Purpose of making this presentation was to explain how is the scope of women entrepreneurship in India. What all are the issues presented in the system which affect women entrepreneurs in India. Ho Indian women entrepreneurs are different than others. What is the total contribution of women entrepreneurs on overall trade practices. It also explains the suggestions to enhance and promote the women entrepreneurs in India. I hope this will help students to understood the issue well and give them few insights for their own research Data collection is completely from the secondary sources.

1. Women Entrepreneurship
in India: Some Aspects

2. Women Entrepreneurs
Women Entrepreneurs may be defined as the women or a group of
women who initiate, organize and operate a business enterprise.
Government of India has defined women entrepreneurs as an
enterprise owned and controlled by a women having a minimum
financial interest of 51% of the capital and giving at least 51% of
employment generated in the enterprise to women.

3. Push-Pull factors and Women in business
Women in
Business
Push
Pull

5. Pull Factors
– To utilize their free time or
education.
– Women’s desire to evaluate
their talent.
– Need and perception of
Women’s Liberation, Equity
etc.
– To gain recognition,
importance and social status.
– To get economic
independence.

6. Categories of Women
Entrepreneurs

7. Categories of Women Entrepreneurs in
Practice in India
First Category
• Established in big cities
• Having higher level technical & professional
qualifications
• Non traditional Items
• Sound financial positions
Second Category
• Established in cities and towns
• Having sufficient education
• Both traditional and non traditional items
• Undertaking women services-kindergarten,
crèches, beauty parlors, health clinic etc.

8. Categories of Women Entrepreneurs
in Practice in India (Contd.)
Third Category
•Illiterate women
•Financially week
•Involved in family business such as Agriculture,
Horticulture, Animal Husbandry, Dairy, Fisheries, Agro
Forestry, Handloom, Power loom etc.

9. Supportive Measures for Women’s Economic
Activities and Entrepreneurship
• Direct & indirect financial support
• Yojna schemes and programmes
• Technological training and awards
• Federations and associations

10. Direct & Indirect Financial Support
• Nationalized banks
• State finance corporation
• State industrial development corporation
• District industries centers
• Differential rate schemes
• Mahila Udyug Needhi scheme
• Small Industries Development Bank of India
(SIDBI)
• State Small Industrial Development
Corporations (SSIDCs)

11. Yojna Schemes and Programmes
• Nehru Rojgar Yojna
• Jawahar Rojgar Yojna
• TRYSEM
• DWACRA

12. Technological Training and Awards
• Stree Shakti Package by SBI
• Entrepreneurship Development Institute of India
• Trade Related Entrepreneurship Assistance and
Development (TREAD)
• National Institute of Small Business Extension
Training (NSIBET)
• Women’s University of Mumbai

13. Federations and Associations
• National Alliance of Young Entrepreneurs
(NAYE)
• India Council of Women Entrepreneurs, New
Delhi
• Self Employed Women’s Association (SEWA)
• Association of Women Entrepreneurs of
Karnataka (AWEK)
• World Association of Women Entrepreneurs
(WAWE)
• Associated Country Women of the World
(ACWW)

14. SCOPE OF WOMEN ENTREPRENEURSHIP
IN INDIA
• The emergence of women entrepreneurs and their
contribution to the national economy is quite visible in India.
• The number of women entrepreneurs has grown over a
period of time, especially in the 1990s.
• It is estimated that women entrepreneurs presently comprise
about 10% of total number of entrepreneurs in India, with the
per cent growing every year and if the prevailing trends
continue it is likely that in another five years women will
comprise 20% of entrepreneurial force.
Source: Scince tech Entrepreneur March 2009

16. Women Work Participation
Country Percentage
India (1970-1971) 14.2
India (1980-1981) 19.7
India (1990-1991) 22.3
India (2000-2001) 25.68
USA 45
UK 43
Indonesia 40
Sri Lanka 35
Brazil 35

17. Women Entrepreneurship in India
• Earlier there were 3 Ks
– Kitchen
– Kids
– Knitting
• Then came 3 Ps
– Powder
– Pappad
– Pickles
• At present there are 4 Es
– Electricity
– Electronics
– Energy
– Engineering

18. Some examples
• Mahila Grih Udyog
– 7 ladies started in 1959:
Lizzat Pappad
• Lakme
– Simon Tata
• Shipping coorporation
– Mrs. Sumati Morarji
• Exports
– Ms. Nina Mehrotra
• Herbal Heritage
– Ms. Shahnaz Hussain
• Balaji films
– Ekta Kapoor

19. Problems
• Dual role to play at workplace & at home
place
• Subordinate to men
• Just that her being women
• Non-awareness of facilities provided by
government
• Competition with large scale units
• Problems related to marketing

20. Suggestions

21. Procedure of getting finance should be
simple
Effective
propagation of
programmes and
yojna
Linkages
between
product,
services and
market centers.
Encouragement to technical and professional
education.

22. Thank You all