Presentation given to Irish SharePoint User Group - October 2013.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
In this presentation originally created for DNNcon 2013 (West Palm Beach, FL), Jason Stone of Engage Software covers the Enterprise Social Networking space. What is ESN? Who are some of the key players? What does the research say about the market and its future? He shares some of his own experiences on the team that created iheartDNN.com as well as some from leading the Evoq Social ESN LinkedIn group.
How Uncertainty Can Be An Opportunity For GrowthAlex Hisaka
Today’s leading sales organizations are facing uncertainty head-on by differentiating on content and credibility, instead of products and services alone. Building trusted customer relationships is a strategic imperative and one that calls for a new set of tools and processes that allows for unprecedented agility.
Read on to understand how effective social selling translates into a competitive advantage, the best practices employed by leading companies, and ways that your organization can transform its sales approach now to drive better results in today’s rapidly changing environment.
Delivered @ the Office 365 Summit in Sydney
Enterprise Social enables new scenarios allowing companies to transform their business by becoming more innovative and agile. Microsoft has made significant investments in Enterprise Social in Office 365, SharePoint 2013 and with the acquisition of Yammer. In this session we discuss & demonstrate: our Social vision and how MSFT is uniquely positioned; the latest product roadmap with Yammer, Office 365 and SharePoint; and successful steps in a Social journey.
Chapter 3 is about building the foundation and kicks off section 2. I start off discussing the need to create a centralized editorial team that will responsible for driving change within the organization.
How Personalized Selling Unlocks Competitive AdvantageAlex Hisaka
Today, too many organizations are using social interactions as a way to make a quick impression, rather than an opportunity to foster a mutually beneficial experience. In a world where we constantly have our eye on the immediate goals of delivering the right message to the right audience at the right time, we overlook key elements: relationships and relevance.
This ebook is designed to help sales reps, sales leaders, and marketing executives guide the buyer by listening to their needs, asking the right questions, and educating them about the right solution for their particular goals.
Part of building your professional brand for effective social selling with LinkedIn is knowing how to leverage your network.
Even if you're not in sales, these tips for using LinkedIn will help you build your personal brand and professional brand.
Andrew Gilleran - Is Ireland ready for the social enterprise?Andrew Gilleran
Using SharePoint and Yammer to build an enterprise social network in Irish organisations. This discusses the ins and outs of using social in an organisation, how to measure its impact and how an organisation can take advantage of it. Presentation given to Irish SharePoint User Group - October 2013.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
In this presentation originally created for DNNcon 2013 (West Palm Beach, FL), Jason Stone of Engage Software covers the Enterprise Social Networking space. What is ESN? Who are some of the key players? What does the research say about the market and its future? He shares some of his own experiences on the team that created iheartDNN.com as well as some from leading the Evoq Social ESN LinkedIn group.
How Uncertainty Can Be An Opportunity For GrowthAlex Hisaka
Today’s leading sales organizations are facing uncertainty head-on by differentiating on content and credibility, instead of products and services alone. Building trusted customer relationships is a strategic imperative and one that calls for a new set of tools and processes that allows for unprecedented agility.
Read on to understand how effective social selling translates into a competitive advantage, the best practices employed by leading companies, and ways that your organization can transform its sales approach now to drive better results in today’s rapidly changing environment.
Delivered @ the Office 365 Summit in Sydney
Enterprise Social enables new scenarios allowing companies to transform their business by becoming more innovative and agile. Microsoft has made significant investments in Enterprise Social in Office 365, SharePoint 2013 and with the acquisition of Yammer. In this session we discuss & demonstrate: our Social vision and how MSFT is uniquely positioned; the latest product roadmap with Yammer, Office 365 and SharePoint; and successful steps in a Social journey.
Chapter 3 is about building the foundation and kicks off section 2. I start off discussing the need to create a centralized editorial team that will responsible for driving change within the organization.
How Personalized Selling Unlocks Competitive AdvantageAlex Hisaka
Today, too many organizations are using social interactions as a way to make a quick impression, rather than an opportunity to foster a mutually beneficial experience. In a world where we constantly have our eye on the immediate goals of delivering the right message to the right audience at the right time, we overlook key elements: relationships and relevance.
