This document discusses women entrepreneurs in India. It defines a women entrepreneur as a woman who owns and controls a business with at least 51% ownership. It outlines characteristics of successful women entrepreneurs, such as being imaginative, hardworking, and able to take risks. It also lists challenges faced by women entrepreneurs like lack of assertiveness, limited business understanding, and difficulty managing cash flows. The document advocates for support programs to help develop women's entrepreneurial skills and provide financial and infrastructure assistance to help address issues like lack of financing, marketing problems, and high production costs faced by women-owned businesses.

1. Prepared by

2. Women Entrepreneur
 It may be defined as a woman or group of
women who initiate, organise and run a business
enterprise.
 Government of India has defined women
entrepreneurs as owning and controlling an
enterprise with a woman having a minimum
financial interest of 51% of the capital and
giving atleast 51% of the employment generated
in the enterprise to women.

3. CHARACTERISTICS OF WOMEN AS
ENTREPRENEURS
Imaginative
Attribute to work hard
Persistence
Ability and desire to take risk
Profit earning capacity

4. Flexibility needed by women eg, Leaves, working
time etc..
Women are excellent in managing finances;
They are trained to be good entrepreneurs and good
managers from childhood itself as compared to
men.
Entrepreneurship profession is with high elasticity.
They can earn profit with less involvement of time.
There are certain light Professions where they can
easily make their career like, Jewelery Designing,
Fashion Designing, etc.

5. Endurance among women
Responsibility
Managerial Acumen
Financial Skills
Communication Skills
Good Co-ordination Capacity
Capable of incubates new Ideas
Faith in herself and able to solve
problems under a pressure.

6. Lack of Assertiveness
Limited understanding of legal issues
Emotional in business decision
Lack of exposure
Emotional Attitude
Managing Cash Flows
Lack of practical approach

7. Earlier there were 3 Ks
Kitchen
Kids
Knitting
Then came 3 Ps
Powder
Papad
Pickles
At present there are 3 Es
Electronics
Energy
Engineering
When women move forward, the family moves, the village
moves and the nation moves.....
-Pandit Jawaharlal Nehru

8. NIP highlighted the need for special entrepreneurship
programmes for women entrepreneurs.
Industrial and business opportunities are many.
Majority of want-to-be women entrepreneurs are from
middle class families. Their potential should be identified
and trained.
Adequate infrastructure support may be helpful.
Mobile training centres should be opened.
Post-training follow-up is vital.

9. Shortage of Finance
Marketing problem and exploitation
from Middlemen
Shortage of Raw Materials
Stiff Competition from Organized Industries and male
Entrepreneur
Limited managerial ability
High Cost of Production
Low risk taking ability
Family Conflicts

10. Direct & indirect financial support
Nationalized banks, State finance corporation, Small Industries
Development Bank of India (SIDBI)
Yojna schemes and programmes
Nehru Rozgar Yojna, Jawahar Rozgar Yojna
Technological training and awards
Stree Shakti Package by SBI, Entrepreneurship Development
Institute of India, Trade Related Entrepreneurship Assistance and
Development (TREAD)
Federations and associations
Federation of Indian Women Entrepreneurs (FIWE), Self
Employed Women’s Association (SEWA)

11. Domestic Agencies:
• Small Industries Development Bank of India, SIDBI
• Industrial Development Bank of India (IDBI)
• Ministry of Small Scale Industries (SSI), Government of
India.
• National Bank for Agriculture Rural Development
(NABARD)
• Department of Women and Child Development (WCD),
Ministry of HRD, GOI
• Self Help Groups (SHG)
• Mahila Mandali

12. United Nations Development Fund for Women
(UNIFEM)
Asian Development Bank (ADB)
International Labour Organization (ILO)
United Nations Conference on Trade and
Development (UNCTAD)
Center for International Private Enterprises (CIPE),
USA
Swedish International Development Cooperation
Agency (SIDA), Sweden
World Trade Organization (WTO)