The document discusses strategies for using Facebook effectively. It covers topics like creating a Facebook page rather than a group, using images and calls to action, monitoring insights and other metrics, and developing a content calendar. The goal is to engage an audience and supporters through relevant posts and stories. It also suggests harnessing other online audiences, checking in, and linking Facebook with a website and other channels.

1. Facebook
Getting the most out of the social network
#begoodbesocial
Martin Keane
@keanearrow

2. What we’ll cover today
• Getting started with FB
• FB Strategy
• It’s good to talk
• Finding the timeline
• The Ubiquitous Network
• Taking it further

3. • Page, not a group
• Have multiple administrators
• Call on your other online audiences
• Experiment with free tools and techniques

4. • Choose captivating images
• Keep it relevant
• Reach out to supporters and peers
• You won’t find this on Twitter
• Give me a reason to like
• Not quite king…but important!

5. Facebook Strategy
• Audience
• Create a topic calendar
• Try to post content
• Don’t fall into the post fatigue trap
• Harness your creativity
• Telling inspiring stories
• Calls to action – empower your supporters
• Build a community
• Learning from the data - be creative (don’t just
rely on Insights – use Google analytics too)

6. • Keep it brief and inspire
• Try to reply
• Thank for supporters
• Ask for feedback
• Give supporters actions
• Respond to your detractors

7. Finding the Timeline
– Cover images
– Milestones
– Highlighting
– Pinning
– Applications

8. The Ubiquitous Network
• Page stories boost your newsfeed presence
– Post a variety of story types
• Encourage staff to list you as an employer & share
your updates with their friends
• Check ins
• Use tools such as like boxes, comments and share
buttons on your website
• Pop a Facebook icon on your email footer and
link through
• When should we post?

9. Taking it further
• Website link (pop in bio)
• Link up those updates
• Use relevant titles and descriptions
• E-newsletter sign up
• Fundraising
• Campaign actions

10. Staying ahead of the game
• Facebook insights
• Think about your own metrics too!
• The bigger picture
• Be dynamic, Facebook will be

14. Activity
• Split into groups of four
– Choose one of your organisations
– Plan a Facebook strategy for the 6 months
• include simple objectives – gain 50 new page likes
• plan out a topic calendar
• how often will you post?
• what are the key metrics for your org?
– What unique element can you offer on Facebook?