The document is a comprehensive guide on Twitter usage, targeting journalists and newsrooms. It covers basics, practical applications, and etiquette for effectively engaging with audiences on the platform. Key sections include organizing a Twitter newsroom, hands-on experiences, and tips for fostering engagement and brand-building through Twitter.

1. The (News) Dr. Is In: Twitter 101 Bill Silcock (@drbillasu) Arizona State University Jen Reeves (@komunews/@jenleereeves) KOMU Kelly D. Hicks (@EPKCTV5/@backtimer) KCTV Tweet this: #RTNDAtweet

2. Bill Silcock @drbillasu

3. Jen Reeves @jenleereeves/@komunews

4. Kelly D. Hicks @EPKCTV5/@backtimer

5. Rundown 1:05-1:15: What is Twitter? 1:15-1:50: Twitter Basics 1:50-2:20: Organizing a Twitter Newsroom 2:20-2:30: “Twouble with Twitter” 2:30-3:55: Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly 3:55: Twitter Whore

6. What is Twitter? @bsilcoc

8. Rest in Peace

9. “ In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their employees to do more for less.” Seth Godin, Tribes, We Need You to Lead

10. Becoming a Tweeter

11. Twitter in Plain English

12. Twitter Basics @komunews / @jenleereeves

13. Microblog ging “Facebook status on speed”

14. Twitter Short (140 characters) postings Status Share links Interact with the audience Quickly update news from cell phone, web browser or desktop application

15. Different uses Personal Talk to people Meet people Share with each other Professional Connect with new audience members Build a more personal relationship Share and gather information quickly Able to have direct conversations with sources

16. What is going on?

17. What is going on?

18. @ and D Want a public conversation? Want a private conversation?

19. Search Twitter search.twitter.com hashtags.org Tweetdeck Seesmic Desktop Tweetgrid

20. Hashtags (#) Coordinates a topic (like #RTNDA or #RTNDAtweet) Great to follow developing stories, events (#teaparty, #mumbai, #sxsw) Can follow with search tools

21. The Power of Retweet (RT) Spread the word Encourages others to share Many more eyes if a tweet goes viral

22. Mobile Solutions Use text by calling 40404 Phone applications for Blackberry, iPhone Mobile web browser

23. Rundown What is Twitter? Twitter Basics Organizing a Twitter Newsroom “ Twouble with Twitter” Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly Twitter Whore

24. Organizing a Twitter Newsroom @EPKCTV5 / @backtimer

25. Twitter is Huge 14 million users, 99 million visits Up 1,382% in the last year The biggest block of users is in the 35-49 age range (42%)

26. Twitter Users

27. Twitter is FREE Can be integrated into the work day Another way to connect with the audience Make them feel part of our community and vice versa KCTV a leader For @GMKCTV5

28. So why should WE Tweet? Viewers like to see “process” Connect on different level (reaching them where they are) Perception that we’re “with it” Build our brand Connect with younger audience NOW for payoff LATER

30. Pick Your Twitter Team Both sides of the camera Clever, good sense of humor Not easily distracted People who will embrace it Tactful, trustworthy (There’s no script approval on Tweets!)

31. Training Session Pick a team manager Keep session simple Set rules Practice during the session

32. Twitiquette “Do” Frequent updating Behind the scenes Teases (but not too often) News, storm chasing, court reporting Use tinyurl Tweet your niche Balance between heavy and light Ask questions to engage followers Don’t be a Twitter snob

33. Twitiquette “Do” Frequent updating Behind the scenes Teases (but not too often) News, storm chasing, court reporting Use tinyurl Tweet your niche Balance between heavy and light Ask questions to engage followers Don’t be a Twitter snob Manage @’s and follows

35. Twitiquette “Don’t” No dissing the station Nothing that would embarrass co-worker No showing your hand No divided tweets (140 char) Don’t overtweet Not a chat service Standard response for negative feedback

37. Rundown What is Twitter? Twitter Basics Organizing a Twitter Newsroom “ Twouble with Twitter” Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly Twitter Whore

38. “ Twouble with Twitter”

39. Fail Whale

41. Tribes and Twitter … to keep the professional press going, the news tribe will have to migrate across the digital divide. -Jay Rosen PressThink

43. Rundown What is Twitter? Twitter Basics Organizing a Twitter Newsroom “ Twouble with Twitter” Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly Twitter Whore

44. Hands-On Twitter Experience Sign up with Bill Twitter Tools with Jen Newsroom Applications with Kelly

45. Rundown What is Twitter? Twitter Basics Organizing a Twitter Newsroom “ Twouble with Twitter” Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly Twitter Whore

46. Twitter Addictions

47. More information Follow us: @drbillasu @jenleereeves / @komunews @backtimer / @EPKCTV5 Twitter tips: http://www.jenleereeves.com Presentation: http://www.slideshare.net/jenleereeves Follow people and talk!

48. Extra Information For You

49. Twitter Tools Twhirl Seesmic Desktop Tweedeck (only one account) Tweetie (for Mac – Beta release April 20) Twitpic, yFrog, Posterous, Twitgoo (photos) 12seconds.tv (short video)

50. Newsroom mistakes Forcing employees to “tweet” (funeral tweets) Not training employees how to use Twitter Ignoring Twitter without trying it Just adding links to news (considered spam)

51. KOMU Twitter Evolving product “ Retweeting” reporters Sharing “insider perspective” Trying to be more conversational

52. Hudson River Crash Janis Krums (@jkrums)

53. Possible Management Tools CoTweet HootSuite Twitter-editor

54. Twitter Terms Tweet – a single post in Twitter Tweeted – past tense of posting a tweet Twitpic – a picture posted as a link to Twitter Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short) Twitterati – web-famous people on Twitter Twoosh – tweet that is exactly 140 characters

55. National Public Radio

56. National Public Radio