LinkedIn is the world's largest professional network and can be leveraged for business success. It allows users to connect with their professional network, find new contacts, be found for their skills and find clients or experts. The profile is forward-looking and tells viewers what skills and experience the user can offer rather than just past roles. Using keywords throughout the profile in areas like the headline, summary and descriptions of roles helps users get found for relevant searches. An action plan of regularly logging in, responding to messages and connections, tweaking the profile, and engaging with groups helps users make the most of their LinkedIn profile and network.

1. How to Leverage LinkedIn
for Business Success

2. Is Social Media a Fad?
Social Media isn’t new,
but is often referred to as ‘New Media’ .
The current format is ‘new’.
Social media is here to stay.
Be ready to evolve with it.

4. Which Platform?
Each has a different purpose.
All can be used for business.
Determine your objectives and target.
LinkedIn is first choice for professionals

5. Where to Start?
Start with your objectives.
Profile your customer .
Determine the most suitable channels.
Develop a strategy.
Make sure you are able to be found.

6. Make it easy to be found
• Signatures
• Website links
• Business cards
• Brochures / Newsletters
• Determine keywords

7. Social SEO

8. Social
SEO
Top
Results

9. Social
SEO
3rd
Organic
result

10. It is almost 9 years old!
LinkedIn is the world’s largest professional
network with over 120 million members.
58.9% of total users are male.
74% of Australian users are aged 25 – 54.

11. Definition from LinkedIn:
“LinkedIn connects you to your trusted
contacts and helps you exchange
knowledge, ideas, and opportunities
with a broader network of
professionals.”
It helps you get found and gives you
credibility in your industry.

12. Why LinkedIn is not an online CV
A CV or resume looks 90% back and
about 10% forward.
A LinkedIn profile is forward-looking – it
tells viewers what you want to do based
to what you have done

14. Why use LinkedIn?
• Extend relationships you already have
• Connect to new people in your industry
• Be found for your skills – find a job
• Find clients, or industry experts
• Find people to fill a role/ project
• It is a data base, extended address book
• No need to remember email addresses

16. How to use LinkedIn?
• Showcase work history & education
• Connect to current and past network
• Build professional network
• Join industry groups
• Request and give references
• Set up a company page

17. LinkedIn Profile
• Communicate your story
• Use various sections of the profile
• Aim to get to 100% completion
• Import CV to start
• Add a recent professional photo
• Tweak description for keywords

18. 5 Areas to include keywords
• Headline
• Summary
• Specialities (List of skills)
• Current Positions
• Past Positions

20. With the
right
keywords,
you will get
found

21. ACTION PLAN
Log in a few times a week
Respond to messages
Respond to Invitations
Connect to new people
Tweak profile
See who has viewed your profile
Join and engage in groups

22. Use your iPhone to connect
Try Cardmunch
Need help?
Ask Jo Saunders
http://au.linkedin.com/in/josaunders