Blissful Experience 2 min
Weekly Update Nicola 15 min
Other Update Kevin 10 min
Presentation Courtney 20 min
Other Update Donna 10 min
Presentation Phil 20 min
Calling in? 202.330.4040 or bluejeans.com/2023304040
Why Online Fundraising? (15 mins)
How to Fundraise Online?
Network Mapping + Activity (30 mins)
Break (15 mins)
Telling your story + Activity (30 mins)
Activating donors (20 mins)
Lunch (45 mins)
Introduction to GlobalGiving (20 mins)
How to join GlobalGiving + Activity (25 mins)
Questions & Networking with Karma Sherpa (1 hour)
Who is Mihika?!
Peace and Conflict
8Photo: The Earth Trust, Nilgiris, Tamil Nadu
India Field Intern
South India, May 2016
1 amazing country!
May- August 2017
Marlena is the Content Marketing
Manager at GlobalGiving. She tells
stories about our partners and is the
editor-in-chief of Learn, an online
library of tips, tools, and resources for
nonprofits. She has more than a
decade of experience in nonprofit
marketing, fundraising, and
journalism, and a master's degree in
international and intercultural
What has your experience been like? What do you know about
crowdfunding? What do you want from online fundraising?
Are you currently fundraising online?
Online fundraising and
crowdfunding should be
used in collaboration
with your other
in your toolkit
1. Access more money
2. Build relationships with your network locally + globally
3. Build trust and credibility
4. Expand your network of supporters
5. Share your impact!
Goals: Offline or online are the same
Offline fundraising is limited
to a geographic area, or the
cost of having a global
Going online opens networks up
to a global scale quickly,
cheaply, and efficiently.
Set SMART goals and
decide how online
crowdfunding best fits
into your work.
Pick a platform, check
out your and their
calendar, and get
Reach out to your
create content, and
Create a content
emails, thank your
donors, and act on all
the hard work you’ve
Share + Act
Reach out to your
create content, and
Nepali banking system does not
allow you to make transactions
This means that its impossible
for you to ask your networks IN
NEPAL to give online
We can focus on creating and
building a network OUTSIDE
Who is giving to your organization? Note their patterns and why they
give. Your best advocates and supporters are the ones that already
Who Supports You Now?
Family Friends Colleagues
“If you are registered
as a NGO in Nepal,
you either already
international aid or
you have a serious
plan to get some”
The Small World
Ask them to spread the work about your
Build on your already created
networks and relationships!
Sharing on Social
donors with you
Do you have people you don’t know giving to your organization? Are
there first-time donors? These individuals represent opportunities to
grow your network, but first you need to engage them!
Who Could Support You?
Your network is bigger
than you think!
• Board members
• Diaspora (especially in
• Local Business owners
• Leaders in the industry
• Religious Institutions
• Community Foundations
Draw a map & ‘value’ your network
What can they
A C T I V I T Y
1. Map your current network.
2. Map your potential network.
3. With a partner, brainstorm ideas to reach your potential network.
4. Share your learning with the group.
WHY DO STORIES MATTER?
• Part of human DNA
• Central to the human experience
• Communicate many ideas
• Connect people
How have stories influenced you? Why do you work for a
• Inciting Incident
Stories are typically
• Act 1 (Beginning)
• Act 2 (Middle)
• Act 3 (End)
“Communicate what your mission is and you have an
audience. Communicate your why, and you’ll have
collaborators. Beginning with the why means that you’re
clarifying: Why did your organization begin this Hero’s
Journey? What is the problem your organization has set out
D A N P O R T N O Y
Imagine your organization fights malaria in Africa. Your setting is:
• Communities in Africa with extreme poverty
• The 21st century where many people don’t have to worry about
• A world marked by growing inequality
Imagine your organization fights malaria in Africa. Your inciting incident
• Your founder lost a child to malaria
• There was a malaria outbreak
• A medical breakthrough created new possibilities
The Inciting Incident
Imagine your organization fights malaria in Africa. Your protagonists
• Your founder
• The people you serve (children, mothers, fathers, etc.)
• Your donors
The Protagonist (aka the Hero)
Imagine your organization fights malaria in Africa. Your antagonist could
• The cost of mosquito nets
The Antagonist (aka the Villain)
Once upon a time, there was a widower who married a proud and
haughty woman as his second wife. She had two daughters, who were
equally vain. By his first wife, he’d had a beautiful daughter, who was a
girl of unparalleled goodness. The stepmother and daughters forced the
first daughter to complete all the housework. When the girl had done
her work, she sat in the cinders, which caused her to be called
Stories include facts and opinions.
• There was a widower who married a woman as his second wife.
• She had two daughters
• He had a daughter
• The daughter did the housework
Kind of boring, right?
