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Trust and Reputation on the Social Web

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Trust and Reputation on the Social Web

  1. 1. TRUST AND REPUTATION ON THE SOCIAL WEB
  2. 2. Social capital Social capital: the social or economic value deriving from our trust networks • Robert Putnam, Bowling Alone (2002) ’School performance, public health, crime rates, clinical depression, tax compliance, philanthropy, race relations, community development, census returns, teen suicide, economic productivity, campaign finance, even simple human happiness -- all are demonstrably affected by how (and whether) we connect with our family and friends and neighbours and co-workers’.
  3. 3. Strong and weak tiesMark Granovetter, ‘The Strength of Weak Ties’ (1973)
  4. 4. Social capital online Bases of social capital 1. Identity: who I am 2. Character: what I do
  5. 5. Social capital online Bases of social capital 1. Identity: who I am 2. Character: what I do • Identity + character = reputation
  6. 6. Social capital online Bases of social capital 1. Identity: who I am 2. Character: what I do • Identity + character = reputation
  7. 7. Social capital online Bases of social capital 1. Identity: who I am 2. Character: what I do • Identity + character = reputation
  8. 8. Reputation systems• eBay’s reputation system: harnesses the ‘wisdom of crowds’ to leverage trustworthiness as commercial trait
  9. 9. Reputation systems
  10. 10. Reputation systems
  11. 11. Reputation systems
  12. 12. Reputation systems
  13. 13. Social capital investment – for what?
  14. 14. Reputation currency
  15. 15. Reputation currency
  16. 16. Tweets for trust
  17. 17. Good news for social business1. Biochemical rewards of developing a online reputation2. Positive interactions release oxytocin generating feelings of empathy and trust
  18. 18. The rise of reputation systems
  19. 19. The rise of reputation systems
  20. 20. TrustCloud: real time reputation metric• Gathers information from numerous social media services and algorithmically determines your reputation based on the nature and frequency of contributions.
  21. 21. TrustCloud: real time reputation metric• Gathers information from numerous social media services and algorithmically determines your reputation based on the nature and frequency of contributions.
  22. 22. TrustCloud: real time reputation metric• Gathers information from numerous social media services and algorithmically determines your reputation based on the nature and frequency of contributions.
  23. 23. Connect.me: P2P reputation
  24. 24. Connect.me: P2P reputation
  25. 25. How to build social capital online
  26. 26. How to build social capital online• Build across multiple networks
  27. 27. How to build social capital online• Build across multiple networks
  28. 28. How to build social capital online• Engage: follow, share, comment, like
  29. 29. How to build social capital online• Engage: follow, share, comment, like
  30. 30. How to build social capital online• Enchant: give generously, be awesome!
  31. 31. How to build social capital online• Enchant: give generously, be awesome!
  32. 32. How to build social capital online• Be a maven: demonstrate your brand knowledge
  33. 33. How to build social capital online• Be a maven: demonstrate your brand knowledge
  34. 34. How to build social capital online
  35. 35. How to build social capital online• Be a person: speak in a genuine voice (P2P)
  36. 36. How to build social capital online• Be a person: speak in a genuine voice (P2P)
  37. 37. TRUST AND REPUTATION ON THE SOCIAL WEB

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