This document provides an overview of search engine optimization (SEO) best practices. It discusses how SEO can help websites receive more traffic from search engines. It then details several on-page optimization techniques including using consistent and descriptive URLs, optimizing image alt text, avoiding flash content, properly structuring the HTML head section, and ensuring all pages are crawlable. The document also presents a case study on optimizing MSN's video content for search engines through techniques like real URLs for each video, links to video pages, making pages crawlable, and building topic relevance.
At BangaloreSEOCompany, we always do a thorough analysis of clients website before providing them suggestions. This presentation is an example for that.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
Best Digital marketing training institutes & courses in Pune. We Provide classroom practical training with Google certification at Affordable fees, placement, internship for seekers. We provides top Social Media, SMO/SMM, SEM (PPC), Email marketing, Affiliate marketing, internet marketing & SEO Training.
At BangaloreSEOCompany, we always do a thorough analysis of clients website before providing them suggestions. This presentation is an example for that.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
Best Digital marketing training institutes & courses in Pune. We Provide classroom practical training with Google certification at Affordable fees, placement, internship for seekers. We provides top Social Media, SMO/SMM, SEM (PPC), Email marketing, Affiliate marketing, internet marketing & SEO Training.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Top 10 Technical SEO Mistakes (that we see time and again)...Erudite
Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Top 10 Technical SEO Mistakes (that we see time and again)...Erudite
Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for learning digital marketing course in PCMC as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
Emakina Academy 5 - Know your Audience: Web Analytics & Search Engine MarketingEmakina
How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
3. Why should you care?
0%
10%
20%
30%
40%
50%
60%
% of websites that receive more than half
of their traffic from search
Large
Sites
>2M
Visitors/
month
Medium
Sites
2M - 100k
Visitors/
month
Small
Sites
>100k
Visitors/
month
7. Make it easy for me.
I know exactly
what I want.
I can do it
myself.
What's going on in
the world today?
MSN and Windows Live: A Dual Portal
Strategy
8. * Source:
1. NetCraft Monthly User Survey
( October 2007 )
2. comScore q Search 2.0 Monthly Tracking
( September 2007 )
3. ZenithOptimedia Report
reflecting SearchAdvertising Revenue
from 2005 to 2007 ( December 2006 )
Search Explosion
18,000 websites
has grown to
142 million websites *1
95% of internet
users search the web*2
30 billion queries
per month has
grown to 61 billion
queries per month *2
Search revenue
increased from
$7.6 billion
to $13 billion *3
MICROSOFT CONFIDENTIAL
15. Search Fatigue
People can’t find what
they are looking for…..
* Source:
Internal Microsoft Research
50% of queries
need refinement
40% of queries
go unanswered
MICROSOFT CONFIDENTIAL
16. What Consumers Want
* Source:
Sterling Market Intelligence Report (June 2007) / Internal Microsoft Research
Relevant results
In-depth &
authoritative content
Convenience
MICROSOFT CONFIDENTIAL
18. • Index the world’s information
• Decipher the intent of question
• Simultaneously across geographies
• Within milliseconds, and
• Present the information for discovery
The Computer Science Challenge
19.
20. Search Engine Results Page
Title of a page
Content Description of a page
Number of relevant Webpages
Unique URL
Additional SEO Information
21. Relevance User vs. Machine
• Goal of Users and Search Engines
– Find relevant results related to the search query.
– Rank related Webpages in a order of Relevance.
• How to decide what is most or more relevant?
– How would you decide, which Webpage matches best with your
search query?
22. Relevance User vs. Machine
Subjectively Objectively
Webpage
Reads visual headlines and
Scans the Text
Understands images and other media
like video and sound
Considers other criteria (e.g. trusting
the provider, Information up to date,
knows the author etc.)
Follows a recommendation
Identifies technical headlines and
calculates keyword use
Reads descriptions of images,
videos and sounds
Calculates other criteria (e.g. trust of
domain, Frequency of up dates, general
publicity of the author etc.)
Considers all existing
web recommendation (links)
Rating
the content
of the page
29. URL Consistency
• Search engines assign value to URLs
– A single URL is given a score from 1 to 10 called PageRank (Google) or
StaticRank (Live) based on many factors
– Each URL is assumed to be an individual “page”
– When a site has multiple versions of a page under the “same” URL, this score
is divided between them
http://travel.msn.com/ http://travel.msn.com/default.aspx
31. Image content and ALT text
• Images are content too!
– An ALT property on an <IMG> tag
is supposed to describe the
content of this image
– Meant for accessibility, also used
by Search Engines to discern
meaning of an image, especially
one that’s also a link
– Content images should describe
what’s in the image and then list
any copyright information required
– Navigation images should describe
the destination page’s content
– ALT text treated similarly to Anchor
Text
– Filenames matter!