This ebook is designed to help sales reps, sales leaders, and marketing executives guide the buyer by listening to their needs, asking the right questions, and educating them about the right solution for their particular goals.
Part of building your professional brand for effective social selling with LinkedIn is knowing how to leverage your network.
Even if you're not in sales, these tips for using LinkedIn will help you build your personal brand and professional brand.
This presentation will help you to better understand the role Yammer can play in your business, and provides 10 quick tips on getting the most out of the platform. Originally presented at the Microsoft Worldwide Partner Conference (#WPC14) on July 14th, 2014
7 Adoption Strategies for Enterprise Collaborationtibbr
Enterprise social networks offer a litany of benefits ranging from better employee engagement to faster problem solving. But, getting the maximum ROI is dependent on one thing: successful employee adoption. How do you get more employees involved on the network? How do you get past initial networking barriers and convince them of its value?
Download 7 Adoption Strategies For Enterprise Collaboration and find out how to unlock productivity through social collaboration.
For more information, please visit http://www.tibbr.com/
Presentation given at the Digital Workplace Conference in Auckland, New Zealand on May 2nd, 2018 outlining the "secret sauce" in a successful marketing strategy, whether that of an organizational or an individual, and focusing on building a brand.
Presented at the Digital Workplace Conference Australia, held in Melbourne AU on August 15th and 16th, 2018. This presentation outlines the evolution that has happened in marketing, and the components that are necessary for successful brand building and digital marketing.
What are the Pillars of Effective Communication in the Workplace.pdfXoxoday Empuls
At its core, effective communication in the workplace is about understanding and empathizing with your audience. To make your communication strategy, solution, and synergy aligned with each other, make sure to focus on these pillars: listen, engage, connect, inspire and guide.
https://blog.empuls.io/pillars-of-effective-communication-in-the-workplace/
The Benefits of Enterprise Social for IT ProfessionalsMicrosoft
The world has become a giant network, transformed by the
growth of mobile devices and social technologies. In fact,
there are now more devices than people.1 This networked
world is clearly evident in our personal lives: We keep in
touch with our friends and family on Facebook or Instagram,
use Twitter to get the latest news from people around the
globe, and often find our next career opportunity with
LinkedIn. In this networked world, people connect with each
other easily, information and knowledge move faster, and we
are able to accomplish more by working together.
Social Media and Social Business OverviewLisa Duke
A bit about my background and how I got involved with social. Then an overview of social in general, the players in social media, how to get started, what to look out for, and what the benefits of social media are for companies. Also reviews the in-house "social business" solutions, some tips for vendor selection, obstacles to look out for, and the benefits of these solutions.
Social is important & real, but this presentation also demystifies what is essentially one other communications tool in your tool belt.
The Role of Social Media in Employer Branding and Recruitment in Modern Organ...Aakriti Agarwal
This project includes understanding the concept of employer branding and it's need in today's organisations. It stresses on why social media recruitment is a preferred approach to recruiting nowadays and how mainitaing an organisation's brand image is more than just the Marketing department's onus
Similar to How to work like a network: For Today's Executives (20)
SharePoint Online (SPO) is full of new innovation and welcome improvements.
The premier sharing service is updated with a new, fluid user interface, active personal file sharing, higher storage limits for both personal and team sites, a high-end cloud app development model, and more robust tooling for admins to more easily and effectively control their SPO environment. Everyone benefits from the new SharePoint Online!
White Paper: Migrating IBM Lotus Notes and Domino to the Cloud: Selecting Mic...Office
This white paper showcases the migration approaches and challenges involved in moving from IBM Lotus Notes and Lotus Domino to either of two cloud-based options: Microsoft® Office 365 (the successor of Microsoft Business Productivity Online Suite, or BPOS), and Google Apps for Business (GAFB, formerly known as Google Apps Premier Edition). The paper clarifies the differences between the two options, and describe their benefits in detail to help you make an informed decision about them.
White Paper: Look Before You Leap Into Google AppsOffice
Many IT organizations that have evaluated Google Apps have found that the projected versus actual costs of switching to Google Apps greatly increase their total cost of ownership (TCO). This white paper discusses three major hidden-cost areas associated with Google Apps: Deployment costs, IT Support costs, and User Training and File Fidelity costs.
