The document discusses Oreo's successful social media strategy during the Super Bowl, including: 1) Oreo had a highly engaged "Control Room" team that monitored social conversations in real-time and quickly responded to cultural moments with relevant posts, such as their popular blackout power outage tweet. 2) Oreo gathered extensive statistics on the Super Bowl's social media impact which showed over 100 million TV viewers and millions of related tweets and hashtags. 3) Through its ongoing "Daily Twist" campaign and control room approach, Oreo has strengthened its social ties and brand while capitalizing on pop culture moments.