• How not to do it
33. Flash and Silverlight
• MYTH: Search Engines can’t read Flash
• Search Engines are starting to have the capability to extract links and
text from simple .SWF files
• This does not apply to all sites or all Flash movies
• This does not apply to Silverlight movies
• MYTH: Silverlight and Flash are BAD for SEO
· Flash and Silverlight should be used correctly and never for navigation – do
you NEED that Flash movie?
· Can you offer a downlevel version of the movie to lower-spec browsers and
crawlers?
· Downlevel version must contain exactly the same content to survive manual
review if one should occur
· No sniffing for capability should take place
· Page-load order and DIV substitution to achieve downlevel experience
34. Flash and Silverlight
1.Separate content of Flash movie from
presentation layer. Externalize in XML.
2.Render XML as XHTML in your content <DIV>
3.Use JavaScript to overwrite the content <DIV>
innerHTML property with the Flash or Silverlight
movie
4.Flash or Silverlight movie should reference the
same XML for its content
40. URL Structure
• Some links are more equal than others
– Javascript links and anchor links won’t get crawled
– The closer a page is to the root, the better
– A URL should include keywords if possible
– Always use absolute URL not relative
– Always use lower case
• Here’s how not to do it
<A HREF=“javascript:goToPage(“1”)”>Bad link</A>
<A HREF=“#section1”>Another Bad Link</A>
<A HREF=“/my-folder/danspage.html”>Not another bad link!</A>
<A HREF="http://msn.com/my-folder/another-folder/yetanotherfolder/page.html">You're
kidding. ANOTHER bad link?</A>
41. <HEAD> tag
• The <HEAD> tag should follow this order
<head>
<title>A unique title that describes what a user can find on this page</title>
<meta name="description" content="This is a unique description of the content of this page,
different to the TITLE tag." />
<meta name="keywords" content="one, two, three, four, five" />
<meta HTTP-EQUIV="Content-Language" content="EN-GB" />
<meta http-equiv="Content-Type" content="text/html" />
<!-- anything else you need -->
</head>
43. 404 pages
• Is this Page Not Found? Are you sure?
– The 404 page should return a 404 (Not Found) or 410 (Gone) Status Code
– Some 404 pages return a 200 (OK) Status Code, this is a “soft” 404
– These soft 404 pages can make it into the index as valid pages
44. XML Sitemaps and Robots.txt
• The Search Engines need a helping hand to find your pages
– By submitting an XML Sitemap (http://sitemaps.org) you can inform the
search engines which pages you would like them to crawl
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
• Tell the crawler what not to crawl
– By adding a robots.txt file to the root of a domain, you can exclude pages
or sections of a site from being crawled
– Useful for transactional pages or “print version” pages and the like
45. Server Optimization
• HTTP Compression
– Having a large website and
millions of pages or URLs means
a crawler takes a long time to
crawl and index your entire site
– XML Sitemaps and proper link
strategy aren’t always enough
– HTTP Compression works like a
.zip file
– Reduces download time for users
and crawlers
• Conditional GET
– Do your pages change often?
– Why waste time having crawlers
re-spider your site?
– Tell browsers and crawlers that
your pages haven’t changed
– Improves index coverage quickly
47. Case Study: MSN Video
http://video.msn.com/video.aspx?mkt=en-gb
48. Case Study: MSN Video
http://video.msn.com/video.aspx?mkt=en-gb
49. Case Study: MSN Video
http://video.msn.com/video.aspx?mkt=en-gb
50. Case Study: MSN Video
http://video.msn.com/video.aspx?mkt=en-gb
51. Case Study: MSN Video
• Real URLs – One page per video
– http://video.msn.com/?mkt=en-gb&vid=b098ff42-994c-4ebd-8741-
1c34737318b7&playlist=search:q:plane:mk:en-
gb:sf:ActiveStartDate:vs:1:cs:ENGB_Stupid%20Videos&tab=s1204718424896&from=video
_module
– ...becomes http://uk.video.msn.com/videos/woman-in-airport-strop/
• Build links to the Video pages
– Empower users to share via Social Media and blogging with a single click
– Achieve scale by using the inline player on MSN content pages
– Show related videos
• Make the pages Crawlable
– Get rid of the AJAX
– Correct down-level experience
• Build topic relevance
– Expose user generated content such as ratings, comments, submitted videos
– Display relevant content from around the network in an automated fashion
• Full index coverage
– Geo-target individual countries’ Video destination site with Webmaster Tools validation, META
tagging and domain
– XML Sitemaps and Robots.txt for each market