How To Tweet Effectively (it’s easier than you think)Business Wire
Everything you need to know about Twitter, including how to write a tweet, how to fill out your twitter profile, how to create lists, decision trees, tweet, who to tweet, when to tweet and more!
Think Like a Reporter: How to discover content and make it your ownReusser Design, LLC
No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.
Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.
How to write a perfect blog post: 24 Killer Practical Tips to FollowJason Li
The perfect blog post”. Is this a myth? A legend? What we are going to do today is to show you the 24 killer practical tips, a formula and a list of items that makes sure you are getting good results.We are not saying it works every time, but we can guarantee that if you start adding these elements to your own blog posts, you’ll start getting “wins” much more often.
How To Tweet Effectively (it’s easier than you think)Business Wire
Everything you need to know about Twitter, including how to write a tweet, how to fill out your twitter profile, how to create lists, decision trees, tweet, who to tweet, when to tweet and more!
Think Like a Reporter: How to discover content and make it your ownReusser Design, LLC
No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.
Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.
How to write a perfect blog post: 24 Killer Practical Tips to FollowJason Li
The perfect blog post”. Is this a myth? A legend? What we are going to do today is to show you the 24 killer practical tips, a formula and a list of items that makes sure you are getting good results.We are not saying it works every time, but we can guarantee that if you start adding these elements to your own blog posts, you’ll start getting “wins” much more often.
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March ...James Hutto
Presentation on March 5, 2010 to NPA Worldwide, the global organization for Recruiters and Personnel Professionals. This seminar covered my PLET method for successfully using social media for business.
Literati Platform Training and Usage WorkshopLOUIS Libraries
Presented by Lisa Hill, Credo
This hour long demonstration will offer an overview of the e-reference content, Topic Pages, tools and search functionalities within Literati -- which is available to all LOUIS institutions. After examining the ways in which your library users can conduct research on the Literati platform, we'll share our ideas and best practices to increase Literati usage overall within your community. We've made enhancements and updates to the platform in the last year (including responsive design for mobile users), so be sure to join us for a look at what's new!
Effective search engine optimization is a crucial part of any digital marketing effort. Our Agency Lead for Organic Search, Laura Grace, shares her recommendations on how to best optimize your blog posts so that your target audience can find them. These are important practices whether you’re an individual posting on your personal blog or deploying content marketing initiatives on your company website.
How Do I Apply SEO To Work On My Website?Boostability
Wondering how to make SEO work on your website?
Confused on how content adds SEO value to your website?
Find answers to these questions and more as Colton Miller, Senior SEO strategist at Boostability, walks you through basic SEO tactics and strategies you can use on your website to increase your authority and maximize your opportunities for search engines to crawl your site.
Tara M. Clapper is Blog Editor at SEMrush and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Tara is a prolific content creator, having written thousands of blog posts, small business websites and other inbound marketing content through the course of her career. Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn. She has over a decade of experience in digital publishing. Connect with her on Twitter @TaraMClapper.
Are you beyond the basics and want to get smarter about WordPress? Here's some info about plugins, themes & hosting companies we love, as well as some great site resources that will get you all powered up for WordPress!
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March ...James Hutto
Presentation on March 5, 2010 to NPA Worldwide, the global organization for Recruiters and Personnel Professionals. This seminar covered my PLET method for successfully using social media for business.
Literati Platform Training and Usage WorkshopLOUIS Libraries
Presented by Lisa Hill, Credo
This hour long demonstration will offer an overview of the e-reference content, Topic Pages, tools and search functionalities within Literati -- which is available to all LOUIS institutions. After examining the ways in which your library users can conduct research on the Literati platform, we'll share our ideas and best practices to increase Literati usage overall within your community. We've made enhancements and updates to the platform in the last year (including responsive design for mobile users), so be sure to join us for a look at what's new!
Effective search engine optimization is a crucial part of any digital marketing effort. Our Agency Lead for Organic Search, Laura Grace, shares her recommendations on how to best optimize your blog posts so that your target audience can find them. These are important practices whether you’re an individual posting on your personal blog or deploying content marketing initiatives on your company website.
How Do I Apply SEO To Work On My Website?Boostability
Wondering how to make SEO work on your website?
Confused on how content adds SEO value to your website?
Find answers to these questions and more as Colton Miller, Senior SEO strategist at Boostability, walks you through basic SEO tactics and strategies you can use on your website to increase your authority and maximize your opportunities for search engines to crawl your site.
Tara M. Clapper is Blog Editor at SEMrush and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Tara is a prolific content creator, having written thousands of blog posts, small business websites and other inbound marketing content through the course of her career. Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn. She has over a decade of experience in digital publishing. Connect with her on Twitter @TaraMClapper.
Are you beyond the basics and want to get smarter about WordPress? Here's some info about plugins, themes & hosting companies we love, as well as some great site resources that will get you all powered up for WordPress!
Suggestions for state allocations of technology fundsntropi
This is a work in progress- I needed to get something up here so I can set up the slideshare I'll be using for my class assignment. This is no way near complete.
You can survive the addition of social media into your daily workflow... but you need to look at it piece by piece. Not all at once. Here's some ideas on how to do it.