Include only facts and statistics
Address the “what” and ignore the why
Forget to identify a protagonist and
antagonist (whether a person, a thing, or
Neglect to position your donors as heroes
in your story
DO THIS: DON’T DO THIS:
Describe the setting, inciting incident,
protagonist, antagonist (essential
elements of compelling stories)
Break stories into parts: beginning,
Answer the “why”
Infuse your story with emotions and
O B J E C T I V E
Let’s tell your Hero Story!
Based on what you know about stories, determine:
• The setting
• The inciting incident
• The protagonist
• The antagonist
A C T I V I T Y
1. Is your mission statement or founding story told as a Hero’s
Journey? What changes could you make to adhere to this frame?
2. Examine the last story your nonprofit told (e.g., an annual
report, blog post, or newsletter). Does it have a setting? An
inciting incident? A protagonist? Antagonist?
3. How are you communicating your story? On your website? On
social media? What could you do differently?
How does your nonprofit tell its story?
Be sure to thank your
supporters—new and old
—for their gifts.
Show your appreciation for all the things your supporters are doing
to help your organization. Send them personal, prompt, and sincere
thank you notes. Engage them!
Always Thank Your Donors
…versus speed when they are being thanked by the organization to
which they gave. Pay attention to what they gave to, if they’ve given
before, and ask them why they give!
50% of donors prefer personalization …
Remind donors who
they gave to and why.
Let them know the
progress that’s been
made. Don’t forget to
include a call to action!
56%of individuals who respond to a
nonprofit call to action cite
by compelling storytelling
Your emails, your social media, how you talk to a stranger, how to
convey your work to a funder or board member.
Your story shows and shares your organization’s impact.
Stories can be used everywhere
GlobalGiving is the first and largest global
crowdfunding community that connects
nonprofits, donors, and companies in nearly every
country around the world. We make it possible for
local organizations to access the funding, tools,
training, and support they need to become more
effective and make our world a better place.
The Accelerator is a time-bound fundraising campaign that will lead
an organization to become a full-time partner on GlobalGiving once
they have raised $5,000 from 40 donors.
It’s designed to support organizations to succeed in crowdfunding
through one-on-one support, online trainings, and great tools!
So what is the GlobalGiving Accelerator?
For the three weeks prior to
online trainings sessions,
calls, and email support to
help you succeed.
Our Facebook community
of Accelerator participants,
GlobalGiving staff, and
past graduates all work
together to help you
Click “Join” on the
and start your
We’ll ask you for some
After your application
has been approved by
our vetting team, post
a project telling your
Once accepted, you’ll join
one of GlobalGiving’s
campaigns to raise $5,000
from 40 donors. Graduate
and become a full time
partner! You can do it!
You become a full-time community member on GlobalGiving!
Featured in a
• Donor management +
• Academies + trainings
• Fundraising campaigns
• Corporate partnerships
• Reputation building
A C T I V I T Y
• What title would you use for your page?
• What kind of photo would you use and why?
• What would your fundraising target be?
• What would you include in your summary? Use your organisation’s mission
• What Challenge are you trying to combat? Be Specific!
• What are you doing to combat the problem?
• What long-term impact are you trying to achieve?
Design Your Project Page - Handout
• 3% of newsletter subscribers
open our email
• 35 Facebook followers share
our fundraising campaign post
• Accrue an NPS score of 25 for
• Increase newsletter readership
• Create a viral Facebook post
• Make donors happy
• Raise $15,000 by Dec 31
• Get 25 new donors during the
• Acquire 600 new Facebook fans
by end of Q3
• Raise $15,000 ASAP
• Get 25 new donors
• Get to 600 Facebook fans
SMART is… Specific Measurable
Action-Oriented Realistic Time-Bound
• Provide focus,
• Allow for milestone
• Make for better calls-
to-action to donors
A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals
2. Share your goals with a partner; verify your goals meet the
3. What challenges did you have in creating your SMART
goals? How do these differ from the goals you made in the
Develop SMART goals.
Stories should contain a
character that is relatable to
the audience and who is
specific details, memories
Stories should show—rather
than tell—the audience about
transformation, using rich
details and featuring the
character’s own voice,
Stories should chronicle
something that happens—
an experience, a journey, a
transformation, a discovery.
Stories should convey
emotions that move people
to act, and marry these with
pathways to get them to
those desired actions.
Stories should capture the
audience’s attention as
quickly as possible, giving
them a sense of whose story
it is and what’s at stake.
A C T I V I T Y
1. Break into groups of two.
2. Have one partner tell a story about a constituent impacted by
your organisation. (2 min)
3. Share feedback on what you found most compelling about the
story, and what could have strengthened the story. (2 min)
4. Switch roles.
What makes an effective story?