Women entrepreneurship is very important concepts for development of rural areas. Rural Entrepreneurship can create new economic opportunities for rural women and contribute to overall growth and leaving from poverty. There is a substantial contribution of women rural entrepreneurs in the growth of developed rural areas but the development of women entrepreneurship in rural areas is very low because the rural women’s are face more challenges and problems.

1. B COM 2ND SEM
KSAWU SYLLABUS
WOMEN ENTREPRENEURSHIP
2. OPPORTUNITIES FOR AN
ENTREPRENEURIAL CAREER
Smt. Uma Minajigi Reur
Head, Dept. of Commerce &
Management
Smt. V G Degree College for Women,
Kalaburagi

2. B.COM SYLLABUS SECOND SEMESTER
2.6: WOMEN ENTREPRENEURSHIP
Objectives: To acquaint students with the concepts of women entrepreneurship and to familiarize
the entrepreneurial development process. Pedagogy: Classroom lecture, Assignments and Field Visit.
Unit 1: Introduction: Concept, meaning and definition of Women entrepreneur and Women
entrepreneurship, Characteristics and Types of entrepreneurs, Functions of Women entrepreneur,
evolution of Women Entrepreneurship in India, Entrepreneurial skills and competency requirements
for women entrepreneur, Role of Women entrepreneurship in economic development. (15 Hours)
Unit 2: Opportunities and challenges faced by women entrepreneurs: Challenges faced by Women
entrepreneurs, Opportunities for an entrepreneurial career, measure to improve women
entrepreneurship, factors influencing the women entrepreneurship, entrepreneurial motivation
concept. (10 Hours)
Unit 3: Role of financial institution in support of women entrepreneurial activities: SIDBI, DIC, CEDOK,
RUDSETI, SFC, EDII, KVIC, (objectives and functions), Long term and Short term financing. Women
empowerment through Entrepreneurship Development Programmes. (15 Hours)
Unit 4: Government Schemes and Institutional support to Promote Women Entrepreneur: Trade
Related Entrepreneurship Assistance and Development (TREAD) scheme for Women, AWAKE,
NAYE, Mahila Coir Yojana, Mahila Udyam Nidhi, Stand-up India, Annapurna Scheme, Stree Shakti
Package For Women Entrepreneurs, Bharatiya Mahila Bank Business Loan, Dena Shakti Scheme,
Udyogini Scheme, Cent Kalyani Scheme, Mahila Udyam Nidhi Scheme, Mudra Yojana Scheme For
Women, Orient Mahila Vikas Yojana Scheme, etc. (20 Hours)
Unit 5: Project Identification and Formulation: Meaning of project, project identification, project
selection, project formulation: meaning, significance, contents, formulation steps, Planning
Commission’s Guidelines for formulating a Project report, Specimen of a project report. (10 Hours)

3. Unit 2:
Opportunities and challenges faced by women entrepreneurs:
• Challenges faced by Women entrepreneurs,
• Opportunities for an entrepreneurial career,
• Measure to improve women entrepreneurship,
• Factors influencing the women entrepreneurship,
• Entrepreneurial motivation concept.

4. Woman Entrepreneurs in India –
Scope of Opportunities for Women Entrepreneurs
Now days, women are becoming socially and economically empowered
through generating their own business. A woman entrepreneur plays an
important role in India to the wake of globalization and economic
liberalization. Women entrepreneurship is very important concepts for
development of the country.

5. Woman Entrepreneurs in India – Scope of Opportunities for Women
Entrepreneurs in Urban Areas
Women entrepreneurship is very important concepts for development of
rural areas. Rural Entrepreneurship can create new economic
opportunities for rural women and contribute to overall growth and
leaving from poverty. There is a substantial contribution of women rural
entrepreneurs in the growth of developed rural areas but the development
of women entrepreneurship in rural areas is very low because the rural
women’s are face more challenges and problems.

6. There are around seven lakh villages in India and also that more than 70%
of our population live in villages of half are women. Rural women
represent a sizeable percentage of labor force in our country yet; they have
not been brought under the main stream of development. The rural women
may be mobilized and may lead to the nation towards the path of progress
and prosperity. The rural women by all means can be very effective agents
of change for better homes, better society and ultimately for robust
economy in the present global scenario.
Rurla women constitute a major segment of the Indian population and due
to their pivotal role in the nation building is significant. Due to lack of
education they are less likely to get employment. Further low family
income also requires them to go for self-employment i.e, entrepreneurship.

7. Government has given more importance for agro-based products and
allied products.
The following are the opportunities for women in rural areas.
1. Natural flair and instinct for food preparing and processing.
2. Processing of fruits and vegetables in the form of baby foods.
3. Ice Cream.
4. Convenience food.
5. Cold drinks.
6. Traditional medicine preparations etc.
7. Papads.
8. Pickles.
9. Readymade garments.
10. Food Industry.

8. Vijaya Deshmukh got married, her husband barely earned Rs. 200 a month and managing
household expenses became a monthly struggle. When her neighbours praised her black
masala and suggested she start taking orders – Vijaya fortuitously learned about the Mann
Deshi Foundation’s masala-making workshops. Knowing that Indian households cherish
fresh masalas – Vijaya decided to start selling her own range of masalas and chutneys.
Vijaya needed a simple and effective way to start building and reaching out to her
customer base, that’s when she turned to WhatsApp. Two years since integrating
WhatsApp into her business, she says “50 percent of my customers contact me through
WhatsApp.” Now Vijaya is earning 10,000 per month and has even trained 800 ladies in
the art of masala making – all from the comfort of her home.

11. Woman Entrepreneurs in India – Scope of Opportunities for
Women Entrepreneurs in Urban Areas
The modern world women has been able to overcome the hurdle of
society’s perception of considering them to the confined to the four
walls of the house or viewing them as weak entrepreneurs caught up
in limited business area such as papad making, pickle preparation
food items, paintings, handicrafts, etc.
They have been able for show a remarkable shift from these small
entrepreneurs at ventures to modern technology-based business
ventures, service industry, etc.

12. Some of important opportunities for women in urban areas can be as follows:
1. Paying guest centers
2. Beauty parlours
3. Recreation center for old people
4. Creches
5. Darshinies
6. Cyber Cafes
7. Computer services and information dissemination
8. Trading in computer stationary
9. Computer maintenance
10. Travel and tourism
11. Quality testing, quality control laboratories
12. Sub-assemblies of electronic products

13. 13. Nutrition clubs in schools and offices
14. Poster and indoor plant library
15. Recreation centers for old people
16. Culture centers
17. Health clubs, Yoga Centers
18. Screen printing, photograph and video shooting
19. Stuffed soft toys, wooden toys
20. Mini laundry, community eating centers
21. Community kitchens
22. Distributing and trading of house hold provision as well as saris, dress materials, etc.
23. Job contracts for packaging of goods
24. Photocopying, typing centers
25. Communications centers like STD booths, cyber cafes, etc.

14. Woman Entrepreneurs in India – Scope of Opportunities for Women
Entrepreneurs in Semi Urban Areas.
Some of important opportunities for women in urban areas can be as follows:
1. Readymade garments
2. Instant food products like pickles, papads etc.
3. Community kitchens
4. Training and coaching classes.
5. Baby sitting centers.
6. Nursery classes.
7. Basket making.
8. Embroidery
9. Making of purse, bags, blankets etc.

15. THANK YOU