Eight Proven Content Creation & Marketing Strategies with Case StudiesGold and Silver Online
This presentation shows key ways to create content easily and systematically, even if you don't consider yourself a writer, using eight content creation & marketing strategies. These were proven using a city-based blog, which is now a full fledged publication. In this session, you'll learn how one hyper local event website grew from one contributor to 25 and from zero traffic to 23,000 visitors a month, and is now syndicated by sites like Pegasus News. This is not a Social Media 101 class.
Here are some other specifics you'll learn:
- The Four Pillars of Online Marketing
- Five Goals to Have with Every Post
- Eight Tools for Benchmarking, Monitoring & Measuring Success
- Six Ways to Blog with More Authority & Credibility
We'll dig deeper in the second half of this session and get into the specifics of how to find others who will create content and market it for you, small tweaks you can make for SEO, and get into some case studies that show the results of these strategies.
More specifically you'll learn:
- Six Maximum SEO Power Positions for Your Keyword Targets
- How to Actively Recruit & Pitch Guest Bloggers
- Five things to consider when creating backlinks
- Three case studies of traffic attraction using these eight strategies
Introduction to Blogging: A Fletcher Prince PresentationFletcher Prince
This is the presentation I use when I talk about blogging with college students and beginner bloggers. Presented by Mary Fletcher Jones of Fletcher Prince. For more information about us, please visit http://www.FletcherPrince.com
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Blog Post Checklist for WordPress Authors was delivered at WordCamp Tampa 2015 by Aaron Weiss of Tampa SEO Training Academy. This presentation provides a pre-publication checklist for blog posts that helps writers and bloggers develop a logical flow for each blog post they publish. This talk explains how to get the most out of WordPress’s core features, teach simple search engine friendly concepts, help writers develop habits that help them write better blog posts, and recommend free and premium plugins that help facilitate publication. By following each item in a checklist, you can create a standard operating procedure that ensures your blog post takes advantage of all features, is optimized, and ready to be shared, no matter who is developing content for your website.
See the blog post here: http://www.tampa-seo.com/seo-articles/wordpress/blog-post-checklist-for-wordpress-authors/
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
So you’ve decided to start a blog for your business or organization, but now what? This session will help answer that question and much more. Not every blog will have the same strategy and goals.
You’ll learn the right questions to ask to help guide your organizations blog strategy. Important considerations include the Who (who are your authors), the What (what is the blog about), and the When (how often do you post) of blogging.
Headlines make or break the reach of your digital stories. Without a headline that promises something specific, readers will be confused and disinterested and the story will not get in front of many people. In this session, we'll discuss how to write headlines that people will click and share.
Here is a presentation I gave with Dr. Bill Silcock (@drbillasu) from Arizona State University and Kelly D. Hicks (@epkctv5/@backtimer) from KCTV5 in Kansas City.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. What We’re Talking About Today
• The power of Wordpress
• Content strategy
• Frequency and reach
• Headlines
• Tiny details
• Tips you may want
to know
2
3. “Every element of the blog is yours to imagine.”
– Matt Thompson, NPR
My favorite blogging resource: NPR’s Argo Project 3
4. The Power of Wordpress
• Searchable posts
• Flexibility of content
• Easy addition of links, photos, video
• Schedule posts
• Headlines
• Images
• Content
4
8. Content strategy
• Items you can blog about
– Upcoming events
– Trends
– Localize national blog topics
– State advocacy issues
– Research
– Member stories
8
9. Content strategy
• Brainstorm as an entire office
• Invite everyone to participate
• Set up a calendar to distribute posts
– Google calendar
– Outlook
– Word document
9
10. Content strategy
• How are you managing content strategy in
your office
(Jen takes notes below:)
California: Editorial team plan – themes, topics
Google Reader: List of blogs in 40+ Californians
(lead to a round-up)
Events as articles
Florida: Editorial plan w/communication
Oklahoma: Key volunteers identified as
experts. Monthly messaging meeting. Vols
are blogging for the state.
10
11. Content strategy
• How are you managing content strategy in
your office
(Jen takes notes below:)
Texas: Sharenet site to keep track of events to drive
content all month
11
12. Frequency and Reach
• The more you post, the more search
engines notice your work
• Search the topic, leave comments
on other blogs & share link to
your post
• Consider a daily post linking
to other state blogs
12
13. Headlines
• Keywords included
• Include your state if you can
• 5-7 words
• Do not change headlines once
you have published
– Make sure URL doesn’t change
• Check in preview
– Change if on two lines
More Matt Thompson thoughts on headlines. 13
14. It’s The Tiny Details
• Link to everything (Manti Te’o)
• Pay attention to SEO-friendly items:
– Headlines
– First paragraph
– Categories
– Tags
14
15. It’s The Tiny Details
• Link to connected articles
– Hunger in the West End series
15
16. It’s The Tiny Details
• Always link to a new window
16
17. It’s The Tiny Details
• Images hold a lot of power
– Title
– Alternate text
– Upload a large size, choose
“medium” to place on page
17
18. Little Tips You May Not Know About
• Quick edit box
• Add a headline before you hit save
the first time you start a post
18
19. Little Tips You May Not Know About
• Add a category before you hit save
the first time you start a post
• Share success stories on
Yammer
19