This document discusses the intersection between SEO and various teams involved in website development and content creation, including designers, technical teams, HTML teams, and copywriters. It provides guidance on key on-page SEO optimization factors each team should consider, such as clean design, user-friendly navigation, page speed, headings, content, and internal linking. It also discusses technical SEO best practices including canonicalization, URL structures, and redirection. Overall it aims to promote collaboration between teams to optimize all aspects of on-page SEO.

1. Two Types of Result in Google
Search

2. The Intersection Of SEO & Web
Design
Onpage SEO optimization is closely revolved around designers.
Key Areas Where Design & SEO Work Together are :
1. Insisting on clean, user-friendly designs
2. Visually engaging and easy to navigate ideas
3. Site Speed ( Especially in applying Images, Bandwith )
4. Keep provision for Bread Crumbs and Heading Tags
5. We Ensure there are required content area on SEO targeted pages
as per clients objective
6. Providing home page design ideas for allotting sufficient space is
for content which must not affect its look and feel of the website.

3. The Intersection Of SEO & Technical
Team
• We check with canonical issues of the site
• User friendly URL Structures
1. Url will be short and Keyword rich
2. Remove unwanted parameter
3. Don’t create unwanted subdirectories
• 301 Redirection issues (canonicalization)
• Page wise redirection (If revamping the old website)
• Don’t use (Javascript , Meta refresh or Header redirect at the
time of redirection)

4. The Intersection Of SEO & Html Team
• Use only 1 h1 tag per page
• Don’t create unwanted subheading
• Use image alt tag and Image title tag according to image
• Use proper Breadcrumbs According to page path and keyword rich.
• Create space for Keyword rich content (more than 500 words)
• Try to combine all the JavaScript and css into 1 external (help us to
reduce the load time)
• Don’t create any kind of hidden heading tag or content
• Don’t add the content in Image, If adding than add in textual format
• check all the analytic code before making it live

5. The Intersection Of SEO & Copy Team
• Content play a vital role in Todays Seo
• Content size will be more than 600 words
• Maintain the keyword density up to 4 %
• Add 3 to 4 subheading in content
• Use page targeted keywords in Subheadings
• Maintain the keyword frequency

6. Our Seo Process
• Onpage Optimization
• Offpage Optimization

7. Onpage Optimization factors
• Competitor Analysis
• Keyword Analysis
• Meta tag optimization
• Heading tag optimization
• Content Optimization
• 301 Redirection error (Canonicalization)
• Url recommendation
• Breadcrumb Navigation
• Html Tag optimization
• Internal Linking structure

8. Competitor Analysis
• We analyze Competitor Targeted keyword and
Website onpage & Structure
• Basic & Technical seo analysis
• Backlink Analysis

9. Meta Tag Optimization
• Meta tag is consist of three important factors
• a) Meta Title
• b) Meta Description
• c) Meta Keywords
• Why meta tag optimization is imp ?
• Because it is shown in serp such as meta title and meta description.

10. On page – Content Optimization
• Content optimization consist of three factors.
• a) Keyword density (Up to 5 %)
• b) Keyword Frequency
• c) Keyword prominence
• Why content optimization is important ?
• The process of making your website's home page or a particular page on your
website more attractive to search engines and users is called optimization. There
are several parts of your website that we will review and improve as part of this
process. These include the content or copy, broken links, title tags and meta tags.
Once these improvements are implemented, search engines will find it easier to
index your website and display it in relevant search results.

11. On page- Content Internal Linking
• Why internal linking is so important ?
• Internal links are links that go from one page on a domain to a different page on
the same domain. They are commonly used in main navigation.
• They allow users to navigate a website.
• They help establish information hierarchy for the given website.
• They help spread link juice (ranking power) around websites.

12. On page – Heading tag optimization
• Why heading tag optimization is important?
• H1 & H2 heading tags are among the more heavily weighed elements of
on-page content by the search engines along with keywords, page titles,
body text, and links. If leveraged properly, H1 & H2 headings can be very
effective in helping to shape search engines’ perception of your pages’
content.

13. On page – Url Optimization
• Why url optimization is Important ?
• The naming of your webpage url is very important for search engine
optimization. Search engines realize that the filename or path of a
webpage is a good indicator of the theme for a particular page and also it
is show by search engine in Serp.

14. On page – Footer Optimization
• Why footer optimization is Important ?
• Site after site that I visit lately has been showing a tendency for using
footer links to run their internal SEO link structure and anchor text
optimization.

15. On page – Image optimization
• Why image optimization is important ?
• Image alt tag and image name is used by search engine to show result in
image serp.

16. On page – Html tag Optimization
• Why Html tag optimization is important ?
• Html tag optimization is helps to increase the code to text ratio and also
help to look webpage better to search engine bots.

17. On page – 301 Redirection Error
• A redirect is a way to send both users and search engines to a
different URL from the one they originally requested. Most
preferable seo redirection is permanent that is 301.

18. 301 Redirection Error
• http://www.drfixit.co.in/index.php
• http:// drfixit.co.in
• Two Different Url But Similar and same
content That comes under duplicate content
because Google count pages according to Url.

19. On page - Canonicalization
• We often come across websites that are accessible by both the www and
the non-www version of its URL. While apparently both the URLs look the
same, the search engines can treat them as separate sites altogether. This
is something known as a canonical issue.

20. Keyword Analysis
• Keyword will be analyze based on the top Category and
subcategory.
• Each category or Subcategory will have 2 to 3 primary
keywords( 1 or 2 word Keywords)
• 4-5 Secondary Keywords will be around Primary Keywords (3
or More words Phrases).
• We will cover Category/Subcategory pages with 100
Keywords.

21. SEO Offpage Activities
• Quality Link Building Activity
• We follow quality and ethical link building activities like
• High page rank directory submission
• Quality and relevant blog
• Niche Forums Submission
• Ezine Article submission
• Article Submission
• Niche Guest blog Posting(very important)
• Quality social bookmarking
• Promoting sites in Google plus and face book

22. Sample Social Bookmarking Sites
• Tumblr
• Folkd
• Bookmark4you
• Reddit
• Stumbleupon

23. Article link Link for Dulsco
https://www.apsense.com/article/trend-in-contracting-staffing.html
Link to Dulsco

24. https://storify.com/marklong/coffee-date-makeupwith-the-faultless-beauty-look-t
Link to Elle

25. http://www.classifiedads.com/financial_services-ad186170910.htm
Link to Idfc

26. Thank You