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![Canonical Tag
• <link rel="canonical" href =
"https://abc.com/mainpage"/>
• 301 redirection code for Canonical issues
redirection.
• RewriteEngine on
RewriteCond % {The request} ^*/index.php
RewriteRule ^(.*) index.php $https://web site
url/$1 [R = 301,L]](https://image.slidesharecdn.com/metatagcreation-200129090835/85/Meta-tag-creation-17-320.jpg)
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Similar to Meta tag creation
Meta tag creation
- 1.
- 2. Meta tag Title <title>BestWebsite Design Company In rajasthan</title>
- 3. Meta Tag Keywords •<meta name="keywords" content="digital marketing, digital marketing course in delhi, digital marketing institute in delhi, seo course delhi, delhi institute of digital marketing" />
- 4. Meta Tag Description •<meta name="description" content="Digital Marketing Course. Live Practical Training. Free Demo Class. 100% Placement Assistance. Flexible Study options. Learn SEO, SMO, PPC etc. Join Now."/>
- 5. What is OpenGraph Tag? (Facebook ka liya) • OG tag Create a Structure Data of our website only for social Media but Mainly Facebook. • <meta property="og:title" content="" /> • <meta property="og:site_name" content="DIDM"/> • <meta property="og:url" content="" /> • <meta property="og:description" content=""/> • <meta property="og:type" content="Website"/>
- 6. URL Structure • 1)Static:- Fix e.g.:- www.didm.in/digital-marketing- course • a) Easy to Read • b) Easy to Learn • c) Easy to Movable • 2) Dynamic:-e.g. • https://www.amazon.in/Men- Shoes/b?ie=UTF8&node=1983518031 • a) hard to Read • b) hard to Learn • c) hard to Movable
- 7. Image Optimization withAlt Tag • Image Should have proper name. • Google never reads Image. • <img src="https://www.didm.in/public/images/did m-logo.png" alt="didm-logo">
- 8. Java Script Optimization •a) Internal Java Script Optimization:- a) Google Never read internal Java Script. • b)Internal Java Script increase website loading time. • c) Internal Java Script coaded by black ink. • b) External Java Script Optimization:- a) Google reads External Java Script Optimization. • b) External Java Script Optimization decrease website loading time. • c) External Java Script coaded with blue ink
- 9. Style Sheet Optimization(css) • a) Internal Style Sheet Optimization:- a) Google Never read Internal Style Sheet • b)Internal Style Sheet increase website loading time. • c) Internal Style Sheet coaded by black ink. • b) External Style Sheet Optimization:- a) Google reads External Style Sheet Optimization. • b) External Style Sheet Optimization decrease website loading time. • c) External Style Sheet coaded with blue ink.
- 10. What is Metaitemprop? (schema.org) • Metaitem prop Create a Structure Data of our website only for Google. • <meta itemprop="title" content="" /> • <meta itemprop="description" content="" />
- 11. What is TwitterCard? • Twitter Card Creat a Structure Data of our website only for Twitter. • <meta name="twitter:description" content=""/> • <meta name="twitter:title" content=""/> • <meta name="twitter:domain" content=""/>
- 12. Website Internal Linking •Web page link to own domain in a one page not more 100. exception E-commerce website • Check:- <a href
- 13. Webpage code optimization •a) trtd:- total row and total coloum. Trtd (increase loading time). It is used in Gmail or other mail site. • b) Div:- Boxes(Decreasing loading time) Div is form in Box.
- 14. Header Tag • H1to H6 • H1 - Main - Always H1 use one time in one web page • H6 - n times
- 15. Google Sandbox • TheGoogle sandbox refers to a commonly held belief that Google has a filter that places all new websites under restrictions for a certain amount of time to prevent them from ranking in searches.
