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Apresentacao SEO GAiN Baltimore
This document provides an overview of SEO best practices and Google algorithm updates over time. It discusses major updates like Panda, Penguin and Hummingbird that moved the focus from keyword optimization to quality content and user intent. The document recommends strategies like developing quality, topical content; maintaining good site structure with internal links; and building authority through relevant backlinks from authoritative sources to rank well in search engines long-term. It also provides tips on tracking rankings, backlinks and site analytics to ensure ongoing SEO success.
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Apresentacao SEO GAiN Baltimore
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- 7. 500 TO 600UPDATES Every Year
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- 9. GOOGLE CAFFEINE June 2010 ! ! Changed theway that google manage his index !
- 10. PANDA UPDATE Started on February2011 ! against spam, duplicate content, low quality websites !
- 11. PENGUIN UPDATE Started on April2012 ! find webpages optimized beyond the “tolerance level"
- 12. HUMMINGBIRD UPDATE August 2013 ! Changed theway that google interpret the user. Empower Semantic Search and use of Google Graph.
- 13. HUMMINGBIRD • No more keywords optimization,but topical optimization. • more emphasis in context, than individual keywords.
- 14. HOW GOOGLE INTERPRET YOURQUERY? • NOW: Determine the searcher intent and return pages that best match that intent. • BEFORE: Best matching the keywords in the search phrase and return pages that best match this keywords.
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- 16. “WHERE CAN IBUY A NEXUS 7 NEAR HERE"
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- 22. PAST: ON PAGE OPTIMIZATION • Includeour main keyword in the page title, URL, H1 header and several times in content. • Point a lot of backlinks to the page using the main keyword or phrase as a anchor text.
- 23. ON PAGE OPTIMIZATION <title></title> <metadescription”” />
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- 26. CHANGES • Google used toreward this time of optimization. • Nowadays that type of optimization is more liked to get your page penalized! • Hummingbird change a lot of thing: a lot of pages that rank for any given term do not contain that term in the title.
- 27. LONG TERM SEOSTRATEGIES • Quality content • Site structure • Authority
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- 29. QUALITY CONTENT • Be createdfor the visitor, not for search engines. • Add value to the top 10 SERPs. • Give your visitor what they want.
- 30. GOOD CONTENT • Infographics • Script andtools • Forums • Free downloads • Posts that include lists: • Example: “Top ten adventist games"
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- 32. SITE STRUCTURE • Good organization • Intuitivenavigation system • Well designed and implemented
- 33. THE CONTEXT • Google wantsto understand the context of the page. • The best way is the links for your page, from other pages in the same topic.
- 34. "THINGS NOT STRINGS!” AARON BRADLEY adv.st/1dGTgdM
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- 36. INTERNAL LINKS • Use internallinks (like related articles). • Increase the ranking of a individual page and contributes to index better the website.
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- 45. AUTHORITY …derived from theLatin word auctoritas, meaning invention, advice, opinion, influence, or command. (Wikipedia) An accepted source of expert information or advice. (dictionary.com)
- 46. HOW TO GETAUTHORITY? • Must be well know! • Make your website be seen by search engines as an “accepted source of expert information or advice”.
- 47. YOU NEED BACKLINKS Remember:The very best backlinks you can get to your it's are the ones you do not create!
- 48. Develop content thatyour visitors love and want to share
- 49. BACKLINKS • Make references toothers authority sites. • Consider quality for every backlink (content of the pages and theme). • Quality not quantity!
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- 52. BACKLINKS • Only look toget backlinks on authority sites in your niche. • Try to be Everywere. • Look for domains that are 5+ years old and with domain page rank 4+.
- 53. DOMAIN AGE CHECKER based oninternet archive (web.archive.org) ! adv.st/1bVpPIw
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- 55. AUTHOR • Use google authorattribution (Google+ profile) ! ! • How? adv.st/MKhq17
- 56. ANCHOR TEXT • For in-contextlinks, use page title or url. • In resource box, use page title, the url or the domain name. • Don’t use keyword phrases as the anchor text!
- 57. ANCHOR TEXT • Make yourlinks appear authoritative and natural. 1 ! ! ! 2
- 58. OTHER TIPS • Remove ordisavow the poor links. • More attention to the topic of the page that is linking to yours. • You need fewer back links to rank well.
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- 60. OTHER WAYS TOGET BACKLINKS • Use article directories • Forum participation • Youtube and other video sites • Twitter and Facebook • Blogs on wordpress.com, blogger.com, tumblr.com • RSS Feeds - submit to rss feed directories • Guest blogging • PDF distribution (scribd.com, issuu.com)
- 61. BACKLINKS TO BACKLINKS • Trackthe backlinks that point to your website. • Point quality links at these backlinks.
- 62. LINKS POINTING TOPAGES THAT LINK TO YOUR PAGE
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- 64. HOW STICK ISYOUR SITE? • Check on Google Analytics: ! • Bounce Rate • Time on Site
- 65. TOOLS! ! I LOVETHEM!
- 66. WHAT GOOGLE HAVETO SAY ABOUT YOUR SITE? ! Know using Webmasters Tool
- 67. DATA NEED TOBE VISIBLE to everybody
- 68. THE ANALYSIS NEEDTO BE A DAILY BASIS ACTIVITY
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- 72. THANK YOU! ! @ferrazweb rogerio.ferraz@adventistas.org ! ! Get thispresentation at: adv.st/seogain