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- 1. SEO: Before Yoast Kerch McConlogue @kerchmcc WeFixBrokenWebsi tes.com WordCamp, Lancaster 2018 Slideshare.net/kerch
- 3. www.washingtonpost.com/blogs/local/wp/2014/04/11/ did-readers-actually-read-a-story-about-reading/
- 4. https://www.nngroup.com/articles/how-little-do-users-read/ Based on 45,000 page views Only 28% of what’s on the page gets read!
- 5. How does search work • sitemap.xml • robots.txt file • Crawling and indexing @kerchmcc
- 6. What matters • The frequency and location of keywords within the Web page • The number of other Web pages that link to the page in question • How long the Web page has existed @kerchmcc
- 7. Let’s see an example @kerchmcc
- 8. What is this page about? @kerchmcc http://2.bp.blogspot.com/-Gqpr1USS-_w/VG6MR_IM0BI/AAAAAAAAAGo/h64mbMlejK8/s1600/file00064506188.jpg
- 9. Why is it important? @kerchmcc https://cdn.morguefile.com/imageData/public/files/g/gracey/preview/fldr_2009_04_23/file2891240479229.jpg
- 10. Who should read it? @kerchmcc https://cdn.morguefile.com/imageData/public/files/s/seemann/preview/fldr_2010_01_08/file6731262975250.jpg
- 11. Write specifically for this guy @kerchmcc https://cdn.morguefile.com/imageData/public/files/g/gracey/preview/fldr_2008_11_14/file0001152665050.jpg
- 13. @kerchmcc Keyword research always starts with Make a list!
- 14. Help visitors AND search • Name and tagline • Your mission • Why are you different • Introductory content @kerchmcc It’s all about the content! WRITE DOWN THIS STUFF
- 15. • Geographic region • Look at the words on your site • The words on competitors’ sites • Words in professional media • Ask clients • Related search at the bottom of the page @kerchmcc WRITE DOWN MORE STUFF
- 16. Find Related Search Words @kerchmcc
- 17. • Geographic region • Look at the words on your site • The words on competitors’ sites • Words in professional media • Ask clients • Related search at the bottom of the page • Words in the ads at the top and bottom @kerchmcc
- 18. Words in the Ads @kerchmcc
- 19. Google: “Keyword Research” Read some useful articles: • Yoast.com • backlinko.com/keyword-research • moz.com/explorer/ @kerchmcc wefixbrokenwebsites.com/ better-search-engine-ranking/ Find all these links here:
- 21. @kerchmcc Term Monthly Average Shovels 40,000 Snow Shovels 22,200 Snow Shovels Walmart 2,400 Wolverine Shovels 170 https://www.wordtracker.com/ search?query=shovels
- 22. • wordtracker.com • Boardreader.com @kerchmcc More specifically
- 24. Also check: • wordtracker.com • Boardreader.com • Wikipedia @kerchmcc More specifically
- 26. Also check: • wordtracker.com • Boardreader.com • Wikipedia • answerthepublic.com @kerchmcc More specifically
- 28. @kerchmcc How many episodes of rocky and bullwinkle How old is rocky and bullwinkle How to draw rocky and bullwinkle are, will, can, where, which, why, what, when, why, how
- 29. • Landing pages • Don’t compete with yourself. Pick one word/phrase per page/post @kerchmcc Plan content around key words
- 30. • Landing pages • Don’t compete with yourself. Pick one word/phrase per page/post • Long tail key words @kerchmcc Plan content around key words
- 31. @kerchmcc https://moz.com/blog/illustrating-the-long-tail Long Tail Key Words Tens or <5 Searches EACH!
- 32. Site URL (if possible) @kerchmcc Where to use keywords
- 34. Where to use keywords Site URL (if possible) Menu @kerchmcc
- 35. Menu @kerchmcc
- 36. Menu @kerchmcc
- 37. Menu @kerchmcc
- 39. Site URL (if possible) Menu Title article - uniqueness required Where to use keywords @kerchmcc
- 40. Title of the Article /better-search-engine-ranking/ 5 Easy Things You Can Do To Get Better Search Engine Ranking @kerchmcc Better Search Engine Ranking: 5 Easy Things You Can Do
- 41. @kerchmcc Force a 2-line title 5 Easy Things You Can Do To Get Better Search Engine Ranking 5 Easy Things You Can Do To Get Better Search Engine Ranking <br />
- 42. Site URL (if possible) Menu Title article- uniqueness required Headings Where to use keywords @kerchmcc
- 43. @kerchmcc
- 44. Headings Use them! Thou shalt have one and only one H1 per page H1 is the default title of the page/post Make sure H1 isn’t also the in the header of your theme. You must have an H2 before and H3 @kerchmcc
- 45. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt and title tags Where else to use keywords @kerchmcc
- 46. Image titles and Alt tags Title: keys Alt: keys @kerchmcc
- 47. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Where else to use keywords @kerchmcc
- 48. Don’t say: Click here for more information Do say: Anchor link text @kerchmcc Get more information about Sunbeam Tiger engine compartments Sunbeam Tiger engine compartments are generally very shiny.