- 16. What is CanonicalIssue? • http://truebulksms.com/ https://www.didm.in/ • http://www.truebulksms.com/ https://www.didm.in • How to resolve canonical issue? through 301 redirection code
- 17. Canonical Tag • <linkrel="canonical" href = "https://abc.com/mainpage"/> • 301 redirection code for Canonical issues redirection. • RewriteEngine on RewriteCond % {The request} ^*/index.php RewriteRule ^(.*) index.php $https://web site url/$1 [R = 301,L]
- 18. Robots.txt • we commandGoogle and all search engine to come our website or not. (to crawl) Always the format of .txt 1) We command search engine to do not crawal my website User-agent: * - All search engine listen my command Disallow: / - All search engine do not crawal my web page.
- 19. 2) We commandall search engine to do crawal my website User-agent: * - All search engine listen my command Disallow: - All search engine can crawal my web page.
- 20. 3) We CommandAll Search engine to crawl my whole website but do not crawl my one page of website • User-Agent: * • Disallow: • Disallow: /free-sms-login.html • User-agent: * • Disallow: /wp-admin/ • Allow: /wp-admin/admin-ajax.php
- 21. 4) We CommandAll Search engine do not crawal my whole website but only crawal my one page of website • User-Agent: * • Disallow: / • Allow: /digital-marketing-course-in-dwarka Meta Robots:- • <meta name= "robots" content = "index,follow" /> • <meta name= "robots" content = "no index,no follow" />
- 22. Web Responsive Design •meanswebsite open easily to electroinc device According to Screen
- 23. what is Sitemap.xml? • We collect all urls in one single page only for search engine. • These all url not clickable • a) Google tool - https://www.xml-sitemaps.com/
- 24. HTML SITEMAP ? •1) User point of View • 2) Clickable • 3) we collect all website pages only for user with clickable links • 4) Html Sitemap always in footer of website
- 25. What is w3cvalidation? •W3c validation is a tool to check our website coding •-https://validator.w3.org/
- 26.
- 27. What is websitepage speed? 0-49 slow, 50-89 Avg., 90-100 Fast - https://developers.google.com/speed/ pagespeed/insights
- 28. what is BrokenLinks? • e.g:- abc.com/tallyerp 9.0/ - Social Media A/C • abc.com/d-m
- 29.
- 30. News setup -(website updation)
- 31.
- 32. Keyword Density • Thepercentage of the number of keywords in the total words added to the article of the blog is called keyword density. It has great importance in SEO. example, 2000 words are used in an article and the keyword is written 40 times in it, then its density will be 2%. In SEO, it is better to keep the keyword density up to 2%. You can keep keyword density up to a maximum of 3%. • (TNK /TNW)X100 Formula to calculate Keyword Density
- 33. Keyword Prominence • Theplacement of keywords in an article is called keyword prominence. When we add the keyword to our post, it's called Keyword Prominence. * Where to do Keywords Placement: - • In the title of the post. (One Time) • In the permalink of the post. (One time) • In the 1st and Last paragraph of the post. • In the Alt, Description, and Title of the image. • In the Heading of the post. (H1, H2, H3)
- 34. What is KeywordProximity? • The distance between 2 keywords in an article is called keyword proximity.
- 35. Off-Page • 1) DirectorySubmission • 2) Social Bookmarking Submission- mix, my space, tumbler, fb, • 3) Classified Submission • 4) Business Listing Submission • 5) PPT Submission • 6) PDF Submission • 7) Article Submission • 8) Blog Submission • 9) Image Submission
- 36. Off-Page • 11) ProfileCreation • 12) Blog Commenting • 13) Press Release Submission • 14) Guest Posting • 15) Video Submission
- 37. Directory Submission Sites It increasesyour ranking, domain authority and helps to generate more traffic hence improving search engine rankings. www.highrankdirectory.com www.a1webdirectory.org www.addurl.nu
- 38. Social Bookmarking Submission •Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. • Reddit.com • Thumblr.com • Pinterest.com • Mix.com • Folkd.com
- 39. Classified Submission • Itcontains off page SEO process business awareness and website promotion locally & nationally. Classifieds Ads Components.
- 40. Business Listing Submission •Business listing forms a part of off-page SEO. It is an online entry of your business that contains the Name, Address and contact of the business along with other necessary details
- 41.