MANAGE WHAT MATTERS introductory presentation

1. MANAGE WHAT MATTERS ACROSS THE ENTERPRISE GLOBALPARKFEBRUARY 2010

2. AGENDA WhatWe Do HowWe‘re Different OurProducts & Services Summary

3. GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS

4. GLOBALPARK: WHAT WE DO ONLINESOFTWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT Gain insights from the people that matter most: Consumers Employees Partners …more!

5. GLOBALPARK: WHAT WE DO ONLINESOFTWARE TO ENGAGE, LISTEN TO & ACT ON {CUSTOMER} FEEDBACK

6. GLOBALPARK: WHAT WE DO ONLINESOFTWARE FOR ON-DEMAND INSIGHTS THAT DRIVE GROWTH Product Innovation Customer Engagement, Loyalty Ad / Campaign Effectiveness Marketing Word-of-Mouth Reach REACH REVENUE LOYALTY INNOVATION

7. GLOBALPARK: CUSTOMER EXAMPLE FOR PEARSON EDUCATION, SAVVY TEACHERS MATTER PEARSON EDUCATION / EDEXCEL Teacher Community (5,500) Product Feedback Curriculum Development Insight REACH REVENUE LOYALTY INNOVATION

8. GLOBALPARK: CUSTOMER EXAMPLE FOR NINTENDO, LOYAL GAMERS MATTER NINTENDO Gamer Community (3 million) Integrated with website, CRM Track customer attitude, behavior Capture product, campaign feedback REACH REVENUE LOYALTY INNOVATION

9. GLOBALPARK: CUSTOMER EXAMPLE FOR ESPRIT, SHOPPERS MATTER ESPRIT Customer Panel (1.5 million) Voice of the Customer Product / Campaign Testing On-demand lever to spike sales via coupon incentive system REACH REVENUE LOYALTY INNOVATION

10. GLOBALPARK: CUSTOMER EXAMPLE FOR GENERAL MILLS, BRAND ADVOCATES MATTER GENERAL MILLS Pssst… (170,000 Consumers) MyBlogSpark (2500 Bloggers) Online, offline campaign mix Enable sharing through existing social/online networks REACH REVENUE LOYALTY INNOVATION

11. AGENDA WhatWe Do HowWe‘re Different OurProducts & Services Summary

12. GLOBALPARK: PROVEN PIONEERS Founded in 1999 by research scientists Then: Online panel pioneers with35,000 Daimler customers Now: Community, Mobile,Surveytainment… Always: Core focus on Quality ONLINE RESEARCH PIONEERS, CONTINUING TO PAVE THE WAY

13. GLOBALPARK: A RELIABLE PARTNER Deloitte “Fast 50” company since 2007 422% organic growth in 5 years Diverse customer-base B2B B2C Government Academia Seeding next-generation researchers Unipark STABLE COMPANY WITH HIGH GROWTH & LONG TERM PLANS

14. GLOBALPARK: OPEN APPROACH TO MARKET PLUG-IN TO THIRD-PARTY TECHNOLOGIES, RESEARCH ASSETS Technology Vendors MR GLOBALPARKplatform PR Research Agencies HR

15. AGENDA WhatWe Do HowWe‘re Different OurProducts & Services Summary

16. GLOBALPARK’S ENTERPRISE FEEDBACK SUITE ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT

17. GLOBALPARK’S ENTERPRISE FEEDBACK SUITE ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT EFFICIENT Over 10 years on online panel product development Automation of routine tasks Integration with existing assets EASY TO USE Up and running in 2 days; Expert in 2 weeks Visual guides to questionnaire design Baked-in methodology & quality assurance ENGAGING Mobile integration (SMS, mobile web) Surveytainment Open API

18. EFS: MAKING LIFE EASIER FOR MANAGERS, RESEARCHERS & ADMINISTRATORS ALIKE

19. GLOBALPARK SERVICES MANAGED SERVICE, CONSULTING AND TRAINING We offer training & consulting to maximize value Globalpark is not a research agency: we do not design or interpret studies, we offer services for everything in-between Program Surveys,CustomWidgets ManageIncentives,Communications Create Tables &Charts Build Panel,Community designresearch interpretresults

20. AGENDA WhatWe Do HowWe‘re Different OurProducts Summary

21. GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS Your best partner to engage {customers, employees, partners} and capture actionable insights that drive business improvement REACH REVENUE LOYALTY INNOVATION

22. ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach. Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria. Globalpark AG Kalscheurener Str. 19a 50354 Huerth Germany(Headquarters) Tel.: +49 2233 7933 6 Globalpark Inc. 299 Broadway, 19th Floor New York, NY 10007 United States of America Tel.: +1 888 299 9422 LOCATIONS Globalpark UK Ltd. 5 Archie Street London SE1 3JT Great Britain Tel.: +44 207 403 3900 GlobalparkOesterreichGmbH Wassergasse 25 1030 Vienna Austria Tel.: +43 1715 0289 11 info@globalpark.com www.globalpark.com Twitter/Globalpark_News CONTACT

23. © 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark USA, Globalpark Oesterreich GmbH The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries. This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark. The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences. Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.