- 49. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Meta description (Yoast) Where to use keywords @kerchmcc
- 54. Site URL (if possible) Menu Title article- uniqueness required Headings Image alt tags Anchor link Meta description (Yoast) Inbound links (if possible) Where to use keywords @kerchmcc
- 55. Inbound links • From other sites • From social links, video, and local directories @kerchmcc
- 56. Stuff you must have Site maps Privacy Statement Contact form Social Links Favicon Google Analytics Mailing list Gravatar @kerchmcc You really should have
- 57. Pay attention to these things • Responsive design!! • Ratio of code to content • Broken links • Duplicate content • 301 Redirects • Accessibility • Cross check on browsers @kerchmcc
- 58. Useful articles and sites • Yoast.com • backlinko.com/keyword-research • moz.com/explorer/ • wordtracker.com • boardreader.com • wikipedia.com • answerthepublic.com wefixbrokenwebsites.com/ better-search-engine-ranking/
- 59. About Kerch McConlogue Phone: (443) 255-3401 Kerch@WeFixBrokenWebsites.com WeFixBrokenWebsites.com Twitter @kerchmcc FaceBook.com/kerch Facebook.com/WeFixBrokenWebsites slideshare.net/kerch http://wordpress.tv/?s=kerch
Editor's Notes
- You have 3 choices Ask a question … I like them Learn about it Find someone you trust to do it for you.
- WHAT IS SEO? SEO is helping people find your site What has been? Quantity of keywords Machines Google is pushing for meaningful content as judged by PEOPLE People? Social juice Good content includes definitions, explanations, authority quality content updated sort of regularly: Google likes WP people can find what they are looking for Site map Well designed Cross browser
- Remember this when you write Use Short sentences Short paragraphs Bullets Bold (notice the handouts) Use keywords near the top to remind yourslef and people and google what you are talking about http://wapo.st/2oFXl0K
- Remember this when you write Use Short sentences Short paragraphs Bullets Bold (notice the handouts) Use keywords near the top to remind yourslef and people and google what you are talking about
- Set up Google analytics to see what’s working.. AND to get Google to look at you sooner
- What is the page about? This is about SHOVELS and not just any shovels.. It’s about SNOW shovels Why is the page useful? Because there is snow to be cleared
- What is the page about? This is about SHOVELS and not just any shovels.. It’s about SNOW shovels Why is the page useful? Because there is snow to be cleared Who should/would read it? The guy who wants the snow removed Who is your IDEAL Client How do they talk? Buyers Persona: hubspot link in the handouts What should they do at the end? Find a kid to use the shovel
- Who should/would read it? The guy who wants the snow removed Who is your IDEAL Client How do they talk? Buyers Persona: hubspot link in the handouts What should they do at the end? Find a kid to use the shovel
- NOT EVERYONE Quit focusing on your skills.. ABOUT US What can you give him Tips? Knowledge DO NOT establish authority by starting with I’m all that Start with Imagine you want to do X: now here’s how I can helpo Talk in the language searchers use to find you Use story.. For repeatablity Shark tank :if they use fancy talk I don’t give the money
- Cntrl+U
- List important topics How does it work Why need What can Coaching for students
- Stop procrastination Manage your time Coaching FAQ
- URL: both on your site name, if possible, and in the permalink of the page/post
- Both as the link name and as the TITLE tag that goes with that
- Both as the link name and as the TITLE tag that goes with that
- Both as the link name and as the title tag that goes with that
- Both as the link name and as the alt tag that goes with that
- 70 characters in title 50-60 is coming And Permalinks NOT CUTE Green socks not leprachan feed THIS IS THE THE TITLE TAG
- : These are not just bold words Segment of the page View screen (h3 format) This just in.. H2-h3
- Inbound lkinks you can control from facebook etc
- Geotag captions
- NOT INCLUDED Keywords in social profiels Google+ is bein shoe horned Twitter like elevator Fb cocktail party LinkedIN lis like the board room Diana needham Linkedin Lady Get more information about Sunbeam Tiger engine compartments
- Inbound lkinks you can control from facebook etc
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Yoast plugin Meta tags: doesn’t show.. In header Meta keywords Snippet preview Focus keyword SEO title Meta description (156 characters)
- Inbound lkinks you can control from facebook etc
- Especially when you can control these: articles published on other sites Not always home page links from other sites and social media and local directories
- Ratio of code to content: Determine the site load time. Don’t use flash. Limit javascript <tools.pingdom.com/fpt/> Broken links: 404 errors are judged against the total number of pages Do not have duplicate content (Pay particular attention if your web person designed a separate site for mobile) Contact form and not your email address. And if you must use show an email address, make it be at your own domain. (NOT gmail) 301 Redirects: If you change the URL of a page, even if you make appropriate links on your own site to that page, some people may have bookmarked the old page. A 301 redirect will automatically tell the internet that the content has moved and show the new page. Accessibility Cross check on browsers: at least Firefox, Safari, Chrome, IE and on different devices <responsinator.com>