SEO involves optimizing keywords, content, links, and technical elements. Proper keyword research is the first step and involves tools like Google Keyword Planner and SEMrush. On-page optimization focuses on keywords in titles, headings, content, and images. Off-page factors like relevant backlinks, speed, and submitting to search engines are also important for SEO success. Regular audits and tool use ensures the site meets Google's technical guidelines.

14. Steps of SEO

17. Navigational keywords

20. LSI keywords

21. Keyword Research tool
• https://lsigraph.com/ tool for finding LSI keywords
• https://answerthepublic.com/ to find related question for a specific
keyword
• Google SERP
• https://www.seoreviewtools.com/keyword-density-checker/ for
finding competitor keywords

22. SEMRush Keyword Research

23. Google Keyword Planner
• https://ads.google.com/aw/keywordplanner/ideas/new?ocid=410337
806&euid=390553815&__u=9523763935&uscid=410337806&__c=73
79627294&authuser=0&subid=pk-en-ha-awa-bk-a-
s00%21o3~CjwKCAjwloynBhBbEiwAGY25dFbWGmtAuC_H9lNYeUfCpk
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3958~aud-1040415891498%3Akwd-
58879037234~17785156045~611029899048

25. How to use Google trends for keywords
research

26. Selection of Strong keywords
• Firstly, remove keyword which are not related to the business.
• Remove those keywords in which the words are being duplicated.
• Select top keywords as primary keywords.
• The remaining will be secondary keywords.

27. Keyword Prominence
• To tell the crawler about the important keywords
• To tell the importance of keywords to crawler, use the important
keywords in start of your website, landing page, title, heading etc.

28. Keyword Proximity
• To avoid keyword density by providing space in the long tail keywords

29. Keyword Research Project
Business : Online and Offline learning programs
Type: Islamic teaching
Location: Pakistan for offline, world for online
Website: https://alburhan.org/

30. • Step 1: Brainstorming for keywords findings

31. Check list of On-Page SEO

32. URL Optimization -Create SEO-Friendly URLs

33. Current URL: https://alburhan.org/ilm-e-deen-course/
Suggested URL: https://alburhan.org/ilme-deen-course-pakistan

34. Title Tag Optimization

35. • Use totheweb.com for checking title pixel length
• https://totheweb.com/learning_center/tool-test-google-title-meta-
description-lengths/
Title: learn ilme deen course in pakistan - Al Burhan

36. Meta Description Optimization
Use descriptive and informative meta description
• Use totheweb.com for checking meta description pixel length
• https://totheweb.com/learning_center/tool-test-google-title-meta-
description-lengths/
Meta Description: learn Quran - Begin your Journey at Al Burhan for ilme
deen course, part time dars e nizami for students and professionals in
Pakistan
• Use combination of two or more primary or secondary keywords
• Use creativity in your meta description
• Use your meta description attractive

38. SEO Heading Tag Optimize
How to Optimize H1 H2 H3 Tags to Improve SEO
• Heading: h1, h2, ….. H6
• The main focus should be on h1,h2,and h3.
• We can use our main keywords in these headings
• There should be only one H1 tag on one web page
• The primary keyword should be on H1 tag
• H1, h2, h3, should be in a sequence

39. Meta Keywords Important or Not?
Should You Use Them?
• Meta keywords tells crawler about the webpage, i.e. what’s in the
web page, what is this page about, web page contents etc.
• Some core keywords about the web page
• <meta name=“keywords” content=“akfdf, akfkdfk, dfkdfk, fdkdfkd”>

40. Anchor text optimisation
• There should be relevancy between anchor text and the link.

41. SEO Keyword Density
• https://smallseotools.com/keyword-density-checker/ used for
checking keyword density

42. • LSI keywords

43. Keyword proximity:

44. Content Optimization by Grammatically
• https://www.online-spellcheck.com/
• Use this tool for spell checking of web page
• https://www.grammar.com/check-website.php
• Use this tool for grammar checking of web pages

45. Keyword Cannibalization
• It affect the individual performance of the web page

46. Image Optimization- Alt Tag
• Alt text is about what’s in the image or what is the pic about
• Can use the keywords in alt text as well, but in a natural way

47. Image Compression
• Compress the web page images to easy load the web page.
• Use the lazy-load option for images
• Lazy load is when the images is not yet loaded, show some other
animation or other thing instead of that image

48. Internal & External Links
• Links are important for better crawling, better user experience, etc.

49. Content Plagiarism
• https://smallseotools.com/plagiarism-checker/
• For plagiarism checking of web pages

50. Technical SEO
• Technical SEO is mostly one time, once in a while

52. XML Sitemap

53. https://www.xml-sitemaps.com/

54. • https://www.xml-sitemaps.com/
For generating sitemap of website

55. Robots.txt

56. Canonical Tag
• More than one URL for a web, called canonical issue
• Crawler considers all these URLs different URLs

57. • Canonical issue can be solved using canonical tag.

59. • https://www.brokenlinkcheck.com/
• Tool For broken links checking

60. 404 ERROR

61. 301 vs. 302 Redirects for SEO

67. https://technicalseo.com/tools/schema-markup-generator/
• This online tool can be used to produce schema markup

68. Open Graph

69. https://smallseotools.com/open-graph-generator/
Online tool used for open graph generation

70. Twitter Cards
• https://wtools.io/twitter-card-generator
• For twitter card generation

71. Website Basic Information

74. Website Speed Optimization
• https://pagespeed.web.dev/ for checking website performance and
speed
• https://gtmetrix.com/

75. How to Decrease Page Load Time and Improve
Site?

76. Off-Page SEO

80. Dofollow Backlink VS Nofollow Link

86. • https://moz.com/domain-analysis
For checking domain authority and page authority

87. • https://www.freewebsubmission.com/
Online platform for submission of website to multiple search engines at
the same time.

88. Link Building: How to do Free Classified
Submission?