The document discusses women entrepreneurship in India. It defines women entrepreneurs and their characteristics, including being imaginative, hard working, and able to take risks. It outlines the importance of promoting women entrepreneurs for economic and social development. Common reasons women become entrepreneurs include a desire for independence, confidence, and freedom. The document also discusses challenges faced by women entrepreneurs in India as well as government and private support programs available.

1. WOMEN
ENTREPRENEURSHIP
Prepared by
Aditi Maheshwari
Isha Saha
Maryam Nasir
Narendra Tanwar
Poonam Jhamnani
(MBA Semester II)

2. INTRODUCTION
• Entrepreneur
An entrepreneur is someone who is a risk taker and is
ready to face challenges.
• Women Entrepreneur
 It may be defined as a woman or group of women
who initiate, organise and run a business enterprise.
 Government of India has defined women
entrepreneurs as owning and controlling an
enterprise with a woman having a minimum financial
interest of 51% of the capital and giving atleast 51%
of the employment generated in the enterprise to
women.

3. CHARACTERISTICS OF WOMEN
AS ENTREPRENEURS
Imaginative
Attribute to work hard
Persistence
Ability and desire to
take risk
Profit earning capacity

4.  Accept challenges
 Ambitious
 Drive
 Enthusiastic
 Hard work
 Patience
 Industrious
 Motivator
 Skillful
 Unquenchable
optimism
 Adventurous
 Conscious
 Educated
 Determination to excel
 Experienced
 Intelligent
 Perseverance
 Studious
 Keenness to learn and
imbibe new ideas

5. IMPORTANCE OF WOMEN ENTREPRENEURS
A good share of the population.
Traditionally outside the domain of economic
activities.
They must be made part of the economic
development, because it will ensure the economic &
social development of the women along with
providing more human resources to strengthen the
economy of the country.
The economic status of women is now accepted as an
indicator of a society’s stage of development.

6. WHY WOMEN BECOME ENTREPRENEURS?
PULL FACTORS
An urge to do something new
Liking for business
Need and perception of Women’s
Liberation, Equity, etc.
To gain recognition, importance and social
status.
To get economic independence
To build confidence
To developing risk-taking ability
To gain greater freedom and mobility

7. PUSH FACTORS
Death of bread winner
Sudden fall in family income
Permanent inadequacy in income of the
family
The category of push factors forms a negligible
percentage of women entrepreneurs.

8. THE NEW THRUST
Harvard Experts feel that the
basic quality of efficient
management is futuristic and
outlook and a capacity to
nurture and plan for the future
or unknown. This comes
naturally to women.
But this inherent talent of
woman and her entrepreneurial
skill go unrecognised and
unaccounted.

9.  Earlier there were 3 Ks
 Kitchen
 Kids
 Knitting
 Then came 3 Ps
 Powder
 Papad
 Pickles
 At present there are 3 Es
 Electronics
 Energy
 Engineering
When women move forward, the family moves, the
village moves and the nation moves.....
-Pandit Jawaharlal Nehru
THE INDIAN APPROACH

10. OVERALL PRODUCT SELECTION BY
WOMEN ENTREPRENEURS IN INDIA
29%
7%
12%
15%
20%
13%
4%
General
Electronics
Engineering
Plastics
Chemicals
Textiles
Leather

11.  NIP highlighted the need for special
entrepreneurship programmes for women
entrepreneurs.
 Industrial and business opportunities are many.
 Majority of want-to-be women entrepreneurs
are from middle class families. Their potential
should be identified and trained.
 Adequate infrastructure support may be
helpful.
 Mobile training centres should be opened.
 Post-training follow-up is vital.

12.  Started her own company, Biocon, in
her garage with an investment of
`10000 in the year 1978.
 Loan application was turned due the
reasons:
1. Biotechnology was nascent at the
time in India.
2. She was a woman.
3. Her organisation had almost nil
assets
 With hard work and commitment,
Shaw transformed Biocon into one of
the leading biopharmaceutical firms
in India.
Dr. Kiran Mazumdar Shaw

13.  Woman who single-
handedly founded and
made Balaji Telefilms
 Currently the creative
head of Balaji Telefilms
and counted as one of
the top 10 women
entrepreneurs of today.
 Known to be fiercely
protective of her
company and brand, Ekta
is also very professional
and has strong business
acumen.
Ekta Kapoor

