This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.

1. A Content Marketing Solution
for the Apartment Industry
Rep Name:
Title:

2. SMB Internet Marketing
Priorities & Challenges
• Web Discovery
1. Proprietary Traffic Predictable
2. Social Media Discovery
• Traffic Management
1. Visitor Conversion
2. Analysis & Optimization
Convertible
• Barriers Traffic
1. Time
2. Expertise
3. Budget
Optimization
Getting Found is the
“Head Pin” of Web Marketing!

3. There are lots of ways to
drive traffic to your site

4. Content Lives At The Center
Of Traffic & Conversion

5. Q. How Do Search Engines Work?
The Internet’s File cabinet
A. Google (and other search engines) search the internet for content
• It organizes the content around keywords
• Places it into it’s big file cabinet so people can find it easily
Content must be fresh, frequent, unique, and unduplicated
•GOAL: Get as many search terms as possible to
serve up your content on page 1!
CONTENT
Page 1
Keywords

6. Q. What is a Blog? A. Website that
allows you to:
• Add content easily/
often
• Interactive-
Leave comments
• Neatly Organizes
content for search
engines
• Can be your main
website
• Most commonly an
extension of your
main
website
• When properly
integrated shows
Google your
“main” website
content is being
updated.

7. Q. What is Blogging? A. Content that
lives on the blog:
• Video, Stories,
Photo’s
•Write Content you feel
would be interesting
to
the type of customer
you
want to do business
with.
• Content creates
Keywords
• Flood the internet
with
lots of content
• create lots of long
tail
search terms.
• GET YOUR SITE FOUND!

8. Q. How Does Social Media Help?
A. MORE FANS AND FOLLOWERS= MORE RELEVANCY!
•Grow fans and followers that are customers/prospects.
•Content keeps you top of mind with fans and followers.
•Their engagement gets you noticed by Google.
•Google pushes you up in rank and around those keywords created
by the content

9. Example Post 1

10. Consumers Find Your Content!
The Post Created Specific Long Tailed Search
Results….

11. Example Post 2

12. Creates Relevant Keywords
Search Return Shows This Community is Kid
Friendly

13. Example Post 3

14. Top 3 Organic Returns!
This searcher wants to live Green
They found what they wanted!

15. Example Post 4

16. #1 Organic Search!
Oh, by the way, we posted the story November 28th!

17. What Do I Need to Do To Execute?
How Long Does It Take To Set Up A Content Marketing System?
Action: Time: :
Set up a Blog (Wordpress)
Pick template, add plugins, widgets and graphics: 6-20 hours
Map to Your Domain
requires some techinal info: 1-2 hours
Create Facebook Page for your Business: 30 mins
Create Twitter Page: 30 mins
Connect all to auto feed: 1-3 hours
Attach Google Analytics: 1-2 hours
Total: 10 - 28 hours

18. My System is Set up Now What?
•Write fresh, frequent and
unique content
•Follow blogs you like
• Comment on blogs
•Manage open source
systems
•Share content on your
Social Networks
•58% Spend 6 Hrs
weekly
• 34% Spend 11+ hrs
weekly
Source: Social Media Examiner 2011 Social Media marketing Industry report

19. You Can Do This Yourself
as Long As you Gain The
Expertisetime and energy
• Are you willing to invest the
to gain the knowledge:
• Attend seminars
• Webinars
• Read, read, read
It can be done!

20. Ask Yourself; One Question
“Is it costing me money, or making me money?”

21. A Content Marketing Solution for
The Apartment Industry

22. Design a
Wordpress
blog
Map to
Sub-domain
of main site
Set Up
Google
Analytics
Call
Tracking
Number

23. Create
Facebook
Business
Page

24. Create
A Twitter
account

25. How System
works
Content sources
Feeds, auto-
posts,
Measurement &
trending
reporting
topics,
keyword
alerts
News,
photos
events.
Products,
sales, links
Intake
Process
Content & Fan Activation
Platform campaigns
s
comments,
sharing
Sale > smb
enters Training
environment Mydigitalsherpa.com

26. Account Manager services in the following ways:
• Implement content strategy
• 8 pieces of unique content per month to blog (with auto feed)
• 8 pieces of unique content per month to Facebook
• 8 pieces of unique content per month to Twitter
• Comment moderation on blog
• E-mail analytics monthly
• Assist with questions
• Call tracking number
• mydigitalsherpa.com available for client
education
Community Sherpa Professional
$380 PER MONTH
13 MONTH CONTRACT

27. The Sherpa You Know And Love

28. Big Savings For PMC
with 25 Community Blogs

29. Big Savings For PMC
with 25 Community Blogs

30. As A Community Sherpa Client,
what do I need to do to be successful?
• Provide content ideas and feed back monthly
• E-mail ideas/photo’s
• Tell us what you like about content (and what you
don’t like), so we can grow with you.
• Grow your Social Media fans and followers
• Get your customers, prospects, and friends, to like
your page on Facebook and follow you on Twitter.

31. Why do People Buy
Community Sherpa?
 Attract online traffic
 Find new customers
 Content creation
 Generate leads
 Social media presence
 SAVES TIME!
And Money!

32. To Find Out More About Digital
Sherpa
Website: www.community-sherpa.com
E-mail: Rep E-mail Address
Phone: Rep Phone