Utility Gains Productivity, Innovation from Content Management, Collaboration...Office
Severn Trent Water wanted its information to flow as smoothly as the water it delivered daily to millions of customers in the United Kingdom. Its existing systems had grown organically over time; now it was time to adopt a single, strategic direction. For a new content management and collaboration platform, the company chose Microsoft SharePoint Server 2010 over an update to its IBM Lotus Notes deployment and aging intranet, based on WebSphere. The results: the company’s intranet is expected to publish more content more quickly, while saving editors time that they can use to boost the quality of content. Collaboration tools will foster greater innovation. And the new technology supports a broader drive to modernise the ways that employees use and share information.
Oil and Gas Company Standardizes Workflows, Saves Millions of DollarsOffice
Samson Investment Company is an upstream oil and gas company. Employees have to manage a large volume of data generated from evaluating well prospects, and it was difficult for them to find information in third-party solutions and data silos. Teams approached pre-drill workflows differently, and management had difficulty assessing global operations and coordinating drilling schedules. Samson addressed most of these issues with a knowledge management and collaboration solution based on Microsoft Office SharePoint Server 2007 and Microsoft SQL Server 2008 R2. With streamlined access to consolidated data, Samson employees no longer spend a significant amount of time looking for information. Staff uses built-in scheduling logic to maximize efficiency to prepare the surface for rig move in and materials acquisition. Field labor costs are reduced by avoiding expedited location preparations.
Food Giant Improves Reporting, Streamlines Development with Collaboration Pla...Office
Del Monte Foods is one of the largest producers and distributors of food and pet products in the United States. The company relies on Microsoft products and technologies to run its technology infrastructure and recently participated in an early adopter program for Microsoft SharePoint Server 2010. Del Monte is developing a SharePoint Server 2010–based application that helps the Finance department automate manual business processes such as approval workflows, and helps it ensure compliance by improving reporting capabilities. Del Monte plans to deploy similar applications for streamlining business processes to other business units throughout the company. With implementations that require little or no custom coding, Del Monte anticipates development cost savings, continued efficiency gains, and better business insights and results enterprisewide.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
How to work like a network: For Today's Executives
1. ENTERPRISE SOCIAL FOR EXECUTIVES
How to Work Like a Network:
For Today’s Executives
Your guide to leading a more innovative and
responsive organization with Enterprise Social
ENTERPRISE SOCIAL FOR EXECUTIVES
Estimated reading time: 17 minutes
2. Introduction
Part One:
Break Down Barriers
Part Two:
Building a Legacy with Social
Part Three:
The Feedback to Go Forward
Table of
Contents
2
4
7
16
Enterprise Social describes a new way of working that taps into the power of human networks. It’s an approach that brings the essence of consumer social
networks—connecting with others, rapid information sharing, and easy discovery—to the enterprise. By connecting individuals to a dynamic network of
people and information, Enterprise Social enables employees to respond faster, accomplish more, and keep your business moving forward together.
The Microsoft vision for Enterprise Social is to empower organizations to work like a network by delivering seamless social experiences across familiar
applications people already use, including Microsoft Office 365, Microsoft Dynamics CRM, Yammer, SharePoint Online, Lync, and virtually any other
application or service that matters to your company.
3. ENTERPRISE SOCIAL FOR EXECUTIVES
It doesn’t matter what industry you’re in. You’re
watching the competitive landscape constantly evolve,
and opportunity is everywhere for organizations that
want to keep growing and remain profitable.
For you as a business leader, this evolution presents challenges too: low
employee engagement that undermines productivity; inefficient collaboration
that hampers innovation; and higher expectations from customers who are
more connected and technologically savvy than ever before.
What can you do to keep control of the reins and guide your company?
Enable your organizations to work like a network with
Enterprise Social technologies.
The ubiquity of social media cannot be overstated—and it’s growing inside the
enterprise. Forrester Research analyst Philipp Karcher says, “We see improving
adoption every year as Enterprise Social becomes a standard component in
the employee toolkit.” If Enterprise Social is part of the toolkit, then you are the
master craftsman.
Ninety-three percent of
business leaders agree
that Enterprise Social tools
stimulate innovation within
their companies.
—Jared Spataro, General Manager,
Enterprise Social at Microsoft
2
4. ENTERPRISE SOCIAL FOR BUSINESS LEADERS
The objective of this e-book is to show you how Microsoft Enterprise Social can help
you lead your organization more effectively. It‘s your guide to using Enterprise Social
technologies to engage employees, foster innovation, and attract and retain more
customers. First it defines Enterprise Social and shows the value of these solutions
for today’s executive leaders. Second, it presents three ways that Enterprise Social
can help you and your leadership team.
Finally, it shows you how to get started working like a network.
3
6. ENTERPRISE SOCIAL FOR EXECUTIVES
5
The Value of Enterprise Social
for Executives
By applying the power of Enterprise Social to your
business, you can:
• Boost employee engagement and empower
individual employees to make an impact on
the business.
• Foster innovation and unlock creativity by removing
barriers to collaboration.
• Increase customer loyalty to help drive
business growth.
With Enterprise Social, you can find the right
information instantly without the need for time-
consuming searches; keep your workers connected
no matter where they are located; enable productive
conversations among your employees, customers, and
partners; and empower everyone in your organization
to make better decisions faster.
Enabling everyone associated with your company
to work like a network can help you, as an executive,
address some of your most significant challenges.
7. ENTERPRISE SOCIAL FOR EXECUTIVES
6
With Microsoft Enterprise Social technologies,
you can:
• Listen to conversations within your company on Yammer.
• Gain insight on sentiment outside your company with Microsoft
Social Listening.
• Adapt to employee and customer needs quickly by collaborating
and by using Office 365 productivity tools.
• Find valuable internal information and make connections
with Office Delve.
“As a manager, you’re
better able to hear
real-time feedback. You’re
able to make quicker
decisions. And then, those
quicker decisions lead to
better growth in business
and sales.”
—Bryan Goode, Senior Director of
Product Marketing for Yammer
and Enterprise Social, Microsoft
9. ENTERPRISE SOCIAL FOR EXECUTIVES
You are already accustomed
to the business world moving
at breakneck speed. We know
that the multitude of social
tools can seem overwhelming,
or even risky. You’re not alone.
The Wall Street Journal reports
that the majority of North
American CFOs have focused
more on the risks of social
media than the benefits.
But we know you are not one to shy away
from what is new, especially if ignoring it will
impact your bottom line. With Enterprise
Social, you have an unprecedented
opportunity to get raw, unfiltered
information—which will help inform strategic
business decisions—straight from employees
and customers.
8
10. ENTERPRISE SOCIAL FOR EXECUTIVES
9
“It’s scary to send an email directly to the CEO of a company. Very few people would actually have the nerve to go do
that,” says Bryan Goode, senior director of product marketing for Yammer and Enterprise Social at Microsoft. “And yet,
the bar is really low for a front-line worker to post about a customer experience, which the CEO can see. That means a lot
more feedback for the senior executives.”
That means you can focus on listening to your people while also being nimble, sharing information, and getting products
to market faster. With Enterprise Social, the range of tools helps you create a legacy of valuing human capital while
growing your business. You can have your cake and eat it too.
Listen to and Engage Your Employees
As you know, there are fewer people working from the office on a strictly nine-to-five schedule. More employees are
working remotely, gaining the benefits of working from home, flexible hours, avoiding traffic, and staying productive while
traveling. But this lack of physical presence can impact employee engagement, which impacts your bottom line. In the
“We want people who’ve joined us fresh out of college to
have access to senior management. A platform like Yammer is
perfect for us, since a new employee can post something on
Yammer and it shows up on our CEO’s screen.”
—Wilkie Wong, Chief Financial Officer, Esquel Group
11. ENTERPRISE SOCIAL FOR EXECUTIVES
United States alone, Gallup estimates that
active employee disengagement costs
organizations $450 billion to $550 billion
every year.
You don’t want that dead weight.
Enterprise Social establishes tighter
connections between executives
and employees at every level of the
organization and across all locations,
and gives senior leaders a better
understanding of what employees want
and need. As a business leader, it’s on you
to help employees feel more connected,
valued, and motivated to do their
best work.
In the compelling organizational
leadership book, Leaders Eat Last, best-
selling author Simon Sinek writes, “The
effort required by a job is not in itself
stressful, but rather the imbalance between
the effort we give and the reward we feel.”
It’s not rocket science. The more valued
people feel, the more they want to give.
A Two-Way Street
Foster a more connected company culture, share company news, and encourage
multidirectional conversations among employees by posting a Yammer
Announcement. Employees can respond directly to the same conversation thread and
start a discussion with executives and other employees.
Clear as Glass
Build trust through increased transparency about key decisions and updates. Use
Lync to host executive Q&As across multiple office locations. Or use Yammer to host
“executive YamJams” where employees can ask questions and get real-time responses
from senior leaders.
A Direct Line
Give employees a voice by establishing and maintaining a direct channel for people
to share ideas, offer honest feedback, and surface issues with senior management.
Create a Yammer Group for employees to connect with your executive leadership
team, and encourage senior leaders to regularly post messages and updates in
the group.
Give Them a Round of Applause
Regularly offer positive feedback for good work and good ideas. Yammer lets you see
and “like” posts; the Praise feature lets you recognize individuals for a job well done.
Informal recognition goes a long way toward making all employees feel more valued
and appreciated.
Connect from Anywhere
Stay connected to employees and conversations—even when you’re out of the office.
The Yammer mobile app helps you maintain a consistent presence among employees
and jump into key discussions despite busy travel schedules.
Ways Executives Can Increase
Employee Engagement
1
2
3
4
5
5
12. ENTERPRISE SOCIAL FOR EXECUTIVES
11
And this isn’t just coming from the top down. The floodgates are open, so
employees can communicate more freely among themselves too. Yammer
offers a “Praise” feature that encourages peer-recognition programs. “It’s good
for the person getting recognized. It’s also empowering for the person doing
the recognizing to be able to say, ‘You really did something great for me and I
want to say thank you,’” says Bryan Goode.
Adapt and Respond Faster
to Foster Innovation
Businesses today must be extremely nimble and responsive to stay ahead of the
rapidly shifting market. But how do you accomplish that with so much on
your plate?
Think of any monumental feat of human engineering: the great pyramids of
Egypt, Machu Picchu, the Great Wall of China. Nothing epic can be built without
the collective power of many people working together.
But the labor itself is not enough. Those workers also need to trust each other
enough to tackle new problems together. “Leaps of greatness require the
combined problem-solving ability of people who trust each other,” says
Simon Sinek in Leaders Eat Last.
“There’s no question
Yammer has helped us
reduce the time it takes to
go from a new idea or call
to action to execution. It
accelerates innovation.”
—Gregory North, VP, Business
Transformation, Xerox
13. ENTERPRISE SOCIAL FOR EXECUTIVES
13
A platform like Yammer makes ideas
more visible and provides a place
where employees can build on previous
suggestions—without reinventing the wheel
or creating and endless chain of
‘reply-all’ messages.
“In a social forum, you get a lot of
that building effect. And it becomes
a conversation versus just a one-way
communication,” says Goode.
Enterprise Social removes the
communication and collaboration barriers
created by physical distance, departmental
boundaries, and organizational hierarchies
to help executives lead high-performing
teams, foster innovation, and take ideas to
market faster.
Razor-Sharp Focus
Every quarter, post a Yammer message to employees outlining three or four core
business priorities. This helps employees understand how they can contribute to the
business and gives them an opportunity to ask questions.
Making the Space
Yammer Groups let employees create dedicated workspaces for collaborating on
anything—from product development to marketing campaigns. Because group
conversations are open by default, senior leaders can easily see project updates or
jump into a conversation to offer direction.
Grassroots Feedback
Post a question in Yammer to crowdsource ideas from across your company. Ask
employees to share ideas for new products, advertising concepts, HR improvements,
and more.
Finger on the Pulse
The Yammer feed helps you get a quick reading on what various teams are
working on, and Delve lets you discover relevant files and documents generated
by employees.
Ways Enterprise Social Can Help Your
Company Adapt and Respond
More Quickly
1
2
3
4
4
14. ENTERPRISE SOCIAL FOR EXECUTIVES
Another way to say this: If you ask for teamwork, you’ll get it. And it will likely be very valuable. Bryan Goode says, “I was
planning a presentation to a pretty big audience, so I asked for feedback from people in Yammer. I got some incredible
ideas that will make for a much better presentation. I was able to effectively tap into everybody’s different perspectives
and intellects.”
Grow Customer Loyalty
Customers don’t want to hear a sales pitch. Your audience is savvier than ever, and will have likely already researched your
brand, products, and reputation before direct contact is even made. They want to be informed, entertained, and above
all engaged through personalized experiences. Enterprise Social helps you build a customer-centric culture that does a
better job of meeting their needs—which makes your company indispensable to them.
Networked companies—those that use Enterprise
Social—experienced a 20 percent improvement in
supplier, partner, and customer satisfaction.
—Yammer Business Trends Customer Survey, 2013
13
15. ENTERPRISE SOCIAL FOR EXECUTIVES
14
Timing is everything if a customer is going to feel heard and valued. You can
find out about any concerns right away with Enterprise Social. On Yammer, if
there are any issues or incidents, you are able to find out and respond much
faster than through traditional channels. “Within an hour or so of the sales rep
posting that escalation, I was able to respond to it, and they were able to get
their answer back to the customer. In the past, that would have taken weeks,”
says Bryan Goode.
Your business will also benefit by knowing the exact specifics of an issue. In
the past, if a customer had feedback, it might be slow to filter through various
departments, or it might be watered down by the time it arrives. But with
Enterprise Social, you are hearing directly from the source.
“In other means of communication, somebody else aggregates it for you and
puts their own flavor on it. And that runs the risk that you play this telephone
game where you don’t really hear the direct feedback. It’s filtered and edited,
which is sometimes not useful.”
You can keep track of what’s top of mind with your competitors, partners, and
customers with Microsoft Social Listening. “It’s a great way to keep tabs on
different conversations happening outside our company,” says Bryan Goode.
“Yammer lets us engage
our employees and
partners in a way that
is not only compelling
for them, but best of all,
creates value for
our members.”
—Greg Moran, SVP and CIO,
Infrastructure and Operations,
Nationwide Insurance
16. ENTERPRISE SOCIAL FOR EXECUTIVES
15
Keys to Growing Customer Loyalty with
Enterprise Social3
How Do They Feel?
Use Microsoft Social Listening to track
social sentiment and identify emerging
trends that impact your business.
Faster Than a Carrier
Pigeon
The Yammer mobile app connects
remote employees to headquarters
and provides a quick and easy way to
share what’s happening on the ground.
Crowdsource
Share market research reports broadly
using Microsoft OneDrive for Business.
Facilitate discussion and determine
action items through side-by-side
document conversations.
1 2 3
18. ENTERPRISE SOCIAL FOR EXECUTIVES
17
In order to run your business
well, you need consumable,
actionable data. “Every
business leader I’ve ever met
wants more information. They
want more feedback from
customers and from their
front-line people,” says
Bryan Goode.
A sophisticated Enterprise Social solution
does exactly that. It should help you listen
to important feedback so you can make
data-driven business decisions. In the
end, this will lead to better engagement,
happier employees, a more innovative
business culture, seamless collaboration,
and improved customer loyalty. And that is
the kind of legacy a business wants
to build.
19. ENTERPRISE SOCIAL FOR EXECUTIVES
18
Microsoft is a longtime and trusted partner for IT. Microsoft Enterprise Social technologies enable companies to
engage, inform, and connect their employees, partners, and suppliers, and were awarded the top position in Gartner’s
2014 Magic Quadrant for Social Software in the Workplace. There are three primary reasons that more than 400,000
organizations have chosen Microsoft Enterprise Social technologies to improve their business:
• Enterprise-grade technology built for business – Microsoft offers companies the experience, global
footprint, security, and reliability they expect from enterprise cloud solutions.
• A comprehensive and connected platform – Microsoft offers a comprehensive and deeply connected
platform for delivering seamless social experiences across many familiar applications as well as customers’
data centers, service providers, and the Microsoft public cloud.
• Familiar and intuitive user experience and applications – Microsoft provides consistent, familiar, and
intuitive applications across its cloud solutions to drive faster, lower-cost implementation and high user
adoption, which lead to improved productivity and better business results.
To work like a network and learn about tools that help you engage employees,
foster collaboration, and grow your business, visit www.enterprisesocial.com.