14.  One of the most prominent
personalities of the corporate
world.
 The products launched by her
Company head their way to
leading global stores.
 Her company Shahnaz Husain
Herbals has witnessed
tremendous growth.
 She has received many awards
such as "The Arch of Europe
Gold Star for Quality", "The
2000 Millennium Medal of
Honour", "Rajiv Gandhi
Sadbhavana Award" and many
more.
Shahnaz Husain

15.  A native of Amritsar.
 Kumar has been
designing the wardrobes
com of the three
winning Miss Indias, for
their participation in
International Beauty
Pageants.
 Ritu’s outfits have been
patronized by style icons
such as late Princess
Diana and Jemima Khan.
Ritu
Kumar

16.  Cherish Life creates
apparel and accessories for
pregnant women, young
mothers and infants.
 Cherish Life aims to
accomplish precisely what
the name suggests: to
applaud every pregnant
lady for the life she
creates.
Arathi Kuppu

17. BASIC PROBLEMS FACED
WOMEN ENTREPRENEURS
 Her being a woman
 Responsibility towards family, society and work
 Male dominated society
 Tough Competition with large scale units
 Lack of business training
 Lack of education
 Low risk bearing ability
 Obtaining credit
 Non-awareness of facilities provided by
government
 Questions by licensing authorities
 Marketing

18. PSYCHO-SOCIAL BARRIERS
Poor self-image of women
Inadequate motivation
Discriminating treatment
Faulty socialisation
Role conflict
Cultural values
Lack of courage and self-confidence

19. Inadequate encouragement
Lack of social acceptance
Unjust socio-economic and cultural system
Lack of freedom of expression
Afraid of failures and criticism
Susceptible to negative attitudes
Non-persistent attitude
Low dignity of labour
Lacking in leadership qualities

20. SUGGESTIONS
Procedure of getting finance should be simple
Effective propagation of programmes and yojnas.
Linkages between product, services and market
centers.
Encouragement to technical and professional
education.

21.  Direct & indirect financial support
Nationalized banks, State finance corporation, Small Industries
Development Bank of India (SIDBI)
 Yojna schemes and programmes
Nehru Rozgar Yojna, Jawahar Rozgar Yojna
 Technological training and awards
Stree Shakti Package by SBI, Entrepreneurship Development
Institute of India, Trade Related Entrepreneurship Assistance
and Development (TREAD)
 Federations and associations
Federation of Indian Women Entrepreneurs (FIWE), Self
Employed Women’s Association (SEWA)

22. OTHER SUPPORT AGENCIES
Domestic Agencies:
 Small Industries Development Bank of India,
SIDBI
 Industrial Development Bank of India (IDBI)
 Ministry of Small Scale Industries (SSI),
Government of India.
 National Bank for Agriculture Rural Development
(NABARD)
 Department of Women and Child Development
(WCD), Ministry of HRD, GOI
 Self Help Groups (SHG)
 Mahila Mandali

23. International Agencies:
 United Nations Development Fund for
Women (UNIFEM)
 Asian Development Bank (ADB)
 International Labour Organization (ILO)
 United Nations Conference on Trade and
Development (UNCTAD)
 Center for International Private Enterprises
(CIPE), USA
 Swedish International Development
Cooperation Agency (SIDA), Sweden
 World Trade Organization (WTO)

24. WOMEN ORGANISATIONS
SUPPORTING WOMEN
ENTREPRENEURS
Shri Mahila Griha Udhyog Lijjat Papad;
www.lijjat.com
Mahila Bunkar Sahakari Samiti, UP
SABAL: Crafting Exports of Indian
Handicrafts; www.sabalaindia.com
www.indiatogether.org

25. Federation of Indian Women Entrepreneurs
(FIWE) organised a seminar on the occasion of
Women’s Day.
Delhi CM Mrs. Shiela Dikshit inaugurated the
seminar and talked about important role played by
enterprising women in economic development and
in creation of jobs.
She also honoured Shahnaz Husain with FIWE
UNLEASHING WOMEN POWER AWARD.

26. The role of business Women in economic development is
inevitable. Now-a-days women enter not only in selected
professions but also in professions like trade, industry
and engineering. Women are also willing to take up
business and contribute to the Nation's growth. There
role is also being recognizedand steps are being taken to
promote women entrepreneurship. Resurgence of
entrepreneurship is the need of the hour. An integrated
approach is necessary for making the movement of
women entrepreneurship a success.

27. THANK YOU!!!
Make the world your business destination…..