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Networking to Non-Profit Success


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This presentation was made to the local AFP chapter in February 2009. The intent was to inform more than engage in conversation, particularly since very few people in the room participated in traditional or social media networking.

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Networking to Non-Profit Success

  1. 1. Networking to Non-Profit Success Building relationships through traditional and social media networking opportunities. Presented by: Pete Parker Non-Profit Consultant & Community Volunteer
  2. 2. Today’s Intentions <ul><li>Describe the purpose of networking </li></ul><ul><li>Define two powerful networking methods </li></ul><ul><li>Share the values and potential pitfalls of networking </li></ul><ul><li>Introduce social media networking </li></ul><ul><li>Demonstrate a fun networking activity </li></ul>Ultimately, the big reason we’re discussing this topic is to generate greater support (financial and voluntary) by building stronger relationships with our existing constituents, as well as connecting with potential supporters and the larger community.
  3. 3. Why so involved? <ul><li>Community goodwill </li></ul><ul><li>Make connections </li></ul><ul><li>Build networks </li></ul><ul><li>Recruit new volunteers </li></ul><ul><li>Connect with key, potential donors </li></ul><ul><li>Demonstrate community commitment </li></ul><ul><li>Incredibly fun </li></ul><ul><li>Community knowledge </li></ul><ul><li>Serve as a resource </li></ul><ul><li>Demonstrate leadership </li></ul><ul><li>Set a good example for my children and others </li></ul>
  4. 4. Networking…what’s it all about? net⋅work⋅ing [ net -wur-king] – noun A supportive system of sharing information and services among individuals and groups having a common interest. If you ask me, I might say it’s a means of building community from which to generate interest, involvement and support. Ask staff or board leaders and you might hear… a means to generating strong supporters to provide necessary funding.
  5. 5. What’s our current view of networking? Does your employer view networking as essential or a distraction? According to local non-profit leaders in the positions of…
  6. 6. Really, why is networking important to fundraising? The primary value found in networking is support generation . It’s an arsenal in each organization’s marketing and fund development process. Key contributors are interested in playing strong roles in understanding the organizations they support. This includes operations, programs, staff, volunteers, as well as mission and vision. Many donors are as eager to learn as much about an organization and its key players as much as development staff wanting to know all they can about their key donors.
  7. 7. It’s easy and scary. <ul><li>Successful networking requires a few things. </li></ul><ul><li>Passion for your organization </li></ul><ul><li>Desire to generate support </li></ul><ul><li>Willingness to step outside the “comfort zone” </li></ul><ul><li>Time – whether it’s attending meetings and activities or additional hours online </li></ul><ul><li>Endorsement from your employer </li></ul><ul><li>Money – for memberships and activities </li></ul>
  8. 8. Networking Essentials <ul><li>Define your purpose of networking </li></ul><ul><li>Identify the desired outcome(s) </li></ul><ul><li>Who are you targeting? </li></ul><ul><li>What’s your budget (time, dollar, resources) </li></ul><ul><li>Do you have organizational support? </li></ul><ul><li>How committed are you? </li></ul><ul><li>Is it a part of your marketing and fund development plans? </li></ul>
  9. 9. Traditional Networking
  10. 10. Where do local non-profit leaders network? Based on our desired networking strategies, should we continue as is or make changes to fulfill our goals and plans?
  11. 11. Relationships are critical to success; so often, knowing the right person to ask is as valuable as knowing the answer yourself, if not more so. Being well-connected is the ultimate source of personal effectiveness and advantage. And it's now a case of shared success - with what you can give being as important as what you get out of your networking success.
  12. 12. You said it yourself, look what traditional networking can do for your organization.
  13. 13. Who has experienced success from traditional networking?
  14. 14. Social Networking
  15. 15. What do we know? How familiar are you with the following social media tools?
  16. 16. How many of us use it? Which of the following types of social media does your organization use?
  17. 17. What’s its importance? How important is social media to your...?
  18. 18. Questions to ask <ul><li>What is important to your organization? </li></ul><ul><li>Why are you getting involved in social media? </li></ul><ul><li>What’s your goal?  Is it traffic? Fundraising dollars? Recruiting volunteers? Reducing attrition? Re-engaging lost contacts or lapsed donor? Public Relations? Create responses/action? </li></ul>Success will mean that you attained your goal, so first you need to decide on your goal. Once you know a firm idea of your goals then you can select which tools and tactics to use, and the metrics to measure against. Obviously learning which tool is appropriate for which purpose is important.
  19. 19. What are we currently using?
  20. 20. Face to Face Comparison 2003.9%   71.9%   715,162 812.7%   34.7%   5,979,052 Twitter 146.4%   20.6%   11,274,160 LinkedIn 125.6%   14.9%   68,557,534 Facebook -5.3%   -1.7%   58,555,800 MySpace Year Δ      Month Δ      People Social Media Site Date Range: 1/2008 to 1/2009
  21. 21. Who’s using what?
  22. 22. SMART Strategy Your networking strategy (traditional and social) needs to be SMART: Specific, Measurable, Attainable, Result-Focused and Time-specific Use the grid below to set your objectives and, on a regular basis, evaluate using a point system. Source – Beth Kanter
  23. 23. So, why do we network? <ul><li>Identify potential supporters </li></ul><ul><li>Aid in cultivating of existing constituents </li></ul><ul><li>Create awareness </li></ul><ul><li>Share stories, distribute message </li></ul><ul><li>Increase network of connections </li></ul><ul><li>Learn about your organization (word on the street, misperceptions, strengths, etc.) </li></ul><ul><li>Learn about other organizations (key players, fundraising progress, etc.) </li></ul><ul><li>Mine for supporters (potential sponsors, volunteers, gatekeepers, etc.) </li></ul><ul><li>Test and perfect your elevator speech </li></ul><ul><li>Identify community needs and concerns </li></ul><ul><li>Create opportunities </li></ul>The core is found at strengthening your organization.
  24. 24. Supporting Links <ul><li>We Are Media – </li></ul><ul><li>Beth Kanter – </li></ul><ul><li>Nonprofit SOS – </li></ul><ul><li>Corporate Dollar – </li></ul><ul><li>Quantcast – </li></ul><ul><li>Tech Soup – </li></ul><ul><li>Chronicle of Philanthropy – </li></ul><ul><li>Mobile Giving – </li></ul><ul><li>Tip Joy – </li></ul>The following sites were visited when piecing this presentation together. The final two are online giving sites, which support Twitter.
  25. 25. Networking is a ton of fun and the possibilities created are endless Thank you very much. If you’d like a printed version of the presentation, just send an email to [email_address] or call 333-9444. You can also find me at =570098975 Okay, it’s time for some fun. Grab